iPad Media Kit by Amanda Sommers

BALL STATE

SPORTS LINK

A National Leader in Sports Media and Production

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Sports Link Media Kit

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ABOUT THE APP Mobile devices are changing how people consume media. In conjunction with this, we have created an application to creatively display information about Ball State University sports. This allows for companies to be part of an innovative college sports media package. The Sports Link app has been designed specifically for the iPad. The app provides up-to-date, interactive coverage of all Ball State sports. Businesses will have access to the multiple demographics that the Sports Link app targets, including Ball State students, fans, alumni, and parents.

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STILL NOT CONVINCED ABOUT IPAD ADS? The importance of non-traditional advertising is rapidly increasing as both a delivery and a response vehicle. The iPad offers the opportunity for brands to reach consumers interactively on a more personal level than traditional advertising.

Likelihood of making a purchase from mobile device ad I made a purchase on the computer

36% 27% I made a purchase at a store

24% 10% I made a purchase over the phone

12% 7% I made a purchase directly on my mobile device

8% 5%

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Sports Link Media Kit

Apple iPad Other Devices Source: The Nielsen Company

19%

23%

37%

Apple iPhone

I like to see what ads can do on a mobile device

19%

20%

39%

40%

49%

46%

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Ads on my connected device are new and interesting

25%

I am more likely to click on ads that are just text

27%

26%

I enjoy ads that have interactive features

39%

40%

I am more likely to look at ads if they have an interesting video

Mobile advertising receptiveness Other Devices

Source: The Nielsen Company

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ADS ON THE IPAD The iPad offers a unique medium for displaying and interacting with advertisements. The ability to control buttons, video and sound with the touch of a finger gives the iPad optimum user-friendliness. The auto-rotate function lets users choose horizontal or vertical display. The iPad has a large 9.7-inch screen presenting ads in vibrant color at 1024-by-768-pixel resolution. Additionally, using IPS (in-plane switching) technology, the iPad provides a wide viewing angle, encouraging multipleperson viewing. The built-in speaker plays clear, optimum-quality sound at a frequency response from 20Hz to 20,000Hz. During video playback, buttons and other distractions disappear. This allows the user to focus attention on your ad.

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Sports Link Media Kit

WAYS TO ADVERTISE We offer banner and full-page ads, as well as content sponsorship and branded mini-apps. Each option offers a different approach to reach your customers in a creative and innovative way.

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BALL STATE SPORTS LINK

Search Sports Link

LATEST VIDEOS

SEPT 2

RIO FOURTH WEST DEFENSIVE Ball EARNS State vs. WesternMAC Michigan video feed HONOR

After helping the Ball State women’s volleyball team close out the 2010 regular season with a pair of home wins, senior libero Alyssa Rio (Wayne, Ill./St. Francis H.S.) has been named the Mid-American Conference West Division Defensive Player of the Week for the fourth time this season. “Alyssa did what she has been doing all year, digging everything hit her way last weekend,” said Ball State head coach Steve Shondell. “Her drive and determination

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Sports Link Media Kit

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As the most successful and earliest form of mobile advertising, banner ads offer simple, direct messages. Banner ads spark interest with full-color graphics and logos, while directing users to the company’s website for more information.

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The Strength of Big, The Service of Small At First Merchants, we’re not only your financial partners, we’re your neighbors. Stop in and discover our unique combination of “The Strength of Big, The Service of Small” today. 1701 West University Avenue, Muncie l 765.747.1592 www.firstmerchants.com CLOSE

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Sports Link Media Kit

FULL-PAGE STANDARD Horizontal & Vertical Views The iPad’s enhanced screen displays magazine style, high-resolution ads. According to the Nielsen Company, mobile device owners, as a whole, are comfortable with mobile advertising, but iPad users are more receptive and likely to make a purchase. Users will navigate to this ad via banner ads, which are included with full-page standard.

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FULL-PAGE PLUS Embedded Video The versatility of the iPad allows for both horizontal and vertical viewing options, giving users multiple ways to absorb your message. Videos are displayed in crisp full-color and may be viewed full screen. Users will navigate to this ad via banner ads, which are included with full-page plus.

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CONTENT SPONSORSHIP Through content sponsorship, your logo will become an integrated way to draw users closer to your brand. Each season, Sports Link will feature a user-friendly look at common sports injuries. This exclusive content will appeal to consumers, drawing in a unique audience.

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Sports Link Media Kit

Entry Points Users will navigate to content sponsorship pages through both hyper links and the main story feed.

BALL STATE SPORTS LINK LATEST NEWS

SEPT 2

When stories are related to a content sponsorship ad, a hyper link to the page will appear inside of the story. The main Sports Link app features a story feed through which users navigate to content. Content sponsorship ads are launched from this feed.

Search Sports Link

KLEI OUT FOR THE SEASON

Shannon Klei, a senior guard on the Ball State University women’s basketball team, will not compete for the Cardinals this season due to a back injury. “My heart goes out to Shannon as she processes the many emotions that accompany her situation,” said head women’s basketball coach Kelly Packard. “It is my commitment to keep her tightly connected to her teammates and our coaching staff throughout this season.”

LATEST VIDEOS

SEPT 2

RIO FOURTH WEST DEFENSIVE Ball EARNS State vs. WesternMAC Michigan video feed HONOR

Football

The Bird Feed

Standings

Video Feed

Box Scores

Headlines

Photo Galleries

Schedules

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BRANDED MINI-APPS Branded mini-apps are smaller, more condensed apps about a specific topic. Sports Link has three mini-apps:

Top 5 The Top 5 app features a weekly category with Sport Linkâ&#x20AC;&#x2122;s top five choices, ranging from defensive moves to coaches.

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Sports Link Media Kit

9:37 PM

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BALL STATE SPORTS LINK McGarvey lands 29-yard goal Senior placekicker/punter Ian McGarvey brings Ball State’s lead to 24-7 over Southeast Missouri State after landing a 29-yard field goal in the third quarter. 9:37 PM

iPad

Fans pack the stadium Nearly 11,000 fans packed Scheumann Stadium to watch Ball State’s football season opener against Southeast Missouri State.

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BALL STATE SPORTS LINK

Phillips scores Senior Charde Phillips scores against two Central Michigan University defenders. Ball State Women’s Volleyball played against Central Michigan University on Nov. 6, 2010

Woods leads the cardinals Seniors Ray Winkler (22), Frank Edmonds (2), Kaylon Woods (51) and Daniel Ifft (4) lead the cardinals onto Scheumann Stadium for the match against Southeast Missouri State.

Players teach young audience Ball State athletes teach some young fans the basics of field hockey during Fan Jam.

Fans pack the stadium Nearly 11,000 fans packed Scheumann Stadium to watch Ball State’s football season opener against Southeast Missouri State. The Ball State football program opened its 86th season Thursday night in strong fashion as the Cardinals downed Southeast Missouri State 27-10 at Scheumann Stadium in front of 10,753 fans. Ball State outscored the Redhawks 20-3 in the second half, including 17 unanswered points in the third quarter to open the season with a victory. "Our student body was great tonight," second-year head coach Stan Parrish says. "Not only were they here but they were into the game from the start. We hope the students come back out and support us against Liberty."

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BRANDED MINI-APPS

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Bird’s Eye View The Bird’s Eye View app gives subscribers an insider’s look at Ball State sports. It’s a photo sideshow, updating weekly with the top photos chosen by Sports Link. 17 |

Sports Link Media Kit

Player Profile The Player Profile app will feature three players each week, outlining their accomplishments on the field.

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ADVERTISING OPTIONS

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Sports Link Media Kit

Banner Ads Includes: (1) horizontal banner ad, (1) vertical banner ad

Full-Page Standard Includes: (1) horizontal banner ad, (1) vertical banner ad, (1) horizontal full-page ad,

(1) vertical full-page ad

Full-Page Plus Includes: (1) horizontal banner ad, (1) vertical banner ad, (1) horizontal full-page ad

with video, (1) vertical full-page ad with video

Content Sponsorship Includes: Your logo integrated into (1) main story feed banner, (1) sponsored

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Branded Mini-Apps Includes: Your logo integrated into (1) mini-app

her t e Wh e ! em tch, w l b y. ra pro n c a s a p Not g from r com ? ou app tartin y r r u ro or s ices fo o , f k erv ads rtwor s g n a o tin rea xisting ducti c p ree ign pro hel p d Nee igning m des u es red premi r offe Sports Link Media Kit

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Ball State Sports Link Ball State University Muncie, IN 47306 (765)285-1480