waterfor thought
m u lt i m e d i ac a m pa i g n p r o p o s a l
BRANDING | IDENTITY & IN-STORE
waterfor thought
STIL: wat e r a s t h e f o u n dat i o n o f l i f e to n e a n d i d e n t i t y : s e r e n i t y , p e ac e , b a l a n c e ,
‘WATER FOR THOUGHT’: h ow d o e s wat e r c o n t r i b u t e to o u r w e l l b e i n g ? b i g g e r p i c t u r e o f wat e r r e f l e c t o n w e l l b e i n g o f e v e ry day
-->
c h a n g e / s u p p o rt f ro m f u n da m e n ta l e l e m e n t o f wat e r
H O U S E WAT E R PAC K AG I N G
S TO R E C O N C E P T
I N S P I R AT I O N | IN-STORE EXPERIENCE
AESOP | FRANCE
BLISS | MIAMI
NESPRESSO | AUSTRALIA
e m otio n al well b ei n g floor i n - h o u s e p s y c h i at r i s t lounging area
m e n tal well b ei n g floor in-house nutritionist c o m p l i m e n ta ry m a s s ag e s e rv i c e
3 HIGH SPIRITS
2
PEACE OF MIND
STORELAYOUT o n all floors : wat e r c o n n o i s s e u r
“island”
wat e r d i s p e n s e r c ashier
p h ysi c al well b ei n g floor in-house trainer c o n s u ltat i o n c e n t e r
1 DETOX CLEANSE
INTERIOR
m o o d b oa r d 2
m a j or c o m p o n e n ts :
w h i t e / g r ay f u r n i t u r e
&
glass
c e n t e r p i e c e i s l a n d wat e r d i s p e n s e r
( ac c e s s i b l e
f ro m e v e ry f l o o r )
ONLINE | SOCIAL MEDIA & WEBSITE
W E B S I T E M O C K U P | H O M E PAG E
HIGH SPIRITS THE WATERS EVENTS & COMMUNITY
waterfor thought “ o f f i c at . r r i a c o n s e d i p s u n t ent, sequamus, verciam”
waterfor thought
ABOUT US PEACE OF MIND FEATURED C AMPAIGN
ONLINE STORE
DETOX CLENSE n ot i n u . s . a ? c h o o s e c o u n t ry
W E B , OT H E R | C O N T E N T
WEBSITE h o m e pag e : s t i l b o s to n . c o m about o n l i n e s to r e e v e n t s a n d p ro m o
(video)
c a m pa i g n s / p ro j e c t s
(# m y STIL,
speaker series)
d i v i d e d i n to t h e
3
main sections:
m i n d , b o dy , soul . e ac h s e c t i o n f e at u r e s : wat e r o f t h e w e e k
+
p ro d u c t d e s c r i p t i o n s
wat e r f o r t h o u g h t : i n s p i r at i o n a l qu ot e s
SOCIAL MEDIA fac e b o o k
&
t r av e l p h oto s s ta f f ’ s pag e : i n t ro , b i o , a n d t h e i r
/
month
# m y STIL ( favo r i t e
picks,
l i n k s to o n l i n e yo g a v i d o e s , t e d ta l k s . m u s i c t h e y l i k e , t i p s
wat e r o f t h e w e e k
/
h e a lt h y t i p s a n d t r i c k s
(speaker
a n d t r i c k s . e t c .)
series)
i n t ro d u c i n g s ta f f a n d s ta f f favo r i t e s
/
s ta f f v i d e o s
suggestions
wat e r f o r t h o u g h t : i n s p i r at i o n a l qu ot e s
/
h e a lt h y t i p s a n d t r i c k s t r av e l p h oto s e v e n t s a n d p ro m ot i o n s ta f f v i d e o s wat e r f o r t h o u g h t w e e k ly challenge
# m y STIL | @ m y STIL
/
v i d e o r e s p o n s e s to f o r u m s a n d q & a
online community wellness forum
c a m paig n :
h ow d o yo u f i n d b a l a n c e e v e ry day ? w h at i s yo u r s o u r c e o f w e l l b e i n g ? general public sharing, e x pa n d i n g c o m m u n i t y w e l l n e s s f o r u m
S O C I A L M E D I A | C A M PA I G N
mySTIL
C A M PA I G N S W E E P S TA K E
u s e t h e h a s h tag ,
@
mention etc.
a n d e n t e r to w i n :
SPA & TOUR TRIP TO FRANCE Ticket for 2 to stay 2 nights at the xyz hotel with complimentar y spa ser vice , and tour around evian-les-bains on the south shor t of lake geneva, the source of evian, as well as an exclusive tour into the Evian factor y (or something like that)
tr ip location and activities change depending on water/brand featured
PRINT C AMPAIGN | MAGAZINE, FULL-SPREAD
1 : C O M PA S S | D E TOX C L E A N S E
t h e c o m pa s s
|
g u i d e s t h e way o f l i f e
s t i l b o s to n . c o m
2 : Y I N & YA N G | P E AC E O F M I N D
t h e y i n a n d ya n g
|
balance for the mind
s t i l b o s to n . c o m
3 : D R E A M C AT C H E R | H I G H S P I R I T S
t h e d r e a m c at c h e r
|
keeper of the soul and spirit
s t i l b o s to n . c o m
GUERRILLA | POP-UP COMMUNITY CLASSES
ot h e r l o c at i o n s
COMMUNITYCLASS INVITES
(depending
o n c l a s s ):
e s pa l a n d e public garden
distribution:
the fens m fa j a pa n e s e g a r d e n i s a b e l l a s t e wa rt g a r d e n e r
street teams
arboretum
i n - s to r e pa rt n e r i n g w i t h g y m s / yo g a studios, etc.
FRONT
B ACK ot h e r c l a s s e s i n c l u d e : p i l at e s ta i c h i
&
m e d i tat i o n a e ro b i c s cycling
m at e r n i t y c l a s s e s , e t c .
MOBILE |
mySTIL
APP
MOBILE
m y STIL
APP
k ee p i n g u p with your stil ; your daily d osage of water for thought
my
waterfor thought
STIL
g p s t r ac k i n g s e n d s p u s h n ot i f i c at i o n s b a s e d o n w h e r e yo u a r e to e v e n t s m o s t n e a r yo u h a p p e n i n g i n t h e n e x t w e e k / day / h o u r
(depending
o n yo u r s e t t i n g )
l n k s w i t h s p ot i f y / pa n d o r a to s t i l p l ay l i s t
w e e k ly c h a l l e n g e
l i v e c h at / f o r u m w i t h s to r e / s ta f f wat e r f o r t h o u g h t w e e k ly c h a l l e n g e
(linked
with social media)
wellness resouce on the go: g p s f i n d s t h e n e a r e s t h o s p i ta l , yo g a s t u d i o , g y m , s pa , l i b r a ry , e t c a ro u n d yo u
( m y s t i l ‘ y e l p ’)