Visual Standards Guide by fun

VISUAL BLOCKBUSTER

STANDARDS GUIDE

BLOCKBUSTER

STANDARDS GUIDE

VISUAL BLOCKBUSTER

STANDARDS GUIDE

“A home is a character, a living thing. Even when you remove the furniture, it still tells you a story about what it is and what it want to be.”

—B. V. Doshi

BLOCKBUSTER

STANDARDS GUIDE

CON TEN TS/ 49

-01 -02 -03

BLOCKBUSTER The nEW Page 1.1

Introduction

1.2

The New Logo

1.3

Anatomy

1.4

Mark Variations

1.5

On Dark and Colored Backgrounds

1.6

Clear Space

1.7

Minimal Size

1.8

Inadequate Usages

The nEW Vision

01 49 41

2.1

Color System

2.2

Typography Usages

2.3

Image Style

The Future Entertainments 3.1

Extension Chart

3.2

Extension Description

STANDARDS GUIDE

01 A NEW PAGE 49

BLOCKBUSTER

STANDARDS GUIDE

01 49

BLOCKBUSTER THE NEW PAGE

INTRODUCTION Blockbuster was an American-based provider of home movie and video game rental services through video rental shops, DVD- by-mail, streaming, video on demand, and cinema theater. At its peak in 2004, Blockbuster consisted of nearly 60,000 employees and over 9,000 stores. In the future, Blockbuster will encourage people having fun in a more active and a healthy way. Blockbuster will bring fun to home and also push people out of their rooms and seek the higher level of entertainment. Blockbuster will use future technology to make a fun living environment. Also, in the future, Blockbuster will encourage people to get out of their rooms to find fun in sports, art, and communication.

////////

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STANDARDS GUIDE

//////// THE NEW LOGO The mixed shape of circus tent and house as a symbol of fun at home. Blockbuster comes backs as a positive, energetic company in the future has limitless potential inside it.

The top part of the logo inspired by “circus tent”. It’s known as fun and excitement. With three bright colors makes the logo looked more alive. When creating the logo, I used golden ratio as a based line to make it more visually stable.

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8X 13X 3X X 5X

Blockbuster New Logo

Blockbuster New Logotype

BLOCKBUSTER THE NEW PAGE

ANATOMY

120˚ X X 4X

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2X 90˚

1/8X

1.5X

2.5X

STANDARDS GUIDE

//////// ANATOMY OF THE LOGOTYPE

Verlag is the based typeface of the logotype. I used the same blue part in the logo to modified the “k“ , “t“ and “r“ to make it looks more friendly.

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X X X

Verlag Book Blockbuster Logotype

3/4X

BLOCKBUSTER THE NEW PAGE

45Ë&#x161;

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3/4X

9/8X

3/4X

1/2X

STANDARDS GUIDE

//////// MARK VARIATIONS

The new logo will have four different versions in which it can be displayed depending on the media. Each version will be more appropriate than the other depending on scale, material of reproduction and context.

VERSION 1: SIGNATURE: VERTICAL LOCK UP

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VERSION 2: SIGNATURE: HORIZONTAL LOCK UP

BLOCKBUSTER THE NEW PAGE

VERSION 4 WORKMARK

VERSION 4 INSIGNIA A

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STANDARDS GUIDE

In view of the fact that some materials will make difficult to use the color versions of the logo on a dark background a white version may be used, only if no other option is suitable.

01 12 49

BLOCKBUSTER

This is an example of the logo mark being used as a more appropriate alternative for this application.

STANDARDS GUIDE

////////

ON DARK AND COLORED BACKGROUNDS

There will be moments in which the logo will be used on a dark or colored surface. For those instances the logo will have specific restrictions on how to be displayed. Anytime the logo face a dark background, the following vision will be used instead. If the background is saturated with the same or similar colors of our logo, then the following logo visions will take its place.

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VERSION 1: SIGNATURE: VERTICAL LOCK UP

BLOCKBUSTER THE NEW PAGE

VERSION 2: SIGNATURE: HORIZONTAL LOCK UP

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VERSION 3: INSIGNIA

VERSION 4: WORDMARK

STANDARDS GUIDE

BLOCKBUSTER

STANDARDS GUIDE

//////// CLEAR SPACE

A mark needs to be flexible enough to be incorporated across different media. This flexibility ironically depends on the restriction you impose to it. In other words, you need the right restrictions to be flexible. Keeping that idea on mind Blockbusterâ&#x20AC;&#x2122;s new logo will have a defined clear area that must be respected in all cases to ensure an appropriate display of the mark.

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Clear space for the logo mark.

BLOCKBUSTER THE NEW PAGE

Clear space for the logotype.

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STANDARDS GUIDE

//////// MINIMAL SIZE

To insure high quality, recognition, and legibility, Blockbuster logo need to follow this minimum sizing system.

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Minimum size for exhibition or outdoor signatures, using materials like metal, wood or plastic.

BLOCKBUSTER THE NEW PAGE

Minimum size for print materials.

Minimum size for desk-top or laptop devices.

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Ideal size for mobile devices.

Logotype is not available for mobile devices.

Minimum size for mobile devices.

STANDARDS GUIDE

//////// INADEQUATE USAGES

To ensure immediate recognition the mark should always be displayed in its originally designed from with the specific parameters imposed to it. All this restrictions need to be followed to maintain a cohesive visual system despite the wide number of usages the mark will encounter. It is of extreme importance to avoid using the mark improperly which could damage the image of the company and create noise and confusion.

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[1] Never outline the Blockbuster monogram or the logotype.

[5]Never fill the monogram or the logotype with images or gradient colors.

[2] Never skew the monogram or logotype out of proportion.

[6]Never apply any visual effects such as layering, drop shadow, blur, grow to the monogram or the logotype.

[3] Never or stretch the monogram or logotype out of proportion. [4]Never apply any other colors to the monogram or the logotype except for the primary color and secondary colors.

[7]Never place the monogram or the logotype on a background wit busy patterns. [8]Never place the monogram or the logotype on a background wit busy photography.

BLOCKBUSTER THE NEW PAGE

[1]

[2]

[3]

[4]

[5]

[6]

[7]

[8]

23 49

STANDARDS GUIDE

02 A NEW VISION 49

BLOCKBUSTER

STANDARDS GUIDE

//////// COLOR SYSTEM

Blockbusterâ&#x20AC;&#x2122;s colors were chosen to create an active and fun impression. The simple and clean colors show a lively and brilliant brand, which is what Blockbuster in the future looking for.

CREATIVITY C:82 M:71 Y:0 K:0 R:61 G:79 B:255 #3d4fff

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ENTHUSIASM C:6 M:89 Y:94 K:1 R:237 G:65 B:40 #ed4128

CHEERFULNESS C:5 M:27 Y:88 K:0 R:250 G:191 B:48 #fabf30

HARMONY C:20 M:15 Y:16 K:0 R:204 G:204 B:204 #cccccc

POWER OF UNKNOWN C:75 M:68 Y:67 K:90 R:0 G:0 B:0 #000000

BLOCKBUSTER THE NEW VISION

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STANDARDS GUIDE

//////// TYPOGRAPHY USAGES

02 28 49

A Typography helps to center Blockbuster brand identity and should be used consistently across campus. To ensure that all of our visual communications are consistent, Blockbuster uses a select group of preferred typefaces for digital materials.

Trocchi

BLOCKBUSTER THE NEW VISION

Regular

ABCDEFGHIGKLMNOPQRSTUVWXYZ abcdefghigklmnopqrstuvwxyz 1234567890

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Bold

ABCDEFGHIGKLMNOPQRSTUVWXYZ abcdefghigklmnopqrstuvwxyz 1234567890 !?&#$%@()*

STANDARDS GUIDE

02 30 49

A Abril

BLOCKBUSTER THE NEW VISION

Regular

ABCDEFGHIGKLMNOPQRSTUVWXYZ abcdefghigklmnopqrstuvwxyz 1234567890 !?&#$%@()*

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////////

STANDARDS GUIDE

IMAGE STYLE

Image have the loudest voice as a visual element. In order to talk in the same voice and deliver Blockbusterâ&#x20AC;&#x2122;s mission and value correctly, please use images carefully.

[1] Inspiring and Creative

[3] Calm and Enrich

[2] Happy and Vivid

[4] Active [5] Support

[6] Comfortable 49

[1]

[2]

BLOCKBUSTER THE NEW VISION

[3]

[4]

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[5]

[6]

STANDARDS GUIDE

STATIONERY

BLOCKBUSTER

STANDARDS GUIDE

03 THE FUTURE ENTERTAINMENT 49

BLOCKBUSTER

STANDARDS GUIDE

“Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.” 49

—Leo Burnett

BLOCKBUSTER

STANDARDS GUIDE

FUTURE ENTERTAINMENTS

We are looking far ahead into the future, that where is home, there will be fun. In the future, Blockbuster will not only bring fun to the room-space. It will create the happy and bright environment for houses, apartments, dorms, neighborhoods, and whole communities. Blockbuster can make every â&#x20AC;&#x153;homeâ&#x20AC;&#x153; the happy Wonder Land.

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[M1] Blockbuster Reality Cooking Show

[R9] Blockbuster Community Park

[M2] Virtually Connected to Close Ones

[R10] Build a Backyard Playhouse

[M3] Home Theater

[R11] Store Sells Fun Gadgets

[M4] Blockbuster 24 Hours Family Radio Station

[R12] Meditation

[M5] Blockbuster Family Live in the Wild Series

[A1] Hold a Home Party

[M6] Exercise at Home with Blockbuster App

[M7] Blockbuster Chatting App

EV ED

[A3] Volunteer Works around Community

[M8] Karaoke Night at Home

[A4] Family Sports Meeting

[R1] Fire Pit Zone

[A5] Home Firework Show

[R2] Art Room

[A6] Planting Flowers and Learning Flower Bouquets

[R3] Blockbuster Playground

[A7] Color Run

[R4] Blockbuster Pool

[A8] Blockbuster Flea Market

[R5] Home Game Center

EV S

[A9] Theme Party

[R6] Rural Farm Life Experiments

[A10] Blockbuster Family Gala

[R7] Homes for Pets

[R8] BBQ Zone

ED P

[A2] Home Camping

[A11] Stargazing at Home [A12] Dancing Party

BLOCKBUSTER FUTURE EXTENSIONS

NEIGHBORHOOD

AROUND HOME [EV1] [EN1]

[S4] [EV7]

[ED2]

[S2]

[P11] [P10]

[EN3]

[P8]

[EN7] [EV6]

INSIDE HOME

[EV2] [EN7] [EN2]

[ED1] [S1]

[P4] [P6]

[S3]

[P5]

[EV5]

[P7]

[P3]

[EN5]

[EV4]

[P9]

[P2]

[EN6]

[EV3]

[EN4]

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COMMUNITIES

Home

Blockbuster Media: [M] Blockbuster Retail: [R] Blockbuster Activities: [A]

STANDARDS GUIDE

//////// BLOCKBUSTER MEDIA

03 42

Blockbuster provides visual and audio service to give clients an excellent experience at home.

[M1] Blockbuster Reality Cooking Show ED

[M4] Blockbuster 24 Hours Family Radio Station

Cooking TV Show Blockbuster provides the television cooking class for the nonprofessional passionate “chefs.” People will have a platform and learn how to cook delicious food in Blockbuster Cooking Class and make food for their family and friends at home.

Blockbuster Home Radio Blockbuster Home FM is a radio channel to bring the warm and happiness for loneliness people just like home. Blockbuster has all category music genres which is played in the time sequence. People can listen to speakers tell stories about different experiences. Blockbuster Home FM enlightens people and shares inspirations of life.

[M2] Virtually Connected to Close Ones P

Home Communicating VR Technology We create a virtual world for every one at home. People can get access to Blockbuster’s virtual world by Blockbuster Home VR’s devices. Blockbuster dedicates to creating the closer world, especially for people who are further away from their family. Blockbuster gives them a platform to communicating their emotions and thoughts.

[M3]Home Theater P Family Theater Blockbuster’s Family Theater will let you totally immerse in the superb audio and video enjoyment at home.

BLOCKBUSTER FUTURE EXTENSIONS

[M5] Blockbuster Family Live in the Wild Series

[M7] Blockbuster Chatting App

Family Reality Show Blockbuster invites families to attend a reality show. The family goes adventure together, and members will work as a team to solve problems. During the show, families would learn more from each other and get a better understanding of each other. Besides, on the other side of the television, families would get more experiences in dealing with similar family issues.

Communicate App People have free voice messages and video calls via Blockbuster Online Chat app in the city area. It will shorten the feel of long distance and make people feel that they get close by the familiar voice.

[M6] Exercise at Home with Blockbuster App P

[M8] Karaoke Night at Home P

Home Application Blockbuster develops home exercise app on the Apple store and Google play shelf to show people all kinds of fitness movements and indoor exercise activities.

Indoor Activity Use Blockbuster Karaoke Device whenever you want, and rock the hell out at home. It will bring you the best singing experience ever!

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STANDARDS GUIDE

//////// BLOCKBUSTER RETAIL

Blockbuster provides places for people to have fun experience.

[R1] Fire Pit Zone

[R4] Blockbuster Pool

Outdoor Seating Area Set fire yard in the city or suburban community for people to gather together. The warmth and gaiety make people feel like home.

Blockbuster Outdoor Recreation Facilities Blockbuster provides people a pool in the city resident community or around a neighborhood in suburban. Get fresh in humid summer, and play water, it is the best choice.

[R2]Art Room

[R6] Home Game Center P

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Home Art Space Make an art room in the house is a wise way to set free children’s imagination and creative thinking. In an art room, Blockbuster provides the cleanable wall. Therefore parents don’t have to worry about their kids’ crazy graffiti. Close ones can create artwork together in the art room; they can paint, do handwork and share their art’s experiences.

Game Room in the House Blockbuster would like to build a game room at your home. There will be sports games, video games, card games and others.

[R3] Blockbuster Playground EN Outdoor Playground In Blockbuster Playground around an apartment in a city, there are basketball, tennis field, swings, and other outdoor recreational facilities for people to playing with each other and have fun.

EN [R7] Homes for Pets Pet Adopting Center Kids can go to Blockbuster’s City Pet’s center to adopt lovely animals. It gives lost animal a home, and pets will bring happiness to a family.

BLOCKBUSTER FUTURE EXTENSIONS

[R8] BBQ Zone

Outdoor Party Area Blockbuster provides barbecue zone in an apartment and suburban community for people hanging out and enjoying delicious food and drinks.

[R11] Store Sells Fun Gadgets

Blockbuster Store A Blockbuster Fun store that sells interesting gadgets, such as pocket cards, board game, ice luge, beer pong, air bed, and kidâ&#x20AC;&#x2122;s cave.

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[R9] Blockbuster Community Park EN

[R12] Rural Farm Life Experiments EN CO

City Resident Outdoor Facility Blockbuster Community Park contains a basketball playground and a tennis field. It is the best place for friendship developing and outdoor exercises.

Farm Tour Experience Co-branding with Airbnb It will be a wonderful memory for people who lives in a city to experience lives in rural area. Blockbuster provided people a chance to live in a farm house and shared the love of nature with close ones.

[R10] Build a Backyard Playhouse S Blockbuster Playhouse A playhouse in the backyard would be a dream for the little ones in a family. Blockbuster offers to build a small house in your backyard; the playhouse includes two floors, ladders, windows and a door.

[R4] Meditation EN Community Meditation Plaza People gather in the Meditation Plaza and get peace. Blockbuster provides soft music and carpet on the floor. Itâ&#x20AC;&#x2122;s a place people would feel ease like home. Everyone are welcome.

STANDARDS GUIDE

//////// BLOCKBUSTER ACTIVITIES

03 46 49

Blockbuster offers different activities for close ones to attended, sharing memorable moments.

[A1] Hold a Home Party

[A4] Family Sports Meeting EV

Home Party Catering Invite family and friends no matter you lives in a house, apartment or a farm where you can eat and dance together. Blockbuster provides party catering service and help you hold an unforgettable, exciting party, no matter there is the birthday, anniversary, anything. Blockbuster can contribute to celebrating.

Community Outdoor Meeting The family as a team join the Blockbuster Community Sports Meeting in a suburban or rural areas. At the meeting, family members work together to finish tasks. Blockbuster also provides rest space for families to communicate with each other and share their unforgettable experiences.

[A2] HOME Camping

[A5] Home Firework Show

House Activities Blockbuster prepares food and tent for people to spend a special night with close ones in a single family house back yard, a buildingâ&#x20AC;&#x2122;s roof, or a farm. Blockbuster provides tent, campfire box, snacks box, and board games.

House and Farm Activity Blockbuster provides little fireworks for family playing in suburban or rural area.

[A3] Volunteer Works around Community EV ED

[A6] Planting Flowers and Learning Flower Bouquets ED

Community Activity Blockbuster holds family volunteer day around suburban for families who collaborate to support others. Parents and children can choose programs which they are interested in, such as making gifts for elder loneliness. They will meet with other families and do things together. This activity provides opportunities for children to make new friends and learn to think about other people.

Learning Gardening and Flower Bouquets Blockbuster offers classes online for non-professional people learning to grow the flower in their garden at their house in suburban. You can learn gardening in your backyard and make the flower into beautiful artworks.

BLOCKBUSTER FUTURE EXTENSIONS

[A7]Color Run

[A10] Blockbuster Family Gala EV

Community Marathon Blockbuster holds a Color Run Event every year around the community in suburban for close ones to share their happiness, relaxation, or exciting feelings. Color run marathon offers participatory experience teamwork and persistence. Run with colors, music, and laugh.

[A8] Blockbuster Flea Market

Suburban and rural festival Kids, parents, grandparents, and friends will come together for a night of celebration in suburban and farm as the year they have been for each other. In the gala, there are food trucks with delicious food for the community. Blockbuster also prepare different activities for families to join in, like the scavenger hunt, riding 47 boats, and fishing.

[A11] Stargazing at Home P

Community Outdoor Activity Blockbuster offers a place that residents lives around a neighborhood in a city or a suburban which can get fresh vegetables and fruits during the weekends. You can also sell their DIY at Flea Market.

Home Activity After dinner on the weekends, people who live in a suburban or a farm can use Blockbuster telescope, to see the stars with their family and friends on the rooftop, balcony or backyard. It is a perfect time that family is bonding tightly.

[A9] Theme Party

[A12] Dancing Party

EV S

Blockbuster Indoor Tent Party Blockbuster has its big tents for the Theme Party Night in cities. Blockbuster have different parties based on the trend of times. For example, we will hold a “Trolls” theme party, or “Minion” theme party to attract people to the tent and spend a special night with their companions.

Community Outdoor Dancing Party Blockbuster holds a dancing party in a city to get people together, and it is just like the relaxing feeling at home. At the dancing party, Blockbuster provides food and drink and will invite musicians to run a mini concert on the stage and let people enjoy fun time dancing.

STANDARDS GUIDE

Home is where the heart is.

BLOCKBUSTER

STANDARDS GUIDE

Copyright Qianjun Wang All rights reserved Printed and bound in United States of America Design & Concept // Qianjun Wang Copy & Editing // Qianjun Wang Typefaces: Blender Pro This book was created as part of a project for Academy of Art university 79 New Montgomery Street, San Francisco, CA School of Graphic Design Nature of Identity // Fall 2016 Instructor // Hunter Wimmer

BLOCKBUSTER

STANDARDS GUIDE