Honour Roll Of Members 20+ Years
The Evolution Of FAB Event
Member & Supplier Insights
Sustainability In Clothing Retailing & Manufacturing
- All Woman, Atherton
Noelene
EDITORIAL COMMITTEE
This edition, our editorial team is joined by guest contributor Sharon Rodrigues.
Sharon has helped us with the lead article about All Woman in Atherton and the page on some of our newer Suppliers in the group.
UPCOMING RETAIL EVENTS
This edition of UPfront is packed with a great range of articles, including a terrific example of innovative retailing by the team at All Woman in Northen Queensland, news from the Head Office Team, and a focus on some of the retail services available to all our members. Perhaps these service offerings could add to the savings your Frontline membership already provides to your business? We also have some great insights from two proudly Australian family-owned businesses who are both part of the Frontline Preferred Supplier network – Thomas Cook
and JB’s Wear. And we pay tribute to our most longstanding members via an Honour Roll of our 20+, 30+ and 40+ Frontline Members!
As we race to the end of 2024, we thank all business partners in the Frontline network for their support of independent retailers across Australia, in what remains a challenging retail environment for many. From the Head Office team at Frontline, Merry Christmas to all!
Glen McLeod
Frontline Stores CEO glen@frontlinestores.com.au
We would like to highlight key trade events to be scheduled over the next six months (from December to June/July).
In addition to our very own newly established Buying Day, are some of these relevant to YOUR business?
Pictured from left to right is Sharon Rodrigues, David Sharp, Miro Kroon & Caitlin Ryan.
FUNDRAISING AT FRONTLINE
Stepping Up to Breast Cancer
In August, Bernadette, Caitlin, Rachel, Sharon Hall and Miro took on the Step-Up Challenge to raise funds for the National Breast Cancer Foundation. Together they raised $955 , out of a national total of $3.06 million.
Footy Finals – MND Fundrasier
In September, the Frontline team organised a footy finals lunch and invited the whole building to raise monday for MND. Together they raised a total of $520 through raffles and fun footy themed games.
TRICIA CELEBRATES 20 YEARS AT FRONTLINE
In August, we celebrated yet another milestone at Frontline: Tricia’s 20th Anniversary.
Tricia commenced in Reception, then moved into Accounts, added Office Manager and now also Event Manager – making herself known by many Members and Suppliers.
You can read more about Tricia in our Staff Profile this issue. Our Head Office Team celebrated with a morning tea.
REAL MEDIA AWARD FINALIST
Frontline Stores is proud and excited to announce that our work with The Giftware Group has been selected as a finalist in this year’s Real Media Awards in the Kitchenware and Home Interiors category!
The Real Media Awards celebrate efficacy and excellence across creative media campaigns in Australia, embracing the value and timelessness of our great industry minds and creativity.
A BIG congratulations to our incredible team, Rachel Dobson (FL Divisional Manager - left), Caitlin Ryan (FL Marketing Manager - middle), and Ray Hermans (Hermans of Horsham/GWG - right) for their dedication and hard work on the Christmas 2023 catalogue.
TRICIA
Office & Event Manager
How long have you worked for Frontline?
I have now worked at Frontline for 20 years, celebrating my anniversary in August.
How did you come to work for Frontline? Where did you work previously?
My career began fresh out of university at an accountant’s office assisting within the admin area. After a couple of years, I married and began a family, so I left the workforce. For my husband and I, it was important to be home and raise our family. After being a stay-at-home mum for 13 years, raising my 3 gorgeous children (2 daughters & a son), I decided to get back into the workforce. I found it was difficult to find a role, after such a length of time. I reached out to family and friends, asking if they heard of any opportunities.
With the help of a close family friend, I began at Frontline in 2004, assisting with data entry for the footwear division in preparation for a trade show. This later led to an interview to fill the role of receptionist.
20 years have gone by so fast!
What is your role? What are your core responsibilities?
My current role is Office & Event Manager. With Office Administration, I ensure staff have the right tools to do their roles, being part of their support system. I also assist our CEO/Finance Manager, overseeing building maintenance and supporting our tenants with their enquiries.
After assisting our previous Event Manager for a few years, I took over the role in 2022, when my colleague and dearest friend moved onto another role at another company. This entails booking venues, managing the budget and all exhibitor/retailer co-ordination.
As in other businesses, there are several people who wear many hats and share roles. I also do a little of this. I cover colleagues who are on leave and assist everywhere I can so that the office completes its weekly tasks on time.
How has your role evolved over the years?
As my roles changed and evolved over the years, my knowledge and scope of the company and its systems grew. I developed good working relationships with many Members, Suppliers, function centre staff and internal team members.
What are some challenges/difficulties you face in the role?
There are so many tasks within my role, and some are time-sensitive. Some MUST be completed by a certain day of the month – eg. reconciling supplier accounts, the bank statement, sundry payments.
Ensuring I have answers to many varied questions from our membership or suppliers is a challenge, and if I don’t know the answer, I need to direct them to the right people.
I need to be able to think quickly to rectify a situation. For example, at our recent trade event, we had contractors building our stands and noticed that the electrical pits were not lined up within the stands. It wasn’t until we spoke with the crew that we found out they divide down the middle of the space and work outwards on either
side. We had measured the event from the front of the hall to the rear. A chat with the team leader from the contractors, ended with an easy fix - we shifted the whole floor plan over. I learnt something new!
What training/education did you undertake – and do you still need to adapt/learn evolving technologies?
Most of my training has been provided by people within our organisation. Our accounting package, FLS, is a unique system and my training was provided by members of our team. I’ve participated in some courses to further my knowledge in MS Office.
When I first started at Frontline, I only needed basic knowledge like filling out spreadsheets in Excel, typing up letters in Word, faxing and posting mail. Then came attaching files to emails, the world of Facebook, Instagram, social media, websites, cloud-based storage/one drive, need I mention more?
It is great to have the office and business foundations and as our world is ever changing with technology, and it’s important to keep myself updated.
What are you most proud of?
My family and the team at Frontline.
When I started working, some 20 years ago, I felt that I was going back to the beginning of my work life, which in a way I was. My biggest supporters - my husband and children, said “you’ve got this, we’re here for you, go for it”.
Then there’s my other family, my team at work. They are a unique bunch of people who care and support you no matter what the situation is, whether professionally or personally.
Guzzini
(through Fratelli Guzzini)
For over a century, Guzzini has been a celebrated name in Italian design, creating products that are not only beautiful but also practical for everyday use. If you’re looking for stylish kitchen and homewares, Guzzini is your goto choice. Their impressive range includes cutlery, servingware, drinkware, cookware, storage solutions, garden pots, and clocks, each piece infused with a touch of sophistication and elegance.
One standout collection features vibrant acrylic tableware that mimics the appearance of glass, offering a stunning visual impact. Guzzini brings the timeless charm of Italy to kitchens and dining tables around the world—and it’s now available to Members!
Contact: George P 02 4322 4107 | E admin@fratelliguzzini.com.au W fratelliguzzini.com.au
New At Frontline
Random Harvest
Joe Browns (through Colab Fashions)
Explore the unique style of Joe Browns, where individuality meets quality. Browse through their distinctive collections of Womens and Mens clothing, along with vibrant homewares, designed for every season. Unlike fast fashion brands, Joe Browns prioritises the creation of timeless, high-quality pieces immersed with personality and charm. Whether it’s clothing or home décor, each item is crafted to be cherished and enjoyed for years to come.
Contact: Edama M 0450 626 594 | E jbsnzltd@gmail.com W joebrowns.co.uk
Random Harvest is a proud Australian family-owned business that offers premium gourmet gift hampers and fine foods, all crafted locally. With 43 years of expertise, this esteemed gourmet food brand is featured in the world’s finest retailers, including David Jones, Selfridges, Harvey Nichols, and Harrods in London. Notably, Random Harvest products are not available in supermarkets. The diverse range includes exquisite confectionery, truffles, balsamics, mustards, and beautifully curated gift packs. This holiday season, choose from an array of gourmet delights, such as: Jams and Sweet Sauces, Australian Truffle Range, Dressings, Mustards, Caramelised Balsamic, Chutneys, Tapenades & Bruschettas, Fruit Pastes, Olive Oils, Dukkhah, Rubs & Salts, Rock Candy, Handmade Confectionery. Indulge in the luxurious flavours of Random Harvest and elevate your gift-giving range this season.
Contact: Matthew P 02 9524 2111 | E info@randomharvest.com.au W randomharvestgourmet.com.au
Sunnie Moments
Best dressed, even in bed! Sunnie Moments is an up-and-coming sleepwear brand with a passionate mission - to make a bold statement through their sleepwear designs. Run by best friends and mother-daughter duo Wendy Cook and Laura Visser, this dynamic pair is devoted to making sleepwear that is both stylish and comfortable, perfect for bridal parties, girls nights in or just for you. All of their collections are designed with the ability to mix and match. Sunnie Moments has been operating for just over two years and is stocked Australia wide. Currently the brand offers two ongoing collections— Tropical Oasis, which encompasses bright and lively prints; whilst their Crystals Collections consists of plain timeless colours. The pyjamas are made from 95% polyester 5% spandex giving the garment a luxurious hand feel and allows for the bold prints and colours to pop. Sizes range from XS to 3XL in all ranges (AU size 6-20). All Sunnie Moments products are designed in Australia.
Contact: Wendy M 0437 251 934 | E wendy@sunniemoments.com W sunniemoments.com.au
New At Frontline
NEW
FRONTLINE
DIVISION – TOYS!
Frontline is always searching for ways in which to add additional value to the membership. We are excited to announce that we are building a Toy division as an extension of our already established Gift division. Like the Gift division, Rachel Dobson will manage Toys.
The newly created Toy division we hope will benefit our Members, as we have seen many of you branch out into Toys as a part of gifting. We need to reflect the continuing diversification of our Members.
The Toy industry in Australia is growing! Toys serve as catalysts for unleashing a child’s imagination and creativity - and we as the adults love to encourage this!
Whilst Christmas is traditionally a key giftgiving time, sales within the toys/gifting category tick along all year round. Not only is it an impulse purchase, but we all, mums, dads, and grandparents love to spoil the children in our lives at any given opportunity. Even when times are tough, we still manage to splurge on our kids!
Whether it is building blocks, dolls, storybooks, games, or teddy bears –we hope that this division will have you covered.
We will continue to nurture and grow this division over the coming years, with the hope of building up a database of
Suppliers that will offer a comprehensive selection of toys. From timeless retro toys to plush toys, right thought to educational toys that inspire and ignite creativity!
The categories within the Toy division will be:
• Books
• Educational
• Toys
• Plush
• Novelty
We already have a wide variety of Suppliers on offer, including:
• Rhino Rhino- Premium toys that stand the test of time. Official distributor for brands not only, but including - Miffy, Peanuts and WWE
• Tomy – John Deere branded toys
• Keycraft – Hatch & Grow, Snap Bands, Outdoor & Play, Science & Discovery
• Little Change Creators- Reusable silicone colouring mats
• Brumby Sunstate – Extensive range of books including, activity, classics, picture books and Indigenous.
• IsAlbi – Jellycat plush toys, educational, craft, novelty plus so many more!
• Dale Group – All thing baby & toddler, from silicone play right through to Taf toys.
NEW Supplier Spotlight –– Rhino Rhino
Rhino Rhino are the exclusive wholesale distributor for quality kids and lifestyle brands Mr Maria, Miffy Plush, Nobodinoz, Nuuroo, Picca Loulou, Jaclyn & Matisse, WWF Plush Collection, Peanuts Plush, B.T. Chaps, Bink, Maison Deux, Flow, PANTONE Living, Petites Pommes, Atelier Pierre, Ki ET LA, Engelite, Coccoina, Zenith, Rubbabu.
Rhino Rhino is an Australian business that is passionate about quality timeless lifestyle pieces and kids’ products. They represent unique local and European brands that really are a must have for all nurseries and children’s bedrooms.
We are fortunate to have Rhino Rhino on board as a Frontline Preferred Supplier offering all members a 5% off invoice discount.
If you trade in this category, please let me know - I would love to chat to you!
If you have any success stories, tips and tricks, or suggestions – please let us know so we can follow it up on your behalf.
Looking forward to seeing you at the Toy fair in March!
For any queries, please contact: Rachel Dobson | Business Manager 0430 913 456
rachel@frontlinestores.com.au
As one of Australasia’s largest networks of professional insurance and risk advisers, Austbrokers has been helping to safeguard the livelihoods of Australians through insurance since 1985. We’ve built an expansive network of advisers who have the insight and expertise to assist you with the risk management needs of your industry or profession. Whether you’re based in a regional or metropolitan area, an Austbrokers adviser is available to assist you.
B2B Division
Go to jbcommercial.com.au/login to browse and order products. Call Travis at Frontline for further information or to access your account. Member Discount: Order online for access to Commercial pricing. Pick up in store or get it delivered. Delivery costs apply.
Buy now, pay later solutions
Frontline Members get a discount per transaction. No account fees, setup costs or lock-in agreement. Contact us for more information, a new account or to switch your current account over to the Frontline rate.
Business print and stationery solutions
Frontline Member pricing for all office products nationally. Same day delivery (conditions apply). Order online or in store using the new ‘follow me’ pricing card.
Free delivery for all stationery and office products. Delivery fees will apply for larger items.
ARA
Support and services we provide to assist
1. On the spot employment law support – clarity around wage enquiries, penalty rates and award interpretation:
For any Employment Relations queries, you can contact the ARA Employment Relations Telephone Advisory Service (TAS) on 1300 368 041, open Monday to Friday, 8am – 6pm. The hotline is serviced by market-leading industrial relations experts who can help with advice on issues such as;
• Wage enquiries and workplace agreements:
• Performance management, and disciplinary processes
• Termination of employment and redundancy
• Penalty rates and conditions of employment
• Unfair dismissal claims
• Discrimination and harassment
• Award interpretation
• Trading hours and public holidays
• Transfer of business-applicable employment conditions and helpful tips
As a premium ARA member, calls to the TAS line are unlimited and included in your membership. Please note however any additional services required outside of the call, may attract a fee-for-service, on which ARA members receive a discount.
2. Advice on interpreting, negotiating, and renewing leasing agreements:
To keep negotiations on a level playing field, we support retail businesses to find the best pathway to negotiating retail leases and other tenancy issues. When you become a member, you will have access to free initial advice from retail tenancy experts. Contact Travis to find out more information on your complimentary consultation from Retail Leasing Consultants: Verimark or Leasewise.
3. Clarification of trading hours on public holidays:
We have a complete resource covering retail trading hours across all Australian national public holidays and State/Territory based public holidays in 2024, which you can find on our website.
4. Commercial law queries - including Consumer Law:
A membership with the ARA includes an exclusive free 30-minute consultation with Artemide Law on any commercial legal topic.
Artemide Law is Australia’s leading specialist retail law firm, working with Australian brands including David Jones, Cotton On Group, Cue Clothing and Fantastic Furniture, and is synonymous with commercial legal advice, consistently challenging traditional legal frameworks and providing services that are refreshingly different. Artemide is renowned for its expertise in Mergers & Acquisitions, Leasing, Consumer Law, Franchising, and general Commercial Law.
5. Discounted services with recommended providers:
Members have access to the Member Benefits Program which provides exclusive offers on a range of products and services required in your everyday business operations, at a better than market rate - providing tangible cost savings; as well as our Supplier Directory which connects our members with industry-affiliated businesses that supply or service retailers across a range of business needs, whether it’s energy, leasing, shopfitting, payment solutions, freight or logistics.
For any queries, please contact: Travis McKenzie | Business Manager 0420 886 784
travis@frontlinestores.com.au
HERE WE GO AGAIN!
That crazy time of the year for all of us in Retail and Insurance.
Everyone’s running around in a spin, trying to Christmas shop, spring clean, prepare for the family feast, ”who’s bringing what” and making last minute plans for those much needed, holidays, taking us all around the country and the world, all whilst trying to get work finalised and things set in place so we can actually relax.
With over 60 years of Christmas holiday seasons behind us, the team at Austbrokers Countrywide are ready for whatever our crazy Summer, silly season throws at our clients this year.
Storms, hail, flood, wind, burglaries, electrical fires, bush fires, earthquakes, trips & falls, we’ve seen it all, and held the hand of many clients at Christmas time whilst working through the fall out that is brought on by these events which impact both their business and personal lives. Some of these are preventable.
Here are 5 key points that might help reduce the chance of common claims during this crazy Summer season. Check sums insured on your building, contents and stock.
1. Are you adequately insured? Have you increased your building cover in line with large escalation in rebuild costs? All business insurance policies are subject to underinsurance clause which will result in reduced settlement payments in event of a claim if sum insured is not adequate.
2. Is the roofing in good repair?
All gutters should be cleaned to avoid water entering building and causing damage to property. Roofs must always be maintained.
3. Trees impacting the premises should be checked and unhealthy branches removed. There is a requirement under all insurance policies to ensure properties are well maintained to avoid claims resulting from lack of maintenance, care and upkeep.
4. Check cctv and alarms are operating. Activate if installed. Lock all doors and windows. Keep valuable items out of sight or off the premises
5. Create list of emergency contacts. This should include afterhours contacts for your insurance broker/insurer and their preferred emergency services contact & relevant security company.
I guess we should tell you a bit about us, the short version, as 60 years is a big story to tell.
Our story started in 1952 when Fred Tolstrup set up a small insurance agency business in his Surrey Hills home.
Over the years the agency grew, and after merging with another, became Countrywide Tolstrup, who In 1996 combined forces with Austbrokers (an ASX-200 company with over $10.8 billion in policy premiums). The business continued to expand their services and offerings for clients, and in 2005 the business evolved and became known as Austbrokers Countrywide.
Now 110 employees strong, 35,000 clients and offices in both metropolitan & regional areas, the business continues to grow with many specialty divisions, providing clients an experienced team to look after them and provide the personal service you often find with a small brokerage, yet with the benefits of years of knowledge and support from a large team.
Look out for our friendly team members above at your next Frontline event and come and say hi.
For any queries, please contact Austbrokers Countrywide at: 03 9835 1381 frontline@abcountrywide.com.au
Harry Verveniotis Erin Ralph
Angelique Lockwood
Web Help
HOW INDEPENDENT AUSTRALIAN RETAILERS CAN MAXIMISE SUCCESS WITH E-COMMERCE BEST PRACTICES
In today’s digital-first world, Aussie retailers can gain a significant advantage through e-commerce. By embracing best practices for online stores, small retailers can stand out in a crowded marketplace and attract loyal customers who value local businesses. Here’s a guide on setting up a winning e-commerce presence.
1. Prioritise Mobile
Optimisation
With more consumers shopping via mobile devices, ensuring your website is mobile-friendly is essential. Over 70% of online shopping traffic in Australia comes from mobile devices, so if your
website isn’t optimised for smartphones and tablets, you risk losing customers before they even start browsing.
Use a responsive design that adapts to different screen sizes and ensures that buttons, images, and text are clear and easily clickable. Prioritise fast load times and a simple navigation structure to create a seamless experience for users on any device.
Tip: Most Shopify themes are responsive!
2. Build Trust Through Clear Policies and Buyer Protections
Independent retailers benefit immensely by building trust with customers. Display clear return, refund, and shipping policies on your site. Consider adding buyer protection features to give customers peace of mind during their purchase journey. Additionally, provide tracking details post-purchase, as it reduces buyer anxiety and builds confidence in your brand.
Offering a 3-day review period postdelivery, for instance, or the option for customers to return items that are not as described, can further boost trust and encourage people to try out your products.
3. Personalise the Shopping Experience
Personalising your customers’ shopping experience can make them feel valued and boost conversion rates. Start with simple personal touches, like sending personalised emails with special offers based on their previous purchases or browsing history. Consider adding a “Recommended for You” section based on past purchases or popular products in your niche.
Adding a personal note in the package, or even a small freebie, can make customers feel like they’re more than just a transaction to your business and can encourage repeat purchases.
4. Optimise Your Product Pages
Your product page is where potential buyers make their final purchasing decision, so it’s essential to make this page as informative and engaging as possible. Use high-quality images from multiple angles and, where possible, videos of your products in use.
Write detailed product descriptions that highlight the unique qualities of your offerings and clearly address any customer questions. Including customer reviews on product pages can also build trust and provide social proof to new visitors.
5. Streamline the Checkout Process
Complex or confusing checkout processes lead to abandoned carts and lost sales. Streamline your checkout by reducing the number of steps required to complete a purchase, and provide multiple payment options. Allowing guest checkout for first-time customers
can also lower barriers to completing a purchase.
Add clear progress indicators in the checkout process so customers know how many steps are left, making the experience less frustrating and more transparent.
6. Utilise Analytics and Customer Feedback
Data is one of your most valuable assets in e-commerce. Use analytics tools like Google Analytics or your e-commerce platform’s built-in reporting to track customer behaviour, sales trends, and areas for improvement. Understanding which products perform well, which pages have high bounce rates, and where customers drop off in the buying journey will allow you to make informed decisions to improve your store.
Encourage customer feedback through post-purchase surveys or reviews. Use this information to make improvements
to your products, website, or customer service.
7. Invest in Quality Customer Service
Good customer service is one of the best ways to build a loyal customer base. Offer multiple channels for customer support, which could include phone, live chat, email, and social media. Be responsive and courteous, and go the extra mile to resolve issues quickly.
For independent Australian retailers, maintaining a high level of customer service can help you stand out from larger competitors and build a brand customers trust and love.
For any queries, please contact: Alex Girgis | Digital Manager 03 9888 5766 alexg@frontlinestores.com.au
HONOUR ROLL
We are grateful and proud of our Frontline Members – whether new or long-standing. In the past year, we have seen many businesses sold and remain within the Group – a truly great testimony. Here, we wish to pay tribute and thanks to our Members who have been with us for a longer amount of time. THANK YOU FOR YOUR SUPPORT!
40+ YEARS
30+ YEARS
3173 FINNY’S MANCHESTER PTY LTD
2711 RAM
5009 ALISON’S SHOE STORE P/L
4208 P COMINO AND SONS
2887 VICTORIAN FEMININE TOUCH
TAYLORS HOME CENTRE
5445 MARSHALLS
5453 MAVIKS MENSWEAR
4005 ACE DRAPERS
3731 LAFFS
4750 SEARLES
4278 MELLICK CENTRE
4678 MARK BUNT MENSWEAR
7127 CAPRI BODY FASHIONS
2422 LEONARDS STORES
3749 STOLZ COMPLETE HOME FURN ISHING
3750 STOLZ COMPLETE HOME FURNISHING
2343 IRRESISTIBLE STYLE
5459 MICHAEL MUSARRA MENSWEAR
6400 WORK CLOBBER
6310 TOTALLY WORKWEAR GLOBAL DC
3408 LA FIGURE LINGERIECAMBERWELL
4766 TAROOM HARDWARE
3908 WHITTLESEA WORKWEAR & OUTDOORS
3211 FEET FIRST FOOTWEAR
4771 BUXTONS WORK TOWN N COUNTRY
HONOUR ROLL
20+ YEARS
2164 GIRL OVERBOARD
4170 THE SPORTS SHOE CALOUNDRA
3759 THIS IS FOOTBALL AUSTRALIA P/L
3597 PULHAM’S FURNITURE & CARPET
2369 IN & OUT MOGO - NORTH
3337 J C FOOTWEAR
4217 GOUNDREY MENSWEAR
3449 MODERN MALE MENSWEAR
2287 INTERIOR MOTIVES FURN & HOME
2288 INTERIOR MOTIVESBEACHFRONT
MELLOOL STREET FOOTWEAR
2066 BUDDENS HARDWARE & CLOTHING 5100 CARAPELLA SHOE STORE 3133 BACASH EMPORIUM 4261 IGGULDENS MENSWEAR. 5469 THE BLOKE SHOP
3057 BUCKLE MENSWEAR 4122 THE BEACH SHACK
2339 IN & OUT AT MOGO
3753 SHOE IMAGE 2496 COASTAL CURTAINS AND BLINDS
2860 FARMHOUSE GIFTS & HOUSEWARES
2859 THE PREMIER STORE
2764 SEAPOPPIES
2091 FREECHOICE & GIFTWARE
3263 PORTLAND BEDAZZLED
2431 SPORTFIRST - MORUYA
2656 STEWARTS MENSWEAR
3265 FEMMELINE
4318 LOUISIANA ESTATE
Blue Sky Outdoors
BLUE SKY
The Blue Sky group was established 12 years ago as an extension of the Frontline Outdoor Division. The group was targeted at current Frontline Outdoor Members that wanted to be a part of a coordinated group that produced marketing opportunities for Members to utilise in their own respective regional areas. On the back of these marketing opportunities, ‘group buys’ and special catalogue programs were offered to the Members to assist with the sell through of specific product and to promote key retail periods. Total independence is always maintained with the Blue Sky membership, and like all Frontline Members, the stores buy exactly from the same Preferred Suppliers at times when it benefits the individual stores the most.
The growth of the group over the years has resulted from current
Frontline Members looking to diversify into another Division, and from new independently owned Members looking to join a group that could share business ideas and marketing programs.
Joining a group like Blue Sky can offer a range of benefits for your business if you are looking to improve your purchasing power, streamline your operations, and stay competitive in your respective areas.
Here are five key reasons why you should consider joining Blue Sky:
1. Maintenance of your retail direction and independence
All Blue Sky Members maintain their independence while still have the opportunity to take advantage of group initiatives. All Members are multi divisional allowing them to focus on several Divisions and allowing your business to tolerate the ebbs and flows of the retail environment. The Members
are not forced to be a part of any marketing initiatives – they take part in only the programs that benefit their own business.
2. Increased Purchasing Power
By pooling your purchasing with other like minded Frontline retailers, Blue Sky can negotiate better prices, discounts, and terms with suppliers. It’s a numbers game with our suppliers – so the more Members we have within our stable prepared to be involved – the more competition prices we can negotiate. This helps reduce your costs, increase your margin and expose you to deals that typically you wouldn’t have access to on your own.
3. Exclusive Product Offerings
As part of being a Member of Blue Sky, you’ll often get access to exclusive products or lines that are not available to independent retailers. By combining the dollars spent in specific areas with our
Blue Sky Outdoors
Preferred Suppliers – it can provide you with a unique edge in the marketplace and can help differentiate your store from competitors.
4. Shared Marketing Resources
The Blue Sky Members are offered a terrific catalogue program that exposes your store to your regional area. Our marketing team at Frontline coordinate all the artwork, a steering committee select product that meets the needs of all stores, and all you pay for is the number of catalogues that you want to print and distribute. This allows you to benefit from the group’s branding and marketing power without needing to invest heavily on your own – a great way to promote your individual business more effectively. Additionally, you also receive complimentary designs for posters and price tickets for each catalogue that you are welcome to print and use at your own discretion.
If at any time of the year you require support with marketing or any designs made up for you to use online or in print, we are here for you to help out as part of your membership.
5. Expert Support and Guidance
The Blue Sky group provide Members with industry insights and trends, and information to help benefit your business. We meet as a group at national Trade Shows and share knowledge and experiences with the entire group. This could include anything from product selection advice to operational tips that can improve your profitability. You maintain your complete independence but reap the benefits of a more traditional buying group.
The current retail environment suggests that independent retailers competing against the larger franchise groups is becoming harder and harder. Any advantage that we can manufacture to
assist in this competition is seen as a huge advantage for the Members of our group. We see a Blue Sky Membership is a step to surviving as a sole entity in the current outdoor environment –an environment that at best could be described as turbulent.
By joining Blue Sky, you gain the access to a network of like minded Members and stores while you can take advantage of marketing resources that can help your retail business grow and thrive. We can assist with internal and external signage to ensure that a transition to Blue Sky is as smooth as possible.
Why not give David Woods (Divisional Manager) a call to see how easy that transition to Blue Sky can be?
For any queries, please contact: David Woods | Business Manager 0409 899 895
david@frontlinestores.com.au
Tradeshow Visits
THE EVOLUTION OF OUR TRADE SHOWS
Frontline has a long history of running trade shows.
In the 1980’s & 90’s, they were held at Flemington Racecourse in Melbourne and ran for many days. As there were fewer events held in Australia then, they were wildly popular, and it was common to write millions of dollars of business over the duration. Larger stores would bring their whole buying team and exhibitors would build lavishly creative stands and fly in their whole sales team. Business was buoyant, but times changed.
The next chapter saw Frontline join forces with Fashion Exposed, at the Melbourne Exhibition Centre, with our own Member area (the PMC) being open for some of the 3 day event. Fashion Exposed brought Frontline and Associated Retailers together under one roof, and eliminated the need for menswear wholesalers to attend 2 events each season. The early days were similarly huge, with the event taking over the entire Centre. Over the
(roughly) 10 year partnership, the event adapted to summers in Sydney and winters in Melbourne. The number of exhibitors started to decline. Frontline made the decision to pull away from the event due to some restraints, and in order to take back some control.
For well over 10 years now, Frontline has run our own trade event again –FAB Event. We remained at the MCEC for many years, but as time passed we found the need to move to somewhere fresh and more adaptable. Even before the pandemic years, the number of wholesalers was shrinking and retailers were rationalising their travel and numbers travelling to events.
COVID stopped events altogether and retailers in some states were forced to buy via portals due to travel restrictions. Events around the world are still slowly reclaiming attendances. Most are still smaller.
In recent years, Frontline has partnered with other events, bolting our offering onto theirs. We also moved to a more boutique-style configuration, with quicker bump-in and outs, and simpler stand builds – in order to keep costs
down for exhibitors.
In essence, trade events are very much a mirror of retail itself. They need freshness, atmosphere, service, and the need to adapt to changing conditions. We surveyed our Members, and there was still a need to provide a forum for our Members and Preferred Suppliers to come together and keep business within the Group. It was important to see and feel what was on offer and being ordered. Also, networking - coming together as an industry was deemed a priority.
After almost 9 months of planning, our latest FAB Event launched in August at a new venue: Hyatt Place in Essendon Fields, and strategically coincided it with the big gift fairs. Being able to do all the required buying in only one visit to Melbourne saves Members not only money, but valuable time.
We implemented a number of incentives for our Members to promote early registration, ensuring we had sufficient support to proceed, while also encouraging order placements. The Member dinner was reinstated. We also offered our exhibitors incentives to
MCEC Location
MCEC Location
the AMORA HOTEL, SPONSORS
the AMORA HOTEL LOcation
book stands early and then help us by inviting more retailers.
While it was 2 long days for most of us, our feedback has been positive. We feel we found the right space for a bigger format event, with so much convenience, great ambience, and good food. Traffic on the morning of the first day was certainly good – there was a real buzz of energy. The afternoon quietened off and the Monday was quiet.
Pre-event, we had 141 store registrations.
At the event, we had 7 more.
Out of the total of 148, 109 attended, with 93 on the Sunday. (Only 16 new attendees on Monday).
There were 39 stores who registered, but did not attend.
So what does 2025 look like for FAB Event? Back to the planning (or replanning) board! An internal debrief provided much feedback and lots of anecdotes. Interestingly on the exhibitor side, many who are less positive right after the event began asking about forward dates for their planning. Their
FAB Event
retailers at times.
Given the feedback and result from August 2024, we went forward with a similar plan for February 2025. The need to book venues far in advance is a huge gamble – often paying deposits in installments that can be part of a cancellation fee.
After launching this new event to our Supplier base, we had a great initial rush – about 50% sold in the first 4 days. But then, it stalled. After a few more weeks, we held strategy meetings to work out our options: Gamble on selling more stands the closer we got to the event? Move to another smaller venue? Cancel altogether? We asked those who had already committed to the February dates, and we were heartened by their almost unanimous response – they were happy to proceed in a smaller venue: The Amora Riverwalk Hotel in Richmond – where we held events in 2022 & 2023. As we go to press, we are selling the last few spaces in what will be a one day event: Sunday 23rd February – covering womenswear, intimates, lifestyle, menswear and some services.
Our new name for this event is the Frontline Stores Buying Day. We will repeat some of the incentives to drive attendances – including ones for exhibitors to assist us by inviting their stockists to attend. Look out for more details as we are able to release them, via email.
Our plan for August is to go back to Hyatt Place for a full FAB Event in Essendon Fields on Sunday 3rd August. It will be a multi-category event, timed to coincide with the Gift Fairs in Melbourne.
We hope to see many of you, who have the exhibiting categories, at the events in 2025. It cannot be understated how many people and hours work for months to bring these events to fruition. It is a service for our Members and Suppliers – designed to keep purchases in the Group, and as mentioned above, keep our industry together.
See you in February at the Amora! FAB Event Web: fabevent.com.au Frontline Buying Day Website: frontlinestores.com.au/buying-eventfebruary-2025
resilience matches the resilience of
HYATT PLACE EVENT CENTRE LOCATION
HYATT PLACE EVENT CENTRE
THE AMORA HOTEL RIVERWALK
A
FITTING TALE OF 3
SILVER SISTERS’ JOURNEY
FROM
ATHERTON TO
BARCALDINE PROVIDING THE BEST DRESSED BREASTS OUT WEST!
One may ask, why would 3 silver-haired ladies from Atherton trek 1000 km to Barcaldine? Well, it was all to cater for the women in central Queensland, as lingerie shops are non-existent in the region.
“Most women either buy online and hope what they are getting will fit correctly, or they wait until their annual trip to Brisbane to buy their lingerie. Not many have had a proper fitting and have spent a lot of money on bras that don’t fit correctly” said Noelene from Member store All Woman in Atherton.
But before we get to the 3 Silver Sister’s journey, we should start at the very beginning. All Woman was conceived from humble beginnings in 2008 when Noelene bought and relocated her small
business from Cairns to Atherton in Far North Queensland. “I intended to cater for women of all ages and sizes as it was apparent then, and more so now, that nobody else was acknowledging that women come in many different sizes and have different needs.” She has certainly done that! Over the last 16 years All Woman has grown from a small operation, with Noelene and one casual employee, to now employing 4 staff –and a reputation built and renowned as a ‘must see’ for locals and visitors alike.
Noelene tells us how the journey began … “I received a phone call in midFebruary from a friend who works at the Barcaldine Regional Council in central Queensland, asking if I would consider being the guest speaker at a dinner the Barcaldine Council was holding to promote Small Business month in May.”
Noelene continues “I agreed to the invitation to Barcaldine which is approximately 1000 kms away from Atherton. Our conversation continued, and by the end of the phone call, I had also agreed to consider doing a pop-up shop there as well!”
After discussing the idea with her shop manager, Jo Hohnberg, whose eyes lit up, said, “We have to do this!”
Noelene and Jo secured another team member, Erika to join the gang and together they formed the 3 Silver Sisters! The 3 ladies would drive to Barcaldine pulling a rental trailer with their supplies and fittings. Jen and Pam, two other staff members at All Woman, would keep the shop open and running back in Atherton.
Noelene tells us “It took 3 months of planning. First, we had to order the stock, unpack it, sort it, create it into a different inventory, repack it and then hope that we had got it right.”
“In ordering the stock we also had to ensure we ordered enough stock to take on the trip, but also ensuring they had enough stock to keep the shop open in Atherton simultaneously.”
“As trained fitters, we were prepared for the need to advise these women on their lingerie requirements, but we are also trained in breast prosthesis fittings, so women who had undergone breast cancer surgery could also get fitted for their prosthesis.”
Joanne (Jo) Hohnberg, Noelene Mays and Erika Krieg
Once all the stock and logistics were worked out the team set out for their journey.
“We packed the trailer and set off early in the morning and stayed in Hughenden that night and then on to Barcaldine the following morning, arriving around lunchtime. Once there it was a matter of assembling the stands and unpacking the stock ready to open the next day. This was achieved easily with help from some of the locals.”
“The community of Barcaldine treated us like royalty, and we were thanked by all the customers for bringing the shop to them. Many women drove 200 to 300 km to get to us over the 3 days the shop was open, and those ladies who required prosthesis fittings were very grateful for our help. One of them posted on Facebook that ‘a visit to these ladies would have you with the best-dressed breasts in the West!’
“We left for home at 4 am on the morning after our final day of trade and drove straight through, arriving home at about 4.30 that afternoon. We were totally exhausted by the time we got back but so pleased that we were able
to help so many women in outback Queensland.”
The concept of a pop-up lingerie shop was so unique that Noelene and her team’s story caught the attention of the local ABC radio station, which filmed a video and conducted an interview with her. This coverage reached a national audience and was also featured in an edition of New Idea magazine, further amplifying her story. Noelene says, “The marketing impact has been invaluable, leading to inquiries from women all over Australia.”
In response to the question of whether she found the entire exercise worthwhile, Noelene replied “We broke even on the trip to Barcaldine, which didn’t concern me as we used the experience as a learning tool, and as nobody had done this type of pop-up before, there was no means to learn by what others had done. Ultimately, the experience we gained, and the satisfaction it brought to our customers in the region, made it all worthwhile. Additionally, the national exposure we received for the business has proved to be far more valuable than just financial gain.”
When further asked – would you do it again? Noelene said “It was an experience that we all enjoyed and are grateful for the wonderful reception we received by the locals. As I am heading into retirement, my only wish is that I was 20 years younger so that I could do it all again.”
What a great example of a Member who thought beyond the confines of their shop and took their products and skills to a remote population with great success! Some might call this a passion project, or a labour of love; while the ladies of Barcaldine and its surrounds might refer to the work the Three Silver Sisters brought as invaluable in boosting morale, confidence and joy.
Is this type of exercise something that would work for you?
Inside All Women Store
Pop-up shop back of store filled with stock
Loading the truck.
Erika Krieg checking the wiring on the trailer prior to the trip
Supplier
JB’S WEAR QUALITY WITHOUT COMPROMISE
When people think of personal protective equipment (PPE) on a mine site, they might conjure up images of bright yellow jackets, hard hats and bulky glasses.
But there’s one company that knows how much more goes into this crucial part of safety in the resource industry: JB’s wear.
JB’s wear has been proudly Australian owned and run for 30 years, and the workwear company is now looking to expand across the Pacific.
From humble beginnings at entertainment and sporting events, JB’s wear has grown into a nationally recognised brand across Australia, renowned for its high-quality workwear and footwear.
This recognition has spanned more than just decades. JB’s wear is now a globally celebrated company, renowned for its ability to quickly get stock where it needs to be – including in Papua New Guinea (PNG).
JB’s wear General Manager Gary Malcolm has been liaising with JB’s PNG resellers for over 30 years. He described the relationships he has formed as career highlights.
“We have people who have worked here at JB’s wear for over 20 years, and they
stay that long because they like the people they work with,” he told PNG Mining.
“And that’s both the people inside our buildings and the customers that we work with around the country and in PNG.”
JB’s wear director Andrew Smith told the story about the company’s beginnings with his dad in the early 1990s.
“My old man ordered 6000 polo shirts for the first run,” Smith said. “He went and visited the factory and, when he got back, he was so nervous that he cut the order down to 3000.
“All 3000 shirts sold before they arrived, and we still work with that same factory.”
This anecdote would go on to be a running theme for JB’s wear, a company that prides itself on long term relationships.
“We know what our customers want because we have good relationships with them and we’re active. Our money goes back into making and carrying the stock that our customers need.”
And while PPE is undoubtedly a vital aspect of on-site safety, there are many aspects of a mining operation that don’t require the high-vis typically worn by people at the proverbial coalface. Luckily, JB’s wear has a solution for that, too.
“Mines employ support staff, corporate
staff, chefs, admin … the list goes on,” Malcolm said.
“And we know that it can be challenging to get uniforms from 10 or 20 different suppliers to PNG. That’s why we do it all – we’re a one-stop shop.
“We have the high-vis and boots for those on the ground, but we also have the trousers and shirts for those in the office, and the hats and aprons for the chefs at the camps.”
Smith is particularly proud of the company’s ability to remain consistent and capable throughout its history.
“Even after all that time, we’re still privately-owned and family-operated and we have a long-term commitment to the industry,” he said.
“When you buy a uniform from JB’s wear, you know it will be in stock and will remain in stock year after year.”
“We really want to emphasise that we are a one-stop shop, because we know it can be hard to get everything a mine needs across the ocean,” he said.
“If you want footwear, we have it. If you want safety gloves or eyewear or respiratory equipment, we have that too.
“We can support the mining industry the best way we know how: by providing capable, honest and enthusiastic service.”
For any queries, please contact: David Woods | Business Manager 0409 899 895 david@frontlinestores.com.au
Here at Thomas Cook Boot & Clothing Co., we believe in providing our loyal stockists with as many resources as we can to help them best showcase the product range. In order to do this, we schedule regular photoshoots to provide the images to our stockists for them to use across websites, social channels and publications Here’s an insight into how it’s done!
1
The First Step
The timelines for seasonal product guide photoshoots are based on the company ’ s business calendar. This is usually about 6-12 months before the seasonal range is available in store
3
Location, Location, Location
Finding the right property is key. Each location is assessed for things such as variety of backgrounds and availability of props, while also ensuring the look and feel of the property aligns with each brand
Lights, Camera, Pose! 6
On the day, flexibility is essential With most shoots starting early, the crew sets up before sunrise, so the morning light can be captured A representative from each team is present on the day Teamwork is crucial for a smooth operation, with each team member ensuring everything runs well By day’s end, they may have shot around 7000 photographs, highlighting the unique details of the range.
The Product Guide 8
Product Guides are then updated with the final images, proofed, approved, sent to print and then distributed to our stockists
2
The Plan
Planning a successful photoshoot starts by coordinating the availability of the team members from Product, Graphic Design and Marketing, as well as models and photographers
The Elements4
5
Plans A,
B & C
At this stage, all other elements begin to take shape As schedules are being arranged and locations are being explored, the teams at head office are busy sourcing samples in the correct sizes for the models, while also crafting mood boards to serve as a source of inspiration. Simultaneously the template for the Product Guide is being created, ready for final images to be dropped in
In the weeks before the shoot, the teams collaborate to ensure that all samples are accounted for and steamed, props are sourced, shoot lists are updated and outfits are put together for the day. Most locations will have both outdoor and indoor options as a backup plan if the weather conditions change While planning for lifestyle shoots is ongoing, the teams are also photographing individual products within the studio, and working on a comprehensive list of features and benefits to use in the Product Guides
The Final Shot
From here, photographs go through a strict selection process, with roughly 50, from the 7000, chosen These images are then processed This can take up to two weeks to be completed
The Graphic Design team then colour correct, crop, resize and save under respective style numbers These are then loaded onto our wholesale image gallery for our stockists to use.
Concurrently, the Marketing team are then able to create social media content, which are also loaded onto Image Gallery for stockists to access.
Sustainability
SUSTAINABILITY IN CLOTHING RETAILING AND MANUFACTURING
BY DAVID SHARP
As we look to move to a more sustainable future, our wholesale/retail industry is adopting a wide variety of new standards/best practices.
Here is a comprehensive overview of the manufacturing segment. Some points are definitely relative to the retail segment. What can we/you do within our own business to become more sustainable?
Sustainability in clothing retailing and manufacture involves adopting practices that minimise environmental impact and promote social responsibility throughout the supply chain. Here are some key aspects that should be considered:
1. Material Sourcing
• Eco-friendly Materials: Using organic cotton, recycled fibres, and sustainable fabrics like Tencel or hemp.
• Sustainable Farming: Supporting regenerative agriculture and practices that reduce water and chemical usage.
2. Manufacturing Processes
• Waste Reduction: Implementing zerowaste design techniques and optimising cutting patterns.
• Energy Efficiency: Utilising renewable energy sources in production facilities.
• Water Management: Employing technologies that reduce water consumption and pollution during dyeing and finishing processes.
3. Supply Chain Transparency
• Ethical Labor Practices: Ensuring fair wages and safe working conditions for garment workers.
• Traceability: Providing consumers with information about the origin of materials and the journey of the products.
4. Circular Economy
• Recycling and Upcycling: Encouraging customers to recycle old clothing and designing products that can be easily disassembled and repurposed.
• Take-Back Programs: Retailers offering programs for customers to return used items for recycling or refurbishment.
5. Consumer Education
• Sustainable Choices: Informing consumers about the environmental impacts of their purchases and promoting
sustainable alternatives.
• Longevity and Care: Encouraging customers to buy less and choose higherquality items that last longer.
6. Technology and Innovation
• Smart Fabrics: Developing textiles that are durable, versatile, and have minimal environmental impact.
• Digital Solutions: Using digital fashion and virtual fitting rooms to reduce the need for physical samples and returns.
7. Sustainable Retailing Practices
• Eco-friendly Packaging: Using biodegradable or recyclable materials for packaging and reducing plastic use.
• In-store Practices: Implementing energy-efficient lighting, reducing waste, and promoting a sustainable brand image.
Overall, sustainable clothing manufacture seeks to balance economic viability with environmental stewardship and social responsibility.
A specific company’s strategy to achieve a position of sustainable manufacturing typically involves a combination of market analysis, competitive positioning, product development, and customer engagement. Here are some general elements that a business strategy for a sustainability focused company might include:
Sustainability
1. Market Analysis: Understanding the target market, including customer needs, preferences, and emerging trends. This could involve analysing competitors and identifying gaps in the market.
2. Value Proposition: Clearly defining what makes the brand unique and how its products or services solve customer problems or enhance their experience.
3. Product Development: Focusing on innovation and continual improvement of products or services to meet changing market demands.
4. Customer Engagement: Building strong relationships with customers through personalised experiences, customer support, and communitybuilding initiatives.
5. Partnerships and Collaborations: Identifying strategic partnerships that can enhance product offerings or expand market reach.
6. Operational Efficiency: Streamlining operations to reduce costs and improve service delivery, potentially through automation or improved supply chain management.
7. Sustainability and Ethics: Integrating sustainable practices and ethical considerations into the business model to appeal to socially conscious consumers.
8. Financial Management: Maintaining a robust financial strategy to ensure profitability and manage risks effectively.
Most companies that emphasise sustainability as a core component of its business strategy would likely embrace some common strategies that other organisations in similar sectors might adopt:
1. Sustainable Sourcing: Ensuring that all materials and resources used in production are sourced from sustainable suppliers. This might include using recycled materials or supporting ethical supply chains.
2. Energy Efficiency: Implementing energy-efficient practices in operations, such as utilising renewable energy sources (solar, wind) and optimising energy use in facilities.
3. Waste Reduction: Developing strategies to minimise waste, such as recycling programs, reducing packaging materials, and implementing circular economy principles.
4. Carbon Footprint Reduction: Measuring and actively working to reduce greenhouse gas emissions through various initiatives, including sustainable transportation options and eco-friendly logistics.
5. Community Engagement: Supporting local communities through education, outreach programs, and partnerships with local organisations focused on environmental conservation.
6. Product Lifecycle Management: Designing products with their entire lifecycle in mind, from production and use to end-of-life disposal, ensuring they are recyclable or biodegradable.
7. Employee Training and Engagement: Involving employees in sustainability efforts through training and encouraging innovative ideas that promote sustainability within the organisation.
8. Transparency and Reporting: Regularly communicating sustainability goals, progress, and challenges to stakeholders through reports and public disclosures.
9. Innovation in Sustainable Products: Investing in research and development to create new products that are environmentally friendly and meet consumer demand for sustainability. By embracing these practices, the clothing industry can work towards reducing its carbon footprint, fostering ethical labour practices, and promoting a more sustainable future.
ARE YOU: SELLING YOUR BUSINESS?
Your Frontline membership is a valuable asset when selling your retail business. Being associated with such a well-respected national retail group that capitalises on the buying power of over 600 independent retailers should be promoted when transferring the ownership of your business. Make sure you keep us informed so that you can seamlessly transfer your membership to the approved new owner.
If you are selling your business, please make sure you:
✔ Inform Frontline of the new owners – their contact details.
✔ What date will the transfer of membership take place – to ensure that you are not liable for new transactions on your existing account.
✔ Request a new Frontline Membership application form from David Sharp.
✔ Contact David Sharp - Frontline’s Business Development & Membership Manager on 0429 897 776 – he will then work with Tony D’Alessandro - our Credit Controller to assist with the transition of the business to the approved new Member ensuring you are not liable for any transactions in the future.
ARE YOU:
BUYING A NEW BUSINESS?
EXPANDING YOUR EXISTING BUSINESS?
Are you thinking about opening another business or maybe a new branch of your existing business?
Let Frontline assist you to ensure that you capitalise on the discounts and benefits from your first day of operation.
If you are expanding your business or purchasing a new one, please make sure you:
✔ Inform Frontline of the new business contact details.
✔ Inform us of the date the new addition to Membership will commence – making sure you take advantage of all Frontline Discounts from Day 1.
✔ Contact David Sharp - Frontline’s Business Development & Membership Manager on 0429 897 776 – to assist with the application process and new membership implementation.