FROM FATTY TO HOTTIE - MEDIA KIT 2011
A MOVEMENT FOR AND BY HISPANICS
WHO WE ARE The first Health Hispanic Health Magazine for the whole family. Lose weight. Be happy. Stay healthy. Tips for mind, body and soul--something for the whole family to enjoy together.
THE ALEJANDRO CHABAN FOUNDATION Our team of health experts from The Alejandro Chaban Foundation have come together to help the fight against obesity. We have an array of experts now on board: nutritionists, chefs, psychologists, fitness trainers, endocrinologists, dieticians, doctors, among others, that have created a "pro health" movement through the Alejandro Chaban Foundation. This movement has been created by Latinos for Latino families
MISSION Being overweight and obese are the fifth leading risk factor of death in the world. Every year at least 2.8 million adults die as a consequence. Alejandro Chaban Foundation, and I personally, are happy to have been  instrumental in the transformation and well being of thousand of Latinos that struggle every day with this epidemic. We are strongly commited to helping our Latino communities fight this battle.-Alejandro Chaban “I want to show the youth and adults, that like me, they too will be able to say: "Yes I Can Do It!"
MARKET From Fatty to Hottie print magazine distribution targets families in both Dade and Broward counties. From Fatty to Hottie Magazine targets people who have the need and desire to obtain information about health and wellness and have the disposible income to purchase your products and services.
BROWARD
DADE
EDITORIAL CONTENT
Health: Mind. Body. Soul Surgery Esthetics Nutrition and Healthy eating options Recipes Weekly eating guide Vitamins and supplements Exercise and routines Celebrity diets and routines Health movements and foundation news Special feature every month by Alejandro Chaban
DISTRIBUTION MAGAZINE 5,000 copies direct mailed bi-monthly to single family homes in Broward and Dade County Target: Latino families who want to live a healthy and happy life. Household income $70,000+ Median Age: 34 years old
MAGAZINE RATES
(PRINT AND DIGITAL MAGAZINE PACKAGE)
Size
Open $940
$770
$685
Half page
$550
$485
$380
Quarter page $375
$285
$250
Full page
3X
6X
路 Special position 15% premium 路 Back Cover 25% premium 路 Frequency discounts: 2 insertions 5%, 4 insertions 10%, 6 insertions 15% 路 *Full page advertisers will receive social media package, website and newsletter as added value upon signing a one-year contract.
SOCIAL MEDIA
14,000+ fans 70,000+ followers NEWSLETTER- 5,000 subscribers and growing Website: Fromfattytohottie.com 331,000 viewers
SPECS Camera-Ready Material:
When supplying camera ready material as a high resolution PDF, please embed all fonts and make sure all images are CMYK TIFFs in their native file and make sure all images are linked before creating the PDF. If your ad has to be saved as a JPEG in Photoshop, set the file to MAXIMUM (12). When supplying a camera ready ad in its native form (such as Quark or InDesign), please collect the files to include all the fonts, images (links), and elements.
Submitting Artwork Via Email:
Please send only hi-res PDFs no larger than 8 MB at 300 dpi to advertising@henergroup.com *Images larger than 8 MB must be mailed on a disk using a service that enables you to track your package (as noted above).
FTP:
Files may be uploaded to our FTP FT site via: henergroup.com (please note that the FTP works optimally using FTP software such as Fetch, Smart FTP, WS FTP, etc.) Please note that the upload limit is 1 GB. If you prefer to submit your artwork via FTP, please contact advertising@henergroup.com. Materials that do not meet the above specifications and must be converted or require additional work will be billed at a rate of $50 per hour and $25 per proof submitted. To avoid this, ask questions if you are not sure about how to build or how to properly submit your ad.
Contact:
Please direct all ads and questions to: info@henergroup.com or call 954-554.7433
FROM FATTY TO HOTTIE .COM Traffic: 331,000 per month The website provides daily post for readers on health and nutrition, weight loss, exercise and interesting and fresh information to help them lead healthy and happy lives. Posts are both in English and Spanish language. Sponsorship: An advertisement in the landing page with link to your website $2,000 per month, on the inside page $1,000.
SOCIAL MEDIA SPONSORSHIP OPPORTUNITIES Use From Fattytohottie.com social media platforms to activate and
excite consumer around your brand. From Fattytohottie.com will
create a unique advertiser branded tab within our Facebook page
that will allow our fans to engage directly with your brand for 1
month.
As an advertising partner, you can provide copy, images, links,
videos, slideshows, sweepstakes and polls within the tab.
Your brand can also connect with our twitter followers through a promotional tweet (subject to editorial approval).
Facebook tab +four twitter posts $1,500 per month
NEWSLETTER SPONSORSHIP Inform consumers about exclusive offers, product launches, events
and services via our monthly e-mail with reaching 5,000 subscribers
and growing.
Reach internet savvy Hispanic families with your branding messages
The weekly newsletter will include your logo and/or product shot with
a link to your website and a brief 50-60 word description.
Cost: $1,000 per month
MAGAZINE CLOSING DATES Material closing dates June 9 August 11 October 7 December 8 Publishing Date June 16 August 18 October 14 December 15
SOCIAL MEDIA CLOSING DATES Material due Friday of every week
Newsletter Wednesday of every week Specs:
Logos and product shots in JPEG, EPS or TIF format minimum 300 DPI
50-60 words of copy
URL address for website listing UR
Twitter text to follow twitter format
FROM FATTY TO HOTTIE - MEDIA IMPACT