Adaptations
MACAO ASTRONOMICAL SOCIETY Corporate Identity System WWW.MASTRONOMICALS.COM
INSTRUCTIONS
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INSTRUCTIONS
Astronomy favorite is from the environment caused by the entertainment was not so much, but also how the stars are bright and direct that time is, see the stars is the best activity. Others are talking about the stars, the moon, the sun. Monasteries, the interest also increases. January 23, Macau Amateur Astronomical Society to celebrate the 30th anniversary of the establishment, and name the “Macau Astronomical Society.� Our visit began from natural astronomical.
Macau Astronomical Association Li Zhihui
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INSTRUCTIONS 1 2
3,4,5 6
7,8,9 10 11 12
13,14
LOGO SIZE
COLOR
sigle colour
background colour language versions
incorrect usage typeface
photo library M42.M43.NGC1977 Great Orion Nebula diffuse nebulae
INSTRUCTIONS
LOGO
OLD VERSIONS
NEW VERSIONS
The image is too old figurative mark, and
The new logo main use simple lines bring out the feeling of science and technology, the use
details a bit too complicated, font Ge as-
of a telescope to observe the universe of celestial objects spread lens ordering and obser-
pects unsightly color single color, lines are
vations eye imaging principle, transformed into abstract patterns. The use of color than the
not perfect, there is no clear written English
famous constellation Orion for “M 43� (emission nebula) dark purple and dark red as the
full name.
basic color. Gray text color is from the moon.
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INSTRUCTIONS
SIZE
0.5x
50o
X
MACAO ASTRONOMICAL SOCIETY 0.5x
0.5x
0.5x
MACAO ASTRONOMICAL SOCIETY
w 4cm MINIMUM
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w 10cm MINIMUM
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INSTRUCTIONS
COLOR COLOR
60% -45
A
A PANTONE 5265C
PANTONE 7419C
B
B PANTONE COOL GRAY 3 C
A
B
Full-Colour Version on Preferred Background Colour (WHITE)
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INSTRUCTIONS
Full-Colour Version
COLOR COLOR
60% -45
A
A PANTONE 5265C
B
B
MACAO ASTRONOMICAL SOCIETY A
PANTONE 7419C
PANTONE COOL GRAY 7 C
B
Full-Colour Version on Preferred Background Colour (black)
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INSTRUCTIONS
PANTONE 5265C BACKGROUND VERSIONS
COLOR
A
B
MACAO ASTRONOMICAL SOCIETY A
MACAO ASTRONOMICAL SOCIETY
B
A PANTONE COOL GRAY 3 C
C 0 M 0 Y 0 K 0 (paper) B
PANTONE COOL GRAY 7 C
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INSTRUCTIONS
Single Colour Versions
the logo in single colour, black, may be used only for black and white production, or in situations where the other single-colPANTONE 5265C
our versions and full-colour versions are not suitable.
C 83 M 80 Y 35 K 27
MACAO ASTRONOMICAL SOCIETY
PANTONE COOL GRAY 7 C C 40 M 32 Y 32 K 11
MACAO ASTRONOMICAL SOCIETY
PANTONE COOL GRAY 3 C C 25 M 19 Y 19
MACAO ASTRONOMICAL SOCIETY
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INSTRUCTIONS
MACAO ASTRONOMICAL SOCIETY
Single Colour Signature
Background Colours
MACAO ASTRONOMICAL SOCIETY
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MACAO ASTRONOMICAL SOCIETY
MACAO ASTRONOMICAL SOCIETY
PANTONE 5265C C 83 M 80 Y 35 K 27
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INSTRUCTIONS
MACAO ASTRONOMICAL SOCIETY
Single Colour Signature
Background Colours
MACAO ASTRONOMICAL SOCIETY
MACAO ASTRONOMICAL SOCIETY
MACAO ASTRONOMICAL SOCIETY
MACAO ASTRONOMICAL SOCIETY
MACAO ASTRONOMICAL SOCIETY
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MACAO ASTRONOMICAL SOCIETY
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MACAO ASTRONOMICAL SOCIETY
MACAO ASTRONOMICAL SOCIETY
MACAO ASTRONOMICAL SOCIETY
MACAO ASTRONOMICAL SOCIETY
MACAO ASTRONOMICAL SOCIETY
MACAO ASTRONOMICAL SOCIETY
MACAO ASTRONOMICAL SOCIETY
MACAO ASTRONOMICAL SOCIETY
MACAO ASTRONOMICAL SOCIETY
MACAO ASTRONOMICAL SOCIETY
MACAO ASTRONOMICAL SOCIETY
PANTONE COOL GRAY 7 C C 40 M 32 Y 32 K 11
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INSTRUCTIONS
MACAO ASTRONOMICAL SOCIETY
Single Colour Signature
Background Colours
MACAO ASTRONOMICAL SOCIETY
MACAO ASTRONOMICAL SOCIETY
MACAO ASTRONOMICAL SOCIETY
MACAO ASTRONOMICAL SOCIETY
MACAO ASTRONOMICAL SOCIETY
MACAO ASTRONOMICAL SOCIETY
MACAO ASTRONOMICAL SOCIETY
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MACAO ASTRONOMICAL SOCIETY
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MACAO ASTRONOMICAL SOCIETY
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MACAO ASTRONOMICAL SOCIETY
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MACAO ASTRONOMICAL SOCIETY
MACAO ASTRONOMICAL SOCIETY
MACAO ASTRONOMICAL SOCIETY
PANTONE COOL GRAY 3 C C 25 M 19 Y 19
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INSTRUCTIONS
LANGUAGE VERSIONS
ENGLISH VERSIONS
MACAO ASTRONOMICAL SOCIE TY
MACAO ASTRONOMICAL SOCIETY CHINESE VERSIONS
BILINGUAL VERSIONS
MACAO ASTRONOMICAL SOCIETY
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INSTRUCTIONS
YTEICOS LACIMONORTSA OACAM
MACAO ASTRONOMICAL SOCIETY
Incorrect Usage
MACAO ASTRONOMICAL SOCIETY
MACAO ASTRONOMICAL SOCIETY
MACAO ASTRONOMICAL SOCIETY
MACAO ASTRONOMICAL SOCIETY
MACAO ASTRONOMICAL SOCIETY
11
MACAO ASTRONOMICAL SOCIETY
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INSTRUCTIONS
Typeface
Primary Type
Aqua Grotesque ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Substitute Type
Avenir Next Regular
Avenir Next Bold
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890 $¥£@®©TMæ§#ø¢% & ̊ ∞!;:~–”/()[]<>+-÷=
1234567890 $¥£@®©TMæ§#ø¢% & ̊ ∞!;:~–”/()[]<>+-÷=
中黑體
黑體
日月金木水火土竹戈十大中一弓人心手
日月金木水火土竹戈十大中一弓人心手
口尸廿山女田卜
口尸廿山女田卜
ABCDEFGHIJKLMNOPQRSTUVWXYZ
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
12
INSTRUCTIONS
13
PHOTO Library
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INSTRUCTIONS
universe space
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PHOTO Library
M42+M43+NGC1977
moon
14
LOGO ADAPTATIONS 17
business card
22
clothing
18
Envelope
Horsehead Nebula IC434 M42 Orion Nebula
Adaptations
17
business card
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Adaptations
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Envelope
18
Adaptations
clothing
outdoor jacket
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t-shirt
22
Adaptations
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The Cat Paw Nebula NGC 6334 constellation Scorpius
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