FSP Retailer Profiles ASOS
FSP Retailer Profiles - ASOS About Established in 2000, ASOS.com is an online fashion and beauty retailer aimed at ‘fashion forward’ 16-34 year olds. ASOS.com has over 4.5 million unique visits a month, and 1.88 million registered users, and as such is quickly becoming the golden child of e-tailing, consistently reporting turnover increases of over 100%.ASOS Plc. Holdings is a public limited company on the London Stock Exchange.
History
Recent News
ASOS Trading Countries
• 2010 - Launched American, German and French language ASOS sites • 2010 - Launched ASOS Mobile • 2010 - Achieved Carbon Neutral® company status • 2009 - Launched ASOS Life • 2009 - Launched Designer Store • 2008 - Launched ASOS Outlet • 2007 - Introduced ASOS own label for Men • 2007 - Launched ASOS Magazine • 2006 - First UK online store to launch catwalk • 2005 - Buncefield Fuel Depot explosion closes business for 6 weeks • 2005 - Launched ASOS Beauty • 2004 - Introduced ASOS own label for Women • 2000 - ASOS launched
• ASOS hires new fashion and beauty editor • Marketplace rejects told they can still sell on ASOS • Mobile to be 30% of sales in 3 years, says ASOS boss • ASOS launches graduate collections • Hopefuls miss out on ASOS Marketplace • ASOS Marketplace goes live
UK, US, France & Germany
2
Year
BIS Guide
2008
Healthy
2009
Healthy
2010
Very Strong
©FSP 2010. BIS © Department for Business Innovation and Skills. The content of these reports has been derived from statistical, trade and published sources together with FSP estimates and interpretations. Some Data sourced from www.snap-shop.co.uk
FSP Retailer Profiles - ASOS ASOS Group Sales
ASOS Group Financial Health P2
ASOS 182 180
200000
178
150000
176
Sales Exc Vat
100000
UK Sales Exc Vat
50000
174
P2
172 170
0 2004 2005 2006 2007 2008 2009 2010 Year
3
P2
Millions
250000
168 2004
2005
2006
Year
ŠFSP 2010. BIS Š Department for Business Innovation and Skills. The content of these reports has been derived from statistical, trade and published sources together with FSP estimates and interpretations. Some Data sourced from www.snap-shop.co.uk
FSP • 19 Manor Courtyard • Hughenden Avenue High Wycombe • HP13 5RE • UK T +44 (0) 1494 474740 F +44 (0) 1494 474262 E fspretail@fspretail.co.uk W www.fspretail.co.uk & www.snap-shop.co.uk
Fripp Sandeman and Partners Limited, trading as FSP G Nicholson (Managing Director) J H Fell J Hewson K Gunn Registered Number 1284879 Registered Office 19 Manor Courtyard Hughenden Avenue High Wycombe Buckinghamshire HP13 5RE