o Highly Fragmented Ecosystem o Massive amounts of personal data shared o Can’t reflect holistically on oneself
o How come, if there is so much data?
o Track your progress o Discover something new o Monitor your health o Generate Insights? o Provide Historical Overview? o Support in achieving goals?
o What would people consider insightful in relation to themselves? o What new insights can we generate about users by the use of personal and open datasets? o How does user behaviour change with the introduction of an application providing multifaceted insights from their lifelong activities?