A Better Choice

Summer marks a busy period for A better choice! on both a national and local level, with activities including an exciting new campaign featuring celebrity chef Julie Goodwin, a promotion to celebrate Victorian Strawberry season, and free fruit at a fun run!

SPRING CAMPAIGN 2022

A Better Choice! National Spring campaign features MasterChef royalty Julie Goodwin as the new official ambassador. Using the latest in video technology, we are able to supply retail members with their own personalised video message endorsing their store. Giving the store owners the ability to focus on customers in their suburbs and postcodes and share their own videos in their networks and on social media. Not only do they have Julie for their online advertisements, but they are also able to have her displayed in their stores. Both customers and retailers are enjoying seeing Julie’s smiling face. View the full length A better choice! ad featuring Julie Goodwin here: https://www.youtube.com/ watch?v=unKr_h_6ldA

2XU Wellness Run

The 2XU Beyond Blue Wellness Run is held in St Kilda on 4th December. A Better Choice! will be providing free bananas for all participants. They will also be giving runners the chance to win 1 of 5 x $100 vouchers at their local fruit and veg shop. Beyond Blue has been providing support and services to people in Australia for 20 years. Contact their 24/7 Hotline on: 1300 224 636

Victorian Strawberries Promotion

To celebrate Victorian Strawberries, the local A better choice! team will be rolling out a Victorian only promotion throughout December-January. This will include in-store sampling and giving customers a chance to win an amazing experience for two. Remember to keep an eye out on your local A Better Choice! retailer or independent supermarket for this fantastic promotion.