DEVELOPING CREATIVE AND INNOVATIVE SKILL The Principles of Brainstorming
Brainstorming is a technique for generating ideas and new ways of thinking about a topic.
Set time limits for brainstorming exercises to maintain the momentum of the discussion
Capture all ideas – even the ones that seem unworkable
Respect all ideas
Use post-its and ideas walls, flip charts as well as digital approaches
Avoid killer phrases – ‘that won’t work’, ‘not a good idea’, ‘too expensive’
globalstudypass.com | Section 5.1
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