FREELANCER TIPS The Ultimate WordPress SEO Checklist More freelancer tips on www.freelancermap.com...
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03.11.2014
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WordPress and SEO WordPress is one of the easiest ways for freelancers to create and share content with the rest of the world. Sites made through WordPress make up more than 20 percent of the Internet today. We’ve mentioned this before, but it is a fact that helps us all realize just how important this blogging tool has become. To make sure your content gets the audience it deserves, you absolutely have to utilize SEO methods, improving its reach and readability. Without further ado, here is our ultimate WordPress SEO checklist, featuring all the questions you absolutely should ask yourself before hitting that “publish” button. © freelancermap.com
03.11.2014
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1) Which Keyword(s) am I targeting? Keywords and phrases that are most likely to get the attention of your readers or help them find your post by searching for them are absolutely crucial. You must identify what those keywords are and know how to leverage them properly. Try including them in the first 3-5 words in your title and in the first paragraph of the post.
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03.11.2014
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2) Is my title optimized? Titles are a huge selling point of your post and you should be well aware of that. Only around a fifth of the users, on average, keep reading after the title. So make sure yours makes them want to stay and keep SEO in mind. Your keyword should absolutely be featured in your title. Write down a couple of variations and think about which one suits your content best.
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03.11.2014
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3) Does my site load in less than 4 seconds? A study by MunchWeb found out that 75% of all users wouldn’t come back to a site that takes longer than four seconds to load. There are a lot of WordPress plugins that can help you with that, you can check out the piece we did on the best ones earlier this year over at http://www.freelancermap.com/freelancer-tips/7940-thebest-6-free-wordpress-plugins.
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03.11.2014
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4) Is my permalink optimized? Your permalink structure determines what will be included in your post’s URL. WordPress will automatically simply add every word of the title, which is not always what you’re looking for. Having the keyword in your permalink will help search engines and their algorithms understand what your content is about, thus allowing you to compete for search rankings.
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03.11.2014
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5) How attractive is my meta description? The meta description is the small paragraph of text which appears below your title in search engines. It is extremely important for SEO as it can make the difference between someone clicking on the result and simply discarding it. So don’t neglect your description and write a custom one instead of entirely re-using a part of your text. Try to make it as interesting and as click-enticing as possible.
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03.11.2014
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6) Is my feature image properly formatted? Images can also be a deciding factor in how successful your content is. They can generally make a search result more attractive to the reader, if done properly. Make sure it fits the space you have for it properly and add a descriptive title. Always use images that are your own or otherwise free of copyright so you don’t get into any legal trouble.
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03.11.2014
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7) Am I Using Outbound Links? Outbound links are references to other pages, which boost the rank of your page. Not only is this a great SEO practice, it also points your customers to other useful sources of information and thus helps you build up a relationship with those outlets, expanding your professional network.
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03.11.2014
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8) Did I cater to social networks? Last but not least, social networks like Facebook, Twitter, LinkedIn & Co. should be a part of any content on the Internet nowadays. Including a couple of integrated buttons for them in your content will not only increase how much it gets shared, but will also translate into bonus points for the algorithms of the various search engines.
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03.11.2014
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Further freelancer tips available on http://www.freelancermap.com/freelancer-tips Contact freelancermap.com Contact person: Doreen Schollmeier - International Affairs Mail: info@freelancermap.com Skype: doreen.schollmeier Phone: +49-911-37750286
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03.11.2014
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