1 minute read
BizMarketing
what’s up with your website?
By Mandy Smith
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your website, the best advice I can give you is, don't set it and forget it. Set a calendar reminder to do a website audit once a quarter Go through every page, every link, check your content, and check your graphics. This will allow you to catch things that might be out of date or not linking correctly. By setting aside dedicated website refresh time, you'll be able to stay on top of these issues.
built? Or do they build it and leave it to you to figure out how to update everything. These are important things to think about when investing in a website.
It's important to have an easy to navigate website, which includes making sure your links are working. One section I find quite frequently not working is the social media icons Facebook, Instagram, Twitter it's important to make sure these links are working. If they aren't working, you're stopping customers from liking and following your content on your social media platforms.
Is your content correct and up to date? Is your address correct? What about your phone number? Is your Team Listing correct or do you have old employees still listed? What about your services? If you want your website to be a resource for your customers, your information needs to be correct.
When it comes to maintaining
Think about the things you don't like about other websites. Do you have to jump through a lot of hoops to find their contact information? Are there too many pop-ups? What do you like about other websites? Do they have nice graphics? Good design? Ease of navigation? Think about these things and discuss them with your website designer. When you are having your website developed, be sure to shop around for a designer. Get multiple quotes and find out what they offer. Will they give you tech support after the site is
Remember, your website many times is your first impression. You want to make sure it looks good! With so many businesses out there competing for the same customers, making sure your site is up to date legitimizes your business and sets you apart from your competition.
