HardzAtomic

Step into a world of unrivaled lure excellence with the iconic Atomic Hardz range—a testament to our unwavering commitment to delivering unparalleled quality and utilizing only the finest components. At Atomic, we believe in pushing the boundaries of innovation and craftsmanship, and it all began with the legendary Crank 38. Since its inception, the range has blossomed into a collection of tournamentwinning lure designs that have left anglers in awe.

These exceptional designs aren’t limited to competitive anglers alone; recreational enthusiasts have also reaped the rewards of our meticulous craftsmanship. Every lure in the Atomic Hardz range boasts a proven track record as a relentless fish catcher, ensuring that every cast is met with the promise of an unforgettable angling experience.

To ensure world-class performance, each Atomic Hardz lure undergoes rigorous testing by a diverse group of competitive and recreational anglers. Their valuable input helps shape the lures into true masterpieces, ready to captivate the general public. Regardless of your fishing preference, be it freshwater or saltwater, our range caters to every angler. From the cunning bream to the formidable bass and the mighty barramundi, there’s a lure in our collection perfectly suited to your desired catch.