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Freight Solutions
MEDIA & MARKETING NEWS
10 AUGUST 2022 | Source: THE GTI GROUP THE GTI GROUP LAUNCHES NEXT EVOLUTION OF CORPORATE BRAND & NEW WEBSITE
Over the past five years, The GTI Group, backed by private equity firm Novacap, has experienced tremendous growth with new start-ups, numerous acquisitions and the expansion of existing business units. To better reflect this progress and the future growth of The GTI Group, the company today announced the next evolution of its corporate brand.
We are basically one company working together to serve our extensive client base, even though we have several locations both in Canada and the United States. The variety of our numerous service offerings enables GTI as one company to serve all our clients logistical needs by leveraging the skills, talents and institutionalized knowledge we’ve accumulated. Our new brand reflects this objective, demonstrating to clients that we’re one family with shared values and a shared commitment to exceptional customer service through comprehensive, customized logistics solutions. Richard Lafreniere, CEO & President, The GTI Group
The rebrand consists of a new standardized corporate logo and colors with the new circular ‘G’ mark and trademark blue seen consistently across all business units. The new brand mark plays on the ‘G’ of GTI, with the circularity of the ‘G’ representing GTI’s full-service, comprehensive freight transport and logistics offering, while also nodding to the supply chain cycle itself. The arrow is tilted upward, demonstrating the forward progress, growth and momentum of not only GTI but also the growth experienced by clients and partners from working with GTI. The blue represents GTI’s unity and projects optimism and peace of mind both internally and externally. Through messaging, design and imagery, the rebrand emphasizes the one company that we are, The GTI Group, as a full-service logistics provider. A solutions-first message is seen on all marketing materials, from website and social media to email, print and digital collateral, signage and more. The rebrand focuses on how GTI leverages its team’s specialized expertise, institutionalized knowledge and cutting-edge technology to meet clients’ supply chain requirements and provide them with peace of mind through custom freight logistics solutions, no matter the mode of transportation or which location provides the solution.
View the newly designed website at www.thegtigroup.com
Silk Way West Airlines, a member of the Silk Way Group and one of the fastest-growing cargo carriers in the Caspian and CIS regions, has launched its redesigned website, accessible at www.silkwaywest.com. The website includes several new features, including a responsive, user-friendly layout, simplified navigation and newly integrated online booking services along with enhanced freight tracking and a CO2 calculator to improve the customer experience. In addition to improving existing functionality, two new online services have been added to better serve the airline’s customers. An online booking feature enables forwarders and sales agents to send cargo inquiries directly to the airline through the website and receive a booking confirmation with flight data by email. The enhanced tracking service with an integrated CO2 emission calculator offers real-time status tracking through the website, which calculates carbon emissions generated from shipments based on cargo weight, origin and destination. The new features demonstrate the company’s drive to improve the customer experience by digitalizing services and achieving a carbon neutral footprint.
I am proud to share the passion of our team that redesigned our website, making it even more attractive and optimizing its functionality. Adjusting the website in line with our new corporate identity and adding useful features and important functions makes it a great experience for customers to step into the Silk Way world. The next stage in digitalizing our processes is the launch of online booking through our website, which will further enhance our capacity to reach prospective clients. Wolfgang Meier, President, Silk Way West Airlines
We are delighted that our latest project brings us together in providing state-of-the-art tracking capability to Silk Way West Airlines’ newly redesigned website, together with an online query and interactive quotation feature through our QuoteIt platform to further enhance digitally driven growth. It is sensational to witness this development and we are looking forward to continued synergies and cooperation between our two companies. Cristina Pheysey, Managing Director, ENXT Solutions
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11 AUGUST 2022 | Source: SILK WAY WEST AIRLINES SILK WAY WEST AIRLINES UNVEILS INNOVATIVE FEATURES ON ITS NEW WEBSITE
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