INTRODUCING TEAM 2

To celebrate the end of the journey for the class of ’23 on the Fashion Marketing and Communication course, we will be hosting a launch night in celebration of our 3 year journey on this course. This night will be a special occasion and a chance for us to showcase our work, and connect with industry and alumni.

The role of team two is to plan and execute the class of ’23 launch night and alumni reunion. To reach the desired outcome for this event, we were given a list of KPIs of which we were to work together in our team to decide on what role each person would like to take on. The list of KPIs included venues, costings, save the date and invitations, promotion, funding, organisation and communication of the event and the press release.

As you can see on the following page, I have included the introduction to our dragons den presentation to introduce you to our team. Within this introduction, there is the department statement which is a brief statement that we put together as a team, outlining our main responsibility. Below this statement, as you can see, I have included each individual member of the team with their picture and their individual KPIs, so that you can understand how each of our roles have contributed to the final outcome.

Freya Davidson

To introduce myself, my name is Freya Davidson and my KPIs include designing the save the date and invitation, and creating a separate version specifically for the VC, taking charge of the guest list and liaising with Charlotte whom is in charge of guest and VIP outreach to see how many people have been invited, creating promotional material for the launch night and passing that on to Charlotte to email out to guests, and finally, as I have taken on the creative roles within team 2, I also took on the responsibility of creating an individual croquis of each student for the little miss awards.

I identified my KPIs at different points along the progression of this module. After our first team meeting with Tracey, I looked over the list of KPIs for our team and I decided that I wanted to take on the role of designing the save the date and invitation for my first task, as I am naturally more of a creative person than a marketer. I was informed by Tracey in our team meetings that the save the date needed to be done as soon as possible so that we could email it out to industry and guests once we had a confirmed date for the launch night.