FY 2017 Annual Report
Our Mission
“Advancing our university’s Greatness while Enriching the Lives of the Seminole Family”
From the Alumni President
Scott Atwell, M.S. ’15
When I meet with colleagues in my professional organization, the Council of Alumni Association Executives, the topic of quantifying the work of an alumni association is an inescapable topic. Persistent, because no one has quite figured out the best way to measure what we do, even in a world driven by metrics. After all, how do you calculate the goodwill that is often the byproduct of our work? For the past few years I have been hopeful the Association News section of VIRES magazine would provide a visual, bi-annual accounting of our effort, but even that rendering falls short in the absence of context. This Association and its National Board of Directors are accountable to Members, so as the 2017 fiscal year came to a close on June 30, we cobbled together many of the statistics and measures that guide our daily work, and aggregated them for this document in hopes that it will illustrate the manner in which we have stewarded the resources that you provide to us as Members. It’s our first effort, and I welcome your feedback.
From the Alumni Board Chair
Steve Pattison, ’79
Fiscal year 2016-2017 was one of both continued evolution of alumni engagement milestones plus achieving key milestones in ensuring continued sustainability of the Association. Alumni Engagement: The Association continued to develop and enhance programming to support grassroots alumni engagement at the 84 Seminole Clubs and chapters. After a five-year project to bring the clubs in under the national Association umbrella, we are starting to see the fruits of our labor in evolving the Clubs from a legacy of athletics game-watching to year-round University engagement. One example of using the clubs as platform to showcase University activities was our spring tour featuring the CARE (Center for Academic Enhancement and Retention) program, which supports the unique needs of first-generation college students. In addition, the Association continued to sponsor events in major U.S. cities, including the “Noles in New York City” event. Last, the Association continued to explore web-based alumni networking, including sponsorship of web-based, industry-specific alumni networking forums. Alumni Recognition: The Association continued to sponsor alumni recognition events, including Grads Made Good, Young Alumni Awards and the Circle of Gold (COG). This year all living current and former spouses of University Presidents were inducted into the COG, recognizing their unique contributions to the advancement of FSU. University Strategic Plan: The Association, representing the over 330,000 living FSU alumni, participated in a yearlong University-wide strategic plan development, culminating in approval by the Board of Trustees last fall. This new plan will chart the direction of FSU for the next five years and beyond. In fact, the Association was the only FSU Direct Support Organization participating as an active member of the University Strategic Planning Committee. Association Sustainability: Recognizing that membership dues fund only a portion of the Association’s total budget, the Association board established an endowment that will help ensure the financial stability of the Association over the long run. It is the board’s aspiration to develop revenue sources such that in the long term, the Association is fully self-funded and will not burden the University to fund a portion of its operating budget. Development Potential: While the Association’s primary function is to engage alumni, we demonstrated our development potential by continuing to fund Legacy Scholarships, established an endowment funded by the board for Ambassador Scholarships, and adopted the aforementioned CARE program as a featured development focus in the year, raising over $100,000 to support that program. In closing, we were blessed to have an active national Association board of volunteers representing most colleges, and our future is brighter than ever for advancing FSU for the benefit of the Seminole family.
2
uu
uuu FINANCIALS Transfers In:
Transfers Out:
$3,790,651
Total Private funding $1,305,905 34.45%
Total State & FSU funding $2,484,746 65.55%
FY17 Revenue by Source
9%
17% 8%
$3,177,929
57% FSU ENTITIES
7%
17% MEMBERSHIP 9% IN-KIND 8% SPONSORS
57%
7% PRIVATE 2% EVENTS
FSU Alumni Association Budget Report
OPERATIONS
37%
CLUBS & NETWORKS
25%
MEMBERSHIP & BRICKS
17%
COMMUNICATIONS
11%
EVENTS & PROGRAMS
8%
ENDOWMENT GROWTH $3,000,000 $2,500,000 $2,000,000
WESTCOTT BRICK PROGRAM
3 4
9 6,8
,17
1 +$
$203,450
$1,500,000 $1,000,000 $500,000 FY16
=10 Bricks
FY17
JULY
AUGUST
EVENTS
Emeritus Luncheon in Marianna, FL
1st Nole Connect Online Networking Attracts 95
Emeritus Reunion in Maggie Valley, NC
32 Seminole Club Kickoff Events
65th Annual Alumni Kickoff Luncheon
3
ADDITIONAL FUNDS RAISED THROUGH GENERAL REQUESTS
ALUMNI CENTER BANQUET FACILITIES 261
$50,279
EVENTS
28,246
ATTENDEES
$109,884
REVENUE
uu
uuu SCHOLARSHIPS
FSU’S CARE program (Center for Academic Retention and Enhancement) was the focus of an Alumni Association fundraising effort in FY17, which included solicitation of fouryear paid memberships for CARE students to become involved with the Student Alumni Association (SAA).
$58,825 ENDOWMENT
223 SAA MEMBERSHIPS
$207,407 $16,690
Emeritus Luncheon in Pensacola, FL
OCTOBER
SEPTEMBER
SEMINOLE CLUBS 103 ALUMNI ASSOCIATION 18 BLACK ALUMNI ASSOC. 4
Student Traditions BBQ
Alumni Open House UNC Football Weekend
Official Supplier of Glitter for Glitter Guys
Fall Circle of Gold Awards Dinner
Chief & Princess Selection
4
uu
uuuSEMINOLE CLUBS 47 Clubs 41 Chapters
indicates the location of a
SEMINOLE CLUB or CHAPTER
Homecoming Parade
VOL
Alumni Open House/Wake Forest Football Weekend
U RS
Class of 1966 50-Year Reunion
EER H
O
300 NEW STUDENTS CELEBRATED AT SEMINOLE SENDOFFS
T UN
20,504
Seminole Club members volunteered this many hours for FSU in FY 17
Black Alumni Association Homecoming Reunion
=
$494,966
Worth this amount when multiplied by National volunteer rate of $24.14
Homecoming Awards Breakfast
5
uu
uuu ENGAGEMENT
SEMINOLE 99,937
Number of attendees at Seminole Club events in FY17
Number of attendees and participants in Homecoming Parade
3,654
SERVICE DAY -55 Clubs & Chapters -600 Volunteers -1,400 hours of service
2,738Advocate for Florida State Registrants
5,140
Number of attendees at Alumni Association (FSUAA) events
Number of attendees at FSUAA Network events
2,813 24 Online Networking Events
NET PROMOTER SCORE
IIIIIIIIIIIIIIIIIIGOODIIIIIIII IIIIIIIIGREATIIIIII IIIEXCELLENTIII NON-MEMBER
p 49
Emeritus Alumni Induction
Alumni Open House/Clemson Football Weekend
DECEMBER
NOVEMBER
Likelihood of attendees recommending an event
77
MEMBER
p
NPS
1,275 Chats
Young Alumni Awards Breakfast
Tampa Seminole Club Check Presentation UF Game
Emeritus Luncheon in Panama City
6
uu
uuuCOMMUNICATIONS 23,062 LIKES
15,070 Followers 2,347 Retweets 283,872 FOLLOWERS 9,689 FOLLOWERS 13,421 Views Minutes 23,623 Watched
826 17,137,183 1,976,261 11.5 177,835 9.0
Ntl. avg. for non-profits is 2.76
}
VIRES PRINT Readers 92,500 ONLINE Viewers: 7,483
JANUARY
FEBRUARY
4,331 APP USERS
# e-blasts # Recipients # Opens Open Rate # Clicks Click Rate
Promotion of Bowden Dynasty Film
Student Alumni Networking with Alumni Board
Alumni National Board Winter Meeting
Student Alumni Speaker’s Series: Osceola/Renegade
Nashville Alumni Networking Event
7
uu
uuuMEMBERSHIP
MEMBERSHIPTRENDS
24,677
TOTAL ANNUAL
9,391
LIFE
8,827
STUDENTS
+2045 * +1098
2,877
FIVEYEAR
1,842
LIFE COMP
1,740
FY15
FY16
FY17
-721 *Includes 1,701 complementary LIFE
RECENT GRAD
790
FY17
+238 FIVEYEAR LIFE COMP STUDENTS LIFE ANNUAL
+16
-1209
10%
FY16
BERSHIP CA MEM
M
122%
FY17
MARCH
FY15
O
N
S
RETU RN
20%
0%
+94
IGN PA
CONVERSION OF STUDENT MEMBERS
+140
Emeritus Coffee Chat
Miami Alumni Networking
Broward Alumni Networking
Jacksonville Alumni Networking
Nationwide Guidance Visits for US News
55 Seminole Clubs log 1,400 Service Hours
8
uu
uuuNATIONAL BOARD OF DIRECTORS FLORIDA Steve Pattison, ’79 Tom Hynes, ’80 Max Oligario, ’99 Robbie Cox, ’99, JD ’02 Jennifer Guy-Hudson, ’97 Sam Ambrose, ’91, MS ’92 Flecia Braswell, ’86 David Brobst, MBA ’86 Steve Brown, ’68
John Crossman, ’93 Tracie Domino, ’02 Kyle Doney, ’07 Eric Friall, ’90 Sam Garrett, ’02, MS ’05 Tom Haney, ’64 Ron Hobbs, ’62, MS ’67 Clay Ingram, ’00 Eric Munoz, ’00
Sandra McMandon, ’93 Rose Naff, ’80 Laura Russell, ’05 Mike Sweeney, ’75 Jim Thielen, ’85 Will Whitmire Allisson Yu, ’00
125 120 115 110 105 100 95 90 85 80
BOARD APPLICATIONS
FY15
NEW YORK Ritesh Gupta, ’98 Maura Hayes, ’82 Marion Hargett, ’93
EXECUTIVE COMMITTEE Chair: Steve Pattison, ’79 President: Scott Atwell, MS ’15 Past Chair: Tom Hynes, ’80 Chair-Elect: Craig Lynch, ’81 Vice Chair: Max Oligario, ’99 Treasurer: Robbie Cox, ’99, JD ’02 Secretary: JD Doughney, ’02, MS ’03 At-Large: Tom Jennings, Ph.D. Dan Berger, ’89 Jennifer Guy-Hudson, ’97
NORTH CAROLINA Jim Bloomfield, ’96 Craig Lynch, ’81 Mike Griffith, ’76 CALIFORNIA Heather Turner, ’93
FY16
FY17
Majors Business Social Sciences Communication & Information Arts & Sciences Education Human Sciences Criminology Law
11 10 6 5 4 1 1 1
GEORGIA JD Doughney, ’02, MS ’03 MARYLAND Jean Accius, Ph.D., ’02, MS ’03
VOL
2,597
NEVADA Scott Wiegand, ’90
72% 28%
VIRGINIA Dan Berger, ’89
=
$147,353
Worth this amount when multiplied by mean hourly wage for management occupations
National Board members volunteered this many hours for FSU in FY 17
UNITED KINGDOM Mark Ellis, Ph.D., ’79, JD ’84
MAY
APRIL
U RS
TENNESSEE Bruce McNeilage, ’88
JULY
EER H
O
T UN
Seminole Club Leadership Conference
Clubbie Awards
Spring Circle of Gold Induction
Commencement Dinners
FSU in NYC
70th Celebration
u
AWARDS
9
Circle of Gold
The Circle of Gold is awarded to alumni and friends who have personified the university’s tradition of excellence through their service and achievements. Steve Pattison (6/2016) Sam Ambrose (9/2016) Gerald Ensley (9/2016) Tonya Harris (9/2016) Jerry Kutz (9/2016) Jim Jones (10/2016) Mary Champion (4/2017) Molly Barron (4/2017) Marilyn Lick (4/2017) Shirley Marshall (4/2017) Patsy Palmer (4/2017) Greta Sliger (4/2017) Craig Lynch (6/2017) Bernard F. Sliger Award for Service William “Bill” Proctor (B.S. ’56, M.S. ’64, Ph.D. ’68)
Grad Made Good Montego Glover (B.F.A. ’96) Marion Hargett (B.S. ’93) Craig Nance (B.S. ’91, M.S. ’94)
Askew Young Alumni Awards Bernard Ashby (B.A. ’03) Etienne Charles (B.A. ’06) Michelle Gierach (B.S. ’04, M.S. ’06) Max Haney (B.S. ’12) Zachary Sobeck (B.S. ’13) Joshua Tyler (B.S. ’02)
10 Notable Noles Young Alumni Bernard Ashby (B.A. ’03) Vascular Cardiologist, Mount Sinai Medical Center Miami, Florida
Jay Revell (B.S. ’09, M.S. ’12) Vice President, Tallahassee Chamber of Commerce Tallahassee, Florida
Etienne Charles (B.A. ’06) Associate Professor of Jazz Trumpet, Michigan State University Okemos, Michigan
William Benedict Russell III (Ph.D. ’06) Professor of Social Science Education, University of Central Florida Orlando, Florida
Michelle Gierach (B.S. ’04, M.S. ’06) Research Scientist, Jet Propulsion Laboratory Pasadena, California
Anisha Singh (B.A. ’09) Campaign Manager, Center for American Progress Washington, D.C.
Melanie Shoemaker Griffin (B.S. ’03, M.B.A ’06, J.D. ’06) Equity Shareholder/Tampa Office Managing Shareholder, Dean Mead Law Firm Tampa, Florida
Stephanie Sisco (B.A. ’09) Home Editor, Real Simple Magazine New York City, NY
Max Haney (B.S. ’12) Commercial Insurance Consultant, Risk Management Insurance Fort Myers, Florida
Zachary Sobeck (B.S. ’13) Deputy Chief of Diplomatic Missions, United States Air Force Alexandria, Virginia
Candace Lerman (B.S. ’09, M.S. ’10) Florida Director, Rare Disease United Foundation Coral Springs, Florida Adner Marcelin (B.S. ’09) Communications Director and Law Clerk, Parks & Crump, LLC Tallahassee, Florida Danielle Quercia (B.S. ’07) Director of Scheduling & Logistics, Office of U.S. Senator Pat Toomey Washington, D.C.
Joshua Tyler (B.S. ’02) Chief, Colorectal and Robotic Surgery, Keesler AFB, United States Air Force Ocean Springs, Mississippi Kelly Alvarez Vitale (B.A. ’04, M.A. ’06) President, Strategic Philanthropy, Inc. Fort Lauderdale, Florida
Inspire Award for Women of Distinction* Stacie Cox (B.S. ’02, J.D. ’05) Melanie Griffin (B.S. ’03, M.B.A ’06, J.D. ’06) Susan MacManus (B.A. ’68, Ph.D. ’75) Judy Schmeling (B.S. ’82)
Cox
Griffin Schmeling
*Awarded on July 13, 2017 in Tampa MacManus
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From the Alumni Board Chair-Elect
Craig Lynch, ’81
The Florida State University Alumni Association has been richly blessed with an exceptional legacy of strong leadership. Our current Board Chair, Steve Pattison, is part of that legacy. His vision for this past year and his tireless service on behalf of the Association in implementing that vision have truly been transformational. Steve will be a tough act to follow, but as incoming Chair, I assure you that I am up to the challenge! Fortunately, I trained in part for service as our Alumni Association’s Board Chair on another university’s dime, having served as President of the Law Alumni Association Board at the University of North Carolina in 2014. In connection with that position, I maintained a seat on the General Alumni Association Board at Carolina. I intend to implement some fresh ideas, as well as some practices that I observed in my former alumni leadership roles, that will enable our Alumni Association to improve its ranking as one of the very best in the nation. I can’t wait to get started! The Association has a number of exciting and ambitious initiatives planned for this coming year. These initiatives include the following: •Strategic Plan and Bylaws. The Association’s Board is refreshing its strategic plan and revising its Bylaws to sync up with the University’s overall strategic plan and to include some University mandated revisions. •Membership and Finances. The current edition of the Princeton Review ranks Florida State University’s alumni network as the 20th best among all universities. Notwithstanding this impressive ranking, the Association continues to work to (a) enhance its relevance among and engagement with alumni, and to (b) augment the value associated with membership in the Association. As part of this effort, the Board intends to implement actions designed to increase membership over a multi-year period so that the percentage of FSU alumni who are members of the Association will rank in the top 25 of all public universities. This effort will also serve to foster financial independence for the Association. •Board’s Connectivity to University. This coming year we will undertake efforts to increase the connectivity between the Association’s Board and the University as a whole. Some of these efforts include broadening support for the University’s CARE program by local Seminole Clubs, on-campus speaking opportunities for Board members, a robust mentoring program enabling Board members to meaningfully interact with students, a comprehensive campus tour for the Board (including stops to see facilities and learn more about program areas that are cutting edge), and inviting guests from the University’s faculty and athletic department to speak at each Board meeting. •Board Meeting Effectiveness. The Board will improve the effectiveness of its meetings by surveying members after each meeting and altering the structure and content of its meetings in response to survey results. •Local Seminole Clubs. The Board will continue to work with local Clubs to increase the scope of engagement with alumni beyond just traditional viewing parties during athletic events. We believe that in combination, these efforts will increase the engagement of the Alumni Association with alumni.
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