INSIGHTS/ANALYTICS

One of the biggest things to learn is that when you want to succeed in making a succesful platform, you can’t just post a photo or write a tweet and hope that it trends or grabs your followers attention. You need to find your personal algorithm using your platform insights! Let me guess, you’re thinking, but whats an algorithm? An algorithm is a way of sorting posts in a users’ feed based on relevancy instead of publish time. So before, Instagram used to publish your feed in chronological order, but now they’ve sorted it so that you see content that is most relevent to you at the top of your feed. This can be quite damaging as your posts could get lost if your content isn’t seen as relevent to your audience, but that’s why it is important to watch your insights and find your own personal algorithms. Each social media platform now allows you to access the insights and analytics of your accounts using either external apps or ones that already exist within the social media app. This allows you to really knuckle down on who your target audience is and how to reach them efficiently. Using your insights you will be able to access; the age group of your T.A, the majority gender of your T.A, the area in which the majority of your T.A live, and what times your T.A engage with your content the most This is gold dust and you should be using all of this to your absolute advantage! Spend your spare time researching your target audience, what does that age group or gender like to see? There is abslutely no point in posting content about ... if actually the majority of your target audience is between the ages of 30-40 years of age! It really is as simple as getting to know your target audience and using the suggested posting times using your insights! Your progress with this is super easy to track, in your insights there is a page that highlights the activity of your page: - How many people are interacting with your page - How many accounts your content reaches - How many people are visiting your website It really is that simple. Taking that little step further into managing your platform could be the difference between a succesful brand and a weak one.