A ‘A better choice

A ‘A better choice!’ Christmas Giveaway

From November to December, the A better choice! team gave away thousands of dollars’ worth of prizes as a Christmas promotion in Victorian and New South Wales.

As a way to celebrate the festive season, customers of local fruit and veg shops had the chance to win an iPad, Nintendo switch, a coffee maker, dyson hand-held vacuum, kitchenware, pasta maker, $100 gift vouchers to ABC retailers and much more. The huge prize giveaway commenced, online and in-store, where A better choice! retailers received a point-of-sale merchandise pack complete with A3 posters, wobblers, and stickers. Retailers hung the posters from their ceilings or on walls, placed the wobblers on shelves, and the stickers were stuck straight onto employee’s aprons where customers could see them. The team visited Biviano and Son’s in Fairfield to film a short video which included information about the competition for Retailers. After a hard year, especially with Victoria being in and out of strict lockdowns, the A better choice! team wanted to ‘give back’ to the community. It was also a way to bring the winners into their local fruit and veg shop, aiming to build that relationship between customer and greengrocer.