Media

Throughout the year the Media Team assists in a range of projects, events and initiatives and provides support to FUSA staff, Student Council, Empire Times editors, student clubs and more. This support ranges from the provision of graphic design solutions, communication and marketing strategies, and general media support and advice. In 2019, the Media Team helped facilitate a variety of Student Council initiatives including Relax, NAIDOC Week, Uni Ball, B.D.E Pub Crawl, Flinders Things Pub Crawl, Wear It Purple Day, How To Adult, International Women’s Day, SelfDefence 101, Enviro Film Day, Exam Support and much more. Other initiatives included FUSA’s Welfare Brunch, Picnic in the Plaza, Live at the Tav, Elections, Financial Capability Workshops, Multicultural Festival, Harmony Day, Tax Help, R U OK Day, Mental Health Week, PrideFest, FUSA AGM, Be A Better Human Day! and Empire Times Launch Parties and 50th Anniversary.

Each year the Media Team produces and implements design and promotion for the two most popular events of the year: O’Week and O’Fiesta. In 2019, O’Week was broken down and promoted as several different events including O’Week Fair Days, Comedy Arvo, Clubs Day and Tastes at the Tav – the latter attracting the most interest with 1.1K Responses. The Media Team’s most successfully promoted event by far was O’Fiesta 2019 with 8.4K responses. For the first time ever the event itself had live coverage courtesy of the Media Team.

Be a better human

In 2019, the Be A Better Human campaign – an initiative created in response to the Change the Course Report and designed to open up a dialogue about sexual consent, harassment, assault and the culture that allows these issues to exist – continued to rollout across campuses which included a fair day on Bedford Park and Sturt campus. In line with encouraging widespread adoption of the campaign, a student ambassador, our Media Assistant and Manager of Student Engagement flew to Melbourne to present at Holmesglen Institute.

Since it’s inception, Be A Better Human has been adopted by universities nationally, including Swinburne University, Latrobe University, University of New England, Queensland University of Technology, RMIT, Edith Cowan University and many more. Excitingly, in 2019 FUSA was presented with three awards as part of Tertiary Access Group’s Campuslink Conference including Best Marketing Campaign, Most Successful Digital Initiative, and Most Successful Visual Design.

FUSA Website & Social Media

In 2019, the use of fusa.edu.au accounted for 236,208 views with individual users numbering at 35,060. The most popular page being the landing home page, accounting for 51% of these views. Secondary to this, the most frequented pages included the jobs board, clubs list, clubs, grants and elections, respectively. Most website users were aged between 25-34 years old and accounted for 41% of the website audience. Those aged 35 and over accounted for 33% and those between 18-24 years old accounted for 26%. FUSA’s social media audience reflected a very similar spread with the 25-34 year old age bracket accounting for 42%, 18-24 accounting for 38% and those aged 35 year and over accounting for 20%. FUSA’s social media channels continued to grow with Facebook followers growing from 9,076 to 10,533 – an increase of 16%.