2
Sample size achieved Nationalities achieved Emiratis
81
Expat Arabs
77
Expat Asians
183
Westerners
56
**We conducted 397 face to face pen and paper interviews across 4 Emirates of the UAE. Our respondents were mothers with children aged between 2 – 12 years old
Cities achieved Dubai
160
Abu Dhabi
160
Fujairah
38
Rak
39 Age Group achieved
2 – 5 years old
137
6 – 8 years old
136
9 – 12 years old
124
Understanding the playing behavior of children in UAE 3
%
Summary description of our respondents Gender of child
Age group of child
Nationality of Respondent
2 - 5 years old 31 50
Male
50
Expat Arabs 6 - 8 years old 9 - 12 years old
Location of the Respondent
19
Asians
47
Westerners
Socioeconomic Class of Respondents
40 6 10
Dubai
Emiratis
20
35
Female
34
40
14
Abu Dhabi
Fujairah
24
70
9 RAK SEC A
SEC B
SEC C
Base:397
Understanding the playing behavior of children in UAE 4
2
What proportion of their daily life is spent Playing
%
How do kids spend their time across each day?  Weekends witness a significantly higher increase of playing activities. As compared to the rest of the week.  We also see an increase in visits to the entertainment parks over the weekends. 86
86
87
14
13
13
Sunday
Monday
Playing Activites
Tuesday
86
83
13
15
1 Wednesday
Non Playing Activities
78
78
19
20
2
3
2
Thursday
Friday
Saturday
Visit to Indoor Entertainment parks
Base all responses: 397
Understanding the playing behavior of children in UAE 6
How much do kids in the UAE play..? In order to understand this question we have developed a “ CHILDREN’S PLAY INDEX”
What does this index mean? The index defines / puts into perspective the share of Playing time among other daily activities. Higher the index the more time kids in the UAE spend on playing and other fun activities.
Understanding the playing behavior of children in UAE 7
How much do kids in the UAE play..? Children’s Playing Index
Children’s Play Index i.e. time spent playing in the UAE
AUH DXB : 30 : 31
32
RAK: 33
FUJ: 40
No ‘play’ activity 0
‘Play’ All the time 200
Understanding the playing behavior of children in UAE 8
How much do kids in the UAE play..? Children’s Play Index
 Weekends witness a significantly higher increase of playing/recreational activities as compared to the rest of the week.
42 32
32 26
Overall
43
Sunday
26
Monday
25
Tuesday
27
Wednesday
Thursday
Friday
Saturday
Understanding the playing behavior of children in UAE 9
Children’s Play Index by Demographics Western kids tend to spend a significantly higher proportion of their time on playing activities as compared to other nationalities.
As expected kids in the younger age groups spend relatively more time playing as compared to the older kids.
38 35
31
2-5 years
6 -8 years
28
9 -12 years
31
Emiratis
30
Expat Arabs
32
Expat Asians
Westerners
Understanding the playing behavior of children in UAE 10
3
What kind of playing activities do children in UAE engage in?
Understanding the playing behavior of children in UAE
What are the different playing activities that the children engage in? 50%
Spend time playing video games / other technology games
12 29
Spend time playing more conventional games
More among the younger age groups
58
Outdoor Playing Sport Playing
50%
Indoor Playing
Base all responses: 397
Understanding the playing behavior of children in UAE 12
What are the different playing activities do the children engage in?  In UAE children of all nationalities engage more in indoors activities than they do in sport & outdoors activities. 12
58
13
13
63
66
14
64
12
66
58
29
29
24
21
22
22
Overall
Sunday
Monday
Tuesday
Wednesday
Outdoor Playing
Indoor Playing
9
13
Thursday
48
42
Friday
14
51
36 Saturday
Sport Playing
Base all responses: 397
Understanding the playing behavior of children in UAE 13
What are the different playing activities do the children engage in?  Arabs are more into indoor playing as compared to other nationalities while the western children are more into sporting activities. 12
58
29 Overall
4
60
36
8
8
14
57
68
67
53
27
23
25
9 to 12 Years
Emiratis
11
16
61
27
2 to 5 Years 6 to 8 Years
Outdoor Playing
33
22
47
30
Expat Arabs Expat Asians Westerner
Indoor Playing
Sport Playing
Base all responses: 397, 137 , 136, 124, 81, 77, 183, 56
Understanding the playing behavior of children in UAE 14
All figures in %
With whom do they play?
 Children in the UAE generally play alone or with their siblings. For Locals and Expat Arabs playing takes place with the rest of the family, where as western children and Asians spend more time with their friends and their mom. While nannies also play an important role in western and local families Alone
62
With Their Siblings
44
With Both Their Parents
42
With Their Friends
38
With All Their Family
33
With Their Mom With Their Dad
24 11
With Their Cousins
7
With Their Nanny
5
Emiratis
Expat Arabs
Expat Asians
Western ers
Base
76
69
155
48
Alone
65
71
57
63
With Their Siblings
59
49
35
37
With Both Their Parents
34
28
53
45
With Their Friends
30
28
45
47
With All Their Family
54
50
17
23
With Their Mom
4
15
37
38
With Their Dad
10
7
13
12
With Their Cousins
14
10
2
2
With Their Nanny
10
0
4
23
Base: (348)
Understanding the playing behavior of children in UAE 15
Professional coach activities
Training in a sport
Courses on music
Courses on art
Courses on dance
Language courses
Language courses
At school
At Educational Centers Training in a sport Courses on music Courses on art Language courses
At home
At an outdoor venue Training in a sport
At a friend’s house
Courses on music Courses on dance
Language courses
Language courses Learn abacus *Numbers not shown due to low base sizes
Q9.1. You mentioned that your child participates in‌ Can you please let me know where these activities usually take place?
Understanding the playing behavior of children in the UAE 16
%
Type of games played in UAE ď Ž Memory games and puzzles are preferred in UAE ď Ž War games are preferred by boys while singing games are preferred by girls Memory Games
53
Puzzles
53
Word Games
37
War Games
32
Mathematical Games
31
Strategy Games
26
Guessing Games
23
Lucky Games
20
Other Games
20
Singing Games
19
Non thinking Games
Thinking Games 56% of UAE children mostly play thinking games Q10/11. Can you please tell me what type of games does your kid like to play / play the most?
Base:397
Understanding the playing behavior of children in UAE 17
%
Type of games played in UAE By Nationality
ď Ž Memory games and war games are significantly preferred by Arab children, while Mathematical games are preferred by Westerner children and puzzles by Asians Emiratis (81) Memory Games
Expat Arabs (77)
50
48 42
Word Games
40
48
Strategy Games
40
47 19
Singing Games
29
Mathematical Games
27
Guessing Games
25
30
Lucky Games
24
29
Other Games
10
21 50
64 35
31 20
13
16
15
42
35
22
17
43
19
38
Puzzles
Westerners (56)
44
61
66
War Games
Expat Asians (183)
20 16 25
19 12 23
Q10. Can you please tell me what type of games does your child likes to play ?
Understanding the playing behavior of children in UAE 18
What are Children Exposed to‌? 45%
49%
23%
11%
27% 44%
38% 26%
34%
41%
38% 31%
46%
Avg. No Of Toys : 4.6 Base:397
Understanding the playing behavior of children in UAE 19
THANK YOU
Understanding the playing behavior of children in UAE 20