~ AFRICA IS ON FIRE ~ It’s the 16th of October, 2016 and I’ve just woken up from a weird dream at 2am. After washing my face I climbed back in bed and looked at the notifications on my phone, I logged into Facebook and started scrolling down my newsfeed and came across a video called: Living in an Unreal World: A Film By Adam Curtis For Readers of VICE. I pressed play & read “You have become trapped in an echo chamber, but all you see and hear is you. We all live in a dream world, detached from reality”. It’s as if I just watched a Matrix / Zeitgeist movie made for 2016. My head is currently spinning from the strange dream I had and my eyes are heavy as I type this in the dark on my glowing screen, going back to sleep is not a reality, my mind is thinking about all of this and all that I’m really thinking is that the world is really fucked in general at the moment. It always has been, we know this, but more than ever before we as a society have direct access to all the madness that is being documented by the raconteurs of our digital age & time. You can log into Netflix and watch everything from cult followings to corrupt law systems, to murders, to people saving lives in Syria, to the sad story of The Internets Own Boy and all of this is packaged in a glossy manner for our convenience. The video I watched by Adam Curtis speaks about Hypernormalisation: “we are so much a part of a system that it is impossible to see beyond it. The fakeness is hypernormal". So I started reading the comments and one guy says “Adam Curtis just pisses me off, he makes amazing films with reactionary narratives that ends in scaremongering.” “Also, he's literally describing Baudrillard's simulacra & without any reference to it. These ideas are not new.” So I googled the above cause “WTF” and this is what I found: read at the back of the magazine, it’s kinda crazy but makes sense. CLICK HERE >>> Anyway, South Africa is struggling at the moment, so many people are voicing this on Facebook everyday and Africa is literally on fire, the continent is burning slowly but surely, literally and metaphorically. The shit has hit the fan and we can no longer avoid the smoking white elephant in the room. NO ONE KNOWS WHAT THE FUCK TO DO about any of it, at least that’s how I feel about the situation…the countries are in bad shape and have been for years, the people are angry and society is officially out of control on so many levels. We have come to another “cross-roads” in our history and dire change is needed yet again. A new system is needed but how that all comes about is the big question? Isn’t it? Or is that just a pipe-dream? It’s 3am now and I just opened a sought after youth blog and it’s clear that “We the youth, are consumed by the industry of cool.” Our generation has a culture of consumerism like never before, everything is fast and furious and we need it now…It’s bizarre if you really think about it, even the Puma store in Braam was looted during the #FeesMustFall rioting, because why, who really knows but dudes need to look slick while making kak in the streets. There’s a lot to think about when you finish looking at your Facebook, Twitter and Instagram feeds every day. Personally I’ve started growing more plants on my balcony and going for more walks by the ocean. Volume 2 is a testament to what is currently happening around us in South Africa and 2017 is approaching rapidly, like a raging wild fire…and what will it hold for us? FutureNow Magazine invites you to be a part of a movement, a school of thought, to contribute & share your story with us. Subscribe now at www.futurenow.club // Submissions futurenowza@gmail.com FUTURENOW MAGAZINE - OCTOBER 2016 - PHOTO BY IHSAAN HAFFEJEE - OPINION PIECE BY PIERRE DANIEL HUGH COETZEE
PHOTOS BY IHSAAN HAFFEJEE
PHOTOS BY IHSAAN HAFFEJEE
CONTRIBUTE. FUTURENOW RECORDS IS CALLING ON LOCAL TALENT TO CONTRIBUTE TO OUR MIXTAPE SERIES THAT WILL LAUNCH IN NOVEMBER 2016. DO YOU HAVE BEATS OR RIFFS? SHARE YOUR RECORDS WITH US VIA OUR FUTURENOW FACEBOOK PAGE - DM US NOW! AND BE A PART OF THE FUTURENOW GLOBAL MUSIC MOVEMENT.
MUSIC IS TRUTH
TOGETHER WE ARE THE FUTURENOW WWW.FUTURENOW.CLUB
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PHOTO BY JONATHAN FERREIRA / BYJONO.CO.ZA
The People Versus the Rainbow Nation – A Film by Lebogang Resethaba for MTV Photo By Imraan Christian
CONTENTS.002 _______________________________________________________________
A.
COMPETITION - BUTAN
C.
INNOVATION - YOCO
D.
FUTURENOW CREATORS CLUB - PART 1, 2 & 3
F.
ART CLASS 101 - LORENZO PLAATJIES
H.
FUTURE FABRIC - VANS
J.
MOMENTS - AIDAN TOBIAS
L.
TRAVEL & ACCESSORIES - THAILAND, KOH SAMUI
N.
UMSWENKO - LUXURY, CRAFT & QUALITY
P.
RADIO WAVES - NOW PLAYING ON OUR iPHONES
Q.
CULT-TRUE / BRANDALISM
_______________________________________________________________ FUTURENOW MAGAZINE IS A FREE & INDEPENDENT PLATFORM FOR CONTEMPORARY SOUTH AFRICAN & GLOBAL CULTURE. WE ARE ONE OF THE SOUTH AFRICAN VOICES FOR THE “INDUSTRY OF COOL” FOR GENERAL ENQUIRIES & ADVERTISING PLEASE EMAIL - FUTURENOWZA@GMAIL.COM CREATED BY PIERRE DANIEL HUGH COETZEE - FUTURENOW LIFESTYLE ENGINEER & SCENE PIONEER
Born in the underground and raised on the streets, Butan’s journey to becoming one of South Africa’s most sought after street wear brands has been filled with all sorts of obstacles and triumphs which we’d love to share with all our supporters. On the 4th of November we celebrate our 15th year in the game and we invite you to come and toast with us. To show you the true essence of what we do and the phases the brand has gone through to be where it is today, we’re putting together an exhibition for you to interact with. From the very first t-shirt printed in 2001, our mini-museum will showcase all our milestones, achievements, setbacks and the progression of our designs. A timeline through all the years will end up in a showcase of our new summer range and lead you to the rooftop where we’ll celebrate the brand’s fruitful journey with music from some of our favourite DJ’s. The entertainment we have planned for the night will match the quality of our work so trust the vibe to keep you on the dance floor the whole night through. Entrance is free of charge, but you have to secure your tickets HERE. We hope to see you there!
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CONTENTS
COMPETITION. WE’RE CELEBRATING 15 YEARS OF BUTAN!
FUTURENOW & BUTAN HAVE TEAMED UP TO BRING YOU AN AWESOME GIVEAWAY COMP FOR THE MEN OF SOUTH AFRICA. WE’RE GIVING AWAY 2 X BUTAN HAMPERS VALUED AT R2500 EACH = R5000 WORTH OF PRODUCT. ALL YOU HAVE TO DO IS VISIT THE FUTURENOW CREATORS CLUB WEBSITE & SUBSCRIBE TO OUR NEWSLETTER. SCROLL DOWN ON THE HOME PAGE AND ENTER YOUR EMAIL ADDRESS. IT’S THAT SIMPLE. WINNERS ANNOUNCED IN FUTURENOW VOLUME 3.
ENTER NOW, CLICK HERE.
TOGETHER WE ARE THE FUTURENOW WWW.FUTURENOW.CLUB
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CONTENTS
INNOVATION. WE SPOKE TO YOCO, A TECHNOLOGY THAT IS MAKING IT EASY FOR ENTREPRENEURS TO ACCEPT CARD PAYMENTS WHEREVER THEY ARE.
CREATE & SELL
TOGETHER WE ARE THE FUTURENOW WWW.FUTURENOW.CLUB
Yoco offers a simple and secure way for SMEs to accept card payments, either at their store or on the go. Businesses have a choice of two mobile card readers, which connect to a smartphone or tablet and transform it into a card acceptance terminal. Because Yoco runs from a phone or tablet, only a device and a 3G or wifi signal are required to process transactions - making it completely mobile. The solution also includes a free point of sale App and Business Intelligence Portal, which enables entrepreneurs to monitor their store performance and obtain valuable insights on their business in real time.
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CONTENTS
CREATORS CLUB. PART 1. CREATORS CLUB IS A SHOWCASE OF SOUTH AFRICAN TALENT THERE ARE 3 PARTS TO ISSUE 002 FEATURING SOME AMAZING INDIVIDUALS THAT ARE MAKING WAVES PART 1 - CLAIRE ANNE CARLISLE + KIMBERLEY ROBINSON + MENZI MCUNU + CLUMSY + THE LANDSCAPE HUNTER THE DEATHRETTES + SHARNE JACOBS + LANCE HERMAN + YOUR, BOY SK + JENGA
TOGETHER WE ARE THE FUTURENOW WWW.FUTURENOW.CLUB
~ CLAIRE ANNE CARLISLE ~ I'm currently living in a paradox of a long-term fear of growing old and an indifference towards my many unsustainable life decisions. I can honestly say that I’m having the time of my life as a BA student at UCT, but this fact is threatening my anticipation of the future. In my opinion, living in Cape Town is essential for any ‘privileged’ adolescent. The kinesis of politics and culture make for an environment that keeps you in a constant state of self-doubt and desire to gain perspective. This makes it a brilliantly humbling place – it’s the perfect antidote for the contented ignorance characteristic of youths. Here’s a piece of advice (and it’s for free – everyone loves free shit): live by that dear old chap, Socrate’s, famous words; “A wise man knows he knows nothing.” Take it or leave it but I guarantee you’ll slowly become less of a dickhead for it. I’m not accusing anyone of being a dickhead, however I am of the belief that we all have a dickhead inside us and that dickhead needs to be told what’s cutting every now and then. Sorry for the lecture. My interests include fashion, art, literature and music (listening to not making). And I am fully aware that none of these things make me employable. Basically the bulk of my life plan is relying heavily on luck. In my spare time I’ve been painting an old denim jacket with fabric paint. The end result will be Snoop Dogg, surrounded by poppies, looking gangster AF (as per). It’s taking longer than usual (I’m dangerously close to morphing into a potato who loves streaming series) but once it’s finito I might offer to do it for money. Now there’s a mature life decision. I don’t model, but occasionally play around in front of the camera when I’m needed. You know, like extras work “and tings” (UK Grime reference – definitely a fan of that movement). A good friend of mine, Tyler Walker, took these photos of me on a Pentax film camera in my digs in Observatory. FUTURENOW MAGAZINE - OCTOBER 2016 - WORDS BY CLAIRE CARLISLE- PHOTOS BY TYLER WALKER
~ KIMBERLEY ROBINSON ~ I'm a proudly Zimbabwean, Stellenbosch University graduate that has been in the modelling industry for 6 years. I have been so blessed to have featured in dozens of local and international Tv commercials and campaigns, from Pepsi to Malibu Rum, WeChat and Mweb. Fashion and beauty brands include Levi Jeans, Nivea, C&A Germany and Exclamation Perfume. The print publications I have featured in range from SA Sports Illustrated, to Seventeen Magazine, HUFF and 708 Magazine in the US, and a cover for Parade Magazine in Zimbabwe, to name just a few. In 2016 I branched out into Tv presenting for Spice tv which airs in the UK & Nigeria, covering red carpet interviews with the country's hottest designers and celebs at SA FASHION week and SA Menswear Week. It felt like a natural progression into fashion blogging this year, as a way to share with my followers my style & beauty tips, and how to wear the latest fashion trends - without breaking the bank! We need to stop buying the hype that you have to wear loubitins and other such labels to look good! With regards to my downtime, I'm very much a 'home body', and in my spare time I like to relax at home with my family and friends, enjoy good food and have a laugh. (Side note: the way to my heart is with food! So if you're a fellow foodie you are all good in my books) At the end of the day I just want to be to be a positive role model to the youth in my country back home, showing them that with an education, a dream and honest hard work you can really be anything- as cheesy and clichĂŠ as it may sound. FUTURENOW MAGAZINE - OCTOBER 2016 - WORDS BY KIMBERLEY ROBINSON
~ MENZI MCUNU ~ Menzi Mcunu(@Menzi_xonx) is an all-round creative with a special interest for brand building and creative consulting. Mcunu is the founder and creative director of start-up bespoke menswear brand Afrocentric Gentlemvn (www.afrocentricgentlemvn.com), which caters for the new age African man who is also a man of the world. Menzi is a diehard fashion enthusiast, with a particular interest in dapper styled menswear. Through this Menzi has featured in many creative domains namely on Topshop Magazine, Destiny Man, GQ south Africa online and with creative collective Art Comes First and Street Etiquette. Menzi is also the co-founder of Made in Johannesburg (www.madeinjohannesburg.tumblr.com), an online blog by three creatives in which they depict their realities in Johannesburg. In every creative project I take on I prioritise two things - innovation and quality. With all the projects I embark I try and conceptualize in what ways “I can make this better “I ask myself “how can I improve this design or make this experience more fulfilling” This type of thinking is integral to every endeavour I partake in and is depicted in the final product or experience in my creative projects, through this process I believe I can make my final product ultimately more innovative. I have always been obsessed with the finer details and the quality of a product. This is illustrated in the way in which I value each and every detail in anything I do whether it be designing a bespoke suit with a hand stitched peaked lapel or hosting an event in which I try have a personal interaction with every individual attending. It is this type of attention to detail that I emphasis through my creative process. Right now, I’m working on further understanding different types of unusual textiles and how they can be incorporated into my brands creative process. I’m also interested in events and creating fulfilling entertainment spaces for likeminded individuals. I’m working with a few brands in which I’m trying to help them better communicate with the customer and furthermore evolve to cater to a more dynamic target market.
FUTURENOW MAGAZINE - OCTOBER 2016 - WORDS BY MENZI MCUNU
~ CLUMSY ~ Another upcoming Hip Hop legend has risen in Midrand, Gauteng Province. Mr Moeketsi Maesela A.K.A “Clumsy”. My musical journey started at High School when I loved to make beats and write songs at ‘Kings School Limbro Park’. I drew my inspiration for Hip Hop music from listening to Travis Scott, Tory Lanes, and K.O & Jay Z. I believe that every man is a hero of his own story. Thus, through my music I try to convey a story of my life, the everyday challenges that are faced by the youths. In my recent hit single ‘NKINGA’, I unleashed my rapping prowess & very soon everyone in the streets will be humming ‘Keng bothata ba o’. It’s a track that sets you in motion & already trending on social media. Recently dropped my music video for the song entitled “NKINGA” on YouTube, produced & directed by 3 Owls productions together with the record label I’m signed under called Red Music Entertainment. Clumsy is my stage name emanating from the way I make my music. My musical concepts and ideas just flow randomly such that I named myself a ‘clumsy’ artist. I can have a chorus of a song before coming up with the concept. Life inspires me to produce songs; most of the times I just find myself humming a chorus that will eventually lead to a song. I don’t want to be mistaken as an American rapper, that’s why in most of my songs I try to fuse my native language & English. I told my record label “Red Music Entertainment” that I’m here to change the scenery in the Hip Hop industry; it’s only a matter of time. The South African music industry need such youths with the drive, energy, vision to be given a chance to take the industry to another level. I’m one of the artists that are bold & really want to produce music for the people and be a METRO, SAMA, BET awards winning artist. I’m going to drop an album titled “UNEXPECTED” in the upcoming months.
FUTURENOW MAGAZINE - OCTOBER 2016 - WORDS BY CLUMSY
~ THE LANDSCAPE HUNTER ~ 11,540km away from where I was the last time we spoke, there isn't a hint of wind and it's a beautiful 32 degrees. The land is dry and the air is crystal clear. The Karoo: I am currently sitting on an unknown road leading to absolutely nowhere. It's day 5 of my trip to get a photo for a client who has commissioned me to shoot their farm. To get here, you have to drive gravel road after gravel road, each getting worse and worse as you get deeper and deeper into the heart of the region. The dust is no longer an irritation. It’s everywhere and on everything - a kind of Karoo spice that adds a unique flavour to everything. Even my whiskey (just to keep warm, obviously). One would think it would be easy for me to capture a place I grew up in. I know the Karoo like the back of my hand. It’s the place where I learned to hunt and make fires (without amazing blitz). And where I tracked my first animal and became a man. It should be easy, but it has proven to be one of my most difficult shoots to date. You see, working as a director in the film and commercial industry, I have done my fair share of big, complicated shoots. The difference here however, is that I don’t have a team who can help me fake or manipulate things. It's just me, my camera, Nelson (that's my car, a story for another time) and Paul Simon. It’s funny - I always associate his music with Africa. I know that many people do, but for me, it’s probably because it was his voice coming through the car speakers way back when I first explored these endless roads. Back to my point. There is one. My father grew up in these parts and it holds a very special place in his heart, as it does in mine. And call it my cross to bear, but because I have been able to admire this landscape from a very young age, in every imaginable type of weather condition, I now know its exact potential. I have seen the most incredible sunsets. The kind that makes you never want to leave. And thunderstorms that make you hide under the bed. It's the kind of place that from far looks arid and dead, but stop for a second and get down to the ground, and you’ll see just how much life it actually holds. Here lies the problem: I have such high expectations of this land that I feel it almost impossible to capture. Or maybe more importantly, to do it justice (Not getting emotional, just already on a few beers while waiting for the scorching sun to hit the horizon). I’ve restocked my phone with new music and the contents of my car fridge now include lamb from the neighbour's farm, ridiculously sweet oranges from a farmer I shared a drink with, beer from a small brewery I passed on the way, melktert from some "tannie" in Aberdeen and biltong from the Laignsburg butchery (do yourself a favour). Now, I simply wait for my childhood visuals to appear and try my very best to bring them to life through the lens. Signing out. Thomas Ferreira aka The Landscape Hunter. FUTURENOW MAGAZINE - OCTOBER 2016 - PHOTOS & WORDS BY THOMAS FERREIRA - TLH LOGO BY CHRIS MOORE
Southerland, South AfricaÂ
Utah, USA
~ THE DEATHRETTES ~ The idea behind this band came when I was a bit fed up with being a drummer, not being able to move across the stage and feeling somewhat limited to my sticks. I wanted to make music that I could move to, music that would make me want to groove. This is the basics of the band for me. I had written about 3 songs on an acoustic that I really liked, I think this was in late 2014. I called up Charl Stemmet to hit the studio with me to play drums when I got my new guitar. We got pretty wasted and moved through the songs quite effortlessly; it was rad to finally see something of my own creation start to take shape. I’d been begging Michael Clarke to play bass again for a long time. Michael and I grew up jamming together when we were teens. He finally caved and came in to play with us. Again, effortless. Michael’s musical talent and absolute groove is always something that I’ve thoroughly enjoyed. Dylan Rooibokkie fell into place by pure chance, he was invited in to play guitar but started singing too! There wasn’t much question of another singer or guitarist after that day. We jammed for about 9 months or so, writing and rewriting songs together, everyone adding their own flavours before our debut show in late 2015. Its very important for me for this band to be a collaborative effort. Although at times things get heated, we always do what’s best for our music. We went into Bellville Studios to record our debut single ‘Animal’ on 4 March 2016. Recorded and mixed by legendary Theo Crous, we knew he would take it on and make it shine. The song received extended features and positive reviews following its release. Since then we’ve been hard at work with a follow up release. We were back in studio in July 2016 recording our debut EP at Bellville Studios that will show it’s face come Spring 2016.
FUTURENOW MAGAZINE - OCTOBER 2016 - WORDS BY WARREN FISHER
~ SHARNE JACOBS ~ My name is Sharne, I'm 28, I'm a graphic designer and skateboarder from the South of Jo'burg. I'm passionate about skateboarding, mostly promoting females to get a board and skate! I manage a page on Fb and Instagram called 'Girls Can Skate- South Africa. I've been trying to scope out as many skateboarders as possible, there are a few, but not enough yet! When I get the time, I help an NGO called Skateistan which is using skateboarding as a tool for youth development, young people are able to have fun and engage positively with one another, which is mostly for girls, as I feel like girls don't get enough credit for skateboarding, Skateistan has been kind enough to let my friend and I use the skate park on Saturdays for girls only skateboarding sessions - which is great because girls want to learn how to skate, they just feel intimidated skateboarding in front of the guys and seeing girls skate will encourage them to at least try. The skatepark opened up recently, so we have only had one session so far, we do plan on having as many as possible to grow the female skateboarding community, after making the group there has been sessions in Cape Town and Johannesburg with more girls showing interest. As a female skateboarder, guys think it's cool to see more girls on a board, except being told that you skate good for a girl is the most annoying thing a skater can say to a girl! Female skateboarding is growing more and more, and helps you in so many ways, I definitely think that it teaches you life lessons, I love the skateboarding culture and I hope that I can encourage more girls to skate! FUTURENOW MAGAZINE - OCTOBER 2016 - WORDS BY SHARNE JACOBS
~ LANCE HERMAN ~ "I've recently finished some studio sessions at Red Bull Studios, CT - & we'll be releasing two new tracks. 'Ride the Waves' I guess a kinda surf-pop vibe, sort of Beatles meets Beach Boys, & then a track called 'Thin Bridge' a down-tempo Hip-Hop-y Folk Tune. Slow groove, nice synth parts from Shane on the second song, nice synth parts from Nic on the first one. All-round I feel like these two tracks have a very Spring-time feel to them, which is perfect for release end of September! & In time for Daisies!" FUTURENOW MAGAZINE - OCTOBER 2016 - WORDS BY LANCE HERMAN - PHOTO BY AIDAN TOBIAS
~ YOUR, BOY SK ~ "Everything happens for a reason" this saying sounded ridiculous for a very long time, to me. But after 3 years of learning to understand the deeper workings of the world we live in, it has finally made sense. It's been 3 years since I finished high school and in between: learning about myself, finding my purpose in life and becoming an independent adult - music has always found its place in shaping my path and reflecting on my journey. It's been crazy! The connection I have always had to the spiritual realms has been a major influence in my life. Exposure to various sources of love and light has been a treat for my active imagination - giving me the opportunity to create my own reality. Being a self-taught musician has been a rollercoaster ride that I have been grateful for. I can't remember the feeling of getting my first keyboard - back in 2004. But after 11 years, that decision - spontaneously made by my parents - turned out to be the beginning of something great. Every discovery and successful experiment, stood alone as my highest achievement - at one point or another. I've experimented with a few genres in one way or another. My inspiration has come from so many places, that it would be unfair to even try and list moments artists have given to me (I'm afraid I'll forget some). As a fan - hearing new sounds and experiencing new vibes is what is most important to me. I treat my music the same way I live my life. Will I ever find the perfect sound? Maybe for the moment or my current mind state. But my job is to keep pushing the limits and stretching myself in terms of my creative abilities. I plan to share my message of universal love, peace and joy. To inspire people to appreciate life, live out their dreams and leave a lasting impact on the world. Those who understand the codes and deeper message will enjoy the full experience of the art we create. FUTURENOW MAGAZINE - OCTOBER 2016 - WORDS BY YOUR, BOY SK
~ JENGA ~ I can't even remember the first moment I picked up a camera. I just remember my art teacher telling me that my graphic design wasn't exactly on point (at all) and that I should pay more attention to photography perhaps? Not much positive feedback there either… It felt weird to hear how something that is supposed to be an expression can have a 'right' and a 'wrong'. It left me doubtful, but I continued nonetheless. I don't find myself very good at articulating actual words to people. I have the thoughts all ready, but getting them out into something verbal sometimes makes me feel like I'm from space. I find solace in that my photographs definitely convey the tone and message I'm trying to get across. My brain is on hyper alert when it comes to colour and certain colours just evoke extreme elation. I feel so happy in that moment, that I want to share it immediately. Photography is kinda like my means of communication. I love architecture, yellow on it's own, blue water and spying on the odd neighbour. FUTURENOW MAGAZINE - OCTOBER 2016 - WORDS & PHOTOS BY JENGA
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CONTENTS
ART CLASS 101. “WE HAVE ART SO THAT WE SHALL NOT DIE OF REALITY” - NIETZSCHE ISSUE 002 - ILLUSTRATOR - LORENZ PLAATJIES ORIGINATING FROM JOHANNESBURG, SOUTH AFRICA
CREATE & DESTROY
TOGETHER WE ARE THE FUTURENOW WWW.FUTURENOW.CLUB
~ LORENZO PLAATJIES ~ I'm a 19 year old artist and developer from Johannesburg, and I like to draw, I really like to draw. Turning on a dope mix and laying around sketching on my tablet or phone for hours on end, I tend to get lost in that. And yes most of my drawings I drew on my phone with my finger, people are usually surprised to hear that but that's how I do it, it’s a skill I picked up trying to draw mix-tape covers back in like 2014. I'm buying myself a drawing tablet soon though, we'll see how that treats me.
I also really prefer digital, it’s clean and there's so much you can do with it. So many of my favourite artist use digital mediums, artists like Celeste Mountjoy, Chris Burnett, and Laura Callaghan (go check them out blow your mind). Anyway by the look of my work you can tell I'm into Pop Art, and a bunch of other movements. I enjoy toying with them, playing with the sexuality of Art Nouveau, the philosophy of Dadaism, or just Victorian patterns can make for some great visuals. All these styles have their own meanings and come with their own moods.
My work though really has no specific message, besides occasionally depicting the angst of young adulthood, it’s really all about aesthetic. Things don't always have to have a deep earth shattering meaning behind it. I just want to create things that I find visually impressive and it’s really cool when other people find it pleasing as well. Again I really enjoy all of this, so thank you to the ones who share my work. I'm going to keep on drawing and let the gram be my art gallery, so visit me there. FUTURENOW MAGAZINE - OCTOBER 2016 - WORDS & ART BY LORENZO PLAATJIES
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CONTENTS
FUTURE FABRIC. WELCOME TO VANS - SINCE 66 FUNCTIONAL FABRIC THAT IS MORE THAN A BRAND. OVER THE LAST 50 YEARS VANS HAS BECOME A GLOBAL WAY OF LIVING & THINKING, AUTHENTICITY IS KEY. THEY STUCK TO THEIR ETHOS & HERE THEY ARE 50 YEARS LATER.
TOGETHER WE ARE THE FUTURENOW WWW.FUTURENOW.CLUB
VANS ~ SINCE 66 THE BRAND THAT INSPIRES. I’ve been a fan of VANS since I was 14 when I saw a gnarly Geoff Rowley advert for the first time in a Thrasher Magazine. The sheer madness and skill level that these adverts portrayed elevated VANS to a level that the world hadn’t really seen before. Rowley was the “King of Crazy” and the VANS Family was behind him all the way. Their rider roster was and still is testament to progression, authenticity and a “being true to yourself” kind of lifestyle in my opinion. I was lucky enough to work in a skateboarding store in London in 2001 and could buy all the new VANS at 50% off and so I started collecting them. It was kind of strange, because when you’re young, you think that anything is possible and even more so if you’re wearing the same footwear that Geoff, Andrew or Muska are, or skating the same boards that they are. It’s strange but we’ve all been there. VANS South Africa has played a pivotal role over the years in developing the local alternative culture scenes and have created a mammoth national brand in 2016 that inspires young creatives across the nation to reach for their dreams and be a part of a global movement that praises counter culture in an authentic manner. Their addition of STILO MAGOLIDE to the team and the marketing awareness that has gone behind this alignment has pushed the brand into the world of local Hip Hop, urban street culture and township culture in a big way. A large part of the campaign has been branding taxi’s that role around the streets making the fundamental statement that “VANS IS OLD SKOOL” and we’re here to stay in South Africa + be more integrated into the daily fabric of society. For a family brand that has been around for 50 years, humble beginnings is a part of the brands ethos and I think that fans of the brand can see this when delving into the culture of the company. Everyone on the roster started somewhere, guys like Steve Cabellero that have been representing the brand for 20+ years started out at a young age and have worked hard and smart over the years to become a global icon & legend with the backing from VANS global. With this and many other VANS stories in mind I think that the brand inspires, it truly inspires people to tap into their creativity and further their goals and dreams while being apart of something that is bigger than yourself, it’s being a part of a legacy in the making and VANS makes this possible. For me it’s about living a lifestyle that goes against the status quo and daily norms of society. It’s all about Music, Art and Extreme Culture coming together in harmony. The FutureNow project has been an interesting journey for me and somedays I receive emails that make me think about what’s going on in South Africa in a fresh new way and it makes me smile at what I’m reading in my Inbox because I’ve been there. I had nothing at one point and I have a great job / career and get to do this magazine in my spare time. But, what’s cool is that I’ve met a group of guys online that have a music project called PAPERKLIP and have released a dance track called #TownshipRockstar. They’re not officially sponsored by VANS but love the brand and love all the hip hop culture associated with the brand. They sent FutureNow some photos of them living the VANS brand, hanging out, having fun etc and you can see them on the following pages + read about the act. Thanks to all the great people at VANS that continue to support local South African culture, music and art! Happy 50th Birthday! Click on the pictures on the next page and read about the HISTORY OF VANS - The Steve Van Doren Interview on Sneaker Freaker. Check out all the new VANS on Superbalist.com FUTURENOW MAGAZINE - OCTOBER 2016 - OPINION PIECE BY PIERRE DANIEL HUGH COETZEE
~ PAPERKLIP ~ PaperKlip is a two man electronic hip hop band from the West side of Pretoria,by Jimmy Carson as the lead singer,and Gustav as the record producer.We are working independently,and this is our first official single as a band,but last year the lead singer Jimmy Carson/ Jay Carson released an EP entitled futuristic art produced by Gustav under the influence of Dj Spoko who pioneered Bacardi House, and graced New York with his incredible sounds. Our new debut single Townshiprockstar is a fusion of EDM, Techno and Rap. The message that we are delivering to the people is, 'that feel free to do what you're capable of doing and don't let anything bring you down from what you love doing’, that's why Jimmy Carson on the chorus be like 'if you're Rock star let me see your hands',you just have to put them up like you don't care. We are inspired by our craft, learning from the elderly in the game. The love we have for Electronic music makes us strive for it. We deliver our craft to the people by campaigning ourselves. With townshiprockstar we took the modern city lifestyle, placed it with the township pantsula lifestyle, which keeps the originality of South Africa ,in other words we are educating the world about prevalent lifestyles in South Africa. We are mostly influenced by Artists from South Africa that share their art globally,we don't only see them as artists, they're also our brothers,those who taught us a lot ,when we didn't know a thing,and we would like to thank them,and that goes to the former Gold fish lead singer "Sakhile Moleshe" ,the Man behind the Future sound of mzansi "Nthato Mokgata" also known as Spoek Mathambo,,Riky Rick,and etc. We enjoy working in the electronic music scene,we fell in love with the EDM life,it opens our minds to new elements,it seems like it's larger than life,and that's what keeps us going from Africa to the world.
FUTURENOW MAGAZINE - FROM AUGUST 2016 // VOLUME 1 - WORDS BY CARSON
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CREATORS CLUB. PART 2. CREATORS CLUB IS A SHOWCASE OF SOUTH AFRICAN TALENT THERE ARE 3 PARTS TO ISSUE 002 FEATURING SOME AMAZING INDIVIDUALS PART 2 - THE WINTYR + BOETA PHYF + CHRISTOPHER FROLICH + ELECTRO-B
TOGETHER WE ARE THE FUTURENOW WWW.FUTURENOW.CLUB
~ THE WINTYR ~ The WINTYR is an alternative folktronic trio based in the cities of London & Cape Town. Consisting of songwriter and frontwoman Evelyn Hart, Tristan Carmicheal (synth, piano & guitars) and Brendyn Rossouw (percussion), the group was formed in studio as they came together to write material and produce tracks for Evelyn’s solo album. The music is characterised by ethereal vocals, soaring synths and warlike oriental-inspired percussion. Combined with a storyteller’s depth, The WINTYR’s music has been described as cinematic & emotive, eliciting comparisons to the music of London Grammar, The Naked & Famous and M83. Following two years of work, an album was born. ‘Fury’, had its worldwide online debut on the 18th of November 2015, reaching no.1 on the electronic charts for iTunes South Africa on it’s first day. 2016 has so far seen the band performing to crowds around Cape Town & Durban - including an opening slot to 6000 people at Kirstenbosch Gardens - as well as embarking on their first UK tour. One of their tour stops saw them performing in the famous Hope & Anchor live music venue, which over the years has seen acts passing through such U2, The Police, Keane and The Stranglers. Other highlights include Dr Fosters Liquor Co, situated at the historic Gloucester Docks. Exploring London and making connections has been top of the priority list as The WINTYR prepare to take on Europe in 2017. In November this year, you can catch The WINTYR live as they take up a Friday night residency at The House of Machines in Cape Town. The band will be performing various songs from their album, including their latest single ‘Followers’. The track features inspiration and snippets recorded during the band’s travels, and much of the final production was done during a 3-month stay in the United Kingdom. Listen carefully and you’ll hear the roar of trains from Barcelona’s underground and hear crowd sounds and vocals recorded in London. “Followers is a song that calls on listeners to examine a way of life that can either give life or destroy,” says lead singer & songwriter, Evelyn Hart. “Our music is essentially about battlefields; examining kingdoms and getting psyched up for self reflection. We’re drawn to and inspired by storytelling, film, world cultures, exploring. We wanted the soundscape to reflect that.” FUTURENOW MAGAZINE - OCTOBER 2016 - WORDS BY THE WINTYR
~ BOETA PHYF ~ My name is Boeta Phyf. I create wooden characters, masks, 3D graffiti and russian dolls. They are caricatures and dobblegangers placed into potjie pot of all South African culture, with the key ingredient being Cape Town chutney. I do this on my own, and sometimes in collaboration of other humans of all ages, abilities and persuasions. Superwood, biology, spray paint and the imagination are used to explore: sex, drugs and gatsby rolls! My work has been shown in living rooms, bars and parking lots. I have worked with galleries in J-sec and Kaapstad. I have been an artist-in-residence at dozens of schools, old age homes, health programs and fish ’n chip shops. I believe in the power of always cutting a gatsby into three, seat belts, good parenting and snacks. Like Geppeto I create my characters in a garage, they are wooden stand-up comedians, the viewer comes to enjoy their routine and can relate to the frustrations, sarcasm and slang these Pinocchio’s are built from. Enough about me, the ding is die, if you are a creative or make your daily income doing something you love. Things will be lekker some days, other days will be most kak. Whether you make art, design or have your own gatsby shop, take each day as it comes. The best you can dalla is give all you have on a daily basis. Since I started back in 2001, I've been a dtp operator, a graphic designer, a graffiti artist, someones lecturer, a clothing designer, a magazine owner, an illustrator, a wooden sculpture artist. The move will sieker be something to do with gaming. There’s no google map route to success, dalla what you must. My bru, you can fail at what you love to do everyday. Fail as hard as possible. No one was really an overnight success papa. Research your favourite artist and see how much kak they went through before the were successful. I can guarentee times were tough and they had ghost pops for supper. Most mense will look at the stuff you do and skeem, "I can do that too!", ja, maybe, but you didn't. You do what you need to be the laanie in your chosen field.
FUTURENOW MAGAZINE - OCTOBER 2016 - WORDS & ART BY BOETA PHYF
~ CHRISTOFFER FROLICH ~ My name is Chris Frolich ,Im 23 years old and I'm a Professional surfer from Durban. I am currently on the World Qualifying Series competing in South African and around the world . In order to qualify and compete overseas I rely on sponsorships. I've just been traveling around home in SA surfing competitions locally and documenting my journeys on my social media platforms to gain coverage for myself to grow in the sport.I enjoy doing modeling work to make some money to help me save for my travels to surf contests around the world . I am very creative and love to do art and I have just recently started my own brand called 'Tramp Circus' which you can follow on instagram. To check it out (@tramp_circus) and my personal account (@christoffer_frolich). One of my Biggest accomplishments is winning an Open Mens division event held in Agnes Water , Australia in 2014 . Otherwise to this day I'm one of South Africa's top surfers and one of the top seeds in KZN (kwazulu-natal). FUTURENOW MAGAZINE - OCTOBER 2016 - WORDS BY CHRISTOPHER FROLICH
~ ELECTRO-B ~ Inspired by Michael Jackson at the age of 8 I wanted to become an all-round entertainer. Performing for friends and family I imitated Michael Jacksons famous ‘Moonwalk.’ I left dancing and picked it up at the age of 15. As time went by my passion for dance became a lot stronger. A year had gone by and I decided it’s time to perform as a soloist. I started entering popping competitions and still I was not getting anywhere. I got fed up with trying. When I spoke about my vision with people to become the best popper they told me I would never be able to be the best. This upset me so I made it my mission to show critics that I am capable of success. I pushed hard and got results • I Print pro 2011 Popping Winner • OSK reloaded Popping Winner • Dance to Las Vegas International Popping Winner (2012) Represented in Las Vegas • Dance to Las Vegas International Popping 2nd place (2013) • Dance to Las Vegas International Popping 2nd place (2014) • Dance to Las Vegas International all styles 2nd place (2014) • African Hip Hop Indaba Popping 1st place (2015) This year I decided to focus a bit more on the performance factor. Telling my personal life stories through dance has been difficult but I feel like if it’s not difficult it’s not challenging me to the point I would like to succeed. I’m trying to inspire people to take dance seriously, and to open up platforms for artists such as myself. Think about it Cape Town has open mic sessions and live performances, but are there platforms that actually cater for dancers? I approached the Loft and EtymoticMondays and they both accepted dance as an expression. My mission is to inspire more organisations to open up platforms for people like me because in our city there is an underground scene that people need to see.
FUTURENOW MAGAZINE - OCTOBER 2016 - WORDS BY ELECTRO B - PHOTO BY KAY JAY
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MOMENTS. IN EVERY PUBLICATION WE’LL BE GIVING THE FOLLOWING PAGES TO A PHOTOGRAPHER. THE PHOTOS MUST BE TAKEN IN CAPE TOWN & ANY FORMAT IS ACCEPTED. AIDAN TOBIAS SHOWS US SOME OF HIS PHOTOGRAPHIC ENDEAVOURS.
SEEK NEW SIGHTS
TOGETHER WE ARE THE FUTURENOW WWW.FUTURENOW.CLUB
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CREATORS CLUB. PART 3. CREATORS CLUB IS A SHOWCASE OF SOUTH AFRICAN TALENT THERE ARE 3 PARTS TO ISSUE 001 FEATURING SOME AMAZING INDIVIDUALS PART 3 - BOBBY JAMES III + MISS CELANEOUS + BIGGY BALENCIAGA BANKS + OWAN OOSTHUIZEN
TOGETHER WE ARE THE FUTURENOW WWW.FUTURENOW.CLUB
~ BOBBY JAMES III ~ I "Bobby James III is a South African based artist currently living in Johannesburg paving his way in experimental music industry. Blending elements from rap, trip hop, a dash of trap, ambient, electronica, industrial and everyday sound effects to chopped up scenes from movies/series - James creates an interesting blend of abstract sounds that support dark, but honest lyrics. Bobby James III, who also goes under the producer name "THIRDXJAMES" has been producing music for over 10 years and released his first official EP “Fragments of Divine Beasts� in 2015 which was subsequently followed up by a sequel - (A). VOID in 2016. Both EPs', fused with deep vocals, beats both melancholic and aggressive, and dense lyrical content that addresses themes such social pressure, anxiety, reclusiveness, self medicating and the quest for ones own identity. "There was a point in my life where I couldn't and didn't want talk to anyone - I didn't know how to. My mental security was deteriorating rapidly. Human interaction became a far fetched concept and in someways I still feel like that. Thanks to the music and arts in general, it gave me a platform to channel my thoughts and express myself freely without judgement, which was something i was afraid of." says Bobby. With his third EP currently in production as well as collaborative projects with local and international artists, Bob is looking to feature in more live performances and produce more music that pushes genre limits and expresses his unique take on the art of production. " Photo: Brandon de Buys. Words: Bob Mukendi and Miguel Couto Video:Rejoice/Lookingroom Pictures
FUTURENOW MAGAZINE - OCTOBER 2016 - WORDS BY BOBBY JAMES III
~ MISS CELANEOUS ~ Miss Celaneous - a Female Rapper/Vocalist based in the Cape. Dabbling in this and that while simultaneously creating music touching on many genre's. I strive not to be normal - normal is boring. My sound has been compared to the likes of Sade. Creamy,caramel feelings. Except when I'm given a hard core beat. I tend to go in with no hesitation or consideration for anyone listening. I go with how it makes me feel,then I say shit accordingly. Pretty outspoken- when expressing myself in a hiphop perspective, I tend to offend but in a comedic way. I write to amuse myself and others. Even though it's straight forward,Most of my bars go way over people's heads and I have to explain each line,which I enjoy doing. I think my music stands to be relevant for years to come. Don't believe me... www.soundcloud.com/misscelaneous People often ask me who inspires my lyrics, there's no one in particular its all about the music composition. I listen,I feel,I see a movie play in my head, then I hear myself say the words describing the story board and then I write it down. Those words come from personal experience,which is a direct contradiction of my belief in keeping my private life, private. I'm pretty much airing out my dirty laundry with every line on a beat. Exhilarating to say the least, somewhat embarrassing for family members who btw,don't understand me or my music at all. I have high hopes for the industry in SA, right now its super restrictive, clicky, corrupt, but on a positive side it's moving forward more rapidly now. Hopefully in the near future,we get to see and hear other upcoming artists on the very few big platforms we have and not have to be subjected to the same same. Let's turn the creativity up a notch instead of all sounding the same. I thrive on stimulating imagery, colour and sound. Find me on Instagram/Twitter @miss_celaneous
FUTURENOW MAGAZINE - OCTOBER 2016 - WORDS BY MISS CELANEOUS
~ BIGGY BALENCIAGA BANKS ~ Balenciaga predominantly works as a musician/producer & has a certificate in Digital Music Production & Marketing. His also worked & done production for many of Cape Towns top artist such as, Miss Celaneous, Ayo Calley from Vuzu hustle, Colin Sheer, D-nice & has also opened for South African heavyweight A.K.A. Balenciaga Banks is an artist on up & coming independent record label RFYK Entertainment & recently signed a publishing deal with Dr. Doctor & Sheer Music Africa. In 2011 Balenciaga Banks & a few other artist from RFYK Entertainment turned down a R2 Million deal offered to them by Sony BMG Africa & haven't looked back since then. Balenciaga is currently working on his 1st Ep with fellow Cape Town artist Montvna, which is due for release in February 2017 after their #021Summers tour & also has 2 videos dropping this September. FUTURENOW MAGAZINE - OCTOBER 2016 - WORDS BY BIGGY BALENCIAGA BANKS
~ OWAIN OOSTHUIZEN ~ At a young age, I did not necessarily remember people or places by their names or relationships to me. Rather, I remembered the placement of a piece of art or how something particular in their homes stood out in my mind based on its interaction with the space it was in. I guess I always knew at some level that I would spend my life working with form, function and space in one way or another. My family moved to Cape Town from Johannesburg when I was 11. This has resulted in a good mix of enough Jo’burg in me to drive me to work harder while Cape Town’s more relaxed lifestyle has taught me to appreciate the journey and the process and not just focus on the destination. After high school, I studied Multimedia Design at CityVarsity for 3 years where I was fortunate to have some inspirational lecturers who left an indelible imprint on my future. Straight out of college, I started working as a Digital Media Designer for Fuse Universal. I was the first employee in a pilot project to employ a team of designers in a newly established Cape Town office for this London based company. Being there from the start and watching the team grow has been incredibly exciting and rewarding. Elegance and simplicity form the core of my design aesthetic. When I am not at work, I spend as much free time as I have on honing my skills in my first love - hand crafted lettering. I also do some sketching and logo design and dabble in painting when time allows. I was recently invited to participate in an exciting film project working on some of the animation and design elements and hand crafting lettering for the opening credits. This was a whole new challenge which opened even more doors of possibility to where my skill set can be applied. At 24, I am in the infancy of my career. Digital Design is expanding and growing daily and it is such a joy to be a part of this vibrant community where I am constantly surrounded by ideas and inspirations and there is always something new to see or experience or learn. FUTURENOW MAGAZINE - OCTOBER 2016 - WORDS BY OWAIN OOSTHUIZEN
MILK BREAK. DRINK CHOCOLATE FLAVOURED FUN. EAT ORANGE COLOURED STICKS.
NIK NAKS - Design & Illustration by The Motel I was approached by BBDO and Simba, along with two other illustrators, to be part of the rebranding campaign for the iconic Nik Naks packaging. Our work was influenced by an online campaign driven by mobile 'inspirations'. The public would send pictures to enter a competition and win prizes. I created the type, design & illustration based on one of these images and the public got to vote via online and social media for the winning design. The Illustrations were also used for TVC animation and other marketing.
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TRAVEL. SIGHTS & ACCESSORIES VOLUME 002 - THAILAND, KOH SAMUI GUAN-YU (pic on next page) // God of War and Martial Arts He is a DAOist deity who is also well thought of by Buddhists. As told in Romance Of The Three Kingdoms, he started life as a mortal vendor of soya bean curd (see TO-FU). But after a heroic incident involving the rescue of a harassed lady and the killing of a tax inspector, he got the taste for battle and embarked on a famous military career with LIU-BEI and ZHANG-FEI, becoming one of the Three Brothers of the Peach Orchard.
FLY THE IRON FALCON
TOGETHER WE ARE THE FUTURENOW WWW.FUTURENOW.CLUB
~ THAILAND, KOH SAMUI ~ Thailand feels like a country that you can go to time and time over again and every adventure will bring something different and spiritual to your life experiences. This was my first time visiting Thailand and I went to Koh Samui to see my God Mother. She owns a small, yet spacious villa in Lipa Noi Beach, 5min walk from a secluded, almost private beach. Over the 2 weeks that I stayed with her, I realised why a lot of South Africans escape to this side of the world as it’s perpetually warm, laid back, relatively cheap and feels like there’s nothing to worry about except drinking clean water and leaving your shoes or plakkies outside at the door and never never put them on the table because that’s bad luck. This was the first time that I had travelled in 13 years and I felt out of place on the island, a bit of culture shock had creeped in but I was in much need of some time off and wanted to “pull myself towards myself” kind of vibes after a crazy time spent in the entertainment industry and running Assembly. Every morning I would take a 4km walk along the secluded beach and collect shells and wade in the flat ocean water. It really felt like I was living the so called “island lifestyle” and sometimes I felt stranded like Tom Hanks in Cast Away. I would drop everything if it was a possibility and mission to stay in Samui, the island really touched me after being there for 2 weeks but that’s for the future, for now there’s shit to do here in Cape Town. There’s a few sides to the east: 1) temples 2) scooters 3) shemales 4) massages 5) risky happy endings 6) palm trees + coconuts and the worst of all is the cheap prostitution. But surrounding all of this are amazing sunsets, delicious & exotic foods, million dollar hillside mansions and a lot of young Russian Moms escaping the winter months. In Chauweng, the party capital of Koh Samui is a beach resort called Ark Bar and supposedly the owner started it with a small bar back in the later 80’s / early 90’s and has now turned it into a thriving location for globe trotters and party people. I witnessed an amazing fire show on the beach while tourists whistled at the performers, while sexy Thai girls walked around offering shoulder massages and back rubs to the tourists. It was quite bizarre but none the less, very entertaining. On the last night of my stay there was a wedding on the Lipa Noi Beach and a fireworks show that felt as if it was done specially for my God Mother and I, it was truly one of the most magical moments that I’ve ever experience with another human being, what was 10min felt like it lasted for a life time, I can only imagine how cool the bride & groom felt in that moment. There’s still a lot of travelling to do and if you haven’t travelled in a long time, save up and explore the world! It’ll change you :) FUTURENOW MAGAZINE - OCTOBER 2016 - OPINION PIECE - WORDS & PHOTOS BY PIERRE COETZEE
PHOTOS BY PIERRE COETZEE
SHOP ONLINE
PHOTOS BY PIERRE COETZEE
PHOTOS BY PIERRE COETZEE
SHOP ONLINE
PHOTOS BY PIERRE COETZEE
PHOTOS BY PIERRE COETZEE
Nigel Cabourn and Converse Team up On New Chuck Taylor ’70 Pack
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UMSWENKO. STYLE IS ALL AROUND US. STYLE IS WHAT MAKES US STAND OUT. HERE ARE SOME OF OUR FAVOURITE PRODUCTS THAT RESONATE WITH THE FUTURENOW LIFESTYLE. LUXURY, CRAFT & QUALITY GO HAND IN HAND.
TOGETHER WE ARE THE FUTURENOW WWW.FUTURENOW.CLUB
UNDEFEATED U MAN STRIPE L/S CREW
SHOP ONLINE
SUPREME / LEVI’S CUSTOM FIT BLEACHED SHERPA TRUCKER JACKET
GET INSPIRED TO PLAY
OLIVER PEOPLES - SHAELIE Bronze Copper/Gold + Bronze Flash Gradient Mirror A unique combination design, this sunglass leverages contemporary aluminium with classic femininity for an alluring look.
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Meet one of Brooklyn's finest, Tamara Santibañez, multimedia artist and resident at Saved Tattoo. Tamara embodies more than meets the eye from the canvas of her work on clients and her own body. OBEY Women's chose Tamara for her advocacy in women's rights, feminist values, creative originality and bringing awareness specifically in Chicano culture and arts. A movement far beyond tattoos, bondage and surface interpretations, we are proud to present the OBEY x Tamara Santibañez collaboration featuring the "Don't Forget Me" vegan leather jacket and "No Me Olvides" unisex tee.
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The Skate Sneaker is our latest mid-top sneaker. The white Italian rubber sole from Margom is stitched and glued for longer durability. The upper is made with premium Italian leather and matching suede on the heel. The Skate Sneaker also has a matching leather strap around the ankle. For the shoe to keep it´s original shape and not deform the sneaker is completely cemented. Inside, a calf leather lining and cushioned footbed to deliver comfort to everyday wearing. All handcrafted with care in Portugal. Arigato logo on the side in gold, and the Axel Arigato sign on the tongue.
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First class travelling. The Sennheiser PXC 550 Wireless turns every journey into a firstclass experience. A truly smart travel companion, it offers Sennheiser’s renowned highquality sound and NoiseGard™ hybrid adaptive noise cancellation in a sleek foldable design. An intuitive, ear cup-mounted touch control panel and voice prompt system allow for a convenient selection of settings. With up to 30 hours of battery life, the PXC 550 Wireless lets you travel around the world in comfort on a single charge.
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A SOLD OUT SHOW. A LEGENDARY AFTER-PARTY.
THE NIGHT THE TEQUILA SUNRISE MADE ROCK 'N' ROLL HISTORY READ THE FULL STORY
The American Vintage '65 JaguarŽ guitar marks a key chapter in the guitar's history. That is, after surf and before punk, when the sole '60s member of Fender's big four guitars staked its own gradually growing claim in the hearts and hands of a select group of alternative-minded guitarists who appreciated its distinctive design and offbeat status. The classic Jaguar shorter scale, dual-circuit layout and sleekly chromed-out design are here, along with a bound round-laminated fingerboard and larger pearl dot inlays—elegant touches the Jaguar acquired in 1965, merely three years after its introduction.
GET INSPIRED TO PLAY
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RADIO WAVES. MUSIC IS THE SOUNDTRACK TO OUR LIVES & S.A. MUSIC IS COOLER THAN EVER BEFORE! MUSIC IS POWER. POWER TO THE PEOPLE. IT UNITES US. HERE’S WHAT’S ON OUR iPHONES AT THE MOMENT.
PIRATE RADIO 101
TOGETHER WE ARE THE FUTURENOW WWW.FUTURENOW.CLUB
REBELLIOUS. RED FINGERS.
MOVIE NIGHTS. BIG FRIGHTS! SOUTH AFRICAN CULTURE.
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CULT-TRUE. SOUTH AFRICAN CULTURE & BRANDALISM WE EAT IT. WE DRINK IT. WE LIVE IT.
TOGETHER WE ARE THE FUTURENOW WWW.FUTURENOW.CLUB
NESQUIK SAME SAME
BUT BETTER! SOUTH AFRICAN CULTURE.
AS JY MET VUUR SPEEL
SAL JY BRAND! SOUTH AFRICAN CULTURE.
DON’T FORGET TO LICK
THE INSIDE OF THE BOX! SOUTH AFRICAN CULTURE.
EAT IT. WITH A SPOON.
PUT IT ON VANILLA ICE-CREAM. SOUTH AFRICAN CULTURE.
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ACCORDING TO BAUDRILLARD, what has happened in postmodern culture is that our society has become so reliant on models and maps that we have lost all contact with the real world that preceded the map. Reality itself has begun merely to imitate the model, which now precedes and determines the real world: "The territory no longer precedes the map, nor does it survive it. It is nevertheless the map that precedes the territory—precession of simulacra—that engenders the territory" ("The Precession of Simulacra" 1). According to Baudrillard, when it comes to postmodern simulation and simulacra, “It is no longer a question of imitation, nor duplication, nor even parody. It is a question of substituting the signs of the real for the real” ("The Precession of Simulacra" 2). Baudrillard is not merely suggesting that postmodern culture is artificial, because the concept of artificiality still requires some sense of reality against which to recognise the artifice. His point, rather, is that we have lost all ability to make sense of the distinction between nature and artifice. To clarify his point, he argues that there are three "orders of simulacra": 1) in the first order of simulacra, which he associates with the pre-modern period, the image is a clear counterfeit of the real; the image is recognised as just an illusion, a place marker for the real; 2) in the second order of simulacra, which Baudrillard associates with the industrial revolution of the nineteenth century, the distinctions between the image and the representation begin to break down because of mass production and the proliferation of copies. Such production misrepresents and masks an underlying reality by imitating it so well, thus threatening to replace it (e.g. in photography or ideology); however, there is still a belief that, through critique or effective political action, one can still access the hidden fact of the real; 3) in the third order of simulacra, which is associated with the postmodern age, we are confronted with a precession of simulacra; that is, the representation precedes and determines the real. There is no longer any distinction between reality and its representation; there is only the simulacrum. Baudrillard points to a number of phenomena to explain this loss of distinctions between "reality" and the simulacrum: 1) Media culture. Contemporary media (television, film, magazines, billboards, the Internet) are concerned not just with relaying information or stories but with interpreting our most private selves for us, making us approach each other and the world through the lens of these media images. We therefore no longer acquire goods because of real needs but because of desires that are increasingly defined by commercials and commercialised images, which keep us at one step removed from the reality of our bodies or of the world around us. 2) Exchange-Value. According to Karl Marx, the entrance into capitalist culture meant that we ceased to think of purchased goods in terms of use-value, in terms of the real uses to which an item will be put. Instead, everything began to be translated into how much it is worth, into what it can be exchanged for (its exchange-value). Once money became a “universal equivalent,” against which everything in our lives is measured, things lost their material reality (real-world uses, the sweat and tears of the labourer). We began even to think of our own lives in terms of money rather than in terms of the real things we hold in our hands: how much is my time worth? How does my conspicuous consumption define me as a person? According to Baudrillard, in the postmodern age, we have lost all sense of usevalue: "It is all capital" (For a Critique 82). 3) Multinational capitalism. As the things we use are increasingly the product of complex industrial processes, we lose touch with the underlying reality of the goods we consume. Not even national identity functions in a world of multinational corporations. According to Baudrillard, it is capital that now defines our identities. We thus continue to lose touch with the material fact of the labourer, who is increasingly invisible to a consumer oriented towards retail outlets or the even more impersonal Internet. A common example of this is the fact that most consumers do not know how the products they consume are related to real-life things. How many people could identify the actual plant from which is derived the coffee bean? Starbucks, by contrast, increasingly defines our urban realities. (On multinational capitalism, see Marxism: Modules: Jameson: Late Capitalism.) 4) Urbanization. As we continue to develop available geographical locations, we lose touch with any sense of the natural world. Even natural spaces are now understood as “protected,” which is to say that they are defined in contradistinction to an urban “reality,” often with signs to point out just how “real” they are. Increasingly, we expect the sign (behold nature!) to precede access to nature. 5) Language and Ideology. Baudrillard illustrates how in such subtle ways language keeps us from accessing “reality.” The earlier understanding of ideology was that it hid the truth, that it represented a “false consciousness,” as Marxists phrase it, keeping us from seeing the real workings of the state, of economic forces, or of the dominant groups in power. (This understanding of ideology corresponds to Baudrillard's second order of simulacra.) Postmodernism, on the other hand, understands ideology as the support for our very perception of reality. There is no outside of ideology, according to this view, at least no outside that can be articulated in language. Because we are so reliant on language to structure our perceptions, any representation of reality is always already ideological, always already constructed by simulacra. FUTURENOW MAGAZINE - OCTOBER 2016 - ARTICLE FOUND HERE
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