TOP 50 FUEL LEADERS

HEAD-TO-HEAD COMPETITION

An operator knows the competition and knows, generally, how well it stacks up against direct competitors. But what is the true metric for that success? OPIS provides this metric in a specific, detailed format for companies that purchase the full report. Here, we share the general head-to-head performance of the Top 50 operators. This represents the percentage of times a specific brand was more efficient in gaining its head-to-head market share compared to individual competitors in its markets. This is a combination of both fleet and consumer business.

This is an area where the top five brands truly show their competitive market leadership with efficiencies above 90% and solid representation at the top tier of the category.

Head-to-Head Efficiency, Top 5 Brands

WHOLESALE FUEL & LUBRICANTS

Fuel Software

Business Software for Fuel Marketers of All Sizes

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