Editor’s message continued

Continued from page 3 consumers. It’s reassuring to interact on social media with academia, scientists, economists, other producers and industry professionals to rapidly ferret facts from fiction in an effort to communicate with consumers. Young producers are harnessing social media and using it as an inexpensive, valuable tool to sustain a dialogue with consumers interested in how food gets to their table.

Inventory and supply challenges during the pandemic were revealing to most of us. It’s easy to forget the seemingly never-ending food challenges experienced by many in our own country and certainly worldwide. The United Nation’s World Food Program reports, “828 million people worldwide are hungry—one in ten. Forty-three million people in 51 countries are on the brink of famine or worse, and 343,000 are facing catastrophic levels of hunger.”

So, yes, I’m an unabashed optimist. The quality and safety of our food supply is unmatched anywhere around the globe. In a matter of seconds, anyone curious enough to ask or search can get an honest, transparent answer about beef. As producers at the beginning of a supply chain unmatched on Earth, we can never ever underestimate or undervalue the importance of progress and quality improvement.

As Americans, most consumers have multiple shopping options. They trust the shelves are stocked and the meat case is full of options with affordable, high quality and nutritious beef.

Gardiner Angus Ranch’s six decades of total AI and ET breeding discipline, embracing the science to make dramatic change in the beef cattle population, and aggressively pursuing value-added marketing systems have helped deliver historic opportunities to the beef industry. MAKING BEEF BETTER starts in your pastures with proven genetics and ends with consumers’ exquisite eating experience. MAKING BEEF BETTER is our lifelong pursuit. Won‘t you join us?