LET’S GET STARTED! ASK FOR A FREE HOME EVALUATION: A well-priced home will generate lots of interest and sell quicker. There’s even a chance of receiving multiple offers resulting in a higher final sale price. Our free market analysis takes into account the most actively searched prices and comparable homes in your community so that you have a detailed evaluation of what your home is worth in today’s real estate market.
table of contents ABOUT DREW DORAN 05 SELLING WITH A PRO 06 SELLING INFORMATION 08 SELLING YOUR HOME SELLING IN THE VALLEY SELLING EXPERIENCE OUR ONLINE RESOURCES MARKETING 650 18 PREPARING YOUR HOME ACCEPTING THE OFFER TESTIMONIALS
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about drew doran Drew Doran was born and raised in the Redwood city, CA in the Bay Area and is the 4th generation to call this beautiful place home. He has managed to become well known in the Bay Area real estate market as one of the best luxury agents in all of Silicon Valley. Drew’s ability to negotiate is a character trait that is essential to the success of any agent. He also excels in providing his clients with the most information possible to help them make an educated decision. “I’ve always excelled at helping people, and I feel like I’ve found a great career in real estate in my hometown and the place that I love.” Drew is also accessible. He believes that communication is a key element in all business activities and ventures. As a young entrepeneur, I hated not being able to get a hold of people. “I always said to myself, I would never be that way and am always making myself as reachable as humanly possible.” Drew is an advocate for quality customer service and communication. He knows how busy things can be at times, but thinks it is important to always touch base and keep all parties informed at all times. It’s just another greatuality Drew Doran has. Other than selling homes Drew loves spending time with his loved ones, family, and friends. He believes in creating long-lasting relationships and also believes in making himself as accessible as possible. Drew loves working out, cooking, hiking, gardening, fishing, riding dirtbikes, snowboarding, traveling, going to the beach, and hanging by the fire on a warm summer night. Drew’s love for these activities is a great example of the many activities to enjoy in and around the Bay Area from San Francisco all the way to San Jose.
SELLING WITH A PRO
TIPS & FACTS
EDUCATION IS KEY WHEN CHOOSING AN AGENT The most important factor in choosing a real estate professional is their education in the real estate industry. Drew Doran has advanced training and education, allowing him to be among the top agents in the California while earning prestigious designations in the various fields of real estate.
WHY CHOOSE DREW? CHOOSE US FIRST! When you’re looking for a partner to help you negotiate the complexities of selling a home, you’ve come to the right place. The experience, dedication and strong communication you’ll receive here will help ensure the successful and profitable sale of your home: 1. The Local Advantage Take advantage of a broad spectrum of technologies and tools to support the sale of your home from start to close. 2. Internet Advertising Since the lion’s share of home buyers starts their search on the internet, top placement on search engines is essential. You’ll gain access to placement on Google, Bing, and other websites. This will maximize your exposure and bring a large number of potential buyers to view information about your home. 3. Email Campaigns It’s important to “work the network.” We can work together to identify the right people to target your home-and get in touch with them by email to drive excitement and interest. 4. Personal Touch Of course, technology alone won’t sell your home. Face-to-face interaction provides the advantage to sell your home-and you won’t have to worry about a thing. The details will be handled with care and constant communication, to ensure the marketing and sale of your home go smoothly. RELAX! WE LOOK AFTER THE DETAILS Of course, we will take care of the thousands of details involved with your property sale so you can move forward with your life. We want you to feel confident in knowing everything will go smoothly from start to finish. - Drew Doran (Realtor)
selling information FREE HOME EVALUATION A well-priced home will generate lots of interest and sell quicker. There’s even a chance of receiving multiple offers resulting in a higher final sale price. Our free market analysis takes into account the most actively searched prices and comparable homes in your community so that you have a detailed evaluation of what your home is worth in today’s real estate market. The best news about our market evaluation is that it is absolutely free! Although it is common to pay for this valuable information, the Drew Doran and his team of qualified professionals believe that an accurate evaluation should be part of the process. ARE YOU READY TO SELL? Common questions that you may ask yourself when deciding to sell are why do you want to sell and when do you want to sell? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighborhood, school district, city or state? You might think your reasons are obvious, but it would do well to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals. When do you want to sell? Establishing a time frame is the best and most accurate way to keep yourself on track throughout the selling process. For many sellers, it is an urgent matter, and for others, not so much. If you need to sell quickly, Drew can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with Drew to thoroughly review the current market conditions and find the most favorable time to for you to sell. SELLER MOTIVATED - AGENT EDUCATED Drew has a vast understanding of the luxury market in Palo Alto and surrounding areas. He has years of experience and innovative marketing that only accelerates the selling process and concludes with the successful sale of your home.
GET READY TO SELL!
SEE WHAT’S ON THE MARKET For most of us, our home is our biggest investment. When it’s time to sell, get the value you deserve with the help of a professional real estate agent. Drew has the experience, expertise and innovative marketing plan to help you successfully sell your home.
TIPS & FACTS
SELLING YOUR HOME
TIPS & FACTS
THE DETAILS COULD BE ALL THE DIFFERENCE Doing the little things in order to prepare your home for sale could be the difference between a quick sale and a long, drawn-out one. An experienced agent understands what little things truly matter and that the difference is in the details.
FOR ALL IT’S WORTH DECIDING TO SELL You have decided to sell your home. Great news! However, you’re a little apprehensive to start the process because you really want to make sure you have the right person working to sell your home for all it’s worth. You need an experienced, dedicated, and proven agent to clarify your motivations and put together a game plan with a detailed outline of the selling process. Well you’re in good hands! Drew is experienced and dedicated with proven results and a great track record. But before we get started, there are a few questions you may want to ask yourself first. PREPARING TO SELL Drew and his team of professionals understand it can be exhausting for anyone to keep a home “ready to show” for an extended period of time. Even more so when you have little children or a demanding career. The good news is they has a proven system that will help reduce the time your property sits on the market and the period of time in which you have to keep your home staged to perfection. SETTING THE “RIGHT PRICE” Selling your home starts with setting the correct selling price. Through a careful examination of recent real estate sales data and an intuitive understanding of market conditions Drew can help determine the right price for your property! At the end of the day, the right price will help ensure higher offers and a quicker sale! Setting the right price will save you both time and money. By utilizing a “Right Price Analysis”, we can assess what your property is valued at today. RELAX! WE LOOK AFTER THE DETAILS Of course, Drew will take care of the thousands of details involved with your property sale so you can move forward with your life. “I want you to feel confident in knowing everything will go smoothly from start to finish.”
SELLING IN THE VALLEY Palo Alto’s real estate market is very diverse and is filled with a variety of different homes for all types of buyers. A vast majority of properties in and around this community are older craftsman style homes that date back to the late 1800’s and early 20th century. Located in the heart of Silicon Valley, Palo Alto real estate is in high demand and ranges anywhere between $800,000 to upwards of $40 million. This makes Palo Alto’s real estate market one of the nation’s best and wealthiest communities. Major tech companies surround this area as it is well-known for its high-tech corporations and successful start-ups. Companies such as Apple, Google, Adobe, Yahoo!, Facebook, eBay, HP, Netflix and more have made their home in the Silicon Valley. The prestigious Stanford University also calls the valley home and is located just west of Pal Alto. Real estate thrives in this tech-driven community filled with fresh ideas, fun in the sun and football.
TECHNOLOGICALLY DRIVEN
STANFORD UNIVERSITY Stanford University, located in the heart of California’s Silicon Valley, is one of the world’s leading teaching and research universities. Since 1891, Stanford has been dedicated itself to student development through research and education. Go Cardinals!
TIPS & FACTS
the selling EXPERIENCE
TIPS & FACTS
GOOGLE & SILICON VALLEY The world’s largest internet technology company, Google has become the king of online search and advertising. Since 1998, Google has been the most progressive tech company in all of Silicon Valley.
WITH DREW DORAN SELLING WITH DREW Drew has been involved in the Bay Area luxury real estate market sinc 2010. He is considered one of the top Luxury Realtors for high end homes and condo projects in all of Silicon Valley. Drew utilizes his charm, experience and passion in marketing to help his clients realize their real estate dreams and achieve their real estate goals. Drew’s approach to marketing luxury homes in and around Palo Alto begins with plenty of research on the home and property, identifying specific features that make it unique and exciting. He then markets it to the right prospective buyers who are looking for the exact product that he is selling. “My mission is to enhance and impact the lives of my clients by helping them achieve their goals through real estate by focusing on their needs and negotiating the best possible price”. When it comes to a luxury home Open House, he goes beyond the norm by creating special events. He’s incorporated wine and cheese invitational events, tech launches and live musical events that’s unique and make the clients feel special. “It’s a challenge and requires a lot of work. But it’s worth it and I would never settle on making it good, I’d rather leave a listing impression and make it great!” SELLING WITH A PRO Our tried and true marketing plan will make selling your home as seamless as possible. Let us show you how. “It’s very important to offer customer service with quality. Many agents lack this simple character trait that is so essential to the overall care, success and experience.”
OUR online resources
online exposure We use the Internet and our innovative website to make your listing highly visible. With more than 90% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss. Below shows that 99% of people search for a home using three main search engines. We make sure to be as visible as possible on these platforms to make sure you are as visible as possible.
81% 12% 6% ABOUT COLDWELL BANKER
Coldwell Banker® was founded in 1906 when Colbert Coldwell, a young real estate sales associate, observed families trying to piece their lives together following the disastrous San Francisco earthquake. Disapproving of sales associates who acquired property from vulnerable sellers and then resold it at huge profits, and seeing a need for honest, knowledgeable real estate professionals, he formed his own company. Coldwell Banker has entered its second century in real estate and continues to offer clients a level of service and resources of which Colbert Coldwell and his partner Benjamin Banker would be proud. ColdwellBankerHomes.com is owned and operated by NRT LLC, the nation’s largest residential real estate company. As a subsidiary of Realogy Corporation, NRT has more than 700 offices, 41,300 independent sales associates and 4,600 employees operating in 35 major metropolitan areas. NRT operates Realogy’s company-owned real estate brokerage offices.
MARKETING 650 After Drew is authorized to begin preparing the house for salethe following steps will be taken: 1. ORDER INSPECTIONS FOR: - Pest Control and Wood Damage Issues (termites, dry rot, etc.) - General Inspection - Roof - CP Reports- (geological hazards, flood zones, etc.) *Once the inspections are done, Drew will go over them with you to see what work should be performed. Generally speaking, it is a good idea to do any roof repairs suggested as well as any Section One termite work. 2. DREW WILL OBTAIN ADDITIONAL WORK BITS FOR (IF NEEDED): - Staging - Cleaning (and hauling if you would like this included) - Minor repairs (handy-man type) - Landscape enhancement - Painting as necessary, interior and exterior - Any other cosmetic improvements that could help obtain the highest market value. When the property is ready, the following steps will be taken: 3. HIRE PROFESSIONAL PHOTOGRAPHER TO PRODUCE AN ADVANCED MEDIA PACKAGE, INCLUDING: High resolution digital photos, Full motion video, Aerial photos, and an in-depth 3D walk through. 4. ENTER THE PROPERTY ON THE MLS. 5. EXPLOSIVE MARKETING ACROSS VARIOUS WEBSITES www.drewdoran.com; www.californiamoves.com; www.realtor. com; www.mlslistings.com etc. 6. HAVE SIGN INSTALLED. 7. INSTALL A LOCKBOX.
15-step MARKETING PLAN
MEGA OPEN HOUSE EVENTS When it comes to a luxury home “Open House,” Drew and his team goes beyond the norm by creating special events. Drew incorporates art shows, wine and cheese invites, and even even has a local artist play at his events throughout the evening.
TIPS & FACTS
MARKETING 650
TIPS & FACTS
PREMIUM AGENTS KNOW HOW TO MARKET Premium agents get premium results. My mindset never changes and I am never content on always doing the same thing. I am motivated to find new ways to market your home to its fullest. I know the market and know how to market. Give me a call today!
15-step MARKETING PLAN 8. PREPARE CUSTOM COLOR BROCHURES Drew is committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home. 9. MAIL JUST LISTED CARDS Mail Just Listed cards to all owner-occupied and non-owner occupied homeowners in the neighborhood. 10. BROKER TOURS & OPEN HOUSES Host a Realtor’s tour the first Tuesday (San Mateo) Friday (Santa Clara) that the property is on the market. 11. PRINT MARKETING Property will be advertised on the Coldwell Banker’s full page ads (Palo Alto Weekly, Palo Alto Daily, Mountain View Voice, San Francisco Chronicle, San Francisco Examiner) whenever it is held open. there will be a full page ad in the Palo Alto Daily Post the first weekend the home is on the market 12. MEGA OPEN HOUSES 12. Hold open houses Sat. & Sun., the first weekend property is on the market and other Sundays as necessary until property is sold. 13. SET A DATE A date will be set to hear offers, and Drew will monitor Realtor’s interest before that date. Once the day has arrived, Drew will assist Sellers in listening to any offers and help to advise them on which one is in their best interest. If there are no offers, then it becomes a first come, first serve, and each offer is weighed for its merits, and a counter-offer is prepared if necessary. 14. MONITOR THE PROPERTY Keep tabs on the property; if it is vacant, making sure it stays in good shapes, plants are watered, misc. papers left on driveway are removed etc. 15. CLOSING THE DEAL Once the property goes in to escrow, Drew will follow it each step of the way and keep Sellers advised on how things are going until it closes successfully.
PREPARING YOUR HOME You can do a lot to increase the appeal of your property and to create a lasting impact on potential buyers. WHAT TO DO TO PREPARE: The following are a couple of factors to keep in mind when listing your property for sale: 1. CURB APPEAL Keeping your landscape pristine, and adding creative touches to your yard, such as colorful annuals, will create an immediate impact on passers-by and potential buyers. 2. PROPERTY REPAIRS Simple upgrades such as window repairs, polishing the doorknobs, and a fresh coat of paint in the most frequently used rooms will instantly brighten up the property. 3. CLEANLINESS AND STAGING Keep your property uncluttered, sweet-smelling and well-lit from topto-bottom. Pay attention to details: put away the kitty litter, place a vase of fresh flowers near the entryway, pop a batch of cinnamon rolls in the oven, have your carpets cleaned. Your agent will scan the property before it is listed for sale to see how you can improve the staging of your property. 4. DISCLOSURES AND INSPECTIONS Drew is very familiar with the legal procedures involved in disclosures and are ready to help you develop a thorough disclosure statement beneficial to both you and the buyer, as well as suggest home improvement measures before placing your property on the market (such as termite and pest inspections). 5. SHOWTIME Presenting your property to potential buyers is a job that Drew will take care of for you. Buyers feel more comfortable discussing the property with the agent, if you are not there. Also, your agent will know what information will be most useful in representing your interests when speaking with prospective buyers.
HAVING IT READY-TO-SELL
WINDOW OF OPPORTUNITY Seller’s often make the mistake of wanting to price their homes high at the start, assuming that they can reduce the price later. However, interest peaks when your home is fresh to the market and often declines as time goes on.
TIPS & FACTS
ACCEPTING THE OFFER
TIPS & FACTS
ALWAYS SELL YOUR HOME WITH A PROFESSIONAL Our proven and successful marketing plan is designed to create results and get your home SOLD - fast! A vast understanding of the luxury market and years of experience in innovative marketing only accelerates the selling process through our marketing plan.
CLOSING THE DEAL THE PRICE IS NOT ALWAYS RIGHT Ready to close the deal? Maybe not. Sometimes unforeseeable issues arise just prior to closing the sale. Hopefully, with negotiation, most of these have a workable solution. Unfortunately, this is not always the case. But don’t panic. Another buyer might still be found who is willing to accept the house as is. Imagine that your prospective buyers are a couple with young children. They envision your unused attic as the perfect playroom for the kids but, before closing the deal, they request an inspection to see if it’s safe and also if they will be able to install a skylight to provide natural light to the new space. This inspection reveals that under the shingles that are in good condition is a roof that will only last another year or two. The prospective buyers immediately baulk, not wanting to incur the time and cost of replacing the roof. Their plans were to move in and only have to spend time and money renovating the attic. The additional cost of the new roof, they say, is just too much. At this point, you sit down with the prospective buyers and calmly discuss the situation and how it can be solved to the benefit of all. First, you agree to get another professional opinion on what really needs to be done. Inspectors are only human, and are not infallible. Once the extent of the damage is agreed upon, you can jointly decide what to do about it. While the buyers hadn’t planned on that expense, you show them that instead of a limited roof life that they would get with most existing homes, they’ll have a new worry-free roof that won’t cost them in repairs for the next decade or so. Since the roof wasn’t in as good shape as you had thought, you agree to lower the purchase price to help offset the cost of the new roof. By negotiating calmly and looking at all possibilities, what could have been a “deal breaker” can be turned into a win-win situation for both the buying and selling parties. In other cases, the most workable agreement for both parties might be for the deal to be called off. The seller can always find another buyer and the buyer can always find another home. To protect yourself against last minute “buyer’s remorse,” make sure the purchase contract anticipates and closes as many loopholes as possible after all known defects have been fully disclosed.
testimonials NANCY LANDE We are pleased to recommend Drew Doran as an outstanding real estate agent. He had a through knowledge and understanding of our home when showing it to prospective buyers. His eagerness and attention to detail was unequalled. Drew made us feel comfortable and we would not hesitate to ask Drew to represent our home in the future. MARY Drew is a wonderful Realtor. He is honest, truthful & trustworthy. He has assisted us to purchase our ideal home & then sell that home when we were relocating. He understood our desire for the ideal home & worked hard to help us find our home. Drew also worked diligently with us to sell our home in our required timeline. I would recommend Drew to anyone interested in purchasing or selling their home. TIMOTHY Drew went so far above and beyond what a Realtor is known for , that I cant put into words . He sold our family home that we needed to sell badly to help fund my Mothers care . He was able to get a sale price that other Realtors just thought we were Crazy to ask . Drew said , “no problem Tim” , He did what he said , and even went and cleaned up the property on his own time, hauling ( garbage ) away so that our place looked great . Drew is a Hero to our family and anyone who chooses to use him will have a wonderful agent , and Man in their corner . Tim , Beth , and Marge Johnson ANONYMOUS Drew was both our listing agent for our previous home and our buying agent for our current home. You won’t go wrong with Drew. He has true passion for his clients and really takes the time and puts his clients first. He is very knowledgeable, honest and a true professional. I would recommend Drew in a heartbeat to anyone who is looking for a great real estate agent . ANGELIKA Drew represented us as we sold our house in San Carlos , he did a great with job advertising , and helping us to lightly stage and present our house at its best . He found us a terrific buyer and the process all went very smooth.
what people are saying
630 Ramona St, Palo Alto, CA 94301, USA Work: (650) 325-6161 drew.doran@cbnorcal.com