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EXAM DUMPS
ORACLE 1Z0-952
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1.Which of the following is a reason to review and update a taxonomy? A. Taxonomy permissioning has been activated. B. There are too many categories in the taxonomy and it is hard to find the right data. C. The Category Value Assessment has been requested and addressed. D. It has been a month since the last audit was conducted. Answer: A
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2.When working with a customer on their data scoping project, which three are highimpact topics to discuss? (Choose three.) A. Granularity of taxonomy categories B. Offline file structure and content C. Exact number of users that will be classified into each category D. Total volume of categories that they anticipate in their taxonomy Answer: ACD
D
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B
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3.How are look-alike models produced? A. They are built by identifying targets with the highest action rate on the Funnel Analysis report. B. They are built by data partners using complex algorithms of multiple data attributes. C. They are built within the platform using logic to connect audiences. D. They are built by ingesting online data from partner sites. E. They are built by creating audiences from categories with high index values. Answer: E Explanation: Reference: https://docs.oracle.com/en/cloud/saas/data-cloud/data-cloud-helpcenter/Help/Platform/ ManagingTaxonomy/create_look-alike_models.html
4.How do you validate that you can use your developer keys to send authenticated message requests to the web services? A. Use the Audience Grant API B. Use the Ping API C. Use the ID Types REST API D. Use the ID Segment API Answer: B Explanation: Reference: https://learn.oracle.com/ords/launchpad/learn?page=get-your-bluekaideveloperkey&context=0:41809:41813#h2_001
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5.Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign? A. That vendors and share partners have been configured and that Data Usage Agreement has been signed B. That access to 3rd party data has been granted and that 1st party converters have been suppressed C. That the BlueKai coretag is placed on the company site and that the channel partner’s app has been installed D. That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data E. That a custom audience pixel has been generated and that a look-alike model has been created Answer: A
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B
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6.Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts? A. Ping API B. Pixel URL API C. Audiences API D. User Data API E. Taxonomy API Answer: C
D
7.Your client wants to create a single campaign to deliver an audience to multiple app partners but they are running into issues. Identify the problem. A. The apps receive data via different win frequencies. B. The apps use different delivery methods. C. The apps support different IDs. D. You cannot create a single campaign to deliver to multiple app partners. E. The apps are ranked different priorities. Answer: B
8.Your client is considering offsetting some seat governance control over to your agency. You determine that your client would like to create briefs but would prefer your agency to create campaigns and run execution platforms. Based on this, what level of seat governance control must you recommend? A. Client ownership of the DMP B. Agency ownership of the DMP C. Full agency control
D. Full client control Answer: B
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9.Identify the dependencies and data sources for a local campaign. A. Dependency: Custom audiences pixel, Data Sources: 1st party offline data B. Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data C. Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data D. Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data E. Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data Answer: E
D
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B
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10.Your customer wants to deploy the DMP CoreTag an all site pages and collect data in the DMP data taxonomy based on the URL of each page visited by the end user. Identify the correct tag configuration along with the exact phint that must be used to accomplish this. A. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the “Extract named meta elements” checkbox for the CoreTag. Then ensure that data is being collected from phint “__bk_t” when the tag fires from various pages. B. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the “Disable Metadata” checkbox for the CoreTag. Then ensure that that data is being collected from phint “__bk_l” when the tag fires from various pages. C. Under Manage > Containers > Generate Code > Advanced Configuration, check the “Extract named global variables” checkbox for the CoreTag. Then ensure that that data is being collected from phint “__bk_k” when the tag fires from various pages. D. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the “Disable Metadata” checkbox for the CoreTag. Then ensure that that data is being collected from phint “__bk_k” when the tag fires from various pages. E. Under Manage > Containers > Generate Code > Advanced Configuration, check the “Extract named meta elements” checkbox for the CoreTag. Then ensure that that data is being collected from phint “__bk_ l” when the tag fires from various pages. F. Under Manage > Containers > Generate Code > Advanced Configuration, check the “Extract named meta elements” checkbox for the CoreTag. Then ensure that that data is being collected from phint “__bk_t” when the tag fires from various pages. Answer: F
11.Your client wants to run a campaign with a media execution partner that currently
does not have an app in the Oracle BlueKai app catalog. What should they do? A. Manually enter the pixel required for sending campaign data to the partner. B. It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog. C. Configure custom parameters to deliver data to the media execution partner D. Configure the campaign to deliver audience data directly to the partner’s web page via JS container tag. E. Create a Dynamic Synchronous container to support the transfer of data. Answer: A Explanation: Reference: https://docs.oracle.com/en/cloud/saas/data-cloud/data-cloud-helpcenter/Help/Platform/ ManagingDataCampaigns/CreateCampaign/px_campaign.html
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B
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12.Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options. What should you do to accommodate your customer’s needs? A. Self-service OnRamp B. Corporate classification C. Managed classification D. Self-classification Answer: A
D
13.Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure? A. Classify user actions based on broad categories. B. Classify user actions based on the customer lifecycle. C. Classify user actions based on popularity of products. D. Classify user actions based on products and offerings. Answer: D
14.Which two data storage locations can be used when implementing Server Data Transfer Batch? (Choose two.) A. Client owned and managed SFTP location B. Client owned Google Cloud Storage C. Client owned and managed Amazon S3 Bucket
D. Oracle owned and managed SFTP location E. Oracle owned and managed Amazon S3 Bucket Answer: AC Explanation: Reference: https://docs.oracle.com/en/cloud/saas/data-cloud/data-cloud-help-center/ IntegratingBlueKaiPlatform/DataDelivery/intro_to_sdt.html#link3
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15.Which three primary pricing models are available when configuring app partners? (Choose three.) A. Clients can purchase data according to the specific terms in their contract. B. Clients can purchase data on a cost per 1,000 impression basis. C. Clients can purchase data on a cost per stamp basis. D. Clients can purchase data on impressions set in the central rate card. E. Clients can purchase data on a percentage of spend. Answer: BDE
D
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B
16.Your customer, Alpha Corp, wants to collect data from their global brand website (alpha-corp.com, m.alpha-corp.com), their marketing subdomains (go.alphacorp.com, products.alpha-corp.com), and their mobile app (available on Android and iOS). How many domains do they have? A. 6 B. 3 C. 4 D. 8 Answer: A
17.You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the “Generate Code” dialogue box. (Choose two.) A. Select “Suppress multiple tagging” advanced configuration option. B. Click the “Mobile” configuration template. C. Select “Allow multiple tagging” and “Use multiple IFrames” advanced configuration options. D. Select “Suppress cache busting” advanced configuration option. E. Select the “Disable mobile support” advanced configuration option. Answer: AC
18.Which two configurations are necessary to implement a JSON Return Tag?
(Choose two.) A. Add phint ret=js to the CoreTag. B. Select JSON Return Tag in the Campaign Settings. C. Select JSON Result in the Container Settings. D. Deploy the JSON Return Tag. Answer: BD
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19.Which of these is a common use case for the Recency setting? A. To extend data delivery beyond the default period for the audience B. To hide older audiences and users that are no longer as valuable for targeting C. To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days D. To prioritize delivery of the most recent users in an audience Answer: C Explanation: Reference: https://docs.oracle.com/en/cloud/saas/data-cloud/data-cloud-helpcenter/Help/Platform/ ManagingDataCampaigns/create_audience.html
D
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B
20.Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting? A. That the image pixel is placed as the delivery method in the Create Campaign dialog box. B. That the appropriate macros were added to the pixel URL. C. That the iFrame tag type was selected in the container tool. D. That the production side web server is capable of retrieving HTTP requests. Answer: D Explanation: Reference: https://docs.oracle.com/en/cloud/saas/data-cloud/data-cloud-help-center/ IntegratingBlueKaiPlatform/DataDelivery/json_return_tag.html
21.On an average, at what rate does data decay? A. 20% per week B. 2% per year C. 12% per month D. 2% per month Answer: D Explanation: Reference: https://www.oracle.com/webfolder/mediaeloqua/documents/NarrativeData-World.pdf
D
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B
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22.You are helping your client create a campaign and they ask you what they should select for Win Frequency for a JSON Return Campaign. You discuss their preferences with them and determine that they want the campaign to win when a user in the target audience is tagged with a new or existing category. Given this, what should they select for Win Frequency? A. Win Each Category B. Win Every Time C. 15 D. 1 E. 30 F. 7 Answer: B Explanation: Reference: https://docs.oracle.com/en/cloud/saas/data-cloud/data-cloud-helpcenter/Help/Platform/ ManagingDataCampaigns/create_campaign.html
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