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BoostEcommerceSaleswithGoogle ShoppingAds

PostedOn:July5,2022 /

CategorizedIn:EcommerceMarketing/GalleryAds/GoogleShoppingAds/PPCADS /

WrittenBy:FSC

Do you have an eCommerce store? Are you worried about not getting effective sales even after putting more effort? If yes, you may miss something worthy of boosting your sales Remember that many ways exist to generate sales for your eCommerce store One of the reliable and cost-effective methods that the ecommerce business owner often overlooks is GoogleShoppingAds See below to know more about how GoogleShoppingAdsboosteCommercesales!

WhatareGoogleShoppingAds?

In the past, you have seen Google Shopping Ads that appeared within the search query for the product in Google These ads are highly effectiveastheyshowcasethetop-qualityimageontheproductlisting andtheproduct’sprice

As these products listing ads appear at the top of the Google search enginelisting,yourproductadsappearwheresearcherswillbelooking themost YoucanuseGoogleDynamicShoppingAdsto boost sales of yourofflinestore

Ithasbecomeastapletacticamongtheecommercebrandsasithelps increase the ecommerce sales for new and established ecommerce companies Due to this, Google is updating its feature to help ecommercebusinessownerstogetmorereach,salesandconversions

WhatarethedifferencesbetweenGoogleAds andGoogleShoppingads?

Google ads (previously called Google Adwords) and Google Shopping

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ads(formerlycalledGoogleProductListingads)aresearchdisplayads. Botharethebestwaystodrawhugetrafficandconversionstoanysite YoucanusebothtorendercompetitorslessspaceontheSERP,obtain greater exposure and brand visibility and strengthen your promotional message

The major difference between Google ads and Google shopping ads is the pricing Google shopping ads are better for websites with a large volume of products Conversely, Google ads are better for promotions, messagingandbranding

AdvantagesofShoppingAds

Here are the major benefitsofGoogleshoppingadsthat will convince youtotryit

Excellentvisibilityforyourproducts

Easysetupandsimplemanagement

Mobile-friendlydisplay

GreateradvertisingROI

Excellentqualifiedleads

Broaderreachforyourshoppingads

Shoppingadsperformbetterthantext-basedads

HowToOptimizeGoogleShoppingAdsTo BoosteCommercesales?

Do not you think that Google shopping ads have changed the way people get attracted to online ads? If yes, then you are losing the benefits mentioned above Here are the best practices to follow when youoptimizeGoogleShoppingadstoboostyoureCommercesales

Shopping ads are automatically triggered whenever users type searchquerieswhichmatchtheinformationintheMerchantCenter product database. Adding negative keywords to your campaign is the best way to lower costs and maximize the specificity of your shopping ads Thus, your ads do not show up for inappropriate search terms For instance, if you sell only badminton rackets, not tennis rackets, then add the word tennis to your negative keyword list Thus, Google does not showcase your ad to someone who searchesfortennisrackets

Optimizing your product feed is the major step to better shopping ads This is where Google will take the information about your products to display your ads When you make the product feed easier to read for Google, it showcases the ads to the right customers While optimizing data feeds, you must pay attention to images,price,andproducttitles

Another important practice to follow to ensure success in the long run is creating an optimized campaign structure You need to bid differentlyfordifferentproductstogainmoreexposure Havingone bid for all your products is impossible as different products have various profit margins Shopping ads enable you to divide your productsintovariousgroups

Whenever you cannot focus on the techniques to improve your ecommerce sales, seek professional help They showcase the right way to reach your goals as they know everything about Google shopping adsandothertechniques

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Tags:AdvantagesofShoppingAds,benefitsofGoogleshoppingads,Boost EcommerceSaleswithGoogleShoppingAds,DynamicShoppingAds, GoogleShoppingads,HowToOptimizeShoppingAdsToBoosteCommerce sales?,OptimizeGoogleShoppingAds,Shoppingad,WhatareGoogle ShoppingAds?

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