Swiss watch retailer set for The Mall at Green Hills

BY WILLIAM WILLIAMS

IWC Schaffhausen — a Swiss company known for its aviation watches and the use of titanium in its time-keeping pieces — will open a shop at The Mall at Green Hills this fall.

Founded in 1868 and also called IWC International Watch Co. AG, the company is known for its use of environmentally sustainable metals extraction and manufacturing processes. In 2018 the WWF recognized IWC for its environmental efforts and awarded it an “ambitious” rating. IWC placed first amongst 15 other Swiss watchmakers.

Of note, IWC publishes quarterly customer magazine Watch International Magazine, which is available in German, French and English. The publication reports IWC in 1885 began keeping detailed records for each watch it has made, including details of the caliber, materials used and cases. For a fee, owners can obtain precise information about their watches.

IWC claims its service department offers the parts and craftsmanship to allow for the repairing and maintaining of all watches made since the company’s founding more than 150 years ago. our sister publication Nashville Post.

Similar to Omega, IWC combines appeal to horology enthusiasts and watch collectors while also offering some pieces for under $5,000. However, the brand is not as expensive as, for example, Italy’s Panerai or Patek Philippe, which is also Swiss.

IWC Schaffhausen will take a portion of The Mall at Green Hills space last home to Brooks Brothers.

Nashville is home to multiple jewelry stores that provide the sales and repairs of watches. However, the city offers no more than a handful of watch-centric retail shops.

Norah Buikstra, the mall’s general manager, said the Green Hills retail facility offers a place at which the “best retailers” seek a presence.

“We will continue to select retailers that our customers want most,” Buikstra emailed the Post.

Speed Bumps Response

To the recent transplant to Nashville in regard to the “speed bumps” or the new PC nomenclature, “Speed Cushions”, those little nuggets are Nashville’s answer to sidewalks. Living on Castleman Dr. since 1992 and immediate family having lived on the street since 1934, I’ve got a pretty good working knowledge of how things have changed over the years.

Castleman has been a “cut through street” between Hillsboro Road and Lone Oak Drive for decades. As the neighborhood has become denser the cut through traffic has increased. Castleman was never engineered for sidewalks, therefore walkers, joggers, stroller pushers only have the street or the ditch to walk on or in. Too make Castleman safer, people need to get out of the street. Speed cushions won’t make that happen. In a Car vs Person engagement, the car will win every time. Whether you get hit at 5 mph or 20 mph is all academic, you’re still going to be severely injured or worse.

We have begged, groveled and cried real tears for sidewalks. That hasn’t come to fruition. Unless Metro shows some real charity and installs sidewalks the speed cushions are the best we’re going to get, but at the end of the day people are still walking in the street. This is all part of the Nashville Culture. Welcome to Nashville.

The Main Problem

The main problem with fixing all the other problems in our land is that the 1% keep the rest of us divided so that they themselves can get away with whatever they want and we will just blame each other. They have convinced a significant portion of our society to not even want to know the actual truth, making them their own worst enemies. Anything to pass the blame.

Tennessee License Plates

I’m ticked off !! The following is a headline from the Tennessean on Sunday, March 26, 2023: Tennesseans have a “choice” over whether they have “In God We Trust” on their license plates !!

What a joke? I picked up my plates last June. I had no idea you could get plates with that statement on them. The clerks certainly did not say anything. They just picked a new plate up off the pile and handed it to me. It was months later before a friend of a friend pointed out the difference. Why was the public not made aware of this before picking up their new plates? Why were we not given a choice? The next time I go to renew, can I get my choice ??

Clarification

Dear Ticked off

Thank you for providing this platform to express the readers opinion, anger and frustration on items they are passionate about. I used it myself many times.

However, lately, I noticed the most opinions printed seem to have been written by the same person.

March 23rd issue printed an opinion titled “Trump is not the past - He still hurts us!” which contained lies. Trump did not urge “....Trumplicans to overthrow our form of Government...” Why are such lies printed? Such opinions should not see the light of day. President Trump is trying to preserve our democracy.

Thank you and regards.

Recent Events

Well Governor Lee, you have finally gotten your wish. Tennessee has joined the club! We have hit the big time! What club is that, you may ask? It is the club of states that have experienced the tragedy of a deadly school shooting. Thanks to you and your cronies’ tireless efforts, now anyone can have as many guns as he or she wants, even those individuals which have questionable mental issues. No background checks, no responsibility to gun sellers, just plain old “come and get as many as you want”. The whole country is looking at us now, that’s for sure. I’m sure that you and Alex Jones will have a lot to talk about. I hope you are proud of yourself.

Green Hills School Shooting

Three innocent children perished due to a shooter in school. And to think that the sons of ******* in our government want to lower the age for a gun purchase. Get your ******* heads out of your *** people. Don’t give the **** of mental illness for the reason for the incident.

That’s just about the reason for all of the shootings that have occurred lately. Does one of your children have to be in a shooting situation for you to get it through your ******* head that something has to be done, NOW.

The comments in the Ticked Off column do not reflect the views of FW Publishing.