A Better Choice

Giveaways All Year Round

After the success of the “A better choice!” Christmas giveaway in Victoria and New South Wales, the A better choice! team wants to implement it on a national scale! Each week, customers of local fruit and vegetable shops will be eligible to enter a competition to win from a vast pool of prizes throughout the year.

You will soon see the online and in-store point of sale advertising popping up in your local stores at the beginning of March. The programs messaging of "shop at your local fruit and veg shop, it's "A better choice!" will be sprawled across all advertising – going back to the A better choice! roots. This campaign aims to increase foot traffic into local fruit and veg shops by driving consumers in-store via advertising, encourage drive and repeat shopping with existing customers in-store, and as always drilling the brand recognition of "A better choice!". This year the Victorian team is putting in an extra effort to deck out the Victorian "A better choice!" retailers and continue to engage and visit stores. Look out for your "A better choice!" representative dropping by soon!