LET’S GET
Social
Social media is incredibly effective and a low-cost way to promote your business. Keep customers engaged by consistently updating your accounts with beautiful images of your bouquets, wedding, event décor and more!
CLICK TO EXPLORE Check out our collection of sample social media posts and images at www.FTDi.com/Christmas.
TIPS TO CREATE A PAID FACEBOOK AD The difference between a Facebook paid ad and boosting a post is the range of analytics offered to track engagement and analyze the campaign’s results. A paid ad also has more formatting options to present your products like carousel ads, slideshows and call to action buttons, like “Shop Now.”
FACEBOOK Post photos of your Christmas preparations and promotions throughout the holiday. For a small fee to Facebook, you can boost your posts to reach a larger audience.
INSTAGRAM While designing, stop for a moment and post photos of your creations. Instagram has unique editing features so you can enhance photos before uploading them. You can instantly share your post on other social media sites such as Facebook, Twitter and Pinterest. Instagram Stories are another way you can reach your audience with quick glimpses of your business. CONNECT WITH US MercuryNetwork MercuryNetwork FTDMercuryNetwork blog.ftdi.com
1 Take your top performing organic post and turn it into a paid ad.
Click here to watch a short video to learn how to create an ad through your Facebook Page.
2 Always include your flower shop’s name and/or logo on ad
images to help increase brand awareness and recognition.
3 Stretch your marketing dollars by applying audience filters on
your ads to reach more qualified users and eliminate waste. Start with targeting users only within your delivery zone, then you can get even more specific to target age ranges, interests, etc.
DOs AND DON’Ts FOR SOCIAL MEDIA
• Use content-driven posts to gain followers and potential customers.
• Don’t just ask to “like” or “follow” your page, give them a reason (sneak peeks, giveaways, etc.).
• Engage your audience with posts that encourage discussion.
• Don’t post photos without a caption.
• Focus on sharing your brand story across all social channels.
• Don’t post personal information.
• Plan your posts with a social media calendar.
• Don’t share content that isn’t about your business or a related product.
FTDi.COM • Christmas 2020 Planning Guide 7
