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COLOUR/MATERIALS

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MARKET LEVEL

MARKET LEVEL

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Once I appointed “THE REFLECTION” as the focal point of this idea, I began looking into the materials that could be the most suitable and durable to sustain the unknown conditions on Mars. THE REFLECTION is one of the main aspects, however, transparent materials would also fit into this as it refers back to our identity and how, through the help of the modified face mask, we can see each other. Therefore, the transparent surfaces and materials aid this idea because again it will increase visibility, the vision for the face mask will almost be a replica of sunglasses in terms of the transparent lens of which allows light to pass through. In summary, reflectiveness and transparency are the two key words within this idea, they both carry meaning of the bigger picture of this trend, which is all about healing and creating a better tomorrow, through this idea of revealing ourselves and learning to self-love again with our new found identity.

The symbolization of the colour white as shown above has led me to adopt it to my current colour palette. Why? Because, it represents everything related to my chosen trend. Purity = freedom from the suffocation. Innocence = it wasn’t a choice. Clean = the added layers of protection compensate for the unsanitary environments. Simple = accessibility to resources will be more prominent. Clarity = easy to recognize. New beginnings = embarking on a new journey, both trend and future habitat. Safety = protection from the unknown – reflectiveness and layers. Empowerment = the responsibility to rewrite mistakes made at present.

As a result of COVID-19, we as humans have become conditioned to sanitize and disinfect ourselves and surfaces to prevent the spread of the virus, hygiene will be a big part of ‘UNCOVER ME’. We will have layers of protection over our body, gloves to prevent exposed skin touching contaminated surfaces. Mars may well be known as the red planet, but the interior of life will be white, everything will be to an excessive state in terms of cleanliness. The colour white will be known as the safety zone, this is the interior. The colour red will be known as the danger zone, this is the exterior. Before one steps out of the safety zone, you are required to purify and clothe yourself in protective bubble-like suits.

White provides us with hope and comfort based on what the future may hold. Life has become too complex as a result of the pandemic, the colour white will help put the consumers mind at ease knowing that life will follow a much more effortless and simple path, the consumer will live a balanced life, split between work and spare time, but it will proceed at a much slower pace allowing one to appreciate the present moments.

WHITE IS OUR COMFORT ZONE

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