BRAND GUIDELINES
Specializing in Versatile Display Solutions
At Frontline, we take a hands-on approach to client support at all levels, ensuring great communication and customer service, for strong relationships that support business growth.
This document is intended as a creative guide to designing Frontline branded content. Find our brand colours, font family, and appropriate logo applications all summarized within our brand guidelines.
Approval is required prior to the distribution of Frontline branded content. Please forward any creative requests to our marketing department: allison@frontline-na.com
The print industry never stands still, and neither do we.
Safe Area
Maintain a minimum safe area to conserve the integrity of the logo. Use the letter “n” from the Frontline logo to calculate the necessary safe area. This method guarantees the safe area remains relative to the size and scale of the logo.
No other design elements shall impede the safe area.
Scale
To maintain legibility, the minimum size in which the logo can be displayed is 0.75” (2 cm) in width.
Using the to determine safe area
Minimum Logo Size 0.75’’
Logo
Formatting
The Frontline wordmark and icon shall be used in tandem at all times; please do not rearrange the elements of the logo. The entire logo shall remain one solid colour.
Scale the logo equally as one entity to maintain its original proportions; do not stretch, skew, or tilt the logo.
To maintain readability: Use the logo on a solid background that provides contrast. Do not apply a drop shadow or any form of a gradient directly to the logo.
Only using icon
ü Standard Logo
Only using wordmark
Rearranging Logo
An exception to the rule “The Frontline wordmark and icon shall be used in tandem at all times”. The icon can be used alone - not as an identifier - but as an accent within the overall design.
Horizontally skewed
Vertically skewed
Tilting logo
Gradient application
Drop shadow
Different colours
Colour
The Frontline logo shall remain one solid colour; do not alter the colour of the wordmark or icon. Default should always be to use the red Frontline logo on a solid white background.
When printing in colour is not an option, the Frontline logo can be used in all black or in all white on a background of a contrasting colour.
Background
We gravitate towards using the original red version of the Frontline logo on a solid white background.
For an alternate approach, place the logo in white on a solid Frontline Red (#D9292F) background.