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Ideas, Information & Inspiration 19TH–20TH NOVEMBER 2014, EXCEL LONDON www.britainmeansbusiness.today
OVERVIEW... Part of the biggest series of events during Global Entrepreneurship Week, Britain means Business is the living resource for any savvy business looking to grow in 2014.
Global Entrepreneurship Week is about growing enterprise ambition and ensuring that those with ideas know where to get the support they need to make them a reality. It’s about creating jobs and opportunities: small business in the UK employs nearly 60 per cent of the workforce and contributes almost half of UK turnover. David Cameron, Prime Minister
www.britainmeansbusiness.today
With key themes of collaboration and resilience – Britain means Business is designed especially for business owners, directors and entrepreneurs. According to Prime Minister, David Cameron, the UK economy is enjoying “a great British revival”, Mr Cameron said: “Britain is coming back. We came through the great recession together. We are building the great British revival together.” Britain means Business will be the place that decision makers from UK businesses visit to give themselves the ‘edge’. Running a growing business is hard work and our editorial team, expert speakers and thought leaders understand these challenges and will offer practical and timely solutions. Britain means Business will be the place to go to: meet potential customers and partners, share best practices and keep up to speed on the latest business opportunities. It will attract 3,000 business decision makers with an appetite for information, advice and inspiration.
WE UNDERSTAND ENTREPRENEURS... Britain means Business is brought to you by the media owners and event producers of: freshbusinessthinking.com – the UK’s leading online resource for business owners, directors and entrepreneurs. With over 60,000 unique monthly visitors, we have been delivering up-to-the minute business advice and industry news since launch in 2005. Great British Entrepreneur Awards – the only awards ceremony uniquely celebrating entrepreneurs. Taking place on the first night of Britain means Business (19th November) and during Global Entrepreneurship Week, this gala dinner will welcome 650 of the country’s leading entrepreneurs.
Taking place on the first night of Britain means Business, the Great British Entrepreneur Awards are the only awards ceremony uniquely celebrating entrepreneurs.
Britain means Business Magazine – the UK’s leading free business magazine for entrepreneurs. With a distribution of over 60,000, our September/October edition will be dedicated to Britain means Business.
Britain means Business provides a thought leadership environment, where visitors can learn from leading business experts
Call Jonathan Walker today on 0845 5000 328
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SPEAKERS... Our expert line-up of keynote speakers will be covering all business topics - ranging from Finance and Legal, to HR, Technology and Sales. They will be there to provide attendees with ideas, information and inspiration on how to grow their business.
For a taster of what’s to come… Martyn Dawes, Founder, Coffee Nation Lara Morgan, Founder and Ex CEO, Pacific Direct & Co-Founder, Company Shortcuts Jessica Huie, MBE – Founder, Colour Blind Cards & Director, JH Public Relations Craig Goldblatt, Leadership Coach & Founder of Coach Nation
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WHY EXHIBIT? Britain means Business will attract a senior audience of decision makers and budget holders who will attend to understand the key considerations of running a successful business.
CEO’s, Entrepreneurs, Business owners, Marketers – all under one roof – all hungry for the latest information and advice. The Campaign We have specifically designed campaigns to ensure that exhibitor value does not begin and end at the event. We are able to offer marketing opportunities through a variety of channels; including print, live and digital – that will guarantee more exposure and engagement with your target audience. For more information contact Jonathan Walker on 0845 5000 328 or jonathan@freshlymadecontent.com
Face-to-face Meet with budget holders who are looking to buy your product or service in a thought leadership environment. Get ROI results with face-to-face 80% agree that live events deliver better ROI than other media Face-to-face marketing dramatically increases order size 81% of directors agree that the average order value with human interaction is over 15 times greater compared to other media investment Build trust with your customers 90% agree that a person is more likely to trust people/companies met face-to-face than people only communicated with via email and phone* *Statistics from FaceTime - Face-to-Face Marketing: The Business Generator
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MARKETING OWN CHANNELS An extensive marketing campaign will be implemented through our numerous media channels.
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Email Marketing
Tour de France comes to Yorkshire | What to do if you’re kidnapped | Samsung Galaxy S5 review | Sir Steve Redgrave talks leadership | Gareth Thomas talks life after sport | Fresh Business Thinking LIVE! | International Trade Expo | International Festival of Business | Great British Entrepreneur Awards | Naked Wines
Britain Means Business Magazine
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MARKETING PARTNER CHANNELS Collaboration is the new competition. Our marketing campaign will include promotion through partner publications. Please see below for examples of how we have marketed previous events through partner publications - we plan to replicate this activity for Britain means Business.
Partner Event Listing Partner Online Advertising
Partner Email Marketing
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Partner Social Media Activity
Who Visits? - Established businesses that: • Turnover more than £1Million • Employ more than 10 people • Are at least three years old - Fast Growth businesses that are growing more than 20% a year - Start-up PEG (Potential Explosive Growth) businesses
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Sample Attendee List: Managing Director BuzzBoard, Inc. CEO founder Evolve Ideas LTD Creative Director Amoveo Director StyleCard Director 5W Consulting Chairman & CEO SATECOM Director Arrk Group Director Mary’s Kitchen Founder Thinklab Education CEO Divine Media Director Networks Webworks Director Developed Africa Owner SmallBizContent
COLLABORATION COLLABORATION IS THE NEW IS THE NEW COMPETITION COMPETITION
Britain means Business will be supported by a host of relevant media partners, specialist trade Britain means Business will be supported by a host of relevant media partners, organisations and lobbying groups, including: specialist trade organisations and lobbying groups, including:
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WHO ARE WE?
Britain means Business is a Freshly Made Content creation. Other Freshly Made Content publications and events include: freshbusinessthinking.com – an online business resource for business owners, directors and entrepreneurs. InternationalTrade.co.uk – the single destination for Senior Level Executives in the international arena who are looking to enter a new overseas market, wishing to monitor a market, and to keep abreast of the latest international investment opportunities and risk. The Digital Marketing Show – offers deep insight and solutions into understanding how the digital world can help deliver marketing objective. Great British Entrepreneur Awards – dedicated to acknowledging and celebrating the achievements of entrepreneurialism in the UK. Britain means Business Magazine – the UK’s leading free business magazine for entrepreneurs International Trade Awards – a celebration of UK businesses who are currently engaged in overseas trade.
CONTENT RICH EVENTS & MEDIA www.britainmeansbusiness.today
FOR MORE INFORMATION Please contact
Jonathan Walker jonathan@freshlymadecontent.com 0845 5000 328 Twitter - @freshbusiness - #BritainmeansBusiness
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Britain means Business
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means Start-ups - Entrepreneurs - Enterprise
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