VALENTINE’S DAY CHECKLIST

AS AN FTD MEMBER FLORIST, A WEALTH OF RESOURCES ARE RIGHT AT YOUR FINGERTIPS

FTD MERCURY MOBILE

Access shop information anywhere. Drivers can confirm deliveries while on routes, capture signatures, access real time maps & turn‑by‑turn directions with the free FTD Mercury Mobile App.

More about Mercury Technology.

ONLINE LEARNING

Take advantage of our free business webinars, design shows and how‑to videos on our YouTube Channel. Subscribe so you never miss a video.

FTD FLOWER EXCHANGE

Enjoy the best blooms at competitive prices shipped to you directly from premium growers. Utilize the Stem Count Calculator to help you determine how many flowers you need to purchase for FTD arrangements, or purchase time‑saver bouquets to reduce labor costs. Order early to secure the best prices and availability by calling your FTD Flower Exchange Representative at 800.767.4000 or visiting FTDFlowerExchange.com.

FTD MARKETPLACE

A key driver to receive orders is purchasing codified containers, which are promoted on FTD.com and ProFlowers.com. Contact your FTD Marketplace Representative at 800.767.4000 or visit FTDMarketplace.com to place an order.

TIPS & TOOLS

Delivering an exceptional customer experience is our top priority. We partner with our florist members to make sure that designers have the tools they need to ensure customer satisfaction with every delivery.

The Florist Quality Team, comprised of seasoned floral industry experts, is available to assist any FTD Florist in coaching about order fulfillment and substitution guidance best practices.

THREE STEPS TO DELIVERING A QUALITY PRODUCT

1.

SUBSTITUTION GUIDANCE

It is extremely important that FTD Florists have the flowers available to create the arrangements ordered to meet customer expectations. If you find that you are out of a flower needed for a recipe, it is important to substitute with a flower of comparable color and value.

A visual guide to proper substitution is available for all of the bouquets in the Valentine’s Day Collection.

2. COLD WEATHER DELIVERY TIPS As cold weather season impacts many areas during Valentine’s Day, we have some tips for delivering arrangements to help during this time of contactless delivery due to COVID‑19 restrictions.

• Call recipients in advance of delivery to make sure someone is home or make other arrangements.

• Pre‑heat vehicle to warm up the inside temperature of the car before loading it with flowers.

• Leave the bouquet at the porch only if the temperature is above 35 degrees and safe from inclement weather.

• Communicate the status of the delivery with FTD or the sender.

3. PROOF OF DELIVERY GUIDANCE Sometimes deliveries don’t go as planned or the recipient is not at home. Please note that sending a delivery confirmation is not considered proof of delivery.

• A photo of an arrangement left on a porch will be accepted as proof of delivery in place of a signature by the recipient. Photos that include the house number are preferrable, if possible.

• When emailing a photo to FTD customer service as proof of delivery, the subject line should include the Mercury order number and the recipient’s last name.

• A delivery log should include the Mercury order number, date, time and a valid signature for each order. Time of delivery is required for all business and funeral deliveries.

• If you have questions about proof of delivery, please contact customerservicect@ftdi.com.

EXPLORE MORE TIPS FOR DELIVERY BEST PRACTICES

MERCHANDISE YOUR WEBSITE FOR SUCCESS

Increase your Valentine’s Day orders with these optimization strategies.

1. Feature your best‑sellers on your homepage for quick accessibility.

2. Make sure delivery areas and fees are accurate and up to date.

3. Post custom products on your website to showcase your artistry.

4. Update online prices for your Valentine’s Day products.

5. Add new content to your site and update SEO keywords to improve your shop’s performance in organic (non‑paid) search results.

6. Consider a pay‑per‑click online advertising campaign to promote your website to consumers searching for flowers.

7. Use an online listing management tool, like our eBiz Marketing program, to ensure your directory listings are accurate and your shop doesn’t miss out on being at the top of the list in search results.

8. Stay connected to your customers and drive traffic to your site with our Email Marketing services.