10
TRADEMARK LICENSING Consumers rightly have high expectations that the forest-based products they buy are sourced responsibly and do not contribute to deforestation. Promotion of FSC-certified products and packaging by brands and retailers empowers consumers to make informed choices about the products they purchase. We encourage retailers, brand owners, and other organisations to use the power of our brand by creating their own unique and compelling promotional campaigns and materials. Through these tailored campaigns, businesses can communicate their commitment to responsible forest management to their customers – all supported by our influential FSC trademarks. We carefully monitor and protect the way our trademarks are used. By making sure our trademarks are used appropriately, we keep them credible – and that’s what enables businesses to benefit from the trust we’ve built with consumers globally. Organisations that do not need chain of custody certification may be eligible for an FSC promotional licence to authorise them to use our registered trademarks in promotional materials. 10% of all FSC promotional licences worldwide are held by organisations in the UK. To support UK promotional licence holders and applicants FSC UK has created two guides: Using your FSC promotional licence and Applying for an FSC promotional trademark licence. A printed version of the new FSC Trademark Use Guide for Promotional Licence Holders was also produced for distribution to UK licence holders.
