Hanna Göransson—Selected Works 2016–2019
Hanna Göransson—Selected Works 2016–2019
Hanna Göransson—Selected Works
Copyright © 2019 —Hanna Göransson All rights reserved. No part of this publication can be reproduced without prior permission from Hanna Göransson.
2016—2019
Dedication
Till Min Familj & Vänner
02 03
Hanna Göransson—Selected Works
2016—2019
Contents—Selected Works 01–10
Contents
01
Matuku Adventures—Branding Strategies
02
Fiskur Market— Packaging Design
03
Streets Team — Visual Systems
04
Subaru— Class Sponsored Project
05
Déjàbrew— Packaging Design
06
Behind Closed Eyes —Typography Design
07
Anton Corbijn —UX/UI
08
Café Minnen— Branding
09
Think Inside The Box— One Show
10
The Persian Empire—Packaging Design
04 05
Hanna Göransson—Selected Works
2016—2019
Project—01
Matuku Adventures
— Course Strategies for Branding
Instructor John David Scott
Term Fall 2018
Bold—Energetic—Adventurous
Project—01
Dejabrew
09 10
Hanna Göransson—Selected Works
2016—2019
Project—01
Matuku Adventures
— Course Strategies for Branding
Instructor John David Scott
Term Fall 2018
Fearless—Energetic—Adventurous
Project—01
Matuku Adventures
OBJECTIVE—To re-brand an
existing company and create a brand guidelines book that govern the composition, design, and general look-and-feel of the brand.
DESIGN—The brand has its roots
in the outback of New Zealand. The bright color in combination with the dark gray creates a visible and obvious mark that can be seen from far away. Matuku offers outdoor adventures such as skydiving and river rafting. 08 09
Fearless—Energetic—Adventurous
Project—01
Matuku Adventures
KEY WORDS — FEARLESS, ENERGETIC & ADVENTUROUS
10 11
Hanna Göransson—Selected Works
2016—2019
Fearless—Energetic—Adventurous
Project—01
Matuku Adventures
12 13
Hanna Göransson—Selected Works
2016—2019
Plastic Sleeve This is the brand's business system wrapped in a plastic sleeve to keep it safe from any harsh outdoor conditions.
Hanna Göransson—Selected Works
2016—2019
Fearless—Energetic—Adventurous
Project—01
Matuku Adventures
16 17
Hanna Göransson—Selected Works
2016—2019
Fearless—Energetic—Adventurous
Project—01
Matuku Adventures
18 19
Hanna Göransson—Selected Works
2016—2019
Project—01
Matuku Adventures
Photo credit: Christoph Diniet
Fearless—Energetic—Adventurous
20 21
Hanna Göransson—Selected Works
2016—2019
Fearless—Energetic—Adventurous
Project—01
Matuku Adventures
22 23
Hanna Göransson—Selected Works
2016—2019
Fearless—Energetic—Adventurous
Project—01
Matuku Adventures
Brand Photography The brand's photography is always applied as a combination of an aerial view and a zoomed-in shot showing different angles.
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Hanna Göransson—Selected Works
2016—2019
Hanna Göransson—Selected Works
2016—2019
Project—02
Fiskur Market
— Course Packaging Design
Instructor Jacques Rossouw
Term Spring 2017
10
Dejabrew Project – 01
Hanna Göransson—Selected Works
2016—2019
Project—02
Fiskur Market
— Course Packaging Design
Instructor Jacques Rossouw
Term Spring 2017
Brisk—Crispy—Fresh
Project—02
Fiskur Market
OBJECTIVE—To design and
package a family of food products with a strategic design perspective on brand development. DESIGN—Fiskur is a fictional
Icelandic fish market inspired by Iceland’s arctic surroundings and atmosphere. The colors are taken from the vast range of water tones and cool blue colors from the Blue lagoon, Grensadalur volcano, and the the Black Sands.
32 33
Brisk—Crispy—Fresh
Project—02
Fiskur Market
KEY WORDS — BRISK, CRISPY & FRESH
34 35
Hanna Göransson—Selected Works
2016—2019
Project—02
Fiskur Market
Photo credit: Hanna Göransson, 2016
Brisk—Crispy—Fresh
38 39
Hanna Göransson—Selected Works
2016—2019
Brisk—Crispy—Fresh
Project—02
Fiskur Market
40 41
Hanna Göransson—Selected Works
2016—2019
Brisk—Crispy—Fresh
Project—02
Fiskur Market
42 43
Hanna Göransson—Selected Works
Canned Fish Many types of canned fish are high in omega 3s such as salmon, herring, lake trout, sardines, mackerel, and albacore tuna.
2016—2019
Brisk—Crispy—Fresh
Project—02
Fiskur Market
46 47
Hanna Göransson—Selected Works
2016—2019
Brisk—Crispy—Fresh
Project—02
Fiskur Market
48 49
Hanna Göransson—Selected Works
2016—2019
Project—03
Streets Team
— Course Visual Systems
Instructor Tom Sieu
Term Fall 2018
10
Dejabrew Project – 01
Hanna Göransson—Selected Works
2016—2019
Project—03
Streets Team
— Course Visual Systems
Instructor Tom Sieu
Term Fall 2018
Dignified—Grounded—Hopeful
Project—03
Streets Team
OBJECTIVE—To make a new
visual system for a company that needs a stronger recognition by the general public. DESIGN—The Streets Team is
a non-profit organization ending homelessness by restoring the dignity of homeless men and women. This visual system makes them being seen and heard more by the general public. The goal is to enable Streets Team’s work towards a change that results in long-term stability for their clients. 52 53
Dignified—Grounded—Hopeful
Project—03
Streets Team
KEY WORDS — DIGNIFIED, GROUNDED & HOPEFUL
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Hanna Göransson—Selected Works
2016—2019
Dignified—Grounded—Hopeful
Project—03
Streets Team
Logo The inspiration for the logo comes from street corners and the shadows created.
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Hanna Göransson—Selected Works
2016—2019
Dignified—Grounded—Hopeful
Project—03
Streets Team
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Hanna GÜransson—Selected Works
Street Patterns All the patterns are designed and formed straight from the streets. Street corners, sidewalks, road crossings, and murals.
2016—2019
Dignified—Grounded—Hopeful
Project—03
Streets Team
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Hanna Göransson—Selected Works
2016—2019
Dignified—Grounded—Hopeful
Project—03
Streets Team
62 63
Hanna Göransson—Selected Works
2016—2019
Dignified—Grounded—Hopeful
Project—03
Streets Team
64 65
Hanna Göransson—Selected Works
2016—2019
Dignified—Grounded—Hopeful
Project—03
Streets Team
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Hanna Göransson—Selected Works
Monthly Newspaper Handout This is a monthly newspaper free for the public. It consists of team members' life stories and important upcoming news and events.
2016—2019
Dignified—Grounded—Hopeful
Project—03
Streets Team
68 69
Hanna Göransson—Selected Works
2016—2019
Dignified—Grounded—Hopeful
Project—03
Streets Team
70 71
Hanna Göransson—Selected Works
2016—2019
Dignified—Grounded—Hopeful
Project—03
Streets Team
72 73
Hanna Göransson—Selected Works
2016—2019
Dignified—Grounded—Hopeful
Project—03
Streets Team
74 75
Welcome Kit All new team members are welcomed to the weekly Streets Team meetings. They all get a welcome kit including a tote bag, an access card, a t-shirt, and a water bottle.
Dignified—Grounded—Hopeful
Project—03
Streets Team
76 77
Hanna Göransson—Selected Works
2016—2019
Project— 04
Subaru: Class Sponsored Project
Project Website togetherinmotion2030.com Identity Team Hanna Göransson, Garett Walker, Hiuman Ng, Sofia Wiklander, Nour Mourad
— Course Subaru Class Sponsored Class
Instructors Akino Tsuchiya Claudia Dallendoerfer
Term Spring 2019
Hanna Göransson—Selected Works
2016—2019
Project— 04
Subaru: Class Sponsored Project
Project Website togetherinmotion2030.com
Identity Team Hanna Göransson, Garett Walker, Hiuman Ng, Sofia Wiklander, Nour Mourad
— Course Subaru Class Sponsored Class
Instructors Akino Tsuchiya Claudia Dallendoerfer
Term Spring 2019
Class Sponsored Project
Project—04
Subaru
DESCRIPTION—In this corporate
sponsored project, we were given a project directly by the sponsor. We produced design proposals based on the sponsor's project brief and we made adjustments based on sponsor feedback. Emphasis was placed on concept, research, refinement, deliverables, presentation, and meeting project objectives.
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Hanna Göransson 9 –
Works 2016—2019
Class Sponsored Project
Project—04
Subaru
OBJECTIVE—Conceptualize and
develop an overall branding system for four different cars for Subaru 2030. This included a re-brand of the current logo, photography, and overall Subaru look and feel.
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Hanna Göransson—Selected Works
2016—2019
LOGO EVOLUTION
We wanted the logo to seamlessly become one with the motion and connect with the Subaru journey. The new logomark is designed to homage both the history of the brand and the cyclic flow of nature.
Class Sponsored Project
Project—04
Subaru
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Hanna Göransson—Selected Works
2016—2019
Class Sponsored Project
Project—04
Subaru
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Hanna Göransson—Selected Works
2016—2019
Class Sponsored Project
Project—04
Subaru
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Hanna Göransson—Selected Works
2016—2019
NATURAL ELEMENTS
Four cars, four elements. Subaru 2030 is designed to engage our senses through the subtle dimensions of nature. The feeling of being close to earth empowers us to truly find peace of mind.
Class Sponsored Project
Project—04
EARTH
WATER
WIND
FIRE
Subaru
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EARTH
WATER
WIND
FIRE
Hanna Göransson—Selected Works
Process Sketching Each design group made various sketches each week with their assigned natural element in mind.
2016—2019
Class Sponsored Project
Project—04
Subaru
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Hanna Göransson—Selected Works
2016—2019
Class Sponsored Project
Project—04
Subaru
Four Cars, Four Brochures We designed and produced one brochure for each car. They were given as a handout at the final exhibition and presentation.
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Hanna Göransson—Selected Works
2016—2019
FINAL CLIENT PRESENTATION
Members from Subaru flew in from Japan to come and see the final presentation for Subaru 2030. It started with an overall introduction of the brand, followed by each design groups concept and final car designs.
Class Sponsored Project
Project—04
Subaru
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Hanna Göransson—Selected Works
2016—2019
Class Sponsored Project
Project—04
Subaru
www.togetherinmotion2030.com
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Hanna Göransson—Selected Works
2016—2019
Identity Team We were in charge of the overall look and feel for Subaru 2030. We put together and managed the final presentation that took place at the Spring Show May 2019.
Class Sponsored Project
Project—04
Subaru
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Hanna Göransson—Selected Works
2016—2019
Project—05
Déjàbrew
— Course Packaging Design
Instructor Christine George
Term Fall 2018
Hanna Göransson—Selected Works
2016—2019
Project—05
Déjàbrew
— Course Packaging Design
Instructor Christine George
Term Fall 2018
Revolutionary—French—Decorative
Project—05
Déjàbrew
OBJECTIVE—Design and package
an alcoholic beverage with three different flavors and a carrier box.
DESIGN—Déjàbrew is a beer
based on the ideas of Déjà Vu which is the French expression for the feeling of vaguely remembering previous experiences. Déjà Vu is inspired by artists work made during the French Revolution.
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Revolutionary—French—Decorative
Project—05
Déjàbrew
KEY WORDS — REVOLUTIONARY, FRENCH & DECORATIVE
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Hanna Göransson—Selected Works
2016—2019
Revolutionary—French—Decorative
Project—05
Déjàbrew
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Hanna Göransson—Selected Works
2016—2019
Revolutionary—French—Decorative
Project—05
Déjàbrew
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Hanna Göransson—Selected Works
2016—2019
Revolutionary—French—Decorative
Project—05
Déjàbrew
Illustrations The illustrations are inspired by famous French wallpaper that was popular during the French Revolution period.
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Hanna Göransson—Selected Works
2016—2019
Revolutionary—French—Decorative
Project—05
Déjàbrew
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Hanna Göransson—Selected Works
Photo credit: Pierre Herman
2016—2019
Revolutionary—French—Decorative
Project—05
Déjàbrew
124 125
Hanna Göransson—Selected Works
2016—2019
Revolutionary—French—Decorative
Project—05
Déjàbrew
126 127
Hanna Göransson—Selected Works
2016—2019
Project—06
Behind Closed Eyes
— Course Typography Design
Instructor Ariel Grey
Term Fall 2017
10
Dejabrew Project – 01
Hanna Göransson—Selected Works
2016—2019
Project—06
Behind Closed Eyes
— Course Typography Design
Instructor Ariel Grey
Term Fall 2017
Curious—Textural—Obscure
Project—06
Behind Closed Eyes
OBJECTIVE—To design an experi-
mental cookbook of any choice consisting of typography, photography and color.
DESIGN—This is a cookbook
for those who want to explore their senses through the pages of a book. The pages are filled with braille, texture, and words to guide people who are curious about dark dining experiences and the feeling of having no vision.
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Hanna Göransson
9 –
Works 2016—2019
Curious—Textural—Obscure
Project—06
Behind Closed Eyes
KEY WORDS — CURIOUS, TEXTURAL & OBSCURE
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Hanna Göransson—Selected Works
2016—2019
Curious—Textural—Obscure
Project—06
Behind Closed Eyes
134 135
Hanna Göransson—Selected Works
2016—2019
Curious—Textural—Obscure
Project—06
Behind Closed Eyes
136 137
Hanna Göransson—Selected Works
2016—2019
Curious—Textural—Obscure
Project—06
Behind Closed Eyes
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Hanna Göransson—Selected Works
Braille The book is filled with braille as well as type to teach, translate and educate.
2016—2019
Curious—Textural—Obscure
Project—06
Behind Closed Eyes
142 143
Curious—Textural—Obscure
Project—06
Behind Closed Eyes
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Hanna Göransson—Selected Works
2016—2019
Curious—Textural—Obscure
Project—06
Behind Closed Eyes
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Hanna Göransson—Selected Works
2016—2019
Project—07
—5.6.7.8. Anton Corbijn
— Course Graphic Design
Instructor Ravit Bennier
Term Spring 2018
Bold—Energetic—Adventurous
Project—01
Dejabrew
09 10
Hanna Göransson—Selected Works
2016—2019
Project—07
—5.6.7.8. Anton Corbijn
— Course Graphic Design
Instructor Ravit Bennier
Term Spring 2018
Aggressive—Emotional—Bold
Project—07
Anton Corbijn
OBJECTIVE—To create a successful
and ”out-of-the-box” interactive app for an exhibition by Anton Corbijn, the Dutch photographer and producer, at the San Francisco Museum of Modern Art.
DESIGN—The exhibition is called
“5.6.7.8” and the app boosts user engagement. It transforms the exhibition to a higher level of appreciation, and brings people together on a unique platform.
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Aggressive—Emotional—Bold
Project—07
Anton Corbijn
KEY WORDS — AGGRESSIVE, EMOTIONAL & BOLD
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Hanna Göransson—Selected Works
2016—2019
Aggressive—Emotional—Bold
Project—07
Anton Corbijn
154 155
Hanna Göransson—Selected Works
2016—2019
Aggressive—Emotional—Bold
Project—07
Anton Corbijn
156 157
Hanna Göransson—Selected Works
2016—2019
Aggressive—Emotional—Bold
Project—07
Anton Corbijn
158 159
Hanna Göransson—Selected Works
2016—2019
Aggressive—Emotional—Bold
Aggressive—Emotional—Bold
Project—07
Anton Corbijn
The Kodak Camera One of the apps out-of-the-box features is the built-in disposable camera, offering the user only a few shots to capture the exhibition experience.
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Photo credit: Anton Corbijn, Kim Wilde London 1980
Hanna Göransson—Selected Works 2016—2019
Aggressive—Emotional—Bold
Project—07
Anton Corbijn
Photography Inspiration The inspiration for the work comes from Anton Corbijn's bold and emotional black and white photography.
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Aggressive—Emotional—Bold
Project—07
Anton Corbijn
Animated The whole app is animated in Origami to show the apps unique flow in between screens as well as smaller details such as overlays and background changes.
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Hanna Göransson—Selected Works
2016—2019
Project—08
Café Minnen
— Course Graphic Design
Instructor William Monroe
Term Fall 2017
10
Dejabrew Project – 01
Hanna Göransson—Selected Works
2016—2019
Project—08
Café Minnen
— Course Graphic Design
Instructor William Monroe
Term Fall 2017
Raw—Scandinavian—Uniformed
Project—08
Café Minnen
OBJECTIVE—To create a new
brand and business system for a coffee shop. DESIGN—The brand is inspired
by the Scandinavian rawness and nature. The colors and textures reflect the Nordic forests and the Stockholm archipelago.
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9 –
Hanna Göransson
Works 2016—2019
Raw—Scandinavian—Uniformed
Project—08
Café Minnen
KEY WORDS — RAW, SCANDINAVIAN & UNIFROMED
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Hanna Göransson—Selected Works
2016—2019
Raw—Scandinavian—Uniformed
Project—08
Café Minnen
172 173
Hanna Göransson—Selected Works
2016—2019
Raw—Scandinavian—Uniformed
Project—08
Café Minnen
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Hanna Göransson—Selected Works
2016—2019
Raw—Scandinavian—Uniformed
Project—08
Café Minnen
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Hanna Göransson—Selected Works
2016—2019
Project—09
Think Inside The Box
Watch Video hanna-goransson.com Creative Team
Award
Hanna Göransson, Freija Edlund, Hedvig Rausing, Amanda Wennberg, Rasmus Holmqvist
Silver Pencil Winner
— Brief The New York Times
Competition One Show
Term Spring 2019
Hanna Göransson—Selected Works
2016—2019
Project—09
Think Inside The Box
Watch Video hanna-goransson.com Creative Team
Award
Hanna Göransson, Freija Edlund, Hedvig Rausing, Amanda Wennberg, Rasmus Holmqvist
Silver Pencil Winner
— Brief The New York Times
Competition One Show
Term Spring 2019
Challenging—Growing—Understanding
Project—09
Think Inside The Box
CHALLENGE—The challenge
was to tackle the issue of decreasing news literacy. The purpose of the campaign is to change people’s thought process.
THE IDEA—We are re-purposing
the iconic New York Times newspaper boxes to challenge their audience to think critically. The new boxes will be placed in major cities across the US, to get people’s attention in their daily life.
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9 –
Hanna Göransson
Works 2016—2019
Challenging—Growing—Understanding
Project—09
Think Inside The Box
KEY WORDS — CHALLENGING, GROWING & UNDERSTANDING
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Hanna Göransson—Selected Works
Case Video This is the video sequence cut out into smaller parts to show an overview of the solution.
2016—2019
Challenging—Growing—Understanding
Project—09
Think Inside The Box
184 185
Hanna Göransson—Selected Works
2016—2019
Challenging—Growing—Understanding
Project—09
Think Inside The Box
186 187
Hanna Göransson—Selected Works
2016—2019
Challenging—Growing—Understanding
Project—09
Think Inside The Box
188 189
Hanna Göransson—Selected Works
2016—2019
Challenging—Growing—Understanding
Project—09
Think Inside The Box
190 191
Hanna Göransson—Selected Works
2016—2019
Challenging—Growing—Understanding
Project—09
Think Inside The Box
192 193
Hanna Göransson—Selected Works
2016—2019
Project—10
The Persian Empire
— Course Packaging Design
Instructor Christine George
Term Fall 2018
10
Dejabrew Project – 01
Hanna Göransson—Selected Works
2016—2019
Project—10
The Persian Empire
— Course Packaging Design
Instructor Christine George
Term Fall 2018
Bold—Energetic—Adventurous
Project—10
The Persian Empire
OBJECTIVE—Design, create and
package a board-game consisting of playing cards, box, players and other game accessories.
DESIGN—This Persian Empire
Wood Edition is a version of the game Settlers of Catan. It is designed and laser cut in plywood. On top of thats it’s hand painted with acrylic in various colors.
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9 –
#849374 C M Y K
Hanna Göransson
Works 2016—2019
Crafted—Refined—Elegant
Project—10
The Persian Empire
KEY WORDS — CRAFTED, REFINED & ELEGANT
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Hanna Göransson—Selected Works
2016—2019
Crafted—Refined—Elegant
Project—10
The Persian Empire
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Hanna Göransson—Selected Works
Wood Lazer Cut All the game pieces are designed and cut in plywood to give the game an extra feeling of nature. On top of that, they are painted with a light acrylic paint in various colors.
2016—2019
Crafted—Refined—Elegant
Project—10
The Persian Empire
204 205
Hanna Göransson—Selected Works
2016—2019
Crafted—Refined—Elegant
Project—10
The Persian Empire
206 207
Hanna Göransson—Selected Works
2016—2019
Crafted—Refined—Elegant
Project—10
The Persian Empire
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Hanna Göransson—Selected Works
2016—2019
Crafted—Refined—Elegant
Project—10
The Persian Empire
Persian Patterns Persia is famous for it's detailing in patterns often found in carpets, pottery, and architectural buildings. 212 213
Hanna Göransson—Selected Works
2016—2019
Acknowledgments
Acknowledgments
TACK FÖR ATT NI ÄR BÄST :)
Mamma, Pappa, Sara Göransson, Emma Göransson, Mormor & Morfar, Farmor & Farfar, Hedvig Rausing, Sara Lundberg, Freija Edlund, Amanda Wennberg, Rasmus Holmqvist, Olivia O'Konor, Stina Stenberg, Andrea Dahlbäck, Anna Landberg, Dani Pilotti, Amanda Koppang, Jacob Lilljeforss, Phil Hamlett, Tom Sieu, John Nettleton, John David Scott, Christine George, Ravit Bennier, Jacques Rossouw & Ariel Grey. 214 215
Hanna Göransson—Selected Works
2016—2019
Colophon
Colophon
Student Hanna Gรถransson Academy of Art University School of Graphic Design Printing & Binding Blurb.com Typography Romana BT Favorit Photography Hanna Gรถransson Photo Credit Christoph Diniet Anton Corbijn Pierre Herman Unsplash.com Contact Hanna Gรถransson g.hannacharlotte@gmail.com hanna-goransson.com +1 415 309 77 36 216 217
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