Brittany Ferries Campaign

We have engaged with Brittany Ferries this year and partnered their campaign - The ‘England’s South Coast by Sea’. This project is a partnership led by Brittany Ferries working with 11 Destination Management Organisations (DMO’s) located along the south coast of England from Portsmouth in the east to Cornwall in the west. The aim is to rebuild awareness and drive consideration for travel to these regions of the Great Britain from France. In 2019, passenger traffic booked in Brittany Ferries’ French market for travel to Great Britain accounted for 16% of the overall group passenger numbers. By 2022 this figure had dropped to 6% partly due mainly to the requirement to have a passport in order to enter to the UK. France has one of the lowest proportions of passport per population head in Europe. Using paid media in the French market, this campaign is aimed at promoting the ports Brittany Ferries serves in the UK (Portsmouth, Poole and Plymouth) to aid a recovery in passenger numbers in 2023 and beyond.