SHARKS FOR SURVIVAL
73 MILLION ARE KILLED EVERY YEAR
TORN APART FOR THEIR LIMBS
BURIED AT SEA
FINNING
BYCATCH
OVERFISHING
30% OF THE SHARK POPULATION IS NEAR EXTINCTION !
AT THE CURRENT RATE, THE OCEAN WILL BE BARREN BY 2050
WE NEED SHARKS TO SURVIVE
AT THE TOP OF THE FOOD CHAIN, SHARKS KEEP THE MARINE ECOSYSTEM IN BALANCE !
O V E R 1 B I L L I O N P E O P L E R E LY O N FISH AS THEIR MAIN FOOD SOURCE
SHARKS CONTRIBUTE TO THE ECONOMY !
THEY ARE WORTH MORE ALIVE THAN DEAD
SHARKS ARE A KEY DEFENSE AGAINST GLOBAL WARMING !
THEY GOVERN THE OCEAN PROVIDING TWO-THIRDS OF THE PLANET’S OXYGEN
“Change will not come if we wait for some other person or some other time. We are the ones we've been waiting for. We are the change that we seek.� !
Barack Obama
OUR GENERATION HAS THE ABILITY TO ENSURE THE SURVIVAL OF THE SHARK
L ATE T WENTIE S CITY DWELLER L IEGNETNI TE S L AI NT TE ETLW E C O N CO IMT IYS TD W SU E LB LSECRR I B E R W L AI TNUETNETALW L IEAGNRETENI ET S T IYS TD WS EU LBLSECRR I B E R E C O NCOIM I N UT N E LA LWI AG RE EN T ECONOMIST SUBSCRIBER UNAWARE
SOCIAL MEDIA TELEVISION W ES BO CAIDA VL E M R TE IDSIIAN G T R AT EI LLEERV /I TS EI OA NS E R ERRETSD O CPAIOD ASVLTEM W ES B I SI IAN G T R TA EI L E RV /I ST IEOANS E R W E B PA OD SV TE ER RT SI S I N G TRAILER / TEASER POSTERS
IMMERSIVE SUSPENSEFUL I MUMR EGRE SNITV E SCUASPPTEI V N AS TE IFNUGL I INMTUM ERREGARECSNTI TVI VE E I SNPPSTEPI NVI RS GUGL SCUA A ITENIFN I N TUERRGAECNTTI V E C AI NP ST PI VI R A TI NI NG G INTERACTIVE INSPIRING
CONSERVATION INTERNATIONAL
OUR AUDIENCE
COMMON GROUND
COMMON GROUND
OUR AUDIENCE
CONSERVATION INTERNATIONAL
BELIEF IN CHANGE !
INNOVATORS !
C O L L ATBR YOI NRG AT TO I V E VIS
U N D E! R S T A N D THE WORLD IAON DN HAO R W ITE OS F I T !I N T O I T
R E S U LT S - O R I E N T E D
E N JB EOL YI E SF I NS CTHOA NRG IE E S OF INSPIRATION E N J O Y S !S T O R I E S OF INSPIR ATION
CONNECTED C O N N E! C T E D
T HTIHNI NKK BBI GI G A NU D TO S U TISD I DE E BB O XO X & O R E S P O N !S I V E T O M AOG N E SS , VI IVD EEO SI P
RE TO I M A G EA SC T,I V EV I D E O
TRYING TO INNOVATORS UNDERSTAND O RO A TRI VLE D TC OHL LEA BW A NV IDS I OHN AOR W IES T O FIT INTO IT
R E S U LT S - O R I E N T E D
WE WANT TO CHANGE THE HUMAN MISCONCEPTION OF SHARKS AS A DANGER
WE WANT TO INSPIRE OUR AUDIENCE AND RAISE AWARENESS ABOUT PROTECTING SHARKS
WE WANT TO LEAD OUR AUDIENCE TO SHARK CAMPAIGNS AND LEGISLATION BUILDING TRUST IN C.I. AS A BRAND
MEDIA PLAN FLOW
GUARANTEED INTEREST OF AUDIENCE !
T E L E V I S I O N ’ S B I G G E S T E V E N T, PROVIDING THE PERFECT OPPORTUNITY TO UNVEIL THE CAMPAIGN
TELEVISION COMMERCIAL !
INTRODUCES OUR STORY TO A SHARK-ENTHUSIAST AUDIENCE
POSTERS !
PROVIDES TANGIBLE, EYE-CATCHING ADVERTISEMENTS
SHARK WEEK COMPANION APP !
ADDS DEPTH AND INTERACTIVITY TO VIEWING EXPERIENCE
WEBSITE !
T E L L S T H E C O M P L E T E S T O R Y, DIRECTS USER TO ACT
IMPACT ! !
ENRICHING SHARK WEEK EXPERIENCE !
INCREASED C.I. BRAND AWARENESS !
A CALL TO ACTION FOR AUDIENCE