FACULT Y SCHOL ARSHIP | 15
JAKE LINFORD Loula Fuller and Dan Myers Professor J .D ., U NIV E RS ITY O F CH ICAGO , 2008 B.A., U NIV E RS ITY O F U TAH , 1996
The Path of the Trademark Injunction, in Research Handbook on the Law & Economics of Trademarks (Glynn Lunney, editor) (Edward Elgar Publishing) (forthcoming 2021) Democratizing Access to Survey Evidence of Distinctiveness, in Research Handbook on Trademark Law Reform (Graeme Dinwoodie & Mark Janis, editors) (Edward Elgar Publishing 2021) ‘Tell the Truth:’ Truth in Music Advertising Post Tam, in The Oxford Handbook of Music Law and Policy (Sean O’Connor, editor) (Oxford University Press 2020) Copyright and Attention Scarcity, 42 Cardozo L. Rev. 143 (2020) Contracting for Fourth Amendment Privacy Online (with Wayne Logan), 104 Minn. L. Rev. 101 (2019) Placebo Marks, 47 Pepp. L. Rev. 1 (2019) Valuing Residual Goodwill After Trademark Forfeiture, 93 Notre Dame L. Rev. 811 (2018) Datamining the Meaning(s) of Progress, 2017 BYU L. Rev. 1531 (2018)
Professor Jake Linford’s article, Copyright and Attention Scarcity, 42 Cardozo Law Review 143 (2020), argues that reducing copyright protection may worsen the costs of attention scarcity on consumers of creative expression. Linford argues that preserving copyright protections—especially the derivative right—may have unexpected benefits for consumers, including keeping attention costs in check. Thus, lawmakers and judges should exercise caution before sacrificing the attention-assisting aspects of copyright protection based solely on the intuition that creators could survive with weaker incentives.
