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TRADEMARK LICENSING & ENFORCEMENT
Licensing Consumers justifiably have high expectations that the forest-based products they buy are sourced responsibly and do not contribute to deforestation. Promoting FSC-certified products and packaging empowers consumers to make informed choices about the products they purchase. We encourage retailers, brand owners and other organisations to use the power of the FSC brand by creating their own unique and compelling promotional campaigns and materials. Through these tailored campaigns, businesses can communicate their commitment to responsible forest management to their customers – supported by the widely-recognised FSC trademarks. Organisations that do not need chain of custody certification may be eligible for an FSC promotional trademark licence
© Sofology
to authorise them to use our registered trademarks in promotional materials. We saw a significant increase in interest from brands and retailers wishing to use the FSC trademarks to promote finished and labelled FSC-certified products in their marketing materials. 17 new licence agreements were issued by FSC UK during this period. At the end of March 2021, 113 FSC promotional licences were held in the UK, which represented 8.7% of the licences held worldwide. We continue to meet increasing demand for promotion of FSC-certified products by brands and retailers and work to support them in their use of the FSC trademarks, in implementing purchasing policies and in driving the demand for FSC certification through their supply chains.
