GUEST LIST

For my final KPI, I took on the responsibility of promoting the launch night. As mentioned in the 1200 word business plan, I researched different types of promotional material before diving into creating each promotional message. When doing this research, I brainstormed and mind mapped some ideas for the type of promotion I could use and I found that I had quite a lot of options, but as mentioned before, I thought email marketing would be the best solution, as from my research, the main benefit is that it is a good way of reaching your desired audience and connecting with them, to keep them in the know and to keep the launch night on their minds so that they don’t forget. Overall, I am very pleased with the outcomes of the promotional material I have created as I felt that they were relevant and directed to the audience. For example, the first material I created that gave directions to car parks and the launch night venue, I thought was an important follow on from the invitations for helping out guests who aren’t familiar with Chester.