Benefits/ risks
Industry
+ Innovation & market access New ideas from research
Freedom to act Less freedom for decisions
(New) improved products
Image
Testing fields
Reputation risks
User involvement Image
Conflict management
Public as partner
Unhappy partner (city, users)
Visibility
Conflicts of interest
Product credibility Resource
Competition with other stakeholders
Risk sharing/ money/ responsibility
Competition (IPR, other takes the consumer, idea…)
Human resource
Resource
New employees (contacts)
Loosing employees
Motivation of employees by engaging for public goods
Spent time and money no results, products
Contribution
What can you bring ?
What can you receive ?
Network
Network
Business network (companies)/ subcontractors
Access to policy makers
Engagement reliability (company person CEO)
New partners
Knowledge
Personal connections
Knowledge about markets (commercialization)
Knowledge
Technical knowledge, new solutions
Access to academic sector, knowledge, trends
Finance
Information on finding opportunities
Money (membership fee, fees from sale)
Resource Reduce the cost for R&D Shared cost for the marketing
Decision making
What is your proposed mission statement definition in a few words from your stakeholder point of view ? 1
Improve the quality of life for our parents “we do care”
2
Create a market
3
Provide solutions for staying at home for elederly