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How Digital Transformation Can Foster Industry Innovation

AUTHOR: Joe Hyrkin

CEO, Issuu

The pandemic has fueled a digital revolution, resulting in waves of industry model changes such as hybrid work environments, enhanced virtual document sharing, and greater automation and efficiency of production and delivery of goods – and it shows no signs of slowing down or stopping.

In fact, with 70% of organizations already creating their own digital transformation strategies, companies now have a unique opportunity to expand their horizons and share ideas globally with easier accessibility, whether it be for entrepreneurs or small businesses (which have nearly doubled in the U.S.since the pandemic). The design and publishing industries are enabling a digital renaissance, paving the way for businesses to optimize their marketing strategies and continue to grow.

Implementing Internal Solutions Companies can bolster their internal growth strategies to overall optimize their workflow and efficiency by implementing their own digital solutions. To start, streamlining tech stacks is an important first step for brands to create an efficient workflow. By evaluating current point solutions, companies can reassess their tech stacks to modernize their processes, increasing organizational efficiency.

Implementing a stronger digital infrastructure is an effective way to keep up with consumer demands. This allows for higher employee productivity and improved user experiences. Cloudbased technology is the new standard, with 86% of companies believing that it is critical to true digital transformation. With improved tech solutions like these, accessible data empowers employees to make decisions more quickly.

As technology continues to rapidly evolve, it is essential for companies to cater to changing demands by providing efficient tools. By doing so, they can ensure a productive work environment that maintains highquality standards and facilitates growth. Greater efficiency in the workplace is paramount to fostering innovation that will altogether drive an industry forward.

Optimizing Content and Accessibility A digital transformation can also be adopted by marketers and not just IT to increase digital brand presence and awareness. In fact, companies with a digital-first strategy are 64% more likely to achieve their business goals than competitors. With a strong digital publishing platform, brands can enhance their marketing strategies to ensure that digital content is optimized for global audiences while adapting messaging and formats to effectively cater to unique audience interests and perspectives.

It is also critical to focus on optimizing content for every channel. With so many communication platforms, brands should take

A DIGITAL TRANSFORMATION CAN ALSO BE ADOPTED BY MARKETERS AND NOT JUST IT TO INCREASE DIGITAL BRAND PRESENCE AND AWARENESS. IN FACT, COMPANIES WITH A DIGITAL-FIRST STRATEGY ARE 64% MORE LIKELY TO ACHIEVE THEIR BUSINESS GOALS THAN COMPETITORS.

advantage of the various channels to reach their audiences in ways that cater to their interests and preferred formats. Content can easily be repurposed and distributed across multiple platforms to increase brand awareness and engagement. Various versions of content should be optimized to meet the best practices of each social media platform, such as Twitter’s short-form content, or LinkedIn’s popular carousel posts, or Facebook’s image-driven content.

By creating unique, innovative content, brands can evolve their digital transformation while also ensuring they are differentiating themselves and their value from competitors. This age of digital transformation also offers the advantage of new tools and platforms to create content and reach consumers in new ways – with increasingly popular experiences such as virtual reality and even the Metaverse providing an abundance of opportunities for companies to expand their offerings.

For example, Meta is taking advantage of these opportunities by providing a summer series of VR concerts. Even in historically customerfacing industries like real estate, agents have quickly adapted to utilize social media and virtually show homes to prospective clients. Digital transformation has even made its way to the local government level – allowing citizens to self-serve and get information easier than ever before. People have learned how to participate in meetings online, balance homeschooling with work responsibilities, and engage with their favorite brands and service providers remotely.

Looking to the Future Ultimately, it is important for companies to stay ahead of the curve – implementing and improving their digital strategies to adapt to the technology revolution across industries. Renewed strategies are not the only way for companies to optimize their growth, efficiency, and innovation; better platforms built with both the user and the customer in mind will futureproof your employee and customer experiences. ■