vol.2 - Issue 1 - 2014 by FuzedMagazineEgypt

JANUARY 2014 Explosive Ideas

IFAT 2014

IS FULLY BOOKED

Welcome to the future of environmental technology

• APPROX. 3,000 EXHIBITORS • 230,000 M2 OF EXHIBITION SPACE • 56 JOINT STANDS FROM 13 COUNTRIES • WAITING LIST IN A NUMBER OF SEGMENTS The world’s largest environmental technology trade show, IFAT, which takes place in Munich from May 5 to 9, is setting new standards. In 2014 the event will be even bigger than before, covering 230,000 square meters of exhibition space – that’s 15,000 square meters more than in 2012. Despite this expansion, there are still waiting lists for exhibitors in some segments. In terms of exhibitor numbers, too, new heights are being reached: a new record is expected, with around 3,000 companies from 50 countries coming to exhibit here. A total of 56 joint stands from 13 countries will also be taking part. Silvia Fritscher, Exhibition Director of IFAT, is optimistic, predicting that “in this context the proportion of international exhibitors as compared to the previous events will expand still further. The response from the exhibitors, including in particular from international exhibitors, is tremendous.” At IFAT 2012 the proportion of exhibitors from outside Germany was 39 percent. Further information: www.ifat.de

IFAT, the world’s most important trade show for innovations and services in water, sewage, waste and raw materials management, takes place from May 5 to 9, 2014 in Munich. The last event attracted 2,939 exhibitors from 54 countries and 124,200 visitors from 182 countries. Messe München International Messe München International is one of the world’s leading trade-fair companies. In Munich alone it organizes around 40 trade fairs for capital and consumer goods, and key high-tech industries. Each year more than 30,000 exhibitors and around two million visitors take part in the events held at Messe München, the ICM – Internationales Congress Center München and the MOC Veranstaltungscenter München. The leading international trade fairs of Messe München International are all FKMcertified, i.e. exhibitor and visitor numbers and the figures for exhibition space are collected in line with agreed standards and independently audited. In addition, Messe München International organizes trade fairs in Asia, Russia, the Middle East and South America. With six subsidiaries in

Europe and Asia and more than 60 foreign representatives actively serving over 90 countries, Messe München International has a worldwide business network. The Group also takes a pioneering role as regards sustainability: It is the first trade-fair company to be awarded energy-efficiency certification from the technical inspection authorities TÜV SÜD. The German-Chamber of Industry and Commerce is providing the following services to the Trade Fairs Visitors:

Registration starts in January 2014. Save up to 30%! www.ifat.de/tickets/en

-Trade Fair visitor registration and ticket sales -Visa services according to conditions -Travel arrangements -Health Insurance -Trade Fair Catalogues -Detailed information about the Trade Fairs

World’s Leading Trade Fair for Water, Sewage, Waste and Raw Materials Management

Be a part of this get-together of the worldwide environmental technology sector— at IFAT 2014 in Munich. Come and experience innovative new products and learn about successful strategies for the future. And benefit from the exclusive supporting program at IFAT and the opportunity for international networking.

For more informationor assistance please contact us: 002 02-33338456/57/58/60 or fairs@ahk-mena.com

www.ifat.de

Visit IFAT’s sister events around the world:

presented by IFAT CHINA | EPTEE | CWS

May 5–9, 2014

May 20–22, 2014 www.ie-expo.com

October 9–11, 2014 www.ifat-india.com

Information: German-Arab Chamber of Commerce and Industry Cairo | Tel. 02 3333 8457 | fairs@ahk-mena.com

JANUARY 2014 Explosive Ideas

SPONSERED BY

TABLE OF CONTENTS 16

THE SOFT OPENING

CEREMONY OF THE MUN FROM GUC

20 SQUARE COURT-HOUSE ARIZONA

RICHARD LAMPERT 54

THE MOON LIGHT ARMORED, FIRE-RESISTANT & INTERNAL DOORS

The Moonlight Egypt is Middle East and North Africa sole agent for Piacentini srl Italy, Europeâ&#x20AC;&#x2122;s state of the art manufacturer of armored and fire retardant doors for residential and commercial purposes.

PRESENTS TOM STOOL COLLECTION BY ALEXANDER SEIFRIED

70 TAHER ABDEL AZIM AND HIS LOVE OF NATURE

HEAD OFFICE 16 Waly Al Ahd St., Hadaek El Koba Cairo, Egypt.

Flix for Electriecal Industries 76

BUSINESSPLAYGROUND BY MATHIEU

LEHANNEUR FOR PULLMAN HOTELS

JANUARY 2014 Explosive Ideas

KITCHENS CERAMICS

NEW SHOWROOM Master Wood, 46 Makram Ebeid, Nasr City T&F 202 2674 5782 M +2 0106 582 5554 - 0114 888 1077 - 0122 560 4025 info@themoonlightco.com www.themoonlightco.com

JANUARY 2014 Explosive Ideas

Explosive Ideas Board members Samar Hafez

Chairman

Fatma Alrashedy

Editor in chief

Abdel Gawad Kharsa

Managing Director Saad Elamrousy

Legal Directore Marketing Manager

FUTURE

Shehab Hekal

Distribution

OF YOUNG EGYPTIANS FYEØ Arch. Dalia Sadany is a prominent accomplished Designer and Entrepreneur in the fields of Architecture, interior design, Landscaping, Contracting as well as Furniture and product design.She has stood out as an award winner designer in these fields. Sadany was glamouredthis summer after being a candidate for the post of Minister of scientific research. In her pursue and belief that any successful individual should pay back to the community and youth by passing over the knowledge and experience of success story she initiated a campaign under the name of “Future Of Young EgyptiansFYEØ “, that aims at circulating all the universities and institutions in order to givehelpful tips and interact with the youth to help

them fulfill their pursue of a fruitful Career. Two sessions have already taken place in the Faculties of engineering in Alexandria and Port Said Universities, where Sadany lectured more than 5000 engineers from all specialties about a vital issue that interests all the youth which is “How to Build your Future” presenting a successful recipe from apposition of experience on methods to build a better future and attempt to achieve a promising career. There arepreparations for7- 8 more lectures in the 2nd academic term for governmental universities and more for private ones as well as planning for including more international speakers that would motivate, encourage and enrich the young minds.

Sadany a i l a .D Ar ch 76

JANUARY 2014 Explosive Ideas

Design and Creative Team Hesham El Nagar Juan Diego

Art Director

Dalia Sadany Khaled Mehrez Design Concept

Editorial Team Noura Ahmed Amira El Gabrie Arabic Editors Ahmed Soliman English Tranlators

Contributing Team

Dr. Khaled Mehrez Dr. Ahmed Yehia Rashed Dr. Ebtesam Farid

Advisory Team

Dr. Seif Allah A.Alnaga Dr. Khaled Azab Dr. Tamer Algabaly Dr. Ahmed Yehia Rashed Dr. Maher Stino Dr. Laila Almassry Dr. Samer Alsayary Eng. Shahera Fahmy Eng. Thaair Gerab Publishing and distribution rights reserved for Z- Source For Advertising and Media LTD Under License No. 7827109 in U.K Issued by the Compane: E Media For Press & Satalite Channel.LTD ARAMEX HOUSE. 11 Willow Road Colnbrook Slough SL 3 OBS England

Head office

32 Abu Al Mahassen Al Shazly St, 4th floor, Mohandssen - Giza - Egypt For advertising or sales please contact Mob: 01002396428 – 01005739442 Tel&fax: +20233467703 fuzed@fuzedmagazineeg.com www.fuzedmagazineeg.com

FUZED MAGAZINE

CALENDAR &COMPETITIONS

NEWS

2014 CERAMICS OF ITALY TILE COMPETITION

A TRADEMARK FOR BEAUTY COMPETITION

Confindustria Ceramica, the Italian Association of Ceramics comprised of over 150 Italian ceramic tile manufacturers, and the Italian Trade Commission announce the official call for entries for the 2014 Ceramics of Italy Tile Competition. This year marks the beginning of the competition’s third decade, honoring the exceptional work of North American architects and designers who create imaginative spaces using Italian ceramic tile. The competition celebrates the pairing of innovative design ideas with products from leading manufacturers of Italian ceramic tile in creating spaces that are well-appointed, versatile, timeless, and sustainable. Recent winners include SHoP Architects, MRSA Architects & Planners, and HDR Architecture. For the 21st edition of the competition, North America-based architects and interior designers are invited to submit new or renovated, domestic and international projects in the institutional, residential, and commercial/hospitality categories that have been completed between January 2009 and January 2014. The jury will judge the projects based on their creativity, functionality, and aesthetic appeal, selecting a winner in each category. Winners will be announced at the Ceramics of Italy International Press Conference during Coverings in Las Vegas, Nevada from April 29 - May 2, 2014, where they will present their projects to the public. The winning architect/designer in each category will receive a cash prize of $4,000 and a 5-day trip to Bologna, Italy to attend Cersaie 2014—the world’s largest exhibition for ceramic tile and bathroom furnishings. An additional $1,000 will be awarded to the winning contractor/ tile distributor team in each category. The Ceramics of Italy Tile Competition is completely digital and free to enter. The online application, guidelines and an inspirational archive of winning projects from the past 20 years are available on the competition’s official website, www.tilecompetition. com. Deadline for entries: February 3, 2014.

International competition for the creation of an identifying trademark for Villa Bardini. Entrants are invited to submit a trademark with a distinctive character that expresses and enhances Villa Bardini as a cultural, exhibition and museum centre intended to safeguard the beauty of the natural setting. A location rich in multi-sensory emotions: beginning with the vision which, from the works of art exhibited, can provide an overview of Florence and its wonders. A place in which the music is not just that of the concerts that are held there, but also that of nature that acts as a backdrop to the villa, from the sound of the stream to the rustling of the foliage in the trees.. It is also the place for fragrances. Its historic garden, which dominates the entire hillside to the point of almost touching the River Arno, with its abundance of roses, wisteria, irises and so many fragrances that provide it with its charm throughout every month of the year. Something totally unique to be experienced. http://www.unmarchioperlabellezza.com/ en/competition.html

BRACKET [TAKES ACTION]: CALL FOR SUBMISSIONS Hannah Arendt’s 1958 treatise The Human Condition cites “action” as one of the three tenants, along with labor and work, of the

vita active (active life). Action, she writes, is a necessary catalyst for the human condition of plurality, which is an expression of both the common public and distinct individuals. This reading of action requires unique and free individuals to act toward a collective project and is therefore simultaneously ‘bottom-up’ and ‘top-down’. In the more than fifty years since Arendt’s claims, the public realm in which action materializes, and the means by which action is expressed, has dramatically transformed. Further, spatial practice’s role in anticipating, planning, or absorbing action(s) has been challenged, yielding difficulty in the design of the ‘space of appearance,’ Arendt’s public realm. Bracket [takes action] asks: What are the collective projects in the public realm to act on? How have recent design projects incited political or social action? How can design catalyze a public, as well as forums for that public to act? What is the role of spatial practice to instigate or resist public actions? Bracket 4 provokes spatial practice’s potential to incite and respond to action today. The editorial board and jury for Bracket 4 includes Pier Vittorio Aureli, Vishaan Chakrabarti, Adam Greenfield, Belinda Tato, Yoshiharu Tsukamoto as well as co-editors Neeraj Bhatia and Mason White Deadline for Submissions: February 28, 2014 Please visit www.brkt.org for more info.

LUNCH9: IN EXCESS Call for Submissions The editors of lunch are excited to welcome the submission of abstracts and articles for our upcoming journal, lunch9: In Excess -Excess is everywhere — it is plenty; profit; waste. Growth cannot occur without excess, yet there is a threshold beyond which growth becomes malignant. Nothing succeeds like excess, yet necessity — scarcity — is the mother of invention. We encounter this duality constantly; how we react defines us collectively as a society and individually as creators and agents of change. -What is design in excess? We seek ideas, papers, and projects — design and product proposals; visual narratives, critical mappings, and diagrams; experiments, interviews, critiques, etc. — addressing excess from all perspectives. more information. http://www.bustler.net/index.php/description/lunch9_in_excess_-_call_for_submissions/

JANUARY 2014 Explosive Ideas

‫‪LOCAL‬‬ ‫‪NEWS‬‬

‫‪THE SOFT OPENING‬‬ ‫‪C E R E M O N Y OF THE MUN FROM GUC‬‬

‫‪students from the German University in Cai‬‬‫‪ro are celebrating the soft opening ceremo‬‬‫‪ny of the Model United Nations. GUC MUN is‬‬ ‫‪a student activity in the German University‬‬ ‫‪in Cairo simulating a miniature of the United‬‬ ‫‪Nations. It works on the limitless develop‬‬‫‪ment of the students. Throughout the year,‬‬ ‫‪there are sessions for the delegates to learn‬‬ ‫‪about the UN. At the end of the year, there is‬‬ ‫‪the Grand Opening followed by the confer‬‬‫‪ence. During the ceremony, the organizing‬‬ ‫‪committee head, the Secretary General and‬‬ ‫‪the Graduate Advisor gave a speech about‬‬ ‫‪their experience in GUC MUN and how their‬‬ ‫‪personalities are positively affected by their‬‬ ‫‪contribution in such student activity. Then‬‬ ‫‪they greeted the heads and secretaries of‬‬ ‫‪the model, and welcomed the new members‬‬ ‫‪and delegates of GUC MUN 2014. The cere‬‬‫‪mony was ended by a speech for the keynote‬‬ ‫‪speaker of the event; May Abdel Aziz. May‬‬ ‫‪has dedicated her life to educate children in‬‬ ‫‪South Africa, Egypt and Kenya. She has also‬‬ ‫‪worked with several NGOs in Egypt and as a‬‬ ‫‪volunteer in the United Nations; moreover‬‬ ‫‪she is performing songs for cause, that she‬‬ ‫‪has ended her speech with two of her songs.‬‬

‫إعادة االستخدام التكيفي للمبنى‬ ‫التاريخي‬ ‫يعان ــي التراث العمران ــي للمدن القديمة م ــن عوامل متعددة‬ ‫تعم ــل عل ــى اندثاره تس ــتوجب تدخ ــا مس ــتعجا للحد منها‬ ‫أ آ‬ ‫أ‬ ‫او اثاره ــا‪ .‬فق ــد اصبحت عملية التغيير والتحول الس ــلبي في‬ ‫المبان ــي التراثي ــة والتقليدية مش ــكلة حضري ــة نتيجة للطلب‬ ‫المتزاي ــد عل ــى الفعاليات الخدمية الضروري ــة للمجتمع والتي‬ ‫تش ــهد بدوره ــا نقص ــا في كـثي ــر من الم ــدن العربي ــة بالتزامن‬ ‫م ــع ازدي ــاد النم ــو الس ــكاني له ــذه الم ــدن‪ ،‬بمقاب ــل تنفي ــذ‬ ‫نس ــب قليل ــة م ــن المش ــاريع المطلوب ــة لقطاع ــات الم ــدن‬ ‫التاريخي ــة والتراثي ــة القديمة‪.‬‬ ‫أ‬ ‫أ‬ ‫إن عملية تقليل والحد من تاثير العوامل الهادمة او الضارة‬ ‫أ‬ ‫بع ــد تعيينه ــا‪ ،‬وإع ــادة الس ــتخدام المث ــل والما ئ ــم لن ــوع‬ ‫أ‬ ‫المبن ــى التراث ــي‪ ،‬وإع ــادة تاهي ــل النس ــيج الحض ــري ومبانيه‬ ‫التراثي ــة‪ ،‬وإع ــادة إحي ــاء المبن ــى التراث ــي وظيفي ــا من خال‬ ‫أ‬ ‫م ــا س ــبق او عل ــى مس ــتوى إعادة تدوي ــر مواده اإلنش ــائية في‬ ‫أ‬ ‫عملي ــات ترمي ــم المباني الخرى في حال القـ ـرار بإزالته‪ ،‬هي‬ ‫أ‬ ‫عملي ــات اساس ــية وحيوية لغرض اس ــتثمار التـ ـراث العمراني‬ ‫غي ــر القاب ــل لاس ــتبدال وحمايت ــه من ال ــزوال والضياع ‪.‬‬ ‫انهي ــار ج ــزء م ــن بيت التوتنج ــي التراثي في مدين ــة الموصل‬ ‫القديمة‬

‫المسجد المركزي الجديد في مدينة‬ ‫كولن بألمانيا‬ ‫واج ــه بن ــاء ه ــذا المس ــجد الكـثير م ــن اإلنتقادات ف ــي مدينة‬ ‫أ‬ ‫أ‬ ‫كول ــن اح ــد الم ــدن ال لماني ــة حت ــى ت ــم الب ــدء ف ــي بنائ ــه‬ ‫آ‬ ‫ع ــام ‪ 2009‬وه ــو الن عل ــى وش ــك اإلنته ــاء من ــه اللمس ــات‬ ‫أ‬ ‫الخي ــرة ل ــه ‪ .‬وق ــد ت ــم إنتق ــاد بن ــاء اكب ــر مس ــجد للمس ــلمين‬ ‫أ‬ ‫أ‬ ‫ف ــي الماني ــا وف ــي ه ــذه المنطق ــة المركزي ــة بالذات حي ــث انه‬ ‫‪17‬‬

‫‪JANUARY 2014‬‬

‫آ آ‬ ‫هن ــاك م ــن يش ــتكي م ــن إرتف ــاع الم ــاذن واخرين يش ــككون‬ ‫أ‬ ‫أ‬ ‫ف ــي ان ــه يمك ــن ان يصبح مفاع ــل نووي وهناك م ــن يريدونه‬ ‫أ‬ ‫أ‬ ‫ان يصب ــح دي ــر للرهب ــان ولكن ــه ف ــي النهاي ــة اصبح المس ــجد‬ ‫المرك ــزي ف ــي المدين ــة وتق ــرر بن ــاؤه عل ــى الطريق ــة العثمانية‬ ‫أ‬ ‫أ‬ ‫ويتح ــدث مصم ــم المس ــجد ب ــول ب ــوم ان ــه س ــعيد ب ــان ق ــد‬ ‫أ‬ ‫اتيح ــت ل ــه الفرص ــة للمش ــاركة ف ــي بن ــاء ه ــذا الص ــرح الفريد‬ ‫لمجموع ــة فري ــدة م ــن الن ــاس “المس ــلمين”‬ ‫وق ــد تم تصميم ــه بحيث يك ــون تحفة معمارية ف ــي المدينة‪.‬‬ ‫يتك ــون المس ــجد م ــن س ــاحة ص ــاة ذات مس ــاحة كبي ــرة‬ ‫أ‬ ‫مربع ــة تبل ــغ ‪ 4500‬مت ــر مرب ــع تس ــع ل كـث ــر م ــن ‪2000‬‬ ‫أ‬ ‫مصل ــي‪ .‬تعل ــوه قب ــة كبيرة تبدو م ــن بعيد وكانه ــا برعم لوردة‬ ‫عماق ــة تتفت ــح كم ــا تعل ــوه مئذنتي ــن عاليتي ــن بارتف ــاع ‪55‬‬ ‫مت ــر ل ــكل منهم ــا كم ــا يحتوي عل ــى قاع ــة للمناس ــبات وقاعة‬ ‫للمحاضـ ـرات‬ ‫أ‬ ‫أ‬ ‫بعد ان يتم اإلنتهاء من هذا المس ــجد س ــيصبح اكبر مس ــجد‬ ‫أ‬ ‫أ‬ ‫أ‬ ‫ف ــي اوروب ــا باكملها ليس ــد حاجة اكـثر من ‪ 120000‬مس ــلم‬ ‫يعيش ــون ف ــي مدين ــة كول ــن والت ــي تمث ــل ‪ %12‬م ــن تع ــداد‬ ‫أ‬ ‫الس ــكان ف ــي المدينة‪ .‬وتس ــتخد الزج ــاج والحج ــار في بناؤه‬ ‫بتكلف ــة قدره ــا ‪ 15‬ملي ــون يورو‪.‬‬

‫المس ــتقبل‪ ،‬حي ــث يمث ــل التقاء الف ــن والفكر‪ ،‬ق ــدرة ُم ْب ِه َرة‬ ‫أ‬ ‫على الكش ــف والغوص ف ــي عوالم المجتم ــع‪ ،‬وباقي اجناس‬ ‫أ‬ ‫الف ــن والدب‪ ،‬ومه ــارة ُم َد ِ ّو َخ ــة ف ــي إتي ــان الف ــن بالفك ــر‪،‬‬ ‫والفك ــر بالف ــن‪ ،‬بتركي ــز واس ــتخاص‪ ،‬للبحث ف ــي المجاورة‬ ‫الفني ــة والمجتمعي ــة بي ــن لغ ــة الفن ــان الت ــي تجن ــح للتفكي ــر‬ ‫أ‬ ‫ف ــي امكانية التغيير بكل الس ــاليب‪ ،‬المتاح ــة‪ ،‬وبين تلقي‬ ‫المجتم ــع ال ــذي يرغ ــب ف ــي التطه ــر والتح ــرر م ــن المش ــاكل‬ ‫الحياتي ــة والتعبي ــر ع ــن طموحات ــه‪.‬‬ ‫أ‬ ‫ولتاثي ــث فض ــاء مطع ــم ومنتدى حكاية في ه ــذا اليوم الفني‬ ‫والفك ــري س ــيتم فت ــح خم ــس ورش ــات فني ــة وتقني ــة لفائ ــدة‬ ‫أ‬ ‫الطفال ‪:‬‬ ‫أ‬ ‫ورش ــة ف ــن الش ــعر م ــن تاطير الش ــاعر ابراهيم مالك ومس ــلم‬ ‫أ‬ ‫أ‬ ‫محامي ــد واحم ــد ف ــوزي‪ ،‬ورش ــة ف ــن الخط من تاطير حس ــن‬ ‫أ‬ ‫خض ــر‪ ،‬ورش ــة فن الرس ــم من تاطي ــر فيروز محامي ــد و بثينة‬ ‫أ‬ ‫ملح ــم‪ ،‬ورش ــة ف ــن التركي ــب من تاطي ــر نهاد ضبي ــط وكمال‬ ‫أ‬ ‫ملح ــم وورش ــة ف ــن التش ــكيل م ــن تاطي ــر انتص ــار اب ــو زي ــد‬ ‫وديان ــا صالح‪ .‬تس ــتمر الورش ــات عبر مجموع ــات تتكون كل‬ ‫أ‬ ‫واح ــدة منه ــا م ــن س ــبعة اطف ــال‪ ،‬إل ــى غاي ــة الس ــاعة الثانية‬ ‫بع ــد الظهر‪ ،‬كما س ــيتم رس ــم لوح ــة جماعية يك ــون محورها‬ ‫«الف ــن والمجتم ــع» يش ــارك فيه ــا كل الفناني ــن المش ــاركين‬ ‫ف ــي المع ــرض وبعض الضي ــوف الذي ــن ينتمون لعال ــم الفكر‬ ‫والف ــن والتربية‪.‬‬

‫أ أ‬ ‫ـاش جدي ــد او ال ــوان جدي ــدة‪.‬‬ ‫ف ــي قم ـ ٍ‬ ‫ويت ــم التغ ــزل بإنج ــازات الماض ــي “ذات اللمس ــة العصرية”‬ ‫أ‬ ‫المصطل ــح ال ــذي يثي ــر ف ـ ّـي كل اش ــكال الس ــتفزاز‪ -‬كذل ــك‬‫أ‬ ‫تصاميم المفروش ــات تعود من ايام الباوهاوس ومن جوارير‬ ‫أ‬ ‫المصممي ــن الج ــداد ليع ــاد تقديمه ــا ب ـ ـ “الحل ــة الجدي ــدة”‪,‬‬ ‫أ أ‬ ‫أ‬ ‫ول ننس ــى عش ــاق العم ــارة “اإلس ــامية” او “العربي ــة” او اي ـ ًـا‬ ‫أ‬ ‫أ‬ ‫ً‬ ‫متنكرة‬ ‫كان المصطل ــح المناس ــب له ــا‪ ,‬ايض ـ ًـا ل ب ــد ان تع ــود‬ ‫بوش ــاح الحاض ــر “العص ــري”‪ ,‬وم ــن وجه ــة نظ ــري‪ ,‬الح ــال‬ ‫أ‬ ‫أ‬ ‫لي ــس افض ــل بالنس ــبة للعم ــارة العالمي ــة ايض ـ ًـا؛ لك ــن ه ــذه‬ ‫ل ــم ُتع ــد اإلحي ــاء ً‬ ‫طبعا‪ ,‬لكنها اخت ــارت الطري ــق الثاني الذي‬ ‫ِ‬ ‫ي ــؤدي إل ــى “نف ــس الطاح ــون”؛ والتفس ــير س ـ أـيات لحق ــا‪ً,‬‬ ‫أ‬ ‫أ‬ ‫أ‬ ‫لك ــن م ــا اريد قوله انني س ــالت ه ــذا لصديقي‪ ,‬ف ــكان جوابه‬ ‫ً‬ ‫مختصرا ‪.‬‬

‫مصر ليس لها هوية معمارية في‬ ‫الوقت الحالي‬

‫المــعرض الدولي األول للفــنون‬ ‫التشكيلية في بلدة كفرقرع‬ ‫ينظ ــم مطع ــم حكاي ــة ومرس ــم عي ــن الغرب ــال‪ ،‬المع ــرض‬ ‫أ‬ ‫الدول ــي الول للفن ــون التش ــكيلية ف ــي بل ــدة كـفرق ــرع‪،‬‬ ‫اختي ــر له ــذا المع ــرض «الف ــن والمجتم ــع» عنوان ــا مختصـ ـرا‬ ‫لكن ــه ش ــامل ومكـث ــف‪ ،‬لك ــي ينس ــجم وفق ــه كل النقاش ــات‬ ‫وتب ــادل الف ــكار المزم ــع إثارته ــا ف ــي الن ــدوة الفكري ــة الت ــي‬ ‫يضي ــف فيه ــا الفن ــان والناق ــد التش ــكيلي س ــعيد العفاس ــي‬ ‫أ‬ ‫اربع ــة اس ــماء فكري ــة تنتم ــي لمختل ــف مس ــالك الف ــن‬ ‫والمجتم ــع وله ــا حض ــور مس ــتمر ف ــي إدارة النق ــاش عب ــر‬ ‫أ‬ ‫م ــدارج المعرف ــة الفني ــة والفكري ــة‪ ،‬يتعل ــق الم ــر‪ :‬الش ــاعر‬ ‫أ‬ ‫ابراهي ــم اب ــو مال ــك والدكـت ــور محم ــود اب ــو فن ــة‪ ،‬والش ــاعرة‬ ‫أ‬ ‫راني ــة مرجي ــه‪ ،‬والكات ــب اس ــامة ملح ــم‪ ،‬وفيه ــا س ــيتم طرح‬ ‫بع ــض اش ــكاليات الفن ــون وعاقاته ــا بالمجتمع ــات‪ ،‬ف ــي‬ ‫أ‬ ‫محاول ــة فكرية تذاوتية‪ ،‬لس ــتجاء افق التلقي واستشـ ـراف‬

‫زومبيات العمارة‬

‫ف ــي أاح ــد نقاش ــاتنا المتك ــررة س ـ أـالت صديق ــي المعم ــاري‬ ‫غس ــان جانس ــيز‪ :‬أ“الي ــس ً‬ ‫غريبا ما يحدث من تكـ ـر ٍار و”إعادة‬ ‫تدوي ــر” لمواضي ــع الماض ــي الفني ــة؟ هل نف ــذت المواضيع؟‬ ‫ه ــل وصلن ــا إل ــى ه ــذا الح ــد من اإلف ــاس؟”‪.‬‬ ‫فالي ــوم يمك ــن ألي ش ــخص أان ّ‬ ‫“يقل ــب” ف ــي قن ــوات‬ ‫أ‬ ‫أ أ‬ ‫التلفزي ــون‪ ,‬او ان يتصف ــح مواق ــع اإلنترن ــت بحث ـ ًـا ع ــن اي‬ ‫أ‬ ‫مج ــال م ــن مج ــالت الف ــن والبت ــكار وع ــن اي إنج ــاز فن ــي‪,‬‬ ‫أ‬ ‫س ــياحظ بس ــهولة أان ّ‬ ‫جل ما يتم تقديمه على انه “الصيحة‬ ‫أ‬ ‫الجدي ــدة” او “البتكار الجديد” هو ببس ــاطة “إعادة إخراج”‬ ‫أ‬ ‫لمفاهي ــم وتص ــورات وحتى اش ــكال ت ــم خلقها ف ــي الماضي؛‬ ‫أ‬ ‫فموض ــة ازي ــاء الخمس ــينيات والس ــتينيات والس ــبعينيات‬ ‫والثماني ــات جميعه ــا تتن ــاوب عل ــى ممـ ـرات الع ــرض‪ ,‬ولك ــن‬

‫أ أ‬ ‫قال ــت المهندس ــة دالي ــا الس ــعدني‪ ،‬احد اه ــم ‪ 100‬مهندس‬ ‫معم ــاري ف ــي العال ــم‪ ،‬والمرش ــحة الس ــابقة ل ــوزارة البح ــث‬ ‫العلم ــي‪ ،‬إن «مص ــر لي ــس لديه ــا هوي ــة معمارية ف ــي الوقت‬ ‫أ‬ ‫الحال ــي»‪ ،‬لفت ــة ان التل ــوث البص ــري ال ــذي نش ــهده في كل‬ ‫م ــكان يحت ــاج إل ــى قواني ــن لكبح ــه‪ ،‬حس ــب قولها‪.‬‬ ‫أ‬ ‫واضاف ــت الس ــعدني‪ ،‬ف ــي حوارها على فضائي ــة «دريم ‪،»2‬‬ ‫أان «الدارس ــين للتاري ــخ يعلم ــون أان الزده ــار يتبع ــه تط ــور‬ ‫أ‬ ‫معم ــاري وهوي ــة مس ــتقلة ع ــن اي مرحل ــة س ــابقة؛ بحي ــث‬ ‫يك ــون هن ــاك ً‬ ‫تناغما إلظه ــار هذه الفت ــرة كـفترة مس ــتقلة عن‬ ‫س ــابقتها وتابعته ــا»‪ ،‬عل ــى ح ــد تعبيرها‪.‬‬ ‫وطالب ــت الس ــعدني‪ ،‬بوج ــود لج ــان معماري ــة للمعماريي ــن‬ ‫ودارس ــي التاري ــخ؛ بحي ــث يك ــون هن ــاك قواني ــن صارم ــة‬ ‫وصبغ ــة واح ــدة للهوية المعمارية وش ــخصية قوي ــة للدولة‪،‬‬ ‫أ‬ ‫أ‬ ‫مؤك ــدة انه ــا طلبت من الط ــاب في جامعة اإلس ــكندرية ان‬ ‫يكـتش ــفوا م ــن خ ــال المباني العام ــة في اإلس ــكندرية هوية‬ ‫المدينة‪.‬‬ ‫أ‬ ‫أ‬ ‫أ‬ ‫ً‬ ‫واوضح ــت ان ــه «يحزنه ــا كـثي ــرا ان ت ــرى هوي ــة للمبان ــي ف ــي‬ ‫أ‬ ‫تون ــس ول تراه ــا ف ــي مصر من خ ــال المبان ــي»‪ ،‬منتقدة ان‬ ‫«ينتش ــر القب ــح ف ــي كل م ــكان بمص ــر»‪ ،‬حس ــب قوله ــا‪.‬‬

‫‪CITROËN AND‬‬ ‫‪EZZ ELARAB‬‬ ‫‪AUTOMOTIVE‬‬ ‫‪UNVEIL THE‬‬ ‫‪DS3 CABRIO‬‬ ‫‪IN EGYPT‬‬ ‫‪Citroën and Ezz Elarab Automotive Group,‬‬ ‫‪Citroën’s sole agent in Egypt announced‬‬ ‫‪today the unveiling of the Citroën DS3‬‬ ‫‪Cabrio, available now in Egypt. Building‬‬ ‫‪on 90 years of Citroën innovation, the DS‬‬ ‫‪line is Citroën’s new premium line devel‬‬‫‪oped to stand alongside its main range.‬‬ ‫‪Symbolizing innovation, know how, styl‬‬‫‪ing and technology, the DS line is a further‬‬ ‫‪symbol of Citroën creativity and technol‬‬‫‪ogy.‬‬ ‫‪Commenting on the announcement, Eng.‬‬ ‫‪Hesham Ezz Elarab, President of Ezz Elarab‬‬ ‫‪Automotive Group of Companies stated,‬‬ ‫‪“Citroën’s premium DS line has quickly‬‬ ‫‪become a French success story, highlight‬‬‫‪ing the brand’s Créative Technologie posi‬‬‫‪tioning. We’re certain the latest addition,‬‬ ‫‪the new DS 3 Cabrio will make an impact‬‬ ‫‪on the Egyptian market as the DS3, DS4‬‬ ‫‪and DS5 did. As Citroën’s exclusive agent‬‬ ‫‪in Egypt, Ezz Elarab strives to build a‬‬ ‫‪lasting community of Citroën car‬‬ ‫‪enthusiasts as well as intro‬‬‫‪duce new solutions for‬‬ ‫‪the automotive‬‬ ‫”‪future.‬‬

‫‪JANUARY 2014‬‬ ‫‪Explosive Ideas‬‬

‫‪Explosive Ideas‬‬

‫‪16‬‬

INTERNATIONAL NEWS

LA FRESQUE/ ITHAQUES A RECAP OF TALLINN + ATELIER WRA ARCHITECTURE Collaborators: Anna Bogdan, Fabrice LaBIENNALE 2013 garde, Jean Yves Tasset, Rachida Khardal, EsRECYCLING SOCIALISM telle Grange Dubellé, Nicolas Liefooghe The opening event of the TAB 2013 Curators’ Exhibition in the Ministry of Foreign Affairs (a modernist/Soviet landmark highrise in Tallinn, originally built as the headquarters of the Communist Party) on September 6th, 2013. Temporary staircase designed by Tomomi Hayashi leading to the so-called Sprat-Tin Hall of the Ministry of Foreign Affairs building where the Curators’ Exhibition took place. Image © Tonu Tunnel Modernism and socialism formed the powerful spacio-political tandem of the 20th century that shaped much of the urban and rural environments of Central and Eastern Europe, including Estonia and its capital Tallinn. Those environments are still there – like fossils of paradigms, one declared dead, the other exiled. Today we consider them as nothing more than a collection of somewhat interesting material substances or formal oddities – after all, we would rather like to believe this era is not relevant to us today. But is there more to those fossils that we’re not examining? The architects and researchers that were brought together by the Tallinn Architecture Biennale raised interesting discussion and questions that showed how much intertwined history (in this case, the 1960s to the 1980s) and historical ideas are still with us today, especially in a world where freedom might be just as illusional as it was back then.

Consultants: Mécobat engineering, Corétude engineering From the architect. The architectural project is clear: regular windows are those of student housing. The large faults indicate (and light) circulations. They divide the building different volumes whose skin reflects the context : very mineral side city, wood forest side … Good building, simple idea, nice details, it looks like it has nothing to hide but… It’s a timber structure building of 5 floors, placed on a pre-existing infrastructure. The wooden building is unmarked. This not ostentatious environmental approach was a bit complex to implement, but it is exciting because it shows that it is possible to build wood without writing specific! It’s now possible to produce open, free architecture, while monitoring its grey energy rates. Architects: Ithaques + Atelier WRA

LOGYTEL I+D /ALARCÓN + ASOCIADOS

From the architect. A manufacturer of electronic security systems wanted a “unique and bioclimatic” building for its new headquarters in Alcalá de Henares northeast of Madrid. Alarcon Asociados came up with a design in which (expressive) form and (climatic) function work hand in hand. That the client is also the owner of the building might explain their boldness in endorsing such an unconventional design. Collaborators: Sara Rojo, Pablo Cruz, Carlos Tomas Quantity Surveyor: Jose María Rife Beltrán Structural Engineer: Jorge Conde, IDEEE Services Surveyor: Manuel Aranda Client: Logytel Architects: Alarcón + Asociados Location: Avenida Punto Es, 4, Alcala de Henares, Madrid, Spain Associated Architect: Cristina Álvarez Area: 4,700 sqm Year: 2012

AUDIOORB: A SPEAKER YOU CAN ACTUALLY GO INSIDE BY STUDIO TOTAL in a configuration based on the micasa lab cocoon, the AudioOrb by scandinavian creative lab studio total and pjadadis the first spherical speaker users can actually go inside. within the plexiglass volume, the structure houses an array of 18 mounted high-fidelity speakers, outputting a rich and full spectrum of sound. completely outfitted with tempur-pedic pillows that adjust to the shape of your body, the limited edition space also completely blocks almost all noise coming from the outside, making you feel like you’re floating on clouds. to get your hands on one of the limited edition pieces,

SEBASTIAN ERRAZURIZ PERCHES TAXIDERMIED BIRDS ON A CHANDELIER sebastian errazuriz is known for putting a humorous and often cynical twist on everyday objects. his ‘XL bird chandelier’ was motivated by a similar lamp that was in the artist’s grandmother’s house which would often attract birds that would fly through open windows and perch on the candelabra. unfortunately, upon their exist, some of the feathered creatures would get injured, or die while trying to escape out through a different closed window. in a twist to pay an hommage to the fallen wildlife, errazuriz presents a traditional crystal luminaire that is decorated with 50 taxidermied birds — almost as fragile and delicate as the glass pieces themselves — immortalized as ornamentation

A MASSIVE SUBMARINE EMERGES IN MILAN›S CITY CENTER the crown of a massive submarine, appearing to have just surfaced from an underwater journey, has materialized from beneath the sidewalk of milan’s piazza mercanti, surprising and baffling pedestrians.the installation has the tremendous deep-sea voyager pop-

ping out from the concrete path, causing a massive wreckage of rubble nearby. a smartfortwo car, seemingly at the wrong place at the wrong time, is apparently caught up in the chaos, haphazardly propped on the debris. the elaborate, staged intervention is actually a marketing scheme by advertising agency M&C saatchi milano for europ assistance IT, an insurance group based in italy, as part their ‘protect your life‘ campaign and launch of the lifepark protection store. designboom spoke with a ‘scuba diver’ at the scene where they told us of the importance of insurance in safeguarding your possessions, as you may never know when an unforeseen event might take you by surprise.

HILL

INTERNATIONAL

FIRES UP WITH THEIR END OF YEAR CELEBRATION

BIG, SANAA + OMA AMONG SHORTLIST TO DESIGN AXEL SPRINGER›S NEW MEDIA CAMPUS on may 27th, 2013 it was announced that axel springer AG was hosting a competition to realize a new media campus for the publishing enterprise. at that time, a selection of twenty international firms, both the established and avant-garde, were invited to participate and informed of further steps for tendering. the project site for the new multimedia center, which is set to be home to axel springer AG’s digital and daughter companies, is the lindenpark plot–framed by schützenstrasse in the north, axel-springer-strasse in the east, zimmerstrasse in the south and jerusalemstrasse in the west–within the immediate vicinity of its existing headquarters.

Hill International celebrated the End of 2013 and the beginning of 2014 in a special event filled with fireworks and festivities. The event hosted more than 350 guests from key clientele and employees. Hill International’s celebration flagged off the evening with spectacular entertainment shows including the underground band Salalem.

JANUARY 2014 Explosive Ideas

ARCHITECURE

LOCAL ARCHITECURE

ARIZONA

ARCHITECTS : SAMER EL SAYARY

SQUARE SQUARE COURT-HOUSE COURT-HOUSE ‫بيت أريزونا المربع‬ 20

The square court house is a fusion pot between the east and west designed by Samer El Sayary Architects, an Alexandrian based practice. It blends the sciences learned from the eastern classical architecture and tested using the technologies gained from the west. The design approach was different from traditional design model. We first designed the court to capture a piece of nature inside the house and surround it with the architectural program, then solved the architectural program with the urban magnets. The client was obsessed with the view of the mountain on the east

, so we located some rooms to capture such view as the client wanted. The court was different from the traditional islamic arabic houses. It provided the house with double facades, one from the inside and the other from the outside. After the preliminary design we run an environmental simulation in a wind tunnel and computer simulation to design openings that is consistent with the Wind pattern in the place after getting all information from US of Department of Energy. To create air paths through our building mass. Many wind catchers were located to cool every major

space in the building. The thermal fluctuations throughout the year are high, so we needed to provide the rooms with solariums , we decided to design the southern facades with glass walls flexible enough to be opened in summer time and closed in winter time and closing the wind catchers . A lot of open spaces were designed as roof gardens and could be converted to usable spaces as we learned from our previous experience in the Arabic region the continuous change in the family needs by time. This is a typical common behavior in the human race despite the difference in cul

JANUARY 2014 Explosive Ideas

ture or social class. The family can increase their rooms without changing the building mass. So the court house is a traditional Arabic factor, but we designed a complete energy model using various software solutions to refine and enhance our design, till we got the exact perfect dimensions for thermal comfort. We used color code to enable visual reading for the architectural program and give an interesting delightful look in the desert context. There was a special interest in the annual solar path of the region, and we changed the angles of orientation to enable early morning and after noon sun to enter the spaces, all harsh solar rays were avoided. We tried to push the boundaries of our architectural legacy to the state of art technologies and concepts to create from the traditional court house a zero net energy and energy sufficient house using solar panels and grey/storm water management. 1- Our house was designed to be a Net Zero building. these buildings actually use no net energy from the grid. The buildings require minimal energy because of efficient design, then use renewable energy to make up the rest 2-After a deep study of Arizona climate We Installed A group of solar panels to give 15 KwH, which is more than the average 22

requirements for a regular family needs for worst case scenarios. With batteries to store the electrical energy for the rainy days. 3-All rooms of the house see the view 4-All rooms of the house have one inner view on the patio and other external view 5-All rooms have a solarium for cold days 6-All rooms are attached with wind catchers to make cross ventilation and natural

cooling on hot summer days 7-All bedrooms are on higher level to protect them from wild life in the place (after a thorough study of the flora and fauna of the area) 8-The architecture of the house are function oriented, that interprets its distinctive form 9-All building is covered by double roof to make natural cooling and decrease thermal mass on the building. 10-Some water ponds are located in the path of the wind patterns to aid in creating water vapor to be carried by the wind to help decrease the temperature in summer 11-The whole building is energy efficient to use natural light and natural wind and sun to eliminate use of all air-conditioning systems and limit use of artificial lighting to night time only 12-The house was designed to create intimate social life and strengthen the family bonds by locating outdoor seating areas inside the patio that could be viewed from all house rooms 13- Bedrooms have total privacy that could be controlled by using curtains 14-The Jacuzzi is located in an intermediate place between master bedroom and other bedrooms on the view of the red mountains and on a higher level 15-A small kitchenette was suggested to be attached with the master bedroom and to serve the Jacuzzi area 16-The inner patio was designed to house all kinds of parties to maximize the entertainment experience 17-Many open areas on terrace was designed as a roof gardens and to act as a bonus spaces for future extensions or additional rooms that would be required in future 18-The view of the northern and eastern mountains could be viewed from the entrance and from the car parking

‫يعتب ــر بي ــت اريزون ــا المرب ــع ه ــو بوتق ــة انصه ــار اجتم ــع في ــه التصمي ــم الش ــرقى والغرب ــي وال ــذى ت ــم‬ . ‫تصميم ــه بواس ــطة الدكـت ــور س ــامر الس ــياري‬ ‫تصمي ــم البي ــت مس ــتوحى م ــن البي ــوت العربي ــة اإلس ــالمية م ــع تطوي ــره ليتالئم م ــع اإلقلي ــم المناخى‬ ‫أ‬ ‫أ‬ ‫الجدي ــد ال ــذى ت ــم وضعه فيه والذى تش ــابه كـثيرا مع القالي ــم الصحراوية العربية م ــع اختباره باحدث‬ ‫تكنولوجيات الحاس ــب‬ ‫اس ــتخدام الفن ــاء الداخل ــي ف ــي ه ــذا البي ــت اختل ــف قليال عن فن ــاء البيت الس ــالمى فهن ــا جائت فكرة‬ ‫تصمي ــم الفن ــاء كاس ــتقطاع ج ــزء م ــن الطبيعة الغنية ف ــي هذا الم ــكان ووضعه في اط ــار مربع واحاطه‬ ‫أ‬ ‫ واجه ــة داخلي ــة وواجه ــة خارجي ــة وليك ــون له ــل البي ــت‬,‫البي ــت حول ــه لتكوي ــن واجهتي ــن للبي ــت‬ .‫مط ــالت داخلي ــة ومط ــالت خارجية‬ ‫ت ــم عم ــل فتح ــات ف ــي محي ــط الفناء بن ــاءا على طل ــب العمي ــل ليحصل عل ــى مطالت لبع ــض العناصر‬ ‫أ‬ ‫أ‬ ‫الت ــي يحبه ــا صاح ــب البي ــت مث ــل الجب ــل الحم ــر على الجه ــة الش ــمالية الش ــرقية او مجموع ــة الجبال‬ ‫أ‬ .‫الش ــمالية ليس ــتمتع به ــا اهل البي ــت وهم داخ ــل الفناء‬ ‫أ‬ ‫بعد وضع الفكرة الولية تم اجراء اكـثر من محاكاة على برامج مختلفة للحاس ــب اللى لمعرفة س ــلوك‬ ‫الري ــاح وتوزي ــع درج ــات الحـ ـرارة المتوقع ــة وك ــم اس ــتهالك الطاق ــة المتوقع للبي ــت كما تم الس ــتعانة‬ .‫بمعلوم ــات م ــن هيئ ــة الطاق ــة المريكي ــة للحصول على اعل ــى دقة ممكنة في عم ــل المحاكاة‬ ‫أ‬ ‫بع ــد معرف ــة انم ــاط الري ــاح الس ــائدة ف ــي الم ــكان ت ــم وض ــع العديد م ــن مصاي ــد الرياح للحص ــول على‬ ‫تبري ــد طبيع ــي للبي ــت ف ــي فتـ ـرات الحـ ـرارة المرتفع ــة وبالتال ــي انع ــدام الحاجة ال ــى التكيي ــف الصناعي‬ .‫والمس ــتهلك للطاقة‬ ‫أ‬ ‫وبس ــبب ان نوبات البرد الش ــديدة تنتاب المنطقة ايضا فتم عمل مس ــطحات زجاجية واس ــعة جنوبية‬ ‫والتي يتم كش ــفها امام الش ــمس في الش ــتاء بعد رفع الس ــتائر المعدنية العاكسة‬ ‫البي ــت مصم ــم عل ــى دوري ــن وهن ــاك العدي ــد م ــن المس ــاحات المفتوح ــة ف ــي ال ــدور العل ــوى والتي تم‬ ‫أ‬ ‫تصميمه ــا كمس ــطحات خضـ ـراء لخل ــق حدائ ــق معلق ــة م ــع إمكاني ــة تغيي ــر ه ــذه الماك ــن ال ــى غ ــرف‬ ‫وظيفي ــة عندم ــا يس ــتدعي ذل ــك لعمل مرون ــة تصميمية ف ــي البيت بدون تغيير ش ــكل الكـتل ــة البنائية‬ ‫م ــع حس ــاب زواي ــا الش ــمس ت ــم تزوي ــد البي ــت بس ــتائر معدني ــة عاكس ــة للس ــماح للش ــمس ف ــي الش ــتاء‬ .‫بالوص ــول للفراغ ــات الداخلي ــة ومنعه ــا ف ــي الصي ــف‬ ‫أ‬ ‫اه ــم بع ــد تصميمي اس ــتطعنا تحقيقه هو الوصول للراحة الحرارية باس ــتخدام الوس ــائل البس ــيطة كما‬ ‫تعلمنا من البيت الس ــالمى التقليدي وبعمل الحس ــابات الالزمة تم الس ــتعانه بالعدد المناس ــب من‬ ‫أ‬ ‫ كيل ــو وات يوميا‬15 ‫ال ل ــواح الشمس ــية الالزم ــة حت ــى يكـتف ــي البيت ذاتيا م ــن الطاقة على اس ــاس ال‬ ‫ب ــدون الحتي ــاج لمص ــادر الطاق ــة التقليدية والتي تتع ــذر وجودها في هذا الم ــكان النائي‬ JANUARY 2014

JANUARY 2014 Explosive Ideas

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ARCHITECURE

SPACE SPACE OPINING BUILDING

REFORM OF GARDEN HOUSE IN NARA, JAPAN

‫سبيس يعيد تشكيل حديقة المنزل باليابان‬

reform of a garden’ is the renovation of a dwelling situated in a suburban residential area of koma-city, nara that was realized to satisfy the orthodox practices of city planning. the entire town was developed over a short period of time–the houses built with light gauge steel components to reduce construction costs–resulting in a homogeneous looking neighbourhood. SPACESPACE carried out the full-scale refurbishment for a young couple, which saw the local firm also tackling the outer appearance of the home so that it stood apart from the rest of the others. the key feature of the reconstruction is the integration of a concrete plane that runs along the perimeter of the house, measuring roughly the same size as the living space. starting

JANUARY 2014

JANUARY 2014 Explosive Ideas

Explosive Ideas

in the southern garden, the poured structure stands a stepped terrace whose highest point reaches to the second floor of the residence, creating a vertical relationship with the home; its elevated stance allowing its underside to function as a carport. sloping downwards, the independent passage way creates a visual and physical connection between the interior and exterior of the house, forming a continuous path that offers organized circulation in and around the property. the first floor of the structure was originally a composition of smaller rooms which SPACSPACE has converted into a single expanse, hosting the communal areas:

kitchen, living and dining areas, tatami room, while the second storey offers the bedroom quarters. ‘reform of a garden’ integrates the indoors and outdoors, where external reconstructed elements of the home’s architecture has not only been an aesthetic transformation, but also a functional in which some of the windows and their frames function as benches and tables, encouraging congregation with the greenspace that surrounds the site, thus communicating intentions of requiring the trust and communication of adjacent neighbours.

JANUARY 2014 Explosive Ideas

‫تم اعادة تش ــكيل حديقة باليابان لتصبح ضاحية س ــكنية‬ ‫ف ــي مدين ــة كوم ــا بالياب ــان لتلب ــي طق ــوس االرثودوك ــس (‬ ‫المحافظي ــن ) في تخطي ــط المدينة وكانت المدينة برمتها‬ ‫أ‬ ‫ق ــد ت ــم تطويره ــا اثن ــاء فت ــرة قصي ــرة م ــن الزم ــن وت ــم بن ــاء‬ ‫البي ــوت بمكون ــات صلب ــة لتقلي ــل نفق ــات البن ــاء مم ــا نتج‬ ‫عنه بيئة تبدو متجانس ــة تماما وقد راعت س ــبيس س ــبيس‬ ‫ان يعتم ــد التجدي ــد قياس ــا يناس ــب زوجين عروس ــين التي‬ ‫أ‬ ‫رات الش ــركة المحلي ــة ايض ــا معالج ــة المظه ــر الخارج ــي‬ ‫للبي ــت حي ــث يق ــام منعـ ـزال نس ــبيا ع ــن غي ــرة م ــن البي ــوت‬ ‫وكان ــت الس ــمة الرئيس ــية الع ــادة االنش ــاء ه ــو تكام ــل‬ ‫مس ــطح الخرس ــانة الذي يم ــر بمحيط المن ــزل متيحا نفس‬ ‫الحج ــم كـفراغ للمعيش ــة ويخلق طريق المش ــاه المس ــتقل‬ ‫اتص ــال عف ــوي وم ــادي بين داخل وخ ــارج المن ــزل مكونا‬ ‫‪29‬‬

‫ممرا مس ــتمرا يقدم دورانا منظما ح ــول العقارات المحيطة‬ ‫وق ــد حول ــت س ــبيس س ــبيس ال ــدور االول ال ــذي يك ــون‬ ‫الغ ــرف الضيق ــة الي متس ــع واحد يحتوي مناط ــق المطبخ‬ ‫والمعيش ــة وغرف ــة الطعام بينم ــا الدور الثان ــي لغرف النوم‬ ‫ل ــذا يب ــدو التكام ــل بي ــن داخ ــل وخ ــارج البي ــت حي ــث‬ ‫العناص ــر الخارجي ــة المع ــاد بناؤه ــا م ــن عم ــارة المن ــزل‬ ‫ل ــم يت ــم بناؤه ــا فق ــط وانما ت ــم توظيفه ــا بحي ــث ان بعض‬ ‫النواف ــذ واطاراته ــا تعم ــل كمقاع ــد وموائد مما تش ــجع علي‬ ‫اس ــتضافة حش ــد م ــن ال ــزوار ال ــي الفـ ـراغ االخض ــر المحيط‬ ‫بالموق ــع وهك ــذا تتواصل البيائت المجتمعي ــة وتعم الثقة‬ ‫بينهم‬

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‫‪JANUARY 2014‬‬ ‫‪Explosive Ideas‬‬

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ARCHITECURE COMPETITIONS

APROKOS NDREW

CAPTURES SURREAL PHOTOS OF NIEMEYER›S BRASILIA ARCHITECTS : ANDREW PROKOS

‫اندروبروكس‬

‫يحصد جوائز التصوير السريالي في العاصمة البرازيلية‬

Night photos of the Brazilian capital created by noted architectural and fine art photographer Andrew Prokosare among this year’s winners at the International Photography Awards competition. Entitled “Niemeyer’s Brasilia,” the series of photos capture the surreal architecture of Oscar Niemeyer who shaped the Brazilian capital for over 50 years. “I became fascinated by Oscar Niemeyer’s buildings as works of art in themselves, and the fact that Niemeyer had unprecedented influence over the architecture of the capital during his long lifetime,” says photographer Andrew Prokos. Niemeyer, who passed away in 2012 at the age of 104, was Brazil’s best known architect and the designer of the United Nations buildings in New York. “The 2013 International Photography Awards is thrilled to honor Andrew Prokos’s photographic series ‘Niemeyer’s Brasilia’ in the Night Photography category,” said Linda Dzhema, the award’s Director. “The work was acknowledged by a jury panel of the most recognized names in international photography, and selected to receive the award among over 10,000 participants this year. Congratulations on this outstanding achievement!” The jury for this year’s competition included top international gallerists, photo editors and directors, and art collectors from organizations such as the National Geographic Society, The New York Times Magazine, Yale University Art Gallery, the Royal Photographic Society, the British Journal of Photography, Tate Britain, Taschen Books, and Phaidon Press. About the Winner: Andrew Prokos is an architectural and fine art photographer based in New York City. His photographs have been widely published and exhibited at the Museum of the City of New York. Andrew’s photographs are included in numerous corporate art collections across the USA, including Cisco Systems, Moody’s Corp, K2 Advisors, Hilton Hotels, KPMG, and Booz Allen Hamilton. In addition to his award at IPA this year, Andrew’s photographs won Honorable Mention at the 2013 Prix de la Photographie, Paris (Px3) and at the 2013 Epson International Pano Awards. He continues his photography of Brazil, recently returning to photograph Rio de Janeiro’s spectacular cityscapes and historic center. To see Andrew’s artwork, please visit his website, or join him on Facebook, Twitter, LinkedIn, or JANUARY 2014

JANUARY 2014 Explosive Ideas

Explosive Ideas

‫ص ــور لي ــل العاصم ــة البرازيلي ــة برؤي ــة الفن ــان المص ــور‬ ‫اندروبروك ــس تحت ــل مكانته ــا بي ــن الفائزي ــن ف ــي مس ــابقة‬ ‫التصوي ــر الدولي ــة المقام ــة تح ــت عن ــوان ( برازي ــل نيمي ــر‬ ‫) حي ــث تق ــام بي ــن لقط ــات الفناني ــن المصوري ــن للعم ــارة‬ ‫الس ــريالية للفن ــان العبق ــري اوس ــكار نيمي ــر ال ــذي ق ــام‬ ‫بتش ــكيل العاصم ــة البرازيلي ــة ط ــوال م ــا يق ــرب م ــن‬ ‫خمس ــين عام ــا‬ ‫أ‬ ‫لق ــد اصبح ــت مفتون ــا باوس ــكار نيمي ــر ومباني ــه الرائع ــة‬ ‫أ‬ ‫ولمحات ــه الفني ــة الخاص ــة به ــا وحقيقة كون نيمي ــر له تاثير‬ ‫غي ــر مس ــبوق عل ــي عاصم ــة البرازي ــل خ ــالل عم ــره المديد‬ ‫هك ــذا عل ــق الفن ــان المص ــور اندروبروكس ال ــذي تجاوز في‬ ‫ع ــام ‪ 2012‬عام ــه الراب ــع بعد المائ ــه (‪ ) 104‬والذي عرف‬ ‫أ‬ ‫بان ــه المعماري اال كـثر ش ــهرة ف ــي البرازيل إذ هو من صمم‬ ‫مبان ــي االم ــم المتح ــدة بنيويورك‬ ‫وق ــد ف ــاز اندروبروك ــس ع ــن مجموعت ــه (لقطات ــه ) تح ــت‬ ‫فئ ــة تصوي ــر اللي ــل هك ــذا ق ــال لين ــدا دزهيما مدي ــرة لجنة‬ ‫من ــح الجوائ ــز والت ــي علق ــت ( إن العم ــل الذي ت ــم تقييمه‬ ‫أ‬ ‫بواس ــطة لجن ــة محكمي ــن من اس ــماء تتميز باعظم س ــمعة‬ ‫ف ــي مس ــابقة التصوي ــر الدول ــي ) وق ــد ت ــم اختي ــار العم ــل‬ ‫لمنحه الجائزة من بين عش ــرة االف مش ــترك في المس ــابقة‬ ‫ه ــذا الع ــام وتقدي ــم التهان ــي له ــذا العم ــل الرائ ــع م ــن قبل‬ ‫اللجن ــة وتضمن ــت المس ــابقة مش ــاركات مع ــارض دولي ــة‬ ‫ومدي ــري ومح ــرري تصوي ــر إل ــي جان ــب محب ــي اإلقتناء من‬ ‫هي ــات مختلف ــة مثل الجمعي ــة الجغرافي ــة القومية ومجلة‬ ‫نيوي ــورك تايم ــز ومع ــرض فن ــون جامع ــة ‪ wale‬والجمعي ــة‬ ‫الفتوغرافي ــة الملكي ــة والجري ــدة البريطاني ــة للفتوغرافي ــا‬ ‫ويع ــد اندروبروك ــس المعم ــاري والمصور بمدين ــة نيويورك‬ ‫م ــن اكـثر الفنانين انتش ــارا في متح ــف مدينة نيويورك وقد‬ ‫ضم ــت ص ــور اندروبروك ــس ال ــي العدي ــد م ــن االختي ــارات‬ ‫الفني ــة التح ــادات وهي ــات عديدة عب ــر الوالي ــات المتحدة‬ ‫مث ــل اوتي ــالت هيلت ــون ونظ ــم سيس ــكو وبإالضاف ــة ال ــي‬ ‫جائزت ــه ف ــي ‪ IPA‬ه ــذا الع ــام فق ــد ف ــازت ص ــور ان ــدرو‬ ‫بالتكري ــم واالعتب ــار ف ــي ع ــام ‪ 2013‬ف ــي بريك ــس دوال‬ ‫فوتوغراف ــي بباري ــس وايض ــا ف ــي ايبس ــون الدولي ويس ــتمر‬ ‫ف ــي النج ــاح حتي يصل ال ــي تصاوير البرازي ــل حيث يعود‬ ‫ال ــي تصوي ــر ري ــودي جانيرو‬

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‫‪JANUARY 2014‬‬

‫‪Google+.‬‬ ‫‪About the Award:‬‬ ‫‪The 2013 International Photography‬‬ ‫‪Awards (IPA) received over 10,000 submis‬‬‫‪sions from 103 countries across the globe.‬‬ ‫‪IPA is a sister-effort of the Lucie Foundation,‬‬ ‫‪whose mission is to honor master photog‬‬‫‪raphers, to discover new and emerging‬‬ ‫‪talent and to promote the appreciation of‬‬ ‫‪photography. Since 2003, IPA has had the‬‬ ‫‪privilege and opportunity to acknowledge‬‬ ‫‪and recognize contemporary photogra‬‬‫‪phers’ accomplishments in this specialized‬‬ ‫‪and highly visible competition.‬‬

‫إن جوائ ــز التصوي ــر الدولي ــة ع ــام ‪ )IPA ( 2013‬ق ــد‬ ‫س ــلمت ال ــي الفائزي ــن م ــن بي ــن ‪ 10.000‬متس ــابق م ــن‬ ‫‪ 103‬دول ــة عب ــر الك ــرة االرضي ــة حي ــث تمث ــل ( ‪)IPA‬‬ ‫الجه ــود الش ــقيقة لمجم ــع ل ــوس ال ــذي تق ــوم رس ــالته عل ــي‬ ‫تكري ــم كب ــار فناني التصوير الفوتوغرافي وايضا ال كـتش ــاف‬ ‫النواب ــغ الجديدة منهم ورعاي ــة الموهوبين وتنمية قدراتهم‬ ‫فمن ــذ ع ــام ‪ 2003‬ول ــدي ( ‪ )IPA‬الق ــدرة والصالحية علي‬ ‫التع ــرف وتقيي ــم فنان ــي الفوتوغرافي ــا المعاصريي ــن‬

‫‪JANUARY 2014‬‬ ‫‪Explosive Ideas‬‬

‫‪Explosive Ideas‬‬

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ARCHITECURE OPINING BUILDING

ARX

EXTENDS PORTUGAL›S ILHAVO MARITIME MUSEUM

‫ايه ار اكس يمتد للبرتغال بالمتحف البحري ايل هافو‬

JANUARY 2014 Explosive Ideas

lisbon-based firm ARX has completed an extension on the ‘ílhavo maritime museum’. the renovation–a refurbishment of an old school–sees the addition of a codfish aquarium that connects the existing two buildings on site. the placement of the supplementary structure relates to the already established context of the research centre, and aids in defining its immediate public spaces. lisbon-based firm ARX has completed an

extension on the ‘ílhavo maritime museum’. the renovation–a refurbishment of an old school–sees the addition of a codfish aquarium that connects the existing two buildings on site. the placement of the supplementary structure relates to the already established context of the research centre, and aids in defining its immediate public spaces. visitors circulate through the main internal programs via a spiraling ramp that

is suspended over the main tank that offers an immersive experience of the featured cod habitat. an informal auditorium provides extensive visibility of the aquarium, and marks a pause for contemplation of the species presented. the technical components of the extension are housed in the basement of the space in order to guarantee a subliminal operation of all life support systems, quality of seawater, control of air temperature.

JANUARY 2014 Explosive Ideas

‫أ‬ ‫اكمل ــت ش ــركة اي ــه ار اك ــس المس ــتندة إل ــى لش ــبونة امتدادا‬ ‫عل ــى ‹ اي ــل هاف ــو المتح ــف البح ــري « تجدي ــد المدرس ــة‬ ‫القديم ــة الت ــي ت ــرى إضاف ــة ح ــوض س ــمك ال ــذي يرب ــط بين‬ ‫اثني ــن م ــن المبان ــي القائم ــة ف ــي الموق ــع ‪ .‬موض ــع هي ــكل‬ ‫أ‬ ‫أ‬ ‫تكميلية تتعلق الس ــياق انش ــئت بالفعل م ــن مركز البحاث‬ ‫‪ ،‬ويس ــاعد ف ــي تحدي ــد المس ــاحات العام ــة الفوري ــة ‪.‬‬ ‫آ‬ ‫اخ ــر تعمي ــم م ــن خ ــال البرام ــج الداخلي ــة الرئيس ــية ع ــن‬ ‫أ‬ ‫طري ــق منح ــدر المتصاع ــد الذي ت ــم تعليق اكـث ــر من الخزان‬ ‫الرئيس ــي ال ــذي يوف ــر تجرب ــة غام ــرة م ــن الموائ ــل الممي ــزة ‪.‬‬ ‫يوف ــر قاع ــة رس ــمية الرؤي ــة واس ــعة م ــن الح ــوض ‪ ،‬و يمث ــل‬ ‫أ‬ ‫أ‬ ‫وقف ــة للتام ــل م ــن الن ــواع المعروض ــة ‪ .‬و يض ــم المكون ــات‬ ‫أ‬ ‫التقني ــة للتمدي ــد ف ــي الطاب ــق الس ــفلي من الفض ــاء من اجل‬ ‫ضم ــان عملي ــة مموه ــة م ــن جمي ــع نظ ــم دع ــم الحي ــاة ‪،‬‬ ‫ونوعي ــة مي ــاه البح ــر ‪ ،‬والس ــيطرة عل ــى درجة حـ ـرارة الهواء ‪.‬‬

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‫‪JANUARY 2014‬‬

‫‪JANUARY 2014‬‬ ‫‪OCTOBER‬‬ ‫‪2013‬‬ ‫‪Explosive Ideas‬‬

‫‪Explosive Ideas‬‬

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GREEN ARCHITECTURE AND DEVELOPMENT IN EGYPT AFTER THE REVOLUTION A.L. ENG. KARIM M. AYYAD

ASSOCIATE LECTURER OF GREEN ARCHITECTURE AND SUSTAINABLE DEVELOPMENT EGYPTIAN GREEN BUILDING COUNCIL

As Egypt is struggling to make political reform in the beginning of the second decade of the century, there are still many development issues that are yet to be tackled. With a population that is going to reach 100 million citizens soon and an economy thriving to keep stability, the country has many challenges in different fields such as energy, housing, water and unemployment. Have you experienced the several blackouts and stood in fuel queues a few months ago? That was about to be the beginning of an ‘energy crisis’ as experts like to call it. It simply means that consumption patterns are not in harmony with production rates. Egypt is a populous country with a huge amount of vehicles, which increases the demand on petroleum products and fossil fuels. At the same time, the country’s hot 40

JANUARY 2014 Explosive Ideas

climate increases the need for electricity used for domestic cooling purposes. Also being mostly a desert, the country’s water scarcity and the current disputes with the Nile basin countries put question marks on the nation’s water security. These issues severely damage the national security and economy, decreasing investments and harming employment. Green architecture has been tackling these very same issues around the world since almost 40 years. The term means development programs, including housing and economic activities, which are in harmony with nature and its resources. As the UN Brundtland Commission Report put it in 1987, the concept implies making use of the current resources to allocate the needs of people without harming the chances of future generations to allocate their own. This creates what experts call a ‘sustainable development’; a development scheme that lasts, and that is exactly what Egypt needs nowadays. Green building schemes can save up

to 33% of energy consumed in buildings, which is about 15% energy saving with respect to the country’s total energy consumption, nearly the production of the High Dam! With environmentally conscious techniques, housing can also be much more affordable for a wider segment of citizens. Water consumption can also be reduced by 10-20% in green housing patterns. Moreover, green building concepts can help us shift from the existing Nile Valley to the more spacious deserts that make 95% of Egypt’s landscape, as it reduces needed resources and utilizes new clean sources of energy like solar energy and wind energy. For the establishment of these goals, several governmental and non-governmental bodies have been formed in the last years, including the Egyptian Green Building Council that was established in 2009 by the Egyptian Government. With the new spirit that has been born in Egypt after the revolution, we hope the different stake-holders can join hands to create the sustainable development that this country deserves.

IDEAL STANDARD

UNVEILS INNOVATIVE DESIGN COLLECTION AT ICS 2013 AS FOUNDER SPONSOR

‫ايديال ستاندرد انترناشيونال‬ ‫تكشف عن تصميماتها المبتكرة‬ Mr. Ahmed Hafez

Eng. Maged Ayoub

for Middle East and Africa

Standard for Egypt and Africa

‫ كراعي مؤسس‬2013 ICS ‫في معرض‬

CEO, Ideal Standard International General Manager, Commercial Ideal ,

Leading provider of bathroom solutions set to introduce its ‘a Beautiful Use of Space’ concept in new design lineups Ideal Standard, (www.idealstandard-egypt.com), the world’s leader in bathroom design and manufacture, announced its participation in this year’s International Ceramic and Sanitary exhibition (ICS) as a founder sponsor. ICS 2013, held in Cairo from November 14-17 2013, is the Middle East and Africa’s largest dedicated event for ceramic manufacturers. Commenting on the an-

nouncement, Mr. Ahmed Hafez, CEO, Ideal Standard International for Middle East and Africa stated, “We’re delighted to be participating again as a founder sponsor of ICS 2013 and renewing our partnership with the region’s foremost event for ceramic manufacturers. At ICS 2013, visitors will be able to witness our exciting new lineup of innovative bathroom and kitchen solutions with breakthrough ‘green’ water saving features.” Ideal Standard utilizes the highest design principles, innovative European technology

and skilled craftsmanship, bringing users a broad array of unique solutions such as its specially crafted kitchen fittings the Retta, Active, Nora and Mix collections. While its portfolio of ceramic products Softmood, Connect, Simplicity, Ventuno, and Simply U embodies Ideal Standard’s pioneering ‘a Beautiful Use of Space’ concept. All products caters to the exacting needs of end users as well as developers of hospitality and large scale construction projects Our ‘a Beautiful Use of Space’ concept exempli-

fies Ideal Standard’s philosophy of designing products around our users’ multi-faceted needs. We believe a bathroom should be a living space, not just a functional space. The pioneering concept, coupled with our exemplary design transforms the bathroom into whatever space a user chooses, “explained Eng. Maged Ayoub, General Manager, Commercial Ideal Standard for Egypt and Africa. Ideal Standard’s solutions are the culmination of a lengthy design process and collaboration with many of the world’s leading award-winning designers. Blending superb form and function, eminent designers such as Jasper Morrison, Francco Bertoli, David Chipperfield, Robin Levien RDI, Cornelia Thies and ARTEFAKT have all been commissioned to develop special collections. Present in Egypt since 1983, Ideal Standard operates 6 internationally

certified plants. Together they form Egypt’s only integrated supply chain for bathroom solutions and products. Through 20 country-wide customer service centers, a toll free number, 19696 and a network of 24 distributors throughout Egypt, Ideal Standard is dedicated to consistently providing its customers the highest levels of excellence in terms of innovative products, prompt .customer care and superior after sales

About Ideal Standard Ideal Standard is the number one plumbing manufacturer worldwide in terms of size, quality, design and geographical market coverage. With more than 145 years of experience and 22 subsidiaries, the company has the largest product portfolio of bathroom solutions in the world. Employing more than 12,000 employees, Ideal Stan-

dard operates across Europe, the Middle East and Africa as well as Latin America. Present in Egypt since 1983, Ideal Standard operates 6 internationally certified plants manufacturing ceramic products, brass fittings, acrylic bathtubs, whirlpools and shower enclosures in addition to a feeding plant for acrylic sheets. Together they form Egypt’s only integrated supply chain for bathroom solutions and products. Through 20 country-wide customer service centers, a toll free number, 19696 and a network of 24 distributors throughout Egypt, Ideal Standard is dedicated to consistently providing its customers the highest levels of excellence in terms of innovative products, prompt customer care and superior after sales. For more information please visit: .www.idealstandard-egypt.com

JANUARY 2014 Explosive Ideas

‫رائدة تقدمي حلول احلمامات تقدم مفهوم‬ ‫«االستخدام اجلميل للمساحة» في خطوط‬ ‫تصميماتها اجلديدة أعلنت شركة «ايديال‬ ‫ستاندرد انترناشيونال « رائدة تصميم وتصنيع‬ ‫منتجات األدوات الصحية في العالم عن‬ ‫مشاركتها هذا العام في املعرض الدولي‬ ‫للسيراميك واألدوات الصحية (‪ )ICS‬باعتبارها‬ ‫الراعي املؤسس له‪ ،‬حيث يعد معرض ‪2013 ICS‬‬ ‫الذي سيقام في القاهرة في الفترة من ‪ 14‬إلى‬ ‫‪ 17‬نوفمبر ‪ 2013‬هو املعرض األكبر في الشرق‬ ‫األوسط وأفريقيا اخملصص لصناعة السيراميك‬ ‫واألدوات الصحية‪.‬‬ ‫وقد صرح السيد ‪ /‬أحمد حافظ‪ ،‬الرئيس التنفيذي‬ ‫اليديال ستاندرد الشرق األوسط و أفريقيا بقوله‬ ‫« نعتز برعاية معرض ‪ 2013 ICS‬الذي يعد‬ ‫من أكثر املعارض أهمية في املنطقة ملصنعي‬ ‫السيراميك واألدوات الصحية‪ ،‬باعتباره حدثا‬ ‫محوريا يلتف حوله اخلبراء و املتخصصون و‬ ‫يستقطب قطاعات واسعة من العمالء و رجال‬ ‫الصناعة و االقتصاد إقليميا و عامليا ‪ ».‬وتستخدم‬ ‫شركة ايديال ستاندرد أحدث ابتكارات التصميم‬ ‫والتقنية األوروبية املتقدمة وأكثر العمالة‬ ‫وتخصصا‪ ،‬لتقدم لعمالئها مجموعة‬ ‫مهارة‬ ‫ً‬ ‫كبيرة من احللول واالختيارات الفريدة لتقنيات‬ ‫خالطات املطابخ مثل تصميمات ‪ Retta‬و ‪Active‬‬ ‫و ‪ Nora‬و ‪ ،Mix‬بينما جتسد مجموعة تصميمات‬ ‫ايديال ستاندرد ألطقم احلمامات الصينى مثل‬ ‫‪ Softmood‬و ‪ Connect‬و ‪ Simplicity‬و ‪ Ventuno‬و‬ ‫‪ Simply U‬ريادة الشركة في مفهوم «االستخدام‬ ‫اجلميل للمساحة»‪ ،‬إذ حترص الشركة على ان‬ ‫تعكس مجموعة منتجاتها تلبية متكاملة‬ ‫الحتياجات األفراد فى االستخدامات املنزلية أو‬ ‫احيتاجات املتخصصني فى املشروعات اإلنشائية‬ ‫و صناعات البناء و التشييد‪ .‬ويجسد املفهوم‬ ‫اجلديد «‪ »A Beautiful Use of Space‬فلسفة‬ ‫ايديال ستاندرد في تصميم منتجاتها وفقا‬ ‫الحتياجات عمالئها املتنوعة واملتعددة‪ ،‬حيث‬ ‫ينبغي أن تتحول مساحة احلمام إلى مساحة‬ ‫للحياة و املعيشة‪ ،‬وليس فقط مجرد مساحة‬ ‫وظيفية‪ .‬وأوضح املهندس ‪ /‬ماجد أيوب املدير‬ ‫العام التجارى ملصر وافريقيا لشركة ايديال‬ ‫ستاندرد انترناشيونال هذه الفلسفة بقوله « إن‬ ‫هذا املفهوم الرائد مع تصميماتنا املثالية يحول‬ ‫احلمام إلى مساحة يفضلها ويختارها العميل»‪.‬‬ ‫وتأتي حلول ايديال ستاندرد في منتجاتها‬ ‫من أطقم احلمامات ثمرة لعمليات التصميم‬ ‫والتطوير الطويلة وكذلك حيث تتعاون مع أقدر‬ ‫املصممني الصناعيني فى أوروبا مثل جاسبر‬ ‫موريسون وفرانكو وديفيد تشيبرفيلد وروبن‬ ‫ليفيني آر دي أي‪ ،‬وكورنيليا تيس وأرتيفاكت‬ ‫الذين يقدمون اليديال ستاندرد منتجات تتسم‬ ‫بالوظيفية و االستخدام العملى بنفس القدر‬ ‫الذي تتسم به من اجلاذبية و الذوق الرفيع‪ ،‬و‬ ‫هذا هو املضمون احلقيقى لكافة التصميمات‬ ‫التى تنتجها ايديال ستاندرد لتطوير مجموعات‬ ‫‪45‬‬

‫‪JANUARY 2014‬‬

‫تصميم فريدة وخاصة اليديال ستاندرد‪ .‬وتتواجد‬ ‫ايديال ستاندرد انترناشيونال في السوق املصرية‬ ‫منذ ‪ 1983‬ولها ‪ 6‬مصانع عاملية تعمل في‬ ‫معا املنظومة املتكاملة من أطقم‬ ‫مصر‪ ،‬متثل ً‬ ‫احلمامات الصيني و اخلالطات و البانيوهات و‬ ‫بانيوهات املساج و كبائن احلمامات‪ .‬ومن خالل ‪20‬‬ ‫مركزا خلدمات العمالء منتشرة في جميع أنحاء‬ ‫اجلمهورية‪ ،‬ورقم اتصال مجاني ‪ 19696‬وشبكة‬ ‫تضم أكبر الوكالء ‪ ،‬تكرس ايديال ستاندرد‬ ‫نفسها لتزويد عمالئها بأعلى مستويات من‬ ‫التميز في املنتجات املبتكرة والعناية الفورية‬ ‫بالعميل واخلدمة املتميزة بعد البيع‪.‬‬

‫نبذة عن أيديال ستاندرد‬ ‫شركة ايديال ستاندرد هى شركة رائدة فى تصنيع‬ ‫األدوات الصحية على مستوى العالم في حجم‬ ‫مبيعاتها وجودة منتجاتها وتصميماتها واتساع‬ ‫سوقها من الناحية اجلغرافية‪ .‬وألن الشركة لها‬ ‫عاما من اخلبرة ولديها ‪ 22‬شركة‬ ‫أكثر من ‪ً 145‬‬ ‫فرعية‪ ،‬فالشركة لديها أضخم مجموعات‬ ‫احللول من منتجات احلمامات في العالم‪ ،‬ويعمل‬ ‫بالشركة أكثر من ‪ 12‬ألف موظف يعملون في‬ ‫مصانعها وفروعها في أوروبا والشرق األوسط‬ ‫وأفريقيا‪ .‬بدأت ايديال ستاندرد انترناشيونال مبصر‬ ‫عام ‪ 1983‬ليعقب ذلك تأسيس عدد من مصانع‬ ‫الشركة العمالقة بالعاشر من رمضان ليصل‬ ‫عدد مصانع الشركة إلى ‪ 6‬مصانع عام ‪1999‬‬ ‫لتغطى مبصانعها كل ما يتعلق باألدوات الصحية‬ ‫من أطقم حمامات الصينى واخلالطات وبانيوهات‬ ‫األكريليك وكبائن احلمامات ومصنع إلنتاج األلواح‬ ‫األكريليك‪ .‬ومن خالل ‪ 20‬مركزا خلدمات العمالء‬ ‫منتشرة في جميع أنحاء اجلمهورية‪،‬‬

‫‪JANUARY 2014‬‬ ‫‪Explosive Ideas‬‬

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‫‪44‬‬

DESIGN IDEAS INTERIORS

creating a place to work and an area for ideas, mathieu lehanneur has designed ‘business playground’, an interior boardroom located in the pullman hotel at london st. pancras. the collection of items inside are characterized by innovative accents and bespoke details on traditional aspects of corporate meeting furniture: a conference table is designed as a poker table, a private discussion area is furnished as a bubble-like expanse, and the main wall is filled with a cabinet of curiosities. the features and accessories that build the avant-

BUSINESS PLAYGROUND

BY MATHIEU LEHANNEUR FOR PULLMAN HOTELS ‫ملعب األعمال التجارية عن طريق ماتيو لهنري فنادق بولمان‬ 46

garde meeting room aim to provide inspiration and provoke creativity through the fusion of work and pleasure, removing the increasingly artificial barrier between business and relaxation. ‘business playground’ has been introduced to the london location in november 2013, and will be gradually rolled out across the network of hotels and resorts starting in .2014 pullman’s identity as a hotel and resort that caters to a clientele of cosmopolitan, hyper-connected travelers are reflected in the ‘business playground’ room’s ‘curiosity boxes’. unusual objects, books, and small charms — influenced by the habitats of scientists and collectors — suggest feelings and memories that aim to transport guests to unexpected places. for mathieu lehanneur, ‘being curious is the surest way to stay inspired! to stimulate this curiosity, light-filled boxes punctuate the meeting space and showcase books ‘.and other objects a dedicated space has been created for relaxing moments and less formal exchanges in between intensive work sessions. the pullman ‘canopy break’ allows for a temporary escape, with cushioned chairs and an organically designed light suspended from the ceiling. ‘the pullman ‘canopy break’ is somewhere else, outside, .under the trees.’ lehanneur explains

JANUARY 2014

JANUARY 2014 Explosive Ideas

Explosive Ideas

‫‪JANUARY 2014‬‬ ‫‪Explosive Ideas‬‬

‫من خالل مزيج من العمل والمتعة ‪ ،‬وإزالة الحواجز‬ ‫المصطنعة بين قطاع األعمال بشكل متزايد واالسترخاء‬ ‫‪ .‬وقد تم إدخال ‹ ملعب األعمال « إلى موقع لندن في‬ ‫نوفمبر عام ‪ 2013‬وسيتم تطبيق تدريجيا عبر شبكة من‬ ‫الفنادق والمنتجعات ابتداء من عام عام ‪.2014‬‬ ‫وتنعكس الهوية بولمان كفندق ومنتجع يلبي زبائن من‬ ‫عالمية‪ ،‬والمسافرين متصل فرط في ‹ملعب األعمال›‬ ‫صناديق الفضول ‹الغرفة‪ .‬كائنات غير عادية‪ ،‬والكتب‪،‬‬ ‫وسحر الصغيرة ‪ -‬تتأثر الموائل من العلماء وجامعي ‪-‬‬ ‫تشير المشاعر والذكريات التي تهدف لنقل الضيوف إلى‬

‫أماكن غير متوقعة‪ .‬لماتيو‪‹ ،‬كونها غريبة هو أضمن‬ ‫وسيلة للبقاء من وحي! لتحفيز هذا الفضول‪ ،‬مليئة ضوء‬ ‫صناديق تلم الفضاء االجتماع وعرض الكتب وغيرها‬ ‫من األشياء‪.‬‬ ‫تم إنشاء مساحة مخصصة لحظات االسترخاء‬ ‫والتبادالت أقل رسمية بين الدورتين العمل المكثف‪.‬‬ ‫بولمان ‹استراحة المظلة› يسمح لهروب مؤقت‪ ،‬مع‬ ‫الكراسي وخففت ضوء تصميم عضويا تتدلى من‬ ‫السقف‪« .‬بولمان» كسر المظلة «هو في مكان آخر‪،‬‬ ‫خارج‪ ،‬تحت األشجار‪ ».‬يفسر‪.‬‬ ‫‪JANUARY 2014‬‬ ‫‪OCTOBER 2013‬‬

‫‪Explosive Ideas‬‬

‫‪48‬‬

twenty years ago, the kastiel couple, anat and yehoshua–part owners of kastiel home design that has been manufacturing luxury furniture for over 70 years–decided to build their home in jaffa, in the old town. at the time, the port-side area was considered a cheap residential zone, which many avoided settling in. despite this, the creative couple decided to reside there, creating an abode that combined history and a high standard of living (not typical in those days), that was outfitted with an elevator and a swimming pool. housed within a ten apartment building designed by architect pivko. today, has been undergoing massive development, with much attention to the preservation of the authentic and original

ALEX MEITLIS OVERHAULS KASTIEL S PENTHOUSE ,

‫إصالح شامل لبنتهاوس من كاستيل واليكس‬

characterof the city. commercial and residential projects, along with restoration of old buildings, parks, a betautiful walkway, and much environmental development, have transformed it into a very attractive, desirable and now expensive .place to live to keep up with the maturation and growth, the kastiel family with architect alex meitlis have completed an overhaul of the penthouse suite’s interior to give it a contem.porary refresher view of the living room and kitchen divided by a glass wall partition keeping the interior open, but physically separated photo by kinneret levi a six meter length leather sofa and 12 meter length white carpet in the living room join together the individual sections, extending the space which is dotted with furniture and accessories, designed and manufactured by kastiel; mixed with family heirlooms and items collected from travels abroad the white lacquered island in the kitchen is framed with oak. measuring 7 meters long and 1.6 meters wide, it extends the horizontal line of the living room, through the clear glass wall, enhancing the elongated front of the penthouse .along the horizon of the sea a large and bright master bedroom has its own decorative sun-terrace, accompanied by a generous ensuite bathroom and walk-in closet the free standing unit adjacent to the lean-to mirror has been produced by kastiel in the spirit of the art deco movement, creating an eclectic airy atmosphere in the .bathroom space the balcony’s floor is decorated with a geometric marble pattern, reminiscent of a typical floor. the choice of plants such as cacti and grape-vine, were suited to the mediterranean climate

JANUARY 2014 Explosive Ideas

‫من ــذ عش ــرين عام ــا ‪ ،‬للزوجي ــن كاس ــتلو�ليكس ‪ ،‬عان ــو‬ ‫أ‬ ‫�صح ــاب كاس ــتل م ــن تصمي ــم �لمن ــزل �لذي ت ــم تصنيع‬ ‫أ‬ ‫أ‬ ‫�لث ــاث �لفاخ ــر ل كـث ــر م ــن ‪ 70‬عام ــا قررت لبن ــاء وطنهم‬ ‫‪ .‬ف ــي ذل ــك �لوق ــت ‪ ،‬كان يعتبر منطقة �لمين ــاء �لجانب‬ ‫منطق ــة س ــكنية رخيص ــة ‪ ،‬و�لت ــي تجن ــب �لعدي ــد م ــن‬ ‫تس ــوية فيه ــا عل ــى �لرغ ــم م ــن ه ــذ� ‪ ،‬ق ــرر �لزوج ــان‬ ‫�إلبد�عي ــة للعي ــش فيه ــا ‪ ،‬وخل ــق �لقام ــة �لت ــي تجم ــع‬ ‫بي ــن �لتاري ــخ و عل ــى مس ــتوى ع ــال م ــن �لمعيش ــة (‬ ‫ل نموذجي ــة ف ــي تل ــك يوم ــا ) ‪� ،‬ل ــذي ت ــم تجهي ــزه م ــع‬ ‫مصعد و حمام س ــباحة ‪ .‬مقرها د�خل مبنى عش ــرة ش ــقة‬ ‫صمم ــه �لمهن ــدس �لمعم ــاري إي ــان بيفيك ــو ‪� .‬لي ــوم ‪،‬‬ ‫وق ــد تش ــهد تنمي ــة ضخم ــة ‪ ،‬م ــع �هتمام ــا كبيـ ـر� للحفاظ‬ ‫أ‬ ‫أ‬ ‫عل ــى �لطاب ــع �لصي ــل و �لصل ــي للمدين ــة ‪� .‬لمش ــاريع‬ ‫�لتجارية و�لس ــكنية ‪ ،‬إلى جان ــب ترميم �لمباني �لقديمة‬ ‫و�لحد�ئ ــق و ممش ــى جمي ــل و �لتنمي ــة �لبيئي ــة من ذلك‬ ‫بكـثي ــر ‪ ،‬و تحويل ــه إلى مكان ج ــذ�ب جد� ‪ ،‬مرغوب فيه‬ ‫أ‬ ‫آ‬ ‫ومكلفة �لن للعيش ‪ .‬لمو�كبة نضوج و�لنمو ‪ ،‬و�لس ــرة‬ ‫أ‬ ‫أ‬ ‫كاس ــتل م ــع �لمهن ــدس �لمعم ــاري �ليك ــس ق ــد �كمل ــت‬ ‫�ص ــاح �لد�خلي ــة جن ــاح بنته ــاوس ف ــي إعطائه ــا تجدي ــد‬ ‫�لمعاص ــرة نظـ ـر� لغرفة �لمعيش ــة و�لمطبخ مقس ــوما على‬ ‫�لج ــد�ر �لزجاج ــي قس ــم حف ــظ �لعـ ـر�ء �لد�خلي ــة‪ ،‬ولكن‬

‫أ‬ ‫أ‬ ‫فص ــل جس ــديا باريك ــة جلدي ــة يبل ــغ طولها س ــتة �متار و‬ ‫أ‬ ‫‪ 12‬مت ــر ط ــول من �لس ــجادة �لبيض في غرفة �لمعيش ــة‬ ‫مع ــا �لمقاط ــع �لفردية‪ ،‬وتوس ــيع �لفضاء �لتي تنتش ــر مع‬ ‫أ‬ ‫�لث ــاث و�لكسس ــو�ر�ت‪ ،‬ت ــم تصميمه ــا وتصنيعه ــا م ــن‬ ‫أ‬ ‫قب ــل كاس ــتل؛ مختلط ــة م ــع �لمت ــاع �لس ــرة و�لعناص ــر‬ ‫�لت ــي ت ــم جمعه ــا م ــن يس ــافر ف ــي �لخارج‬ ‫أ‬ ‫أ‬ ‫ت ــم تاطي ــر �لجزيرة طلى �لبيض ف ــي �لمطبخ مع �لبلوط‪.‬‬ ‫أ‬ ‫قي ــاس ‪� 7‬مت ــار و ‪ 1.6‬مت ــر و�س ــعة‪ ،‬ب ــل يمت ــد �لخ ــط‬ ‫أ‬ ‫�لفق ــي من غرفة �لمعيش ــة‪ ،‬من خ ــال �لجد�ر �لزجاجي‬ ‫و�ضح ــة‪ ،‬وتعزي ــز �لجبه ــة مم ــدود م ــن �لس ــقيفة عل ــى‬ ‫أ‬ ‫ط ــول �ف ــق �لبحر‪.‬‬ ‫غرف ــة ن ــوم رئيس ــية كبي ــرة ومش ــرقة لديه ــا قناعاته ــا‬ ‫�لزخرفي ــة �لش ــمس تـ ـر�س‪ ،‬ير�فق ــه حم ــام د�خلي س ــخاء‬ ‫و�لمش ــي متحرك ــة‬ ‫آ‬ ‫وق ــد ت ــم إنت ــاج وح ــدة قائم ــة بذ�ته ــا �لمتاخم ــة للمـ ـر�ة‬ ‫�لهزي ــل لم ــن قب ــل كاس ــتل ب ــروح حرك ــة �لف ــن ديك ــو‪،‬‬ ‫وخل ــق ج ــو متج ــدد �له ــو�ء �نتقائي ف ــي مس ــاحة �لحمام‪.‬‬ ‫ويزي ــن �لطاب ــق �لش ــرفة م ــع نم ــط �لرخ ــام �لهندس ــي‪،‬‬ ‫أ‬ ‫تذكرن ــا �رضي ــة نموذجي ــة‪� .‬ختي ــار �لنباتات مث ــل �لصبار‬ ‫أ‬ ‫وعن ــب �لكرم ــة‪ ،‬ومناس ــبة لمن ــاخ �لبح ــر �لبي ــض‬ ‫�لمتو س ــط‪.‬‬ ‫‪53‬‬

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RICHARD LAMPERT PRESENTS TOM STOOL COLLECTION BY ALEXANDER SEIFRIED ‫ملعب األعمال التجارية عن طريق ماتيو لهنري فنادق بولمان‬

JANUARY 2014 Explosive Ideas

‫خلق مكان للعمل ومساحة لألفكار ‪ ،‬ماتيو وقد صممت «‬ ‫ملعب األعمال « ‪ ،‬وهي قاعة اجتماعات داخلية تقع في‬ ‫الفندق في لندن شارع بولمان ‪ .‬بانكراس ‪ .‬جمع العناصر‬ ‫وتتميز من الداخل عن طريق هجات المبتكرة والتفاصيل‬ ‫مفصل على الجوانب التقليدية للشركات األثاث االجتماع‬ ‫‪ :‬تم تصميم جدول المؤتمر بأنه طاولة البوكر ‪ ،‬ومنطقة‬ ‫مفروشة مناقشة خاصة باعتباره االمتداد مثل فقاعة‬ ‫‪ ،‬والجدار الرئيسي هو شغلها مع مجلس الوزراء من‬ ‫الفضول ‪ .‬ميزات والملحقات التي بناء الطليعية قاعة‬ ‫اجتماعات بهدف توفير مصدر إلهام وإثارة اإلبداع‬ ‫من خالل مزيج من العمل والمتعة ‪ ،‬وإزالة الحواجز‬ ‫المصطنعة بين قطاع األعمال بشكل متزايد واالسترخاء‬ ‫‪ .‬وقد تم إدخال ‹ ملعب األعمال « إلى موقع لندن في‬ ‫نوفمبر عام ‪ 2013‬وسيتم تطبيق تدريجيا عبر شبكة من‬ ‫الفنادق والمنتجعات ابتداء من عام عام ‪.2014‬‬ ‫وتنعكس الهوية بولمان كفندق ومنتجع يلبي زبائن من‬ ‫عالمية‪ ،‬والمسافرين متصل فرط في ‹ملعب األعمال›‬ ‫صناديق الفضول ‹الغرفة‪ .‬كائنات غير عادية‪ ،‬والكتب‪،‬‬ ‫وسحر الصغيرة ‪ -‬تتأثر الموائل من العلماء وجامعي ‪-‬‬ ‫تشير المشاعر والذكريات التي تهدف لنقل الضيوف إلى‬

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‫‪Explosive Ideas‬‬

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the old hürlimann brewery of 1836 in the heart of zürich has been renovated into a contemporary hotel andthermal bath & spa that gets its naturally-heated water from a nearby spring. the original underground wooden vats have been restored and converted into baths of varying temperatures under the original stone arches. vaulted chambers have been converted into auxiliary pools, steam rooms, and lounges, while new concrete forms project into the sky containing a rooftop spring overlooking the city. stone and wood, the original materials used in the barrel filling compound (which now houses the spa) are still used and applied in a more contemporary context. angular geometries present a pleasant contrast to the traditional construction that houses it, until becoming the only expression as the structure reaches the rooftop.

HURLIMANN BREWERY

IN ZURICH IS RENOVATED INTO THERMAL BATH + SPA

‫ نادي صحي‬+ ‫تم تجديد هورليمان جيورليري في زيوريخ الي حمامات حرارية‬ 58

JANUARY 2014 Explosive Ideas

‫وق ــد ت ــم تجدي ــد مصن ــع هورليم ــان القديم ــة م ــن ‪1836‬‬ ‫ف ــي قلب مدين ــة زيورخ إلى فندق عص ــري وحمام ونادي‬ ‫صح ــي الحرارية الت ــي يحصل مياهه س ــاخنة طبيعيا من‬ ‫أ‬ ‫أ‬ ‫نب ــع قريب ‪ .‬تم اس ــتعادة احواض خش ــبية تحت الرض‬ ‫أ‬ ‫النم ــوذج الصل ــي وتحويله ــا إل ــى حمام ــات م ــن درج ــات‬ ‫أ‬ ‫أ‬ ‫أ‬ ‫حـ ـرارة متفاوت ــة تح ــت باق ــواس م ــن احجار م ــن الصلية‬ ‫‪ .‬ت ــم تحوي ــل غ ــرف المقبب ف ــي برك المس ــاعدة ‪ ،‬وغرف‬ ‫أ‬ ‫البخ ــار ‪ ،‬والص ــالت ‪ ،‬ف ــي حي ــن تتوق ــع بع ــض اش ــكال‬ ‫ملموس ــة جدي ــدة ف ــي الس ــماء الت ــي تحت ــوي عل ــى الربيع‬ ‫عل ــى الس ــطح يط ــل على المدين ــة ‪ .‬الحجارة والخش ــب ‪،‬‬ ‫أ‬ ‫والم ــواد الصلية المس ــتخدمة في برمي ــل ملء المركب (‬ ‫آ‬ ‫ال ــذي يض ــم الن نادي صحي ) ل تزال تس ــتخدم وتطبق‬ ‫أ‬ ‫ف ــي س ــياق اكـث ــر معاص ــرة ‪ .‬هندس ــتها الـ ـزاوي تقدي ــم‬ ‫المقاب ــل لطيف ــا للبناء التقليدي ال ــذي يضم عليه ‪ ،‬حتى‬ ‫يصب ــح التعبي ــر فق ــط كم ــا تصل بنية الس ــطح ‪.‬‬

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DESIGN IDEAS INTERNATIONAL

STUARTA WEITZMAN MILAN FLAGSHIP STORE BY ZAHA HADID

‫المتجر الرئيسي من أعمال زها حديد‬

shoe designer Stuart has debuted the location of his 100th concept store designed by London-based architect zaha hadid. to check out the latest flagship situated in Milano on the prestigious via sant’andrea during Milan fashion week. the six-window boutique creates a dialogue between the geometric and fluid lines that flow throughout the ornate 3,000 sqft interior fabric of the store. a series of rose gold dipped fiberglass seats and modular display units showcase shoes enhance the relationship between the customer and the collection. glass-reinforced concrete curvatures focus on special areas for display, supplementing the ex.periential materials and construction methods

‫مصمم األحذية ستيوارت فايتسمان قد ظهر‬ ‫ متجر مفهوم صممه‬100 ‫ألول مرة في موقع له‬ .‫املهندس املعماري ومقرها لندن زها حديد‬ ‫سنحت له الفرصة للتحقق من أحدث الرائد‬ ‫تقع في ميالنو على املرموقة عبر الكويرينال‬ ‫خالل أسبوع املوضة في ميالنو بوتيك يخلق‬ ‫حوارا بني خطوط هندسية والسوائل التي‬ ‫ قدم مربع‬3،000 ‫تتدفق في جميع أنحاء املزخرفة‬ ‫ انخفض سلسلة‬.‫النسيج الداخلي للمتجر‬ ‫من األلياف الزجاجية وارتفع الذهب مقاعد‬ ‫ووحدات عرض وحدات عرض األحذية تعزيز‬ ‫ تركز التقوسات‬.‫العالقة بني العميل وجمع‬ ‫اخلرسانة والزجاج املقوى على مناطق خاصة‬ .‫ املكمل ملواد التجريبي وأساليب البناء‬،‫للعرض‬

JANUARY 2014 Explosive Ideas

CLEANLEAN FLAT

FORMABILIO

PACK CHAIR RECLINES WITH YOUR BODY POSTURE

ENABLES CUSTOMIZABLE SEATS IN FLEXIBLE FACILE SOFA ‫فورمابلو يتيح مقاعد أريكة قابلة للتخصيص في السطحية المرنة‬ the customizable sofa, ‘facile’ designed by marco gregori of italian studio formabilio consists of comfortable, adjustable seats. the soft cushions can be pulled out easily from the wooden base and then rearranged as necessary. their flexible design enables the furniture to change according to one’s mood and to accommodate for multiple activities at once. the removable pieces also free a space on the base structure to be used as a side table, with the gap below being used to hide the additional cushion. the soft cushions can be removed for flexible seating options the different arrangements of the facile sofa images showing how the sofa is put together

‫خيارات المرونة‬

‫ناعمة للجلوس‬

‫إزالة الوسائد ال‬

‫مكن‬

‫أ‬ ‫ «الس ــطحية» الت ــي صممها ماركو غريغوري من االيطالية االس ــتوديو فورمابلو‬،‫اريك ــة للتخصيص‬ ‫ يمك ــن س ــحب الوس ــائد الناعم ــة خ ــارج‬.‫ المقاع ــد المتع ــددة االنحن ــاءات‬،‫يتك ــون م ــن مريح ــة‬ ‫أ‬ ‫ تصميمه ــا المرن ــة تمك ــن االثاث‬.‫بس ــهولة م ــن قاع ــدة خش ــبية وم ــن ث ــم ترتيبه ــا حس ــب الض ــرورة‬ ‫آ‬ ‫أ‬ ‫أ‬ ‫ القطع القابل ــة لإلزالة ايضا‬.‫للتغيي ــر وفق ــا لمـ ـزاج واحد والس ــتيعاب انش ــطة متعددة في ان واح ــد‬ ‫أ‬ ‫أ‬ ‫ مع الفجوة ادناه تس ــتخدم‬،‫تحري ــر مس ــاحة عل ــى الهيكل االساس ــي الس ــتخدامه كجدول الجان ــب‬ .‫إلخف ــاء وس ــادة إضافية‬

JANUARY 2014 Explosive Ideas

‫أ‬ ‫ترتيبات مختلفة من االريكة السطحية‬

‫كرسي مسطح مع علبة يرقد مع وضع جسمك‬

‫أ‬ ‫الصور تبين كيف يتم وضع اريكة معا‬

‘cleanlean’ by industrial design students at victoria university of wellington in new zealand is a reclining flat-packable chair intended for spaces such as libraries and airport lounges. the flexible furniture piece uses a pair of linkages that are mounted to its outer frame – enabling different seating positions to be maintained, simply by adjusting one’s body posture. the responsive chair helps to keep a fixed center of gravity to prevent falling out, or tipping over. constructed from fijian kauri wood, CNC milling and

dowel-joints were used for the main structure, while the seat itself incorporates biscuit-joined planks. the modular ‘cleanlean’ chair includes different sized seat backs that are interchangeable the frame is constructed from fijian kauri wood and ball bearing linkages enable a smooth reclining movement the back of the chair showing the hinge, link and dowel connections

‫م ــن قب ــل ط ــاب التصمي ــم الصناع ــي ف ــي جامع ــة فيكـتوري ــا ف ــي‬ ‫ويلينغت ــون ف ــي نيوزيلن ــدا ه ــو كرس ــي مس ــطحة م ــع مس ــتلق‬ ‫ قطعة‬.‫المخصص ــة للمس ــاحات مثل المكـتبات وص ــاالت المطار‬ ‫أ‬ ‫االث ــاث مرن ــة يس ــتخدم زوج م ــن الرواب ــط الت ــي يت ــم تحميله ــا إلى‬ ‫ تمكي ــن مواق ــف مختلفة للجلوس إل ــى الحفاظ‬- ‫إط ــاره الخارج ــي‬ .‫ وذلك ببس ــاطة م ــن خال تعديل واحد ضعية الجس ــم‬،‫عليه ــا‬ ‫كرس ــي اس ــتجابة يس ــاعد عل ــى الحفاظ عل ــى مركز ثاب ــت الجاذبية‬ ‫أ أ‬ ‫ ش ــيدت م ــن الخش ــب فن ــدق‬.‫ او ان يقل ــب‬،‫لمن ــع س ــقوطه‬ ‫ اس ــتخدمت س ــي ان س ــي الطح ــن ووت ــد المفاص ــل‬،‫الفيجي ــة‬ ‫أ‬ ‫ ف ــي حي ــن ان مقع ــد ف ــي ح ــد ذات ــه يتضم ــن‬،‫للهي ــكل الرئيس ــي‬ ‫أ‬ .‫ا لواح‬ JANUARY 2014 Explosive Ideas

JANUARY 2014

JANUARY 2014 Explosive Ideas

Explosive Ideas

JANUARY 2014 Explosive Ideas

FINE ARTS INTERVIEW

Ph.D. in Fine Arts, Decorations Department, 2001 Assistant Professor since 1995 Works at Faculty of Fine Arts, Helwan University Held a lot of Art Exhibitions locally and abroad Held an exhibition of a large mural showing, for the first time, incidents from the life- story of Prophet Mohammed Took part in supervising and evaluating several university dissertations Has been awarded a number of major awards on art and design

TAHER ABDEL AZIM

AND HIS LOVE OF NATURE ‫طاهر عبد العظيم وحبة للطبيعة‬ 70

The Artist Taher Abdel Azim restores that old link between art and nature ,as many of those artists stayed away from the laws of nature and representing it in their art by the name of modern,. That’s why the natural landscape occupies an important space in his artistic experience, Taher visits many countries as if he was looking for the scene which captures the spirit of nature, and we offer his visit to several cities in China. He does not stop transfer the vocabulary of nature directly but by the favorite artist touch he could increase the unity of color in places or give in to the power of color in order to make this color the most impor

JANUARY 2014 Explosive Ideas

tant in his experience, on the other hands Confirms the value of the line or reduced some of the details where the shapes turns to flat neighboring colors, sacrificing by the structure of the spatial shape and its dimensions ,therefore All vocabulary seem as a scene have the same presence in the eye of the viewers as if it’s an Oriental painted carpet full of joy and Wonderful colors . He derives from the nature special scenes as if he wants to choose the beauty of it to make us feel that form the first time. He enjoys by leading our eyes to follow what He was attracted making it brighter, practiced this by love and passion to achieve the captor attendance of nature. The artist used to use that technology which arising from the layers of color moved by its favorite tools “knife palitte”. By his professional leadership for the deletion, abrasion and addition, the surface of the artwork becomes rich full of color have a flashy light could brings us back to the atmosphere of Alfred Sisley, Monet and Renoir. By the skilled performance” knife palette” sometimes the artist flat and reduce the shapes and details without losing its presence ,but other times incorporates touches turning to crossed small areas which create a foggy situation through the good performance of colors and enjoying working by his rich “ palette “ Noticed by eyes. The artist Taher Abdel Azim loved the nature faithfully and made us reconsider it. 72

Explosive Ideas

JANUARY 2014 OCTOBER 2013

JANUARY 2014 Explosive Ideas

‫يعق ــد الفن ــان طاهر عب ــد العظيم تل ــك المصالح ــة بين الفن‬ ‫والطبيع ــة ويعي ــد عق ــد الصل ــة القديم ــة بينهم ــا تل ــك الت ــى‬ ‫الفناني ــن مبتعدي ــن عن تمث ــل الطبيعة‬ ‫قطعه ــا العدي ــد م ــن أ‬ ‫واس ــتجالء قوانينه ــا ف ــى اعماله ــم بدع ــوى المعاص ــرة ‪ ،‬م ــن‬ ‫هن ــا يحت ــل المش ــهد الطبيع ــي مس ــاحة هام أــة ف ــى تجربت ــه‬ ‫الفني ــة ‪ ،‬وي ــزور طاه ــر الكـثي ــر م ــن الب ــالد كانه يبح ــث فيها‬ ‫ع ــن المش ــهد ويلتقط منه ــا روح الطبيعة‪ .‬منه ــا التجربة التى‬ ‫نقدمه ــا لزيارت ــه لعدة م ــدن بالصين ‪ .‬وه ــو اليكـتفى بالنقل‬ ‫أالمباش ــر لمف ــردات الطبيع ــة ب ــل يج ــري أعليه ــا ألعب ــة الفن ــان‬ ‫اللون ف ــي اماكن او يستس ــلم‬ ‫االثي ــرة فيتدخ ــل ليزي ــد ح ــدة أ‬ ‫ـطوة ل ــون م ــا فيصب ــح ه ــو أااله ــم ف ــي العم ــل ‪ ،‬وف ــى‬ ‫ألس ـ‬ ‫أ‬ ‫احي ــان اخ ـ أـرى يؤك ــد قيمة الخ ــط او يختزل بع ــض أ التفاصيل‬ ‫فيح ــول االش ــكال لمس ـ أـطحات لوني ــة متج ــاورة او يضح ــي‬ ‫ببني ــة الش ــكل الفراغي ــة وابع ــاده المنظوري ــة فتصبح جميع‬ ‫مف ــردات المش ــهد له ــا نف ــس الحض ــور ف ــي عي ــن المش ــاهد‬ ‫ويتح ــول المش ــهد إل ــى س ــجادة ش ــرقية بهي ــة حافل ــة بالل ــون‬ ‫والبهج ــة ‪.‬‬ ‫أ‬ ‫أ‬ ‫إن ــه ينتخ ــب م ــن الطبيع ــة مش ــاهد خاص ــة أكانم ــا يري ــد ان‬ ‫أيخت ــار لن ــا مواط ــن الجم ــال فيأه ــا فيجعلن ــا كاننا نراه ــا للمرة‬ ‫االول ــى ‪ .‬ه ــو يس ـ أـتمتع أبقي ـ ًـادة اعيننا لمتابعة ما اس ــتهواه فى‬ ‫ـل بمحبة‬ ‫المش ـ‬ ‫وجعل ــه اكـث ــر تالق ــا وهو يم ــارس هذا الفع ـ أ‬ ‫ـهد ُ‬ ‫الطبيع ــة ذل ــك الحضور االس ــر ‪.‬‬ ‫ـب‬ ‫ـ‬ ‫س‬ ‫يك‬ ‫ـق‬ ‫ـ‬ ‫وتحق‬ ‫ـغف‬ ‫وش ـ‬ ‫أ‬ ‫ويس ــتخدم الفن ــان أتقني ــة تنش ــا عن طبق ــات الل ــون المتتالية‬ ‫الت ــى يتح ــرك فيه ــا ادات ــه المفضل ــة « س ــكين الباليت ــة «‬

‫أ‬ ‫ـط‬ ‫ذهاب ـ ًـا واياب ـ ًـا بقيادت ــه االحترافية لعمليات‬ ‫والكرقشرـاق ــاً‬ ‫الحذفض ــاً‬ ‫ً‬ ‫واإلضاف ــة فيصب ــح س ــطح العم ــل الفن ــي ثري ــا ناب أ‬ ‫أبض ــوء مش ــع خاط ــف للبص ــر يعيدن ــا من خال ل ــه إل ــى اجواء‬ ‫ـلي وموني ــه ورين ــوار ‪.‬‬ ‫الفري ــد سيس ـ أ‬ ‫أ‬ ‫ً‬ ‫داء المتمك ــن بس ــكين الباليت ــة احيان ــا م ــا‬ ‫وم ــن خ ــالل اال أ‬ ‫يس ــطح الفن ـ أـان اال ًش ـ أـكال ويختزله ــا فتقت ــرب م ــن عتب ـ أـات‬ ‫التجري ــد ‪ ،‬واحيان أــا اخ ـ أـرى يخت ــزل التفاصي ــل دون ان‬ ‫يفقده ــا حضوره ــا واحيان ــا اخ ـ أـرى يدم ــج اللمس ــات ويحوله ــا‬ ‫لمس ــاحات صغي ــرة متقاطع ــة او يخل ـ أـق م ــن خالله ــا تل ــك‬ ‫الحال ــة الضبابي ــة الت ــى تخف ــف ثقل أاالش ــياء وتكس ــبها صفة‬ ‫الالمادي ــة ‪ .‬جمي ــع ذل ــك م ــن خ ــالل اداء لون ــي متمك ــن و»‬ ‫باليت ـ أـة « ثري ــة واس ــتمتاع بالعم ــل التخطئ ــه العي ــن ‪.‬‬ ‫الطبيع ــة بإخ ــالص‬ ‫لق ــد اح ــب الفن ــان طاه ــر عب ــد العظي ــم أ‬ ‫وجعلن ــا نعي ــد النظ ــر إليه ــا بعي ــن جدي ــدة اكـث ــر به ــاء ‪.‬‬ ‫‪JANUARY 2014‬‬ ‫‪Explosive Ideas‬‬

‫‪74‬‬

CERAMICS

KITCHENS

SKYLINE LAB

THE POGGENPOHL KITCHEN CONCEPTS

GEORGIANA DESIGN

FREEDOM IN YOUR OWN SPACE Skyline_lab was designed to improve the level of autonomy and safety of people with disabilities within their domestic environment. By responding with simplicity to the most common needs expressed by disabled customers, it is also able to adapt to the requirements of a very heterogeneous customer base. w w w . s n a i d e r o . c o m

Poggenpohl kitchen offers five concepts, each with its own character design. + MODO, ARTESIO + + SEGMENTO, + EDITION and the Porsche Design kitchen allow the customers to find the perfect expression of his vision. The selected product family - or even the combination of two product families - forms the basis for the custom-made kitchen that is designed exactly according to the needs of the customer and the means available space. This gives a unique cuisine that is built for a long life. w w w . p o g g e n p o h l . c o m

For questions about a particular image, please include specific post details (or search the information about the professionals credited in the post). Hitting the “Ask” from an individual post page does NOT automatically include the image details in your message. It is almost impossible to respond to such vague messages (and therefore I don’t http://homeideas.kohler.com

OAK 30x60 cm DIGITAL PRINT LISTELLO 10X60

PETITE CUISINE 25x50 cm DIGITAL PRINT

JARDIN DES TUILERIES 30x60 cm DIGITAL PRINT

DECOR 30x60

TEXTILE 30x60 cm

DIGITAL PRINT

LISTELLO 6X60 LIGHT BEIGE 30x60 LISTELLO

DARK BEIGE 30x60

DECOR 25X50

TEXTILE PANEL 30X60 DECOR 60X60

DECOR 25X50

A TRANSITIONAL LONG ISLAND KITCHEN IN EAST HILLS NEW YORK

ATTRACTIVE DARK COLORS IN THE KITCHEN

Inspired by the clients’ ideas and wish list, certified kitchen designer at Kitchen Designs by Ken Kelly – Taine D’Agostino (CKD, ASID, NCIDQ) designed this transitional kitchen for an East Hills, Long Island client by merging the sleek look of contemporary design with the warmth of a traditional kitchen

Taste remained steady this year, in terms of preference for dark colors; lay-out in 2013 predicts change colors to lighter colors and a more neutral, while continuing solid wood flooring Fatiha unpopular, especially bamboo, as designers strive to use more renewable materials.

JANUARY 2014 Explosive Ideas

TEXTILE BEIGE 30X60

INCREASING OF SIMPLICITY IN DESIGN

Resulted in a growing demand simplicity in design kitchens increase in awareness of the devices; Most devices now hidden inside cupboards, Calvern.

DARK BEIGE R 30x60

LIGHT BEIGE 30X60 LIGHT BEIGE 25X50

LIGHT BEIGE 40X40 TEXTILE BEIGE FT 40X40 LIGHT BEIGE 40X40

ZOCLOO 8X40

LIGHT BEIGE 40X40

JANUARY 2014 Explosive Ideas

WHERE TO FIND US

HELIOPOLIES TRIANON - COSTA CAFÉ - VIKINGRESTURINT - AFRICANO - KAN ZAMAN - LIPSTICK - SCHATZEINSTEIN - MERCADO - CAFÉ BERRY - WABI SABI SUSHI - RESTORY - TAREK NABIL CENTEREVRY MONTH BOOK STORE - HARRIS CAFÉ - TRIES BON - MUSICANA - BIETRO CAFÉSAMIA ALLOUBA - LIVEL CAFÉ - DIWAN BOOK STORE - IL BANNELLO CERAMICA CAFÉWORLED GYM - COMPUME - PETITE PLMERA - UP 2 DATE - GRAND ROYAL - POTTERY CAFÉSQURE CAFÉ - CAFÉ MO - ARMANDO CAFÉ - CILANTRO - DAR ELSHOROUK ( INSIDE BEANOS CAFÉ ) - LA CASSETTA- CAKE HOUSE - ABDELMAQSOUD PHARMACY - ELHALABY PHARMACYFARAH CAFÉ (ALL BRANCHES ) - LE CAIRE - MAHA DIRAMIS CENTER - PASCUCCI - GOOD TIMECARINOS - CHEZ EDY - HOT BINK - THE WORLD DENTISTS CENTER ( DR . OSAMA HASHEISH )AHMED & ABDU BEAUTY SALON - AHMED & ABDU BEAUTY SALON ( CONCORD ELSALAM )MOHAMED AL SAGHEER BEAUTY SALON ( FIRMONT TOWERS ) - MOHAMED AL SAGHEER BEAUTY SALON (LE MERIDIEN ) - ADAMS - PASCUCCI - BAKERY MARRUIOTT (SHIRATON)BAKERY MARRUIOTT (ELHEGAZ ) - BARKA OPTICS - ALEF BOOK STORS - PASCUCCI (SUN CITY )COSTA (SUN CITY) - EINSTEIN (SUN CITY ) - CAFÉ SHOP CO (SUN CITY ) - CINNBON (SUN CITY )BINK PERY ( SUN CITY ) - MKANY (SUN CITY ) - ABO EL SED ( SUN CITY ) - DIWAN (SUN CITY )POSQINI (SUN CITY ) - SALOMS (SUN CITY ) - ORGENO( BEHAIND CETERAL ALMAZA )TAHITY - CAFÉ SHOP COMPANY (SHEIRATON) - TCHATA LOUNGE TEKIA - ELTANOURA - CAIRO 1940 - CAFÉ SHOP COMPANY (EL KORBA) - ALAIN LE NOTRE - CARINOS NASR CITY HYPER MARCATO ABBAS ELAKAD MALL - CASPER&GAMBINI(CITY STARS) - HARRIS CAFÉ ( CITY STARS ) - THE CAFÉ BEAN&TEA LEAF ( CITY STARS ) - DAR ALSHROUK BEHIND THE RABAA MOSQUE FROM ALTAYRAN STREET NASR CITY BAKERY MARRIOTT - BARAKA OPTICS - SUPER MARKET METRO GENANA MALL – ABASS ELAKAD – STREET OLD CAIRO - TAKI ABBASS SQUARE - KHATOON BEHIND OF AZAHR MOSQUE OLD CAIRO DOWN TOWEN CASPER & GAMBINI( NILE CITY ) - DAR ELSHOROUK ( TALAAT HARB SQUARE ) - BON APPETTIE - AUC BOOK STORE CAFÉ RICHE - CILANTRO - DAR ELSHOROUK ( INSIDE BEANOS CAFÉ ) - MOHAMED AL SAGHEER BEAUTY SALON (SEMIRAMIS INTERCONTINENTAL HOTEL ) - MOHAMED AL SAGHEER BEAUTY SALON ( GRAND HYATT – GALLERIA ) MOHAMED AL SAGHEER BEAUTY SALON ( FOR SEASONS NILE PLAZA ) - BAKERY MARRIOTT (USA EMBASSY ) - BARAKA OPTICS ZAMALEK DIWAN BOOK STORE - LA TAVERNA - THE COFFEE BEAN &TEA LEAF - TABASCO CAFÉ - ARABICA CAFÉ - MIX CAFÉ RIGOLETTO - EINESTINE CAFÉ - EURO DELI - THE CRAVE - GEZIRAH SPORTING CLUB - ROMANCIA BOOK STORE ZAMALEK BOOK STORE - ORANGE CAFÉ - CAFÉ GOAL - SEGAFREDO - ORANGETTENO BIG DEAL - CILANTRO DAR ELSHOROUK (INSIDE BEANOS CAFÉ ) - MORI SUSHI - CICCIO - QUICK - MOBILE SHOP - MOHAMED AL SAGHEER BEAUTY SALON - ABOU EL SID - BAKERY MARRIOTT HOTEL - POTTERY CAFÉ - ALEF BOOK STORE - BLACK STORE COFFEE SHOP COMPANY - GLORIA JEANS ( INSIDE GEZIRAH SPORTING CLUB ) - TROMBIETA - LIMES MOHANDESSIN & DOKKITRIANON SOLIDAIRE - THE COFFEE SHOP CO - AHMED REHAN BEAUTY SALON - PASQUA CAFÉ - MAKANI - COCOLINE CAFÉ MO - POTTERY CAFÉ - VOLUME 1 BOOK STORE - MOMENTO CAFÉ - SAMIA ALLOUBA - TABASCO CAFÉ LA PIETRA - SPECTRA - AL CANTINA - CILANTRO - SECOND CUP - TIROL - RETRO CAFÉ - FRATELLI - BEAU JARDIN ANDDREA - KENZY - MAISON THOMAS - CICCIO - PRESTIGE - BERTS - MORI SUSHI - CEDARS - RYTA CLINIC TAREK NAIL CENTER - TABASCO CAFÉ - ROASTERY - CILANTRO( DOKKI ) - DAR EL SHOROUK ( INSIDE BEANOS CAFÉ ) LA CASSETTA - LIPSTICK - ORANGE CAFÉ - QUICK - M&S BEAUTY SALON - AHMED HAZEM BEAUTY SALON - AHMED &ABDO BEAUTY SALON - MOHAMED AL SAGHEER BEAUTY SALON - KRISS - SIDI MANSOUR - COSTA CAFÉ (MOSADEK ) BENT ELSULTAN CAFÉ - PRO CENTER GYM - BAKERY MARRIOTT (1) - COSTA CAFÉ ( GAMAAT EL DEWAL ) - BAKERY MARRIOTT (2) - SEGAFREDO - EROS CAFÉ - AHWA BALADY CAFÉ - BEANOS CAFÉ - CAFÉ SHOP COMPANY - ADORY TCHE TCHE MAADI TRIANON( NILE CRYSTAL) - CAFÉ GRECO - SAMAIA ALLOUBA - RIGOLETTO - ZEERA - TAREK NABIL CENTER -LE CAFÉ YASSER ZEIN BEAUTY SALON - EURO DELI - CREPERIE DES ART - LUCILLES - CUBA CABANA - FUDRUCKERS - SPECTRA - BEAU JARDIN - DUNES - CILANTRO - VOLUME ONE BOOK STORE - DAR ELSHOROUK (IN SIDE BEANOS CAFÉ ) BUNGELO - CURVES - BAKIER STATIONERY - SECOND CUB - LAYALY LEBANON - THE CAFÉ BEAN& TEA LEAF ( NILE MALL ) - TRIANON( NILE MALL) - ABOU ELSID - POMODORINO - BAKERY MARRIOTT ( DEGLA ) - BAKERY MARRIOTT ( NASR STREET ) - BAKERY MARRIOTT ( US AID ) - BAKERY MARRIOTT ( ALZAHRAA ) - BAKERY MARRIOTT (9 STREET ) BAKERY MARRIOTT ( MOKATAM ) - SALIMOS - FUEGO - BEACE A LUCE - BANNELLO CERAMICA CAFÉ - BARAKA OPTICS ALEF BOOK STORE - KOTOB KHAN BOOK STORE - DIWAN BOOK STORE - POTTERY CAFÉ - CLUB55 - BEANOS CAFÉ BASCUSSL CAFÉ - CONDETTI CAFÉ - CORTIGANO RESTAURANT - COCOON CAFÉ - COFE SHOP COMPANY 6 OF OCTOBER TRIANON ( DANDY MALL) - GOLDS GYM (INSIDE MUST UNIVERSITY ) - CILANTRO - SECOND CUPE ( DANDY MALL ) MORI SUSHI( DANDY MALL) - PASCUCCI ( DANDY MALL) - ABO ELSEAD ( DANDY MALL) - CASINO CAFÉ ( DANDY MALL) PROCHE CAFÉ ( DANDY MALL) - DAR EL SHOROUK ( DANDY MALL) - BEANOS CAFÉ ( DANDY MALL) - CAFÉ SHOP COMPANY ( MALL OR ARABIA ) - SECOND CUP ( MALL OF ARABIA ) - LA WEIN ( MALL OF ARABIA ) - COSTA CAFÉ ( PALM HILLS ) - CASPER & GAMBINI(MALLOF ARABIA) - PASQUA CAFÉ (MALL OF ARABIA ) - NOODLES HOUSE (MALL OF ARABIA ) - PASTLE & MORTAR (MALL OF ARABIA ) - GLORIA JENS (MALL OF ARABIA ) - RUBY TUESDAY (MALL OF ARABIA ) PASQUA CAFÉ (MALL OF ARABIA ) - PALM HILLS CLUB - AL NADA CLUB HOUSE - MO CAFÉ - GARDENIA CLUB HOUSE EL KARMA CLUB HOUSE - LILA (MALL OF ARABIA ) - MOCCA & MORE FAYRUZ GIZA TRIANON (TRIANON BOAT) - LE CHALET - LE SHATEAU - DAR ELSHOROUK ( IN SIDE BEANOUS CAFÉ - CILANTRO -DAR ELSHOROUK (FIRST MALL) - MOHAMED ELSAGHEER BEAUTY SALON ( FIRST MALL) - CARNIVOR (TRIANON BOAT ) BEANOS - RUBY TUESDAY ELREHAB TRIANON ( REHAB MALL) - EL REVE - MERKATO ETALIANO - JOUNIEH - GAUCHOS - THE CAFÉ BEAN &TEA LIAF (MALL2) - CILANTRO - CINNABON - QUICK - COSTA CAFÉ - BARAKA OPTICS - ALEF BOOK STORE FREE READING OUT LETS COSTA CAFEÉ ALL BRANCHES – CILANTRO CAFEÉ ALL BRANCHES – HARISS CAFEÉ SPECTRA CAFEÉ – STAR PEX NADI ALSAID STREET – HELIOPOLIS CLUB – CAIRO SPORTING CLUB – GEZIRA CLUB – SAID CLUB – ON THE RUN ALL BRANCHES (SOON ) ALEXANDRIA TRANSIT CAFÉ (MASTER) - VALENTINO ( SAN STEFANO ) - COSTA CAFÉ ( SAN STEFANO ) - CILANTRO ( SAN STEFANO ) CILANTRO - DAR ELSHOROUK (INSIDE SAN STEFANO ) - ALEXANDRIA LIBARAY - ALEXANDRIA UNIVERSTY LIBARAY SECTION ARCHITECTURE ALEXANDRIA UNIVERSTY - SECTION FINE ARTS ALEXANDRIA UNIVERTY NEW CAIRO MOHAMED ALSAGHEER BEAUTY SALON (GW MARRIOUTT MERAGE CITY ) - BARAKA OPTICS - GUC LIBRARY - CAFÉ SHOP COMPANY (DOWN TOWN MALL) - PAUL (DOWN TOWN MALL) - CILANTRO (DOWN TOWN MALL) - MELODIES (DOWN TOWN MALL) - CARPACCIO (DOWN TOWN MALL) - MORI SUSHI (DOWN TOWN MALL) - MAKANI (DOWN TOWN MALL) - BAKERY (DOWN TOWN MALL) - PICASSO (DOWN TOWN MALL) - IL CAFÉ DI ROME (DOWN TOWN MALL) GRAND PATGO (DOWN TOWN MALL) - OLIVES (DOWN TOWN MALL) - MAMAS (DOWN TOWN MALL) - CAFÉ BEAN& TEA LEAF - HARIS CAFÉ - MAGOST - COSTA CAFÉ - TRIANON CAFÉ HOTELS NOVOTEL AIRPORT - RENAISSANCE HOTEL CAIRO MIRAGE CITY - HOTEL HLIOPARK - CAESARS PALACE HOTEL CARVEN HOTEL HELIOPOLIS - HOTEL MERIDIEN HELIOPOLIS - INTERCONTINENTAL CITYSTARS CAIRO HOLIDAY INN CITYSTARS CAIRO - STAYBRIDGE SUITES CAIRO CITYSTARS - BEIRUT HOTEL CAIRO - SHARM GRAND PLAZA RESORT - HOTEL HILTON SHARKS BAY RESORT - SIERRA SHARM EL-SHEIKH - CONCORDE EL SALAM SHARM EL SHIEKH FRONT HOTEL - SAVOY SHARM EL SHEIKH - TIRAN ISLAND HOTEL - SOL CYRENE HOTEL - CORAL BEACH ROTANA RESORT - PARK - FOUR SEASONS RESORT SHARM EL SHEIKH ELOBOUR CITY EL CAFÉ ( GOLF CITY CLUB ) - BAKERY MARRUOTT ( SHELL STATION ) - BARAKA OPTICS EGYPT AIR ALL LINCES FOR MEDIL EAST ALL LINCES FOR MEDIL EAST

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In Addition to Outlets Alahram JANUARY 2014

JANUARY 2014 Explosive Ideas

Explosive Ideas

JANUARY 2014 Explosive Ideas