00 IS THIS A GOOD MOMENT TO START A BUSINESS IDEA? PROBABLY NOT. YOU HAVE TO BELIEVE IN SOMETHING, THOUGH.
|FRIDA BOOKS|
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INDEX
02-03
THE CRUX OF THE MATTER INDEX
04-05
CONCEPT DEVELOPMENT & PROJECT MANAGEMENT WHAT WE DO: OUR PROFILE WHAT WE DO: OUR SERVICES
06-07
BUSSINESS PROCESS MANAGEMENT HOW WE DO IT: OUR PROCESS
08-09
HUMAN RESOURCES MANAGEMENT WHO WE ARE: OUR TEAM
10-11
VERBAL IDENTITY DESIGN
NAMING, SLOGAN & TAGLINES 12-13
GROWTH & EXPANSION STRATEGY WHERE WE ARE: OUR OFFICES
14-19
VISUAL IDENTITY DESIGN
OUR LOGO & THE CREATION PROCESS PATTERN, CORPORATE FONTS, COLOUR PALETTE, GRAPHIC ELEMENTS SUBMARKS & TAILORED STATIONERY 20-21
COMMUNICATION STRATEGY WEBSITE DESIGN SOCIAL MEDIA MANAGEMENT
22-23
TIP-TOP CREDITS
00 INDEX
01 CONCEPT DEVELOPMENT & PROJECTG MANAGEMENT
05
WHAT WE DO: OUR PROFILE 00
Our company is a creative partnership that carefully combines design aesthetics and marketing ideas. Inspired by traditional craft values, we offer a worldwide service of unique and well-formulated design solutions and creditable user experiences. Overall, design should be functional, effective and beautiful. No excess is needed; that´s why we create simple, charming and intuitive patterns that help our clients connect with their audience and ensure a high quality end product. We offer expertise in multiple disciplines such as corporate consultancy, graphic design or digital development as well as conceptual creation and strategic brand guidance. We do it by collaborating with highly talented artists, media professionals and thinkers from around the world. In addition to client work, we also develope our own projects, including designing and publishing books, special merchandise and unpredictable cool secret stuff.
WHAT WE DO: OUR SERVICES 01-02
CREATIVE CONSULTANCY Identity & Brand Consulting Design Strategy Communication Strategy Corporate Verbal Identity: Naming, Slogans & Taglines Concept Development Project Management
WEB SERVICES Graphical User Interface User Experience Design Web Structure & Layout Design Content Management System Mobile Application Design Online Marketing Blogging & Social Strategy
03-04
GRAPHIC DESIGN Logo & Visual Identity Design Packaging Design Advertising Design Exterior & Interior Signage Photography & Print Production Editorial Design Art & Creative Direction Exhibitions & Curational Projects
ARCHITECTURE SERVICES Master Planning Urban Design Landscape Design Environmental Design Building Design Simulation & Visualisation Restoration & Renovation Exterior & Interior Commissions
01 CONCEPT DEVELOPMENT & PROJECT MANAGEMENT
02 BUSSINESS PROCESS MANAGEMENT
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07
HOW WE DO IT: OUR PROCESS
01
APPROACH & CHECKLIST We follow an iterative and responsive process based on an understanding of our clients’ needs, audience wishes and creative freshness. We put special emphasis on open-ended, dynamic and regular dialogue in order to create long-term, win-win relationships, based in commitment and trust. The first step to know each other is gaining a clear understanding of our customers’ business. After finding out which their business goals and needs are, we propose a checklist of possibilities and solutions.
02
CUSTOMIZATION & QUOTE At this point a customized list of questions and proposals is given to the client in order to assemble extra information and determine the project limits. A full inventory of services to choose from. Once this checklist has been analyzed and customized, we create a quote of project’s costs and suggest a reasonable deadline. Payment methods and workflow depend on the specific project.
03
CONCEPT & DESIGN PROPOSAL Based in the input data, we devise a succeeding strategy. Our goal during this phase of the process is to determine a clear direction and enable our client to give us feedback. Once we have a precise understanding of our strategy we develope the concept, the creative part of the project starts. Thus, we guarantee that our clients will always get a solid, thorough solution, from the initial idea to the finished product. With an intensive research we generate a unique and integral final design.
04
PRODUCTION & DELIVERY Once definitive model has been approved, it’s time to complete the end-form. This production phase is essential to any project whether it is print media, digital development or moving image. From now on, clients do not need to worry about anything; we offer production consulting, supervision and delivery.
02 BUSSINESS PROCESS MANAGEMENT
03 HUMAN RESOURCE MANAGEMENT
09
WHO WE ARE: OUR TEAM (FOUNDERS) Although we have intentionally kept our core team small, over the last few years we have build up a large network of skilled people around us.
01
HAIZEA AGUIRRE ART & CREATIVE DIRECTOR mail: haizea.aguirre@fridadesignlab.com web: http://www.postarquitectus.com twitter: @haizea_aguirre
02
LOLA PUÉRTOLAS DIRECTOR OF OPERATIONS mail: lola.puertolas@fridadesignlab.com web: http://www.lolapuertolas.secretstuff.co twitter: @lolapuertolas
03
LOLA SCHÜL CHIEF EXECUTIVE OFFICER mail: lola.schul@fridadesignlab.com web: http://www.lolaschul.com twitter: @lolaschul
04
WIM SORRINGER CHIEF FINANCIAL OFFICER & STRATEGY DIRECTOR mail: wim.sorringer@fridadesignlab.com web: http://www.wimsorringer.secretstuff.co twitter: @wimsorringer
05
DESMOND NDUNGANE WEB & DESIGN DIRECTOR mail: desmond.ndungane@fridadesignlab.com web: http://www.desmondndungane.secretstuff.co twitter: @desmondndungane
03 HUMAN RESOURCE MANAGEMENTE
04 VERBAL IDENTITY DESIGN
11
NAMING Naming isn’t as easy as it used to be. Competitive and digital needs make it almost impossible to be original. Fortunately, we found one. FRIDA DESIGN LAB. 01
FRIDA We wanted a name that would last and, if possible, would embody both our values and our company’s distinguishing characteristics. As we were integrated in an international context, one of the requirements was to be easy to pronounce in different languages. Besides, keeping it simple was basic, as well as using wordplay. [It’s a woman’s name. It pays tribute to our beloved Frida Kahlo. It has 5 letters. It’s the beginning of friday, our favourite day. Fri(da) and free sounds the same...]
02
DESIGN That’s exactly what we do, design. We define ourselves as a creative partnership. Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
03
LAB In addition to client work, we also develope our own projects, including designing and publishing books, special merchandise and unpredictable cool secret stuff. A kind of laboratory. In order to remark and promote this idea we included it in the name.
SLOGAN & TAGLINES 04
IN LIFE YOU CAN DO LOTS OF THINGS, A FEW OF THEM OR NONE AT ALL. IF YOU TRY NOTHING, YOU DO NOTHING. LET’S TRY IT TOGETHER
05
ALWAYS TRYING TO GIVE THE BEST VERSION OF OURSELVES. YOU HAVE TO BELIEVE IN SOMETHING, THOUGH.
04 VERBAL IDENTITY DESIGN
05 GROWTH & EXPANSION STRATEGY Our headquarters are based in Bilbao but, as we operate globally, we have plans to open representative offices in several countries.
FRIDA TORONTO FRIDA NEW YORK
FRIDA MEXICO
FRIDA Sﾃグ PAULO
00 01 02 03 04 06 07 08
FRIDA FRIDA FRIDA FRIDA FRIDA FRIDA FRIDA FRIDA
HEADQUARTERS TORONTO LONDON MEXICO SHANGHAI STAVANGER Sﾃグ PAULO BERLIN
13
WHERE WE ARE: OUR OFFICES
FRIDA STAVANGER FRIDA BERLIN FRIDA LONDON
FRIDA SHANGHAI
FRIDA HEADQUARTERS Gasteiz 4, 4B 48100 Mungia Bizkaia (Spain) Mov. +34 609 044 495 Tel. +34 946 543 801
05 GROWTH & EXPANSION STRATEGY
06 VISUAL IDENTITY DESIGN
15
THE LOGO
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THE PROCESS 01
FRIDA LET’S TRY IT TOGETHER YOU 01
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04
Y A E 05
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06 VISUAL IDENTITY DESIGN
H 07
08
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CORPORATE FONTS 02
FUTURA MEDIUM FUTURA MEDIUM ITALIC FUTURA STD LIGHT FUTURA STD LIGHT OBLIQUE
COLOUR PALETTE 03
GRAPHIC ELEMENTS & SUBMARKS 04
05
|FRIDA DESIGN LAB| |LET’S TRY IT TOGETHER| |FRIDA HEADQUARTERS| |FRIDA LAB| |FRIDA&CO|
06 VISUAL IDENTITY DESIGN
IN LIFE YOU CAN DO LOTS OF THINGS, A FEW OF THEM OR NONE AT ALL. IF YOU TRY NOTHING, YOU DO NOTHING.
IN LIFE YOU CAN DO LOTS OF THINGS, A FEW OF THEM OR NONE AT ALL. IF YOU TRY NOTHING, YOU DO NOTHING.
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TAILORED STATIONERY 06
<07-08
06 VISUAL IDENTITY DESIGN
07 COMMUNICATION STRATEGY
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WEBSITE 01
http://www.fridadesignlab.com
SOCIAL MEDIA 02
FACEBOOK /fridadesignlab TWITTER @fridadesignlab GOOGLE + |FRIDA DESIGN LAB|
03
FOURSQUARE /fridadesignlab TUMBLR fridadesignlab.tumblr.com PINTEREST /fridadesignlab INSTAGRAM @fridadesignlab FLICKR /fridadesignlab
04
YOUTUBE /fridadesignlab VIMEO /fridadesignlab
05
LINKEDIN /-frida-design-labBEHANCE /fridadesignlab DRIBBBLE /fridadesignlab 11870 /frida-design-lab
07 COMMUNICATION STRATEGY
08 ALWAYS TRYING TO GIVE THE BEST VERSION OF OURSELVES.
|FRIDA BOOKS|
CREDITS
00
|FRIDA BOOKS| ORIGINAL TITLE: |FRIDA DESIGN LAB| COLLECTION: TIP-TOP NUMBER: 00 FIRST EDITION: OCTOBER 2012 PRINTED IN: SPAIN PUBLISHED BY: FRIDA DESIGN LAB
01
SPECIAL THANKS TO: EVERY SINGLE PERSON WHO, IN AN ALTRUISTIC WAY, SHARES THE ALTERNATE REALITY WITH US. |LET’S DO IT TOGETHER|
02 |FRIDA DESIGN LAB| http://www.fridadesignlab.com frida@fridadesignlab.com Gasteiz 4, 4B 48100 Mungia Bizkaia (Spain) Mov. +34 609 044 495 Tel. +34 946 543 801
IN LIFE YOU CAN DO LOTS OF THINGS, A FEW OF THEM OR NONE AT ALL. IF YOU TRY NOTHING, YOU DO NOTHING. |LET’S TRY IT TOGETHER|