Atomic SEMIHArdz

The Atomic Semi-Hardz are a new soft bodied lure fish find irresistible. The range will cover a wide variety of species with lures from 40mm up to 110mm in the minnow and vib profiles. This innovative lure was conceived and designed right here in Australia and can be used for bream and bass right up to snapper and barramundi or those heavy hitting reef fish.

The life like feel and appearance is weighted just right to ensure the lure will sink horizontally with a subtle shimmy on the drop. The minnow style can be worked in a series of twitches to create a darting action, allowed to sink with a subtle wobble to attract wary feeders, or worked across the surface with a walk the dog retrieve. The vibe will sink horizontally and zip up from the bottom with a lift of the rod tip maintaining a tight wobble just like a metal blade. Available in a host of new colours and sizes, the Atomic Semi-Hardz are a versatile lure capable of fishing the surface, mid water or closer to the bottom.