FutureChallenges – Content Strategy
GĂźtersloh, July 2011
The New FC_org Content Strategy
ďƒź FC_org is not a blogging platform ďƒź It is all about the correlations between the global mega-trends
Content Strategy
Content Packages
Data Sets
Photos
Studies
Lead Article
Links
Videos
Local views
Policy Wiki
Local views
Content Strategy
“Local Views” (Blogposts) Regional Personal Linked to lead article Same/different challenges in the author’s country/region? (Controversial) Comment on the lead article Contrary Opinion to the lead article Shorter than lead article Ensuring the weekly flow on FC_org Uploaded on the “blog” (landing page)
Content Strategy
Some elements of a good blogpost Regional/National perspective Personal and judging style Correlations already in the headline clear link to the lead article Lots of Links Questions – raising additional points to think about
Content Strategy
Some elements of a “failing” blogpost Report style Simple summary of other articles Correlations are covered only implicitly link to the lead article is not clear Regional perspective only implicitly Links are missing Eager making moment is missing
Content Strategy
Role of the Regional Editors Activate the regional groups Find new bloggers from countries which are not covered yet Organize weekly “local view” of the groups Edit local views with regard to their clear linkage to one of the Content Packages Comment “local views” and “lead articles” Use Twitter and Facebook to promote your activities – and encourage the bloggers to do the same