24
PACKAGING
Paper and paperboard made from forest fibres are a popular choice for packaging. These materials are commonly considered to be sustainable alternative to plastic packaging as they can be biodegradable and recyclable. However, they can also be a product of deforestation or poor forestry practices if not responsibly sourced. This threatens not only brand reputation but our forests and the wildlife and people who depend on them.
FSC-certified packaging helps to show consumers that an organisation is committed to ensuring that materials are responsibly sourced. We are the most credible forest certification system, with 80% of consumers surveyed
Consumers are selective about where they spend their money, with 68% of UK shoppers stating the environmental impact of a product’s packaging affects their purchasing choice.1 The same survey revealed that 88% of UK consumers want on-pack information about packaging sustainability.
European Consumer Packaging Perceptions study, Pro Carton, 2018 Differentiating the FSC brand B2B segmentation and brand positioning research conducted by B2B International on behalf of FSC International, 2016 3 Consumer survey carried out by Kantar via OnLine Bus on behalf of FSC UK, 2020 1 2
