GETTING THE ECO MESSAGE TO 750 000 PEOPLE
ECO INITIATIVES AT POL’AND’ROCK FESTIVAL
CLEANING AN AREA OF 350 HECTARES
THE CHALLENGE
CONNECTING WITH THE FESTIVAL COMMUNITY
THE STRATEGY
MAKING FESTIVAL GOERS RESPONSIBLE FOR THE FESTIVAL
MESSAGE TO THE PEOPLE
ACTIVITIES ONLINE & OFFLINE
THE PROCESS
REACHING THE AUDIENCE BEFORE THE FESTIVAL
ECO MESSAGE
CREATING POSITIVE HABITS AND EDUCATING THE AUDIENCE
ECO MESSAGE
EXAMPLES OF COMMUNICATION PROJECTS
ECO MESSAGE
INSTRUCTING THE AUDIENCE ABOUT NEW ECO-PROJECTS AT THE FESTIVAL
ECO MESSAGE
DIFFERENT RECYCLING OPTIONS, EDUCATION, ACTIVITIES
AT THE FESTIVAL
RECYCLING ZONE AT LECH = 1.5 TONNES ALUMINIUM & 1.2 TONNES OF PL ASTICS
157 DIFFERENT RUBBISH DROP-OFF LOCATIONS
MULTI - USE BEER CUPS PILOT PROJECT & BAN ON SINGLE USE PLASTIC BAGS
PLEDGE TO LIMIT SINGLE-USE PLASTIC
EDUCATIONAL ECO-ACTIVITIES, WORKSHOPS, AND PROJECTS
JOINT ACTIVITIES WITH FESTIVAL PARTNERS & OTHER NGOS
554 TONNES OF RUBBISH COLLECTED IN 18 DAYS 424 000 - REACH OF FACEBOOK EVENT - WE WORKED TO CHANGE THE WAY PEOPLE THINK AND APPROACH THEIR STAY AT THE FESTIVAL
THE OUTCOME