1 minute read
Letter from the CEO
When we thought COVID 19 had thrown all it could at us by the end of June, it was far from over when the second wave hit.
Even worse than before, Victoria fell into a stage 4 lockdown with stricter rules and conditions. The uncertainty and stress within everyone in our industry were felt when new rules were imposed, which saw all retail, gyms, and others deemed 'not essential' close. Though we are and have always been an essential service to Victoria, the very thought of a potential closure of the Market continues to play on people’s minds. We were fortunate enough to stay open but did see the flower market close for a time, which I'm sure was a very stressful time for all that were affected. Now we see an environment, with all workers wearing masks, face coverings, or anything to keep them safe from this invisible killer. Social distancing rules remain in place, some of which we can expect will stay with us for years. The 'new normal' has set in, where we can see our working lives never returning to pre-COVID times. We are thankful to be past what we hope was our darkest days of the pandemic. To all those in the market community who have contracted the virus or have family members directly impacted by the virus, our thoughts are with you and wish you, your family, and friends a speedy recovery and hope that you are well and safe. Though it has been extremely challenging for the market community, we have been resilient when facing these tough times. I commend you on all your hard work and effort. Fresh State is always here to assist businesses in any way, and we have many resources available to you in these unpredictabletimes. Please feel free to contact us. Stay safe,
Jason Cooper
CEO Fresh State Ltd.
