THE NEXT DIMENSION ENSO®

Enso® continues to serve as the centerpiece of Fujikura’s shaft innovation and development process. As one of only 3 systems globally, enso® provides us an unparalleled analysis of precisely how a shaft reacts and behaves during the golf swing. The detailed understanding of how differing shaft profiles perform across a myriad of player types and swing styles allows us to use data and science to drive our designs as opposed to the trial-and-error method used by our competitors.

Where enso® was once used only for wood shaft development and testing, we have now progressed into strenuous iron shaft testing as well. Understanding shaft technology and performance holistically helps us develop more well-rounded and game changing equipment. We’re now even more keenly aware of the subtleties and intricacies involved in delivering shaft technology throughout the bag.